ESTETICA Magazine USA (2/2024)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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12.07.2024 Views

hairdirection Hair: Melenie Tudor, Jade Ashleigh Bowden, Sophie Calton, Eva Rose Hanna, Millie Ancill at En Route/Photo: Michael Young/Styling: Clare Frith/Make-up: Maddie Austin Kelly TURNING UP THE HEAT E12

TEMPERATURES ARE RISING AND THE VERDICT IS IN! THE HOTTEST TRENDS POINT TO WARMER DIMENSIONAL TONES IN HAIR COLOR. Gary Kelly & Marie Scarano ■ POP ART. “This image is from our collection POP, which is all about finding the fun in life. I absolutely love the rich, warm tone of this model’s hair, which incredibly is all natural! The inspiration behind this image, and the whole collection, comes from the vibrant world of Pop Art. Here we have created a strong, dynamic and playful shape with the hair which perfectly shows of the gorgeous color. Melenie Tudor (UK) ▲ SUNDANCE. “We love this look, as it is a representation of beautiful, glossy, shiny hair that will catch this sunlight this summer. It was created to enhance her natural allure, transforming hair into a stunning masterpiece, reflecting light and turning heads with every step. The inspiration behind it was to mark 45 years in business and to honor Janet Maitlands’s impact on the hairdressing community. It’s a celebration of Janet’s career and achievements in her hairdressing journey, showcasing a modern twist on classic hairstyles that embodies the essence of beauty and sophistication.” Janet Maitland Hair Excellence Artistic Team (UK) ◆ REFINED REBELLION. “I created this image to celebrate the bold and artistic energy of unconventional beauty. The wild, pastel pink curls contrast beautifully with the elegant black coat, embodying a mix of rebellion and sophistication. This look was inspired by the desire to break free from norms, using the dynamic texture and soft hues of the hair to highlight a persona that is both refined and daring. It’s a celebration of style that empowers and stands out.” Emma Simmons (UK) ● TONED TO A TEE. “The Eufora Testing Team found Color Control Drops to be ‘Simple. Reliable. Predictable.’ and the inspiration behind the team’s spring photoshoot, Shades of Blonde, which showcases a full range of beautiful blondes, from light to dark and even the strawberry in between!” Joann Rempel, Eufora Color Development Manager (USA) Hair: Emma Simmons/Photo: Andrew O’Toole Make-up: Megumi Matsuno/Styling: Anna Latham ◆ ● ▲ Hair: Janet Maitland Salons/Photo: Michael Young/Make-up: Kirsten Baillie Hair Color Design: Joanne Rempel/Hair Cut Design: Dana Cash/Make-up: KC Witkamp/Photo: Laura D’Aiello 13E

TEMPERATURES<br />

ARE RISING AND THE<br />

VERDICT IS IN!<br />

THE HOTTEST TRENDS<br />

POINT TO WARMER<br />

DIMENSIONAL TONES<br />

IN HAIR COLOR.<br />

Gary Kelly & Marie Scarano<br />

■ POP ART. “This image is from our<br />

collection POP, which is all about finding<br />

the fun in life. I absolutely love the rich,<br />

warm tone of this model’s hair, which<br />

incredibly is all natural! The inspiration<br />

behind this image, and the whole<br />

collection, comes from the vibrant world<br />

of Pop Art. Here we have created a strong,<br />

dynamic and playful shape with the hair<br />

which perfectly shows of the gorgeous<br />

color. Melenie Tudor (UK)<br />

▲ SUNDANCE. “We love this look, as it is a<br />

representation of beautiful, glossy, shiny hair<br />

that will catch this sunlight this summer. It<br />

was created to enhance her natural allure,<br />

transforming hair into a stunning masterpiece,<br />

reflecting light and turning heads with<br />

every step. The inspiration behind it was<br />

to mark 45 years in business and to honor<br />

Janet Maitlands’s impact on the hairdressing<br />

community. It’s a celebration of Janet’s<br />

career and achievements in her hairdressing<br />

journey, showcasing a modern twist on classic<br />

hairstyles that embodies the essence of<br />

beauty and sophistication.” Janet Maitland<br />

Hair Excellence Artistic Team (UK)<br />

◆ REFINED REBELLION. “I created this<br />

image to celebrate the bold and artistic<br />

energy of unconventional beauty. The<br />

wild, pastel pink curls contrast beautifully<br />

with the elegant black coat, embodying a<br />

mix of rebellion and sophistication. This<br />

look was inspired by the desire to break<br />

free from norms, using the dynamic texture<br />

and soft hues of the hair to highlight a<br />

persona that is both refined and daring.<br />

It’s a celebration of style that empowers<br />

and stands out.” Emma Simmons (UK)<br />

● TONED TO A TEE. “The Eufora Testing<br />

Team found Color Control Drops to be<br />

‘Simple. Reliable. Predictable.’ and the<br />

inspiration behind the team’s spring<br />

photoshoot, Shades of Blonde, which<br />

showcases a full range of beautiful blondes,<br />

from light to dark and even the strawberry<br />

in between!” Joann Rempel, Eufora<br />

Color Development Manager (<strong>USA</strong>)<br />

Hair: Emma Simmons/Photo: Andrew O’Toole<br />

Make-up: Megumi Matsuno/Styling: Anna Latham<br />

◆<br />

●<br />

▲<br />

Hair: Janet Maitland Salons/Photo: Michael Young/Make-up: Kirsten Baillie<br />

Hair Color Design: Joanne Rempel/Hair Cut Design: Dana Cash/Make-up: KC Witkamp/Photo: Laura D’Aiello<br />

13E

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