ESTETICA Magazine USA (2/2024)

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prodossier color Softer pastels, quiet luxury. All our color experts seem to agree. As Eufora‘s Joanne Rempel notes, ”In 2024, color trends span from broadspectrum shades to rich, earthy tones.“ She says that even beautiful platinum guests are requesting crisp buttercream tones to add soft warmth. Sure! There are still some pride statements and mermaids, but overall colors are softer, with more delicate blending to enhance facial features or the cut.The important thing to remember is that whatever the color or application, dimension is always key! “... as an industry we are leaning far more into understated color as opposed to bold, dramatic shifts in color!” - Carly Zanoni, Schwarzkopf Professional Ambassador more more Scan here for our Care Round-up! Wella Professionals E76
Eufora Goldwell Futurestalgia Rouge de CHI Collection Wella Professionals ENHANCING THE CUT, ADDING PIZZAZZ Color specialists Goldwell launched their “Colors of the Season” collection: Futurestalgia (above left) a compilation of eight saturated pastels with Peach Dream and Ashen Lavender tones as highlights. Foilyage and balayage techniques are perfect for achieving these precise yet subtle, more natural-looking effects. Above right is an artful fusion of shades expertly interwoven to form a unique, colorblocked masterpiece in the Rouge de CHI collection. This look seamlessly blends a sumptuous peach with the ethereal charm of light grey in the front bang area, resulting in an aesthetic that's both whimsical and elegant. This approach can also serve as inspiration for women looking to embrace their grey hair. Bianca Hillier, OLAPLEX Global Brand Ambassador, observes, ”Some women may feel liberated by embracing the greys and not having to deal with the 3-6 week root touch up. But I find that most women feel more youthful without grey hair and continue to maintain their beautiful colour routines and visits.” Nonetheless, many, including the IGK Salon, offer specialized grey-blending techniques that respect the natural hair pattern while enhancing texture and volume. When it comes to the younger generation, Schwarzkopf Professional Ambassador Brendnetta Ashley says, ”We are seeing more younger people embracing their natural color or going for color trends that look very natural. A good example of this is deep espresso brown. It’s a natural hair color with a lot of shine.” But Hillier differs, saying, ”Younger people are loving balayage because it creates such a soft natural looking highlight with an easy grow out. Balayage is all the rage, it gives dimension and movement and requires much lower maintenance than foils.” Satin Hair Color WHAT IS IT ABOUT BLONDES? Briana Cisneros, Global Hair Educator and Wella Ambassador, has a simple answer. ”Blondes are always on-trend and can range from deep, natural-looking blondes to diamond-white blonde tones.” But Dana Cash, Eufora National Trainer also reminds us that a healthy, beautiful blonde is always hard to come by! ”Keeping the integrity of the hair is imperative when blonding,” she emphasizes. Carly Zanoni also dedicates her time to getting just the right effect. "In 2024, we are putting a new spin on some of the most classic techniques,” she explains. ”For example, instead of a traditional weaved highlight, we're seeing more and more people adding a soft tease to the section for a perfect blend.” And here is where many brands are launching breakthrough blonding toners, glossing, and bonding products. For example, Eufora revolutionizes blonding with Color Control Drops, reigning in unwanted warmth and enhancing everything from lightener, oxidative color to conditioning masques. Satin Hair Color is not only infused with aloe vera for brilliant shine and soy protein to deeply nourish each strand, but is also low in ammonia, cruelty-free free and vegan. Briana Cisneros relies on Wella‘s New BlondorPlex Cream Toners as the ideal toner for any blonde: toning with the power of Plex in only 5 minutes! ”You can banish brass and embrace champagne, silver, and lavender tones with this express service,” she states. Mego Ayvazian and Mckenzie Lehmann always go to CHI Bleach & Shine. ”It‘s so great because it lifts while nourishing and treating the hair. We also have our amazing CHI Tone & Gloss toners set to launch in July 2024.” Zanoni shares, ”The antimetal bond technology in the BLONDME Precision Lightener has been a game changer! It‘s a relief to know that I can lighten my client's hair without the same worry that I used to have about causing damage or breakage.” OLAPLEX No. 1 Bond Multiplier has been another important game-changer. By using the OLAPLEX No. 1 Bond Multiplier in any and all color mixtures you’re actually strengthening the hair while chemically treating it! 77E
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USA EDITION BARBEROLOGY Trends & te
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BLONDE YOUR WAY. Your expertise. Yo
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Unlimited team members Invite your
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haireditorial Color and Talent This
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In this issue: HAIR editorial Color
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GOLDWELL COLORANCE Colorance offers
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* Based on Wella Master Brand USD s
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TEMPERATURES ARE RISING AND THE VER
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● Hair: Sanrizz Artistic Team at
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● BLUSHING BEAUTY. “A hint of c
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TOP CHOPS Technicolor or B&W, these
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OVER & OUT! Over the top and out of
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Creative Color-Professional: Janell
Page 28 and 29: hairtrends >>> CHROMA REVIVAL: Expr
Page 30 and 31: hairtrends Hair: Joseph Ferraro Pho
Page 32 and 33: hairtrends Hair: Danny van Tuijl @G
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Page 36: hairtrends Flower Pop! An explosion
Page 42 and 43: hairtrends Creative Direction: Eric
Page 44 and 45: hairtrends Hair: Safy Burton genera
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Page 48 and 49: hairtrends < > Hair: Italian Style
Page 50: hairtrends An expression of imagina
Page 53 and 54: Hair: Brendnetta Ashley Photo: Robe
Page 55 and 56: Hair: Julia Engle Tomczek @Sakura S
Page 57 and 58: SPORTS CLUB COLLECTION A La Biosth
Page 59 and 60: video video Hair: Mark Leeson Photo
Page 61 and 62: Hair: Ivonne Martens Opdam Photo: I
Page 64 and 65: hairtrends Hair: Danny van Tuijl &
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Page 75 and 76: 28 - 30 October 2024 Dubai FIND OUT
Page 77: Innovations in color and bonding pr
Page 81 and 82: OLOGY more more Scan here for the c
Page 83 and 84: Hair: Charlie Price @charliepriceha
Page 85 and 86: MEGO AYVAZIAN Farouk Systems Mego,
Page 87 and 88: “It’s about the genuine connect
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ESTETICA Magazine USA (2/2024)

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