ESTETICA Magazine USA (2/2024)

USA EDITION 

BARBEROLOGY 

Trends & techniques 

COLOR & CARE 

The hottest hues 

& healthy hair 

EXCELLENCE 

Ambassadors 

& winners

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BLONDE 

YOUR WAY. 

Your expertise. Your craft. Your passion. Blonde is so much more 

than just a color. It boosts confidence, complements inner beauty, 

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haireditorial 

Color and Talent 

This Estetica USA Summer 2024 issue is dominated by color. 

Coverage obviously begins with our spectacular Goldwell Cover and 

relative Cover Story. Our “Turning up the heat” articles features the works 

of global trendsetters that indicate a tendency to warmer tones - just 

in time for summer. There is also the Top Theme on color trends 

with relative QR Codes linking to everything you need to know about 

the relative color and summer care products. 

This issue is also brimming with talent - starting with the winners of 

America’s Beauty Show Global Image Award winners as well as another 

with brief profiles of Brand Ambassadors, who are obviously already 

some of the best in the business but are determined to improve further - not 

only themselves, but other hairdressers and salon owners, as well as the 

entire industry! You will also meet another surprising small-town talent in 

our “Stargazers” feature about Missy Battaglia’s original editorial collection. 

And catch up with some of the latest trends in Barberology, featuring 

amazing inspiration on applying men’s trends to women, too! 

Hairdressing - a world brimming with color and talent! 

Marie Scarano 

Editor-in-Chief 

05E

PRESENTS 

HOSTED BY 

OCT. 12-14 PARIS 2024 

TM 

PRESENTS 


TM 

PRESENTS 

LEGACY PRESENTS CHAIR AWARD 

TM 

PRESENTS 


REGISTER TO COMPETE NOW AT OMCHAIRWORLD.COM 

OMC is the leading global hair and beauty organization, with memberships in over 50 

countries and more than 2 million individuals since 1946. It is the only official association that 

annually awards World Champions in Hair, Aesthetics, and Nails. Established in 1946, OMC 

offers education, showcases fashion collections, and organizes competitions worldwide.

In this issue: 

HAIR editorial Color and Talent 05 

ESTETICA 

THE HAIR MAGAZINE 

esteticamagazine.com 

N. 152 

02/2024 

Goldwell Blonde Your Way 

Hair: Goldwell 

Color: Agnes Westerman, Salome 

De Wet, Chelsea Sutherland 

Make-up: Yvonne Wengler 

Photo: Ralph Mecke 

Styling: Ingo Nahrwold 

Model: Gugulethu Sibanda 

photoshoot Cover Story 08 

direction Turning up the Heat 12 

The Best of ABS Global Image Awards 18 

trends The best of international hair looks 25 

PRO dossier color Color 74 

special barberology Barberology 78 

people Brand Ambassadors: in the Spotlight 82 

interview Missy Battaglia: Coiffeur to the Stargazers 86 

event ABS 2024: the Future of our Industry 88 

$ 

CONTACTS 

Nives Carena 

Estetica - Via Cavour, 50 

10023 Torino (Italy) 

nivescarena@estetica.it 

Marlena DuRon 

1564 Seabridge Lane, 

Oxnard, CA 93035 (USA) 

Tel. + 1 3104153360 

marlenaduron@gmail.com 

à 

SUBSCRIPTIONS 

e-mail: customercare@estetica.it 

www.esteticamagazine.com 

PUBLISHER AND MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Marie Scarano - esteticausa@estetica.it 

GLOBAL EDITORIAL AMBASSADOR 

Sergi Bancells - sergi@esteticamagazine.com 

INTERNATIONAL EDITOR-IN-CHIEF 

Laura Castelli - l.castelli@estetica.it 

INTERNATIONAL ADVERTISING COORDINATOR 

Monica Tessari - m.tessari@estetica.it 

INTERNATIONAL COORDINATOR 

Emanuela Vaser - e.vaser@estetica.it 

LAYOUT 

Manuela Artosi, Davide Cardente 

ADVERTISING & P.R. 

Nives Carena - nivescarena@estetica.it 

ESPAÑA 

Elisabet Parra 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Bérénice Claude 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

DIGITAL 

Erica Balduini, Giorgia Ludovico, 

Stefania Rao, Elena Romani

hairphotoshoot 

COVER 

STORY 

GOLDWELL’S BLONDE YOUR WAY ELEVATES COLOR ARTISTRY WITH 

A NEW IRIDESCENT BLONDE COLLECTION THAT REACHES NEW 

LEVELS OF SHINE AND SOPHISTICATION. 

Goldwell’s new Iridescent Blonde 

Collection now features six new shades of 

Colorance and Colorance Gloss Tones 

demi-permanent hair color. Each shade 

offers awe-inspiring multi-tonal blonde 

hues that exude quiet luxury and gracefully 

complement every client. Dazzling looks 

like Spicy Rosé Marshmallow Dreams, 

Raspberry Chocolate and Vanilla Sky 

reimagine the realm of blonde, from warm 

to cool and even dark to light. 

Blonde your way is all about celebrating 

individuality and enhancing natural beauty. 

With this innovative lightening and color 

portfolio by Goldwell, professionals are 

equipped with the most cutting-edge tools 

to effortlessly create their clients most 

unique blonde, while ensuring a healthy 

hair that looks and feels great. 

Hair: Goldwell 

Colour: A. Westerman, S. De Wet, C. Sutherland 

Make-up: Yvonne Wengler 

Photo: Ralph Mecke 

Styling: Ingo Nahrwold 

Model: Gugulethu Sibanda

GOLDWELL COLORANCE 

Colorance offers a full assortment of ammonia-free 

demi-permanent color for exceptional results every 

time. These vegan formulas last up to 25 washes 

for the ultimate durability. Moreover, the 

packaging is sustainable and responsibly sourced, 

often made from recycled and recyclable materials. 

Scan for more 

about Goldwell

A REVOLUTION IN 

10-MINUTE COLOR 

CONTROL-X TECHNOLOGY HELPS 

TO PREVENT OVER-PROCESSING 

UP TO 100% GRAY COVERAGE 

SCAN TO 

LEARN MORE

* 

Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

** 

Wella Company is a member of the International Collaboration on Cosmetics Safety.

hairdirection 

Hair: Melenie Tudor, Jade Ashleigh Bowden, Sophie Calton, Eva Rose Hanna, Millie Ancill at En Route/Photo: Michael Young/Styling: Clare Frith/Make-up: Maddie Austin Kelly 

TURNING UP 

THE HEAT 

E12

TEMPERATURES 

ARE RISING AND THE 

VERDICT IS IN! 

THE HOTTEST TRENDS 

POINT TO WARMER 

DIMENSIONAL TONES 

IN HAIR COLOR. 

Gary Kelly & Marie Scarano 

■ POP ART. “This image is from our 

collection POP, which is all about finding 

the fun in life. I absolutely love the rich, 

warm tone of this model’s hair, which 

incredibly is all natural! The inspiration 

behind this image, and the whole 

collection, comes from the vibrant world 

of Pop Art. Here we have created a strong, 

dynamic and playful shape with the hair 

which perfectly shows of the gorgeous 

color. Melenie Tudor (UK) 

▲ SUNDANCE. “We love this look, as it is a 

representation of beautiful, glossy, shiny hair 

that will catch this sunlight this summer. It 

was created to enhance her natural allure, 

transforming hair into a stunning masterpiece, 

reflecting light and turning heads with 

every step. The inspiration behind it was 

to mark 45 years in business and to honor 

Janet Maitlands’s impact on the hairdressing 

community. It’s a celebration of Janet’s 

career and achievements in her hairdressing 

journey, showcasing a modern twist on classic 

hairstyles that embodies the essence of 

beauty and sophistication.” Janet Maitland 

Hair Excellence Artistic Team (UK) 

◆ REFINED REBELLION. “I created this 

image to celebrate the bold and artistic 

energy of unconventional beauty. The 

wild, pastel pink curls contrast beautifully 

with the elegant black coat, embodying a 

mix of rebellion and sophistication. This 

look was inspired by the desire to break 

free from norms, using the dynamic texture 

and soft hues of the hair to highlight a 

persona that is both refined and daring. 

It’s a celebration of style that empowers 

and stands out.” Emma Simmons (UK) 

● TONED TO A TEE. “The Eufora Testing 

Team found Color Control Drops to be 

‘Simple. Reliable. Predictable.’ and the 

inspiration behind the team’s spring 

photoshoot, Shades of Blonde, which 

showcases a full range of beautiful blondes, 

from light to dark and even the strawberry 

in between!” Joann Rempel, Eufora 

Color Development Manager (USA) 

Hair: Emma Simmons/Photo: Andrew O’Toole 

Make-up: Megumi Matsuno/Styling: Anna Latham 

◆ 

● 

▲ 

Hair: Janet Maitland Salons/Photo: Michael Young/Make-up: Kirsten Baillie 

Hair Color Design: Joanne Rempel/Hair Cut Design: Dana Cash/Make-up: KC Witkamp/Photo: Laura D’Aiello 

13E

hairdirection 

■ 

Hair: Suzie McGill at Rainbow Room International 

Make-up: Jak Morgan/Photo: Michael Young Stylist: Claire Frith 

Hair/Color: Seung Ki Baek & Casey Coleman/Photo: Will Stedman/Makeup: Jassi Auluck/Styling: In-House 

▲ 

■ CRIMSON CRUSH. “I loved creating 

this striking, vibrant red bob. Especially 

the sharp micro fringe which is a bold 

statement that showcases the power of a 

strong cut and fearless color. The vivid, 

all-over red color makes an undeniable 

impact. Achieving this kind of rich, 

saturated red requires thoughtful colour 

formulation and application to ensure 

even coverage and maximum vibrancy. 

As a hairstylist, it’s incredibly fulfilling 

to step outside of the everyday and 

create boundary-pushing looks like this 

geometric red bob.” Suzie McGill (UK) 

▲ PEACHY KEEN. “Goldwell reinvents 

and reimagines the past for a brighter 

future with peach dream and ashen 

lavender, offering a fresh perspective on 

nostalgia with a modern spin. These 

colors aren’t just a reflection of trends; 

they're a celebration of resilience and a 

testament to the enduring spirit of 

optimism.” Jane Brody, Goldwell 

Global Color Expert (USA) 

◆ SMOKIN’. “This Japanese on-trend 

smoky orange colour complements the 

model, Chevonne’s fair skin tone. With 

this new hair color, Chevonne’s overall 

look has become brighter and more 

energetic. Alex used different shades of 

orange to brighten up her overall features 

and look showcasing the versatility of 

Newance Fashion colors.” Alex Neo, 

Singapore Kao Salon National Artist 

(Singapore) 

Stylist: Alex Neo Salon/The Lawn Hairdressing Model: Chevonne Yang 

◆ 

● EMPOWERED. “The Tribute Collection 

is all about three elements: strength, 

softness & texture. It was shot in the 

Battersea Arts Centre, a unique venue 

which provided inspiration. The palette 

incorporates hues of Burnt Copper Red, 

Black with Violet Crush, and Graphite 

Smoky Greys – all tones are double 

tones. In duality the lights and shadows 

created give shine and gloss to the total 

look.” Sanrizz Artistic Team (UK) 

E14

● 

Hair: Sanrizz Artistic Team at Sanrizz/Styling: Marcin Lobacz/Make-up: Mari Kuno/Photo: Henry James 

15E

hairdirection 

Color: Cenk Yesil Hair:Romeu Felipe & James Earnshaw @ Wella Professionals 

● 

E16

● BLUSHING BEAUTY. “A hint of color 

subtly enhances her natural beauty. 

Tones were brushed to create remarkable 

detail and layers of color for a flawless 

finish.” Wella Professionals Global 

Ambassadors, Cenk Yesil, Romeu 

Felipe & James Earnshaw (USA) 

■ 

Hair: Jessica Scott Santo@Moroccanoil 

■ BLONDE VOYAGE. “I developed an easy 

and impactful way to go from brown to 

dimensional blonde, utilizing simple yet 

efficient placement and combining 

foilayage and tip-out techniques to 

create beautiful brightness. 

Harmonizing color choices with facial 

contours and the changing seasons 

ensures that each client leaves with a 

tailored, effortlessly chic look” 

Moroccanoil Global Ambassador 

Jessica Scott Santo (USA) 

▲ YOU GO, GIRL! “The warmth of 

golden highlights is more than enough 

to give just the right luminescence to 

these bold pigtail braids and highlight 

a self-assured attitude and unbroken 

spirit.” Brendnetta Ashley, Schwarzkopf 

Digital Artistic Team (USA) 

◆ VENUS VIBES. “This summer, we’ll 

see more dimensional warm blondes as 

we recognized the shift away from 

cool, ashy blondes – just in time for 

summer! We took inspiration from 

Pantone Color of the year 2024 which is 

peach fuzz, a fun playful hue that is 

extremely versatile, too. This look 

encapsulates the essence of a beach 

goddess with long flowing layers – the 

internal twist channel cutting adds 

more texture and separation into the 

shape, ultimately heightening body 

and movement. A casual unkempt look 

is so on trend, and we wanted to use 

that to our advantage.” Bruno Marc 

Giamattei (UK) 

Hair: Brendnetta Ashley@Schwarzkopf Professional 

▲ 

◆ 

Art Direction: Bruno Marc Giamattei/Color Mentor: Dan Spiller/Cut: Alberto Di Domenico, JOICO Creative Artist 

JOICO Creative Artist Colour: Valentina Malta/Next-Gen Artist Photo: Jamie Blanshard Photography 

17E

hair The Best of ABS 

Haircutting-Professional: Shoto Ideguchi, Japan, @Shogoideguchi 

GLOBAL 

IMAGE 

AWARDS 

E1 8

TOP CHOPS 

Technicolor or B&W, these 

contemporary shapes 

herald a new age in fashion. 

Contemporary natural colors 

and textures cast an out-ofthis-world 

sense 

of enchantment. 

Full Concept-Professional: Chrystofer Benson, USA, @cbensonhair 

1 9E

hair Best of ABS 

Barber - Professional: A-Rod, USA, @arod23pr 

E20

OVER & OUT! 

Over the top and out 

of this world, these 

two looks are all about 

reaching the heights of 

individualism. 

Team Collaboration-Professional: George Alderete, ColorboyGeo, USA, @georgecolorboygeo 

21E

hair Best of ABS 

COUNTERPOINT 

Simple concepts 

reflecting the 

perfection of the 

sphere and contrasts of 

pitch and color. 

Texture Expert-Professional: Manuel Mon, Spain, @manuelmonoficial 

E22

Creative Color-Professional: Janelle Eyre, USA, @jeyre.hair 

23E

COLOUR 

EVOKE >>> 

The best of international hair looks 

Il meglio della modacapelli internazionale 

Le meilleur des tendances coiffure internationales 

Die Top internationalen Hair Looks 

Lo mejor de la modacabello internacional

hairtrends 

>>> 

CHROMA REVIVAL: Expressions of hair art that are aroused and 

animated by the beauty of colour. Each look is a masterpiece in its own right, 

exemplified by the skill and precision of the creative artist. Indulge yourself 

in our selection of this season's very best. 

REVIVAL CROMATICO: espressioni d’arte, create e rese vive 

dalla bellezza del colore. Ogni look, un capolavoro a sé, rappresentazione 

unica dell’abilità e precisione dell’artista. Abbiamo scelto per voi i best 

look di stagione. Lasciatevi sedurre… 

RENAISSANCE CHROMATIQUE : Des expressions d’art capillaire 

animées par la beauté de la couleur. Chaque look est un chef-d’œuvre à 

part entière, illustrant le talent et la précision de l’artiste. Laissez-vous 

transporter par le meilleur de cette saison. 

CHROMA REVIVAL: Ausdrucksformen der Haarkunst, inspiriert 

und belebt durch die Schönheit der Farbe. Jeder Look ist ein Meisterwerk 

für sich. Es zeugt von Können und Präzision des Künstlers. Tauchen Sie 

ein in unsere Auswahl der besten Looks dieser Saison. 

EXPRESIONES DE ARTE capilar que se despiertan y animan con 

la belleza del color. Cada look es una obra maestra en sí mismo, ejemplificado 

por la habilidad y precisión del artista creativo. Deléitate con nuestra 

selección de lo mejor de esta temporada. 

Previous & facing page 

Hair: Angelo Seminara 

Colour: Angelo Seminara Colour Team 

Photo: Andrew O’Toole 

Make-up: Daniel Kolaric

video 

video

hairtrends 

Hair: Joseph Ferraro 

Photo: Jamie Blanshard 

Make-up: Maddie Austin 

Styling: Rubina Marchiori

Creative Direction: 

Antoinette Beenders, 

Hannah Ruth Evans for Aveda 

Co-Directors, Colour: J. Hooten, 

A. McCarty 

Photo: Lauren Krysti 

Make-up: Peter Phung

hairtrends 

Hair: Danny van Tuijl 

@Ginger | Lemon 

Photo: Ryan Tandya 

Make-up: Sam Hill 

Styling: Lizzy Lemon 

Extensions: Great Lengths

International Creative Direction: 

Simon Ellis@Schwarzkopf Professional 

Hair: Rafi Cheng, Gigi 

Photo: Raffaele Cariou 

Make-up: Helge Branscheidt 

Styling: Fanny Ourevitch 

video 

video

hairtrends





hairtrends 

Flower Pop! An explosion of Peony pink. 

Flower Pop! Un’esplosione di rosa peonia. 

Flower Pop ! Une explosion de rose pivoine. 

Flower Pop! Explosion in Pfingstrosenpink. 

¡Flower pop! Una explosión de rosa peonía. 

video 

video 

Hair: Joey Scandizzo@Elәven Australia 


Make-up: Kylie O’Toole 

Styling: Irene Tsolakas

hairtrends 

< > 

Hair: Andrew Smith 

Photo: Richard Miles 

Make-up: Louise Lerego 

Products: milk_shake

hairtrends

hairtrends 

AWE COLLECTION 

A gentle, enduring thread bringing us to the present and 

allowing us to cherish and connect with those around us. 

Un filo gentile, ininterrotto, che ci porta al presente per 

amare e connetterci con chi ci circonda. 

Un fil doux et constant qui nous ramène au présent et nous 

connecte à ceux qui nous entourent. 

Ein feiner Faden begleitet uns in die Gegenwart, lädt ein, 

andere zu schätzen und mit ihnen in Verbindung zu treten. 

Un hilo suave y duradero que nos trae al presente y nos 

permite apreciar y conectarnos con quienes nos rodean. 

Global Executive Director: Janell Geason for Aveda; 

Ian Michael Black (Colour), Ricardo Dinis (Cut) 

Photo: Michael Haug 

video 

video 

AVEDA

hairtrends 

Creative Direction: Eric Zemmour 

@Shampoo Expert 

Photo: Maciej Swistek 

Make-up: Dominika Malisz 

Styling: Zuzanna Wlodarz

International Creative Direction: 

Simon Ellis@Schwarzkopf Professional 

Hair: L. Jennison, N. Irwin, B. Ashley 

Photo: Raffaele Cariou 

Make-up: Helge Branscheidt 

Styling: Fanny Ourevitch

hairtrends 

Hair: Safy Burton generated via AI

Hair: Ken Picton 


Make-up: Megumi Matsuno 

Styling: Anna Latham

hairtrends 

Hair: Sabine Fontaine 

Photo: Marciej Swistek 

Make-up: Martyna Molenda 

Styling: Patryk Gajewski





hairtrends 

< > 

Hair: Italian Style Energy@Framesi 

Photo: Karel Losenicky 

Make-up: Silvia Dell’Orto

video 

video

hairtrends 

An expression of imaginative shades. 

Un’esplosione di sfumature-fantasia. 

Une expression de nuances imaginatives. 

Ein Ausdruck phantasievoller Nuancen. 

Una expresión de matices imaginativos. 

Hair: Olivia Binch@Mark Leeson 

for Revlon Professional 

Colour: Mark Leeson 

Photo: Richard Miles 

Make-up: Lauren Mathis 

Styling: M&R

hairtrends 

Art Direction: Daniele De Angelis 

@Toni&Guy 

Photo: Jack Eames 

Make-up: Lan Nguyen-Grealis 

Styling: Borna Prikaski

Hair: Brendnetta Ashley 

Photo: Roberto Ligresti 

Make-up: David Maderich 

Styling: Altorrin

hairtrends 

Hair: Jordanna Cobella 


Make-up: Meg Lindow 

Styling: Magdalena Jacobs

Hair: Julia Engle Tomczek 

@Sakura Studio 

Photo: Damien Carney 

Make-up: Coco Zhu 

Products: Davines

hairtrends

SPORTS CLUB COLLECTION 

A La Biosthétique collection paying hommage to the 

Olympic Games taking place this Summer in Paris. 

La collezione de La Biosthétique rende omaggio ai 

prossimi Giochi Olimpici parigini. 

Une collection La Biosthétique rendant hommage aux 

Jeux Olympiques qui auront lieu cet été à Paris. 

Eine La Biosthétique Kollektion als Hommage an die 

Olympischen Spiele, die diesen Sommer in Paris stattfinden. 

Una colección de La Biosthétique que rinde 

homenaje a los Juegos Olímpicos que se celebrarán 

este verano en París. 

International Creative Direction: Alexander Dinter@La Biosthétique Paris 

Colour: Andreas Kurkowitz 

Make-up: Steffen Zoll@La Biosthétique Paris 

video 

video 

LA BIOSTHÉTIQUE PARIS

hairtrends 

Hair & Styling: Danny Malone 

Photo: Lee Mitchell 

Make-up: DJ Griffin

video 

video 

Hair: Mark Leeson 


Make-up: Megumi Matsuno 

Styling: M&R

hairtrends 

Hair: Lisa Vann, A. Day-Flynn, 

C. McBride, K. Krueger, 

H. Futamura-Hernandez @Vann Studio 

Photo: David Rossa 

Make-up: Hannah Vann

Hair: Ivonne Martens Opdam 

Photo: Ivo de Kok 

Make-up: A. van Emmerik, B. Danastri 

Styling: Annet Veerbeek

hairtrends 

The drive & assurance that anything goes 

L’impulso e la certezza che tutto è possibile. 

L’assurance que tout est possible. 

Die Gewissheit, dass alles möglich ist. 

El impulso y la seguridad de que todo vale. 

Hair: Ivonne Martens Opdam 


Make-up: A. van Emmerik, B. Danastri 

Styling: Annet Veerbeek

hairtrends 

Hair: Danny van Tuijl & 

Lizzy Lemon @Ginger | Lemon 

Photo: Phil Jelenska 

Make-up: Sarah Bzoch 

Extensions: Great Lengths

Creative & Art Direction: Mark Hayes, 

Damien Peers, Riess Hatcher 

Hair: Fellowship Project Sassoon 2023 

Photo: Chris Bulezuik 

Make-up: Grace Hayward 

Styling: Lewis Cameron

hairtrends 

video 

video 

Art Direction: 

Mauro Galzignato @Kemon 

Hair: A. Candido, D. Carlucci, 

D. Comandulli, D. Ribaudo, 

R. Rogari, M. Sartini. 

Colour: Roberto Acquaroli 

Fashion Producer & Make-up: 

Vittorio Masciarelli@Bookin’ Agency

Hair: Arjan Bevers@Avanti Kappers 


Make-up: M. Bevers Brunt 

Styling: Annet Veerbeek 

Products: Schwarzkopf Professional

hairtrends

Hair & Styling: Lisa Von Kurvink 

Photo: Keith Bryce 

Make-up: Lillian Fogel 

Products: L’Anza

hairtrends 

UP IN THE CLOUDS 

Conveying when your creative vision depends on your wider 

mindset. An inspirational fusion forming a new reality. 

Comunicare una visione creativa che nasce da una mentalità 

più ampia. Un mix che ispira e plasma una nuova realtà. 

Transmettre lorsque votre créativité dépend de votre état 

d'esprit. Une fusion inspirante vers une autre réalité. 

Wenn kreative Vision von der Denkweise abhängt. Eine 

inspirierende Verschmelzung, die eine neue Realität schafft. 

Transmitir cuando tu visión creativa depende de tu 

mentalidad más amplia. Una fusión inspiradora que forma 

una nueva realidad. 

Hair: Rush Artistic Team 


Make-up: Lans London 

Styling: Robert Morrison 

video 

video 

RUSH

hairtrends 

Art Direction: Daniele De Angelis 

@Toni&Guy 


Make-up: Lan Nguyen-Grealis 

Styling: Borna Prikaski

Creative Direction: Stefano Conte 

@Fanola 

Photo: Mdf Studio 

Make-up: T. M. Skauen, L. Randazzo 

Styling: Palmira Del Vecchio

hairtrends 

DISCOVER MORE... 

IN OUR HAIR GALLERY 

ESTETICA CONTINUA! 

GUARDA L’HAIRGALLERY 

ESTETICA HAIR, ENCORE PLUS 

AVEC SA GALERIE D’IMAGES 

ENTDECKE MEHR… 

IN UNSERER HAARGALERIE 

DESCUBRE MÁS… 

EN NUESTRA HAIR GALLERY 

video 

video

28 – 30 October 2024 

Dubai 

FIND OUT MORE 

Illuminating 

the business 

of beauty 

The region’s largest 

international trade fair 

for the beauty and 

hair industry 

www.beautyworldME.com

prodossier color 

Courtsy of IGK 

E74COLOR

Innovations in color and 

bonding products, not 

to mention express services, 

are making a big difference. 

Quiet luxury & timeless 

elegance are in demand, 

as is low maintenance. 

Marie Scarano 

more 

more 

Scan here for our 

Color Round-up! 

75E

prodossier color 

Softer pastels, 

quiet luxury. 

All our color experts seem 

to agree. As Eufora‘s Joanne 

Rempel notes, ”In 2024, 

color trends span from broadspectrum 

shades to rich, 

earthy tones.“ She says that 

even beautiful platinum guests 

are requesting crisp buttercream 

tones to add soft warmth. 

Sure! There are still some pride 

statements and mermaids, but 

overall colors are softer, with more 

delicate blending to enhance facial 

features or the cut.The important 

thing to remember is that whatever 

the color or application, dimension 

is always key! 

“... as an industry 

we are leaning far 

more into understated 

color as opposed to 

bold, dramatic shifts 

in color!” 

- Carly Zanoni, Schwarzkopf Professional Ambassador 

more 

more 

Scan here for our 

Care Round-up! 

Wella Professionals 

E76

Eufora 

Goldwell Futurestalgia 

Rouge de CHI Collection 


ENHANCING THE CUT, ADDING PIZZAZZ 

Color specialists Goldwell launched their “Colors of the 

Season” collection: Futurestalgia (above left) a compilation 

of eight saturated pastels with Peach Dream and Ashen 

Lavender tones as highlights. Foilyage and balayage 

techniques are perfect for achieving these precise yet subtle, 

more natural-looking effects. Above right is an artful fusion 

of shades expertly interwoven to form a unique, colorblocked 

masterpiece in the Rouge de CHI collection. 

This look seamlessly blends a sumptuous peach with the 

ethereal charm of light grey in the front bang area, resulting 

in an aesthetic that's both whimsical and elegant. 

This approach can also serve as inspiration for women 

looking to embrace their grey hair. Bianca Hillier, 

OLAPLEX Global Brand Ambassador, observes, 

”Some women may feel liberated by embracing the greys 

and not having to deal with the 3-6 week root touch up. 

But I find that most women feel more youthful without grey 

hair and continue to maintain their beautiful colour routines 

and visits.” Nonetheless, many, including the IGK Salon, 

offer specialized grey-blending techniques that respect the 

natural hair pattern while enhancing texture and volume. 

When it comes to the younger generation, Schwarzkopf 

Professional Ambassador Brendnetta Ashley says, 

”We are seeing more younger people embracing their 

natural color or going for color trends that look very natural. 

A good example of this is deep espresso brown. It’s a natural 

hair color with a lot of shine.” But Hillier differs, saying, 

”Younger people are loving balayage because it creates 

such a soft natural looking highlight with an easy grow out. 

Balayage is all the rage, it gives dimension and movement 

and requires much lower maintenance than foils.” 

Satin Hair Color 

WHAT IS IT ABOUT BLONDES? 

Briana Cisneros, Global Hair Educator and Wella 

Ambassador, has a simple answer. ”Blondes are 

always on-trend and can range from deep, 

natural-looking blondes to diamond-white blonde 

tones.” But Dana Cash, Eufora National Trainer also 

reminds us that a healthy, beautiful blonde is always 

hard to come by! ”Keeping the integrity of the hair 

is imperative when blonding,” she emphasizes. 

Carly Zanoni also dedicates her time to getting just 

the right effect. "In 2024, we are putting a new spin 

on some of the most classic techniques,” she explains. 

”For example, instead of a traditional weaved highlight, 

we're seeing more and more people adding a soft 

tease to the section for a perfect blend.” And here is 

where many brands are launching breakthrough 

blonding toners, glossing, and bonding products. 

For example, Eufora revolutionizes blonding with 

Color Control Drops, reigning in unwanted warmth 

and enhancing everything from lightener, oxidative 

color to conditioning masques. Satin Hair Color is 

not only infused with aloe vera for brilliant shine 

and soy protein to deeply nourish each strand, but is 

also low in ammonia, cruelty-free free and vegan. 

Briana Cisneros relies on Wella‘s New BlondorPlex 

Cream Toners as the ideal toner for any blonde: 

toning with the power of Plex in only 5 minutes! 

”You can banish brass and embrace champagne, 

silver, and lavender tones with this express service,” 

she states. Mego Ayvazian and Mckenzie Lehmann 

always go to CHI Bleach & Shine. ”It‘s so great 

because it lifts while nourishing and treating the hair. 

We also have our amazing CHI Tone & Gloss toners 

set to launch in July 2024.” Zanoni shares, ”The antimetal 

bond technology in the BLONDME Precision 

Lightener has been a game changer! It‘s a relief to 

know that I can lighten my client's hair without the 

same worry that I used to have about causing damage 

or breakage.” OLAPLEX No. 1 Bond Multiplier 

has been another important game-changer. By using 

the OLAPLEX No. 1 Bond Multiplier in any and all color 

mixtures you’re actually strengthening the hair while 

chemically treating it! 

77E

BARBER 

prospecialbarberology 

E78

OLOGY 

more 

more 

Scan here 

for the complete 

collections 

Barberology is the allencompassing 

term for the latest 

in men’s grooming, but now 

means innovative clipper & 

coloring techniques for every 

gender, generation and subculture 

of your clientele. 

79E

prospecialbarberology 

WHEN LESS IS MORE 

National Trainer + Artistic Design 

Team @euforainternational, 

Dana Cash caters to a younger 

demographic in her latest collection. 

This tight fade and tousled top is 

perfectly light yet stylish for 

summertime freedom. “Men’s hair 

has become more natural overall. 

Wearing their natural texture, 

growing out length (and not always 

just the top) and keeping color natural 

and soft. Think muted highlights,” 

advises Dana. “Beards will take the 

same trend, although still trimmed 

and shaped, facial hair will have 

a more lived in feel without the harsh 

straight edge lines.” 

Hair: Dana Cash @Eufora 

Photo: David Casteel 

BARBER A-ROD 

In 2024 Global Ambassador @ 

babylissprobarber, Yadiel A 

Rodriguez, aka A–Rod deservedly 

nabbed the Barbering category 

both at NAHA and at the ABS 

Global Image Awards (see our 

album in this issue). And perhaps the 

most unexpected aspect of his wins is 

that his barbering model was a 

woman! And well – why not? After 

all, hair has no gender and there are 

many cuts, colors and styles that can 

work for anyone - but if you want 

tight fades, a tattoo or 

precision coloring, sculpting 

or a flat-top, above all you 

want a barber with top-notch 

skills. Mastering barbering 

skills is also necessary in order 

to offer full services, like shaves, 

massages, skin care so, as 

always, get the best education 

available with hands-on training 

and invest in the best precision tools 

on the market. 

One Battery. 

Unlimited Tools. 

A craftsman is only as good as his 

tools - so settle for nothing but the 

best. BaBylissPRO FXONE System is 

a versatile and efficient one-battery 

system that seamlessly interchanges 

among three distinct collections: The 

FXONE LoPRO Collection, the FXONE 

Gold Collection, and the FXONE Black 

Collection. The FXONE System is 

designed for professionals seeking 

flexibility, efficiency, and superior 

performance in their grooming tools. 

The interchangeable lithium battery 

pack, allows barbers to effortlessly 

switch from clipper to trimmer to 

shaver, providing a truly seamless and 

customizable grooming experience. 

E80

Hair: Charlie Price @charliepricehair 

Photo: Hardy Klahold @ dysphotos/Makeup: Michelle Martinez 

CONFIDENCE BUILT THROUGH HAIR 

Andis North American Artistic Team Lead, Kenny 

Duncan worked with L Wright Photography 

to capture images of people at their best. 

Ordinary people doing extraordinary things after 

experiencing confidence-building haircuts! 

These hairstyles set the tone for greatness before 

work, school, sporting events and a date night. 

“Whether it’s a music artist on stage in front of 

thousands of people or the average person going 

out on that special first date, feeling good about 

your hair and the confidence that creates can be 

a game changer,” says Kenny. 

CHAOS & CONTROL 

A couple of years ago a whimsical “jellyfish” 

cut was making the rounds. The bob part of 

the hair cut looked like the umbrella-shaped 

bell whereas the longer strands emulated 

the trailing tentacles. If anyone has ever run 

into Pelagia noctiluca in the Mediterranean, 

Charlie has nailed it! Like A-Rod’s barbered 

women, we love Charlie Price’s choice of 

color combo and cut on this muscle-shirted 

model. Why not?! One might think that this 

is an extraordinary editorial look, but 

perhaps not so commercially viable in the 

salon. But once again, the point is that hair 

is genderless, so this look would also 

work on female clientele. Charlie is 

inspiring us to think outside the box, to 

work with an almost iridescent palette on 

what is essentially combination of an 

undercut bowled bob with a shaggy 

overlay. Today’s men are open to blending 

or even covering greys. Some - especially 

younger generations - are even opting for 

more fashion-forward color services, with 

shaved or faded sides and back and fluo 

crowns. Unless a guy is enlisting, there are 

no more rules - so they can be whoever they 

want to be. 

Kenny Duncan @Andis Clipper 

81E

propeople 

Brand 

Being a brand ambassador 

combines the excitement of 

keeping up with current beauty 

trends and sharing that 

Marie Scarano excitement with others on a 

more personal level than mere 

retail. They often are required to 

Ambassadors: 

IN THE SPOTLIGHT 

They are carefully 

selected to represent 

some of the biggest 

names in our industry 

and they are the best at 

what they do. 

have a certain “stage presence“. 

They are engaging sales 

persons and educators, ergo 

excellent communicators. 

Moreover, they are tech savvy 

and motivated, eager to learn 

and to share their passion for 

specific products with others. 

They are likely invaluable team 

members, contributing specific 

expertise and a creative vision, 

but in other cases they can 

become veritable personalities 

with an almost cult following. 

Here is an introduction to just a 

few of the stars in the 

hairdressing firmament.

MEGO AYVAZIAN 

Farouk Systems 

Mego, an internationally 

renowned professional 

hairdresser, colorist and stylist, is 

now Vice President of Education 

and Shows at Farouk Systems.He 

proudly represents CHI Haircare, 

which he believes is a visionary 

force in the haircare industry. 

“For me, the essence lies in 

creation,“ shares Mego, “Creating 

allows me to zone in on crafting 

salon-friendly masterpieces 

or pushing the boundaries 

with avant-garde creations, which 

gives me peace of mind. However, 

I also find fulfillment in teaching 

and sharing techniques. Each 

lesson helps build a legacy of 

knowledge and innovation.“ 

And in the future? “I believe CHI 

Haircare is a step ahead with 

groundbreaking projects like the 

introduction of digital AI 

technology through the LG CHI 

Color Master leading the way.“ 

STEPH BROWN 

Lisap 

Steph has just recently just opened 

her own business inside the 

Dellamane Salon in Franklin 

Massachusetts, where she 

continues to promote her faves. 

“Lisap products are like no other. 

Always innovative and striving to 

always produce trendy products. I 

absolutely love the Lightscale 

charcoal lightener and as well as 

the platinum! I’ve never used 

another lightener that compares,“ 

she declares. She also greatly 

appreciates being asked for input 

on new products and teaching, but 

her heart is mostly in creating. “For 

creating I draw my inspiration from 

looking around daily,“ she shares, 

“I love looking at color shades and 

textures.“ She continues, “If I 

could make a change in the 

industry, it would be to see more 

stylists uplift other stylists. 

Community over competition has 

always been my motto.“ 

JOANNE REMPEL 

Eufora 

Color Development Specialist 

for Eufora and Owner of Colors 

Beauty, & Welness Salons, 

Joanne firmly believes that 

Eufora stands out as a beacon of 

excellence in the beauty 

industry, offering top-tier, 

high-performance products 

exclusively to salon 

professionals, standing 

steadfast in protecting the 

integrity of the salon industry. 

“My direct involvement in 

projects like EuforaColor 

underscores the importance of 

industry-wide testing and 

feedback in advancing the 

quality that Eufora embodies,“ 

she explains.“Listening to the 

needs and challenges of stylists 

and salon owners fuels my drive 

to innovate and find solutions.“ 

83E

propeople 

YUREESH HOOKER 

L’Oréal Professionnel Salon 

Emotion 

Yureesh is just the dynamic 

representative that a program like 

Salon Emotion needs. And he is 

determined to keep both his life 

and the program evolving and 

improving by making his own 

thoughtful contributions and 

insights. “My only objective is to 

serve others in their professional 

growth and evolution to the best of 

my ability. The Salon Emotion 

Program provides an exceptional 

platform for me address vital 

aspects of our industry. Any 

changes I propose are driven by 

necessity and inclusivity. I aim to 

broaden the program’s reach, 

ensuring it resonates with an 

ever-diverse audience of industry 

professionals.“ 

JESSICA SCOTT SANTO 

Moroccanoil 

As Moroccanoil’s Global Color 

Ambassador, Jessica provides her 

talent and expertise on haircolor 

campaign photoshoots, global 

events like Moroccanoil’s The 

Collective, and teaching at 

Moroccanoil’s NYC Academy. She 

also checks all the boxes when it 

comes to believing in her brand and 

being passionate about what she 

does! “Their proprietary 

ProArginine + ArganID® System 

does an incredible job of protecting 

hair throughout the color process. 

Any time I color a client’s hair at the 

salon, they are always amazed at 

how healthy and shiny their hair 

looks and feels,“ she gushes. And 

she also loves both teaching and 

creating. ”When I teach, I love 

sharing simplified techniques that 

other stylists can try on their clients 

and achieve it flawlessly. When I 

create, I draw inspiration from 

social media—there is so much 

passion and creativity that I like to 

take bits and pieces of, then come 

up with my own techniques.“ 

PATRICIA ELNESS 

@PAINTEDHAIR 

Schwarzkopf Professional 

“I am a very passionate colorist,“ 

declares Patricia, “one who truly 

understand what tools are available 

to the hairdresser! I can honestly 

say that using Schwarzkopf 

Professional products everyday in 

the salon really enables me to 

create without limits as a hairdresser!“ 

Patrizia is also involved 

directly in product development. “As 

a matter of fact, I have some upcoming 

secret projects in the works 

and I will be working on R&D for 

some innovative new products,“ she 

teases. “It’s such a passion of mine 

to be in the lab with the teams and I 

am excited for what’s to come!“ She 

has always been an artistic spirit, 

confessing, “I apply everything I 

learned from my art education to 

hair - color theory, shading, 

blending, gradience and balancing 

creativity with technical education. 

Hair is now my preferred canvas!“ 

E84

“It’s about the genuine connections 

we build... the relationships that 

transcend transactions...” - Yureesh Hooker 

ANGEL VILLEGAS, SCOTT RAMOS, DANNY AMORIM 

Andis Company and (some of) their Global Dream Team! 

Scott gets right to the crux of the matter, saying, “Andis is known for their 

innovative designs and commitment to excellence in their products. Moreover, 

family ownership and operation adds a personal touch and creates a strong 

sense of loyalty and dedication among their employees and fans. This 

combination of quality, innovation, and family values sets Andis Company apart 

from other grooming tool manufacturers.“Danny agrees. “I have been using an 

Andis Master for over 20 years and still LOVE IT!! If I could only use one clipper 

for the rest of my life, it would be an Andis Master, hands down!“ Angel also 

reflected on the personal aspects of his job. “I believe the beauty industry 

would benefit from embracing the individuality and uniqueness of every artist. 

Everyone has their own ‘it’ factor, and I hope to see every barber and stylist 

recognize and nurture their distinct talents. This diversity of creativity is what 

propels our industry forward and keeps it vibrant and innovative.“ 

BRIANA CISNEROS 


“The Wella Company and Wella 

Professionals not only have 

incredible luxury products but they 

have been an overwhelmingly 

supportive partner and the entire 

team seems like extended family 

now,“ enthuses Briana. She also 

loves being consulted about product 

development. “It’s so rewarding to 

know that you’ve had a direct 

influence and voice throughout the 

process of the project that you’ll one 

day be working with directly in the 

salon. It’s so important that 

hairstylists are heard and valued 

during the development of a product 

because they are the ones who will 

be the most important part of its 

success.“ Currently, Briana is 

focusing on social media and 

“Renegade Royals“, her educational 

platform. “I’m excited to explore all 

things online and give as much of 

myself as possible to our incredible 

community and industry.“ 

85E

prointerview 

MISSY 

BATTAGLIA 

COIFFEUR TO THE STARGAZERS 

When Missy Battaglia 

became the owner of 

Revolutions Salon there 

was no need to change 

the name! It was a perfect 

fit for her professional 

approach to both hairdressing 

and life. 

Coming myself from a southeastern 

Massachusetts town, I was intrigued by 

a reference from a lifelong friend about 

an extraordinary hairdresser in - of 

all places – Bridgewater! Not bustling 

Boston, but a small, sleepy, state 

university town. I contacted Missy 

Battaglia, the owner of Revolutions 

Salon. I should have suspected that with 

a last name that means “battle” in Italian 

that she would have an explosive 

personality! I asked if she was planning 

any editorial shoots. Yes! She was! 

But it wasn’t at all what I was expecting! 

Instead she sent a highly original and 

stunning collection reflecting individuality 

and the empowerment of lived-in beauty! 

Hair: Missy Battaglia 

Make-up: Daisy Hanson @Daisyhairandmakeup 

Photo: Jeff Turner @blackthumbstudio 

E86

Tell us about you and your career. 

I’ve been doing hair since 1993, and I 

could not be more excited to get up and do 

it every single day. Revolutions Salon has 

been in existence since 1984 and I became 

the owner in 2007. Hair is not just my job, 

it’s my passion. I love the craft, and the 

way a great style can transform the entire 

look and feel of someone. But most of all 

I love people, and I try to share that love 

with my staff and clients. I have an 

amazing career surrounded by spectacular 

stylists along the way, with my current 

staff being top notch!! 

Where did you draw your inspiration 

for Stargazers? 

I was inspired by these stunning women. 

When I was brainstorming on what type 

of collection I wanted to put together all I 

could think about was representing more 

mature women. Our clientele ages along 

with us and as a stylist it becomes very 

apparent that great style along with cool 

hair and kickass makeup does not belong 

to the young. People come in all ages, 

shapes and sizes, andI just couldn’t wait 

to put these ladies in front of the camera 

to have the 70+ age group represented 

and admired! 

How did you get such a variety of 

bespoken looks? 

These looked were achieved first by 

using their natural hair color and 

embracing grey, silver & whites along 

with blending in grown-out one process 

color to make that full transition to their 

natural hair shades. 

Second I used an array of scissors, 

shears, razors, and edgers to get each 

hair cut looking sharp and/or textured. 

Third – the styling: blow dryers, wavers, 

curing irons & our favorite Amika styling 

products were used, starting with plus 

size perfect body mousse, perk up dry 

shampoo, on lock high hold wax, fluxus 

touchable hair spray and top gloss shine 

spray for the finishing touch. 

〉〉〉 Sharon DOB 8/29/1944 

(top left, pixie) 

How did you endure the process of 

letting your hair color grow out? 

“Actually, it was not of my doing. During 

pandemic I was unable to get a salon 

appointment for about 5 months. By that 

Missy found willing models 

from among her clientele. 

With these great looks their 

salon fidelity is guaranteed! 

time I realized that I had no line of 

demarcation and my natural color was 

blending in nicely with what was left 

of my platinum-dyed shade. And no, 

I don’t miss the process as I love my ‘ 

age appropriate’ color now.” 

〉〉〉 Allyn DOB 4/25/1952 

(above left, silver bob) 

What’s your favorite part of having 

natural white hair? 

“I love my white hair. I never have to 

worry about roots showing like when 

I had my hair colored. The compliments 

I receive everyday are from woman who 

are deciding to let their hair grow out. 

They ask lots of questions about how 

long it took and what the process was. 

I just them tell to go for it!” 

〉〉〉 Anonymous DOB 4/26/1960 

(top right) 

Did you have a trouble embracing 

your natural grey? 

“No, I felt free!” 

87E

proevents 

ABS 

2024 The 

Brimming with 

Excitement! 

Energy! Education! 

America’s Beauty 

Show never 

disappoints! 

future 

of our 

industry 

The 2024 America’s Beauty Show 

(ABS), held April 20-22 at the esteemed 

Donald E. Stephens Convention 

Center in Rosemont, IL illuminated 

the beauty industry with 

three days of unparalleled excitement 

and innovation. With participation 

of over 19,000 special guests, 

350+ classes, and 400+ exhibiting 

brands, the show soared to new 

heights of success. Parties and celebrations 

happened throughout 

the event, including the ABS Global 

Image Awards winner’s event. 

EVERYONE’S A WINNER! 

The ABS Global Image Awards was 

as a highly entertaining event, underscoring 

the industry’s remarkable 

talent and creativity. Frank P. 

Fulco, CEO of America’s Beauty 

Show, said “The energy and enthusiasm 

displayed throughout the 

three-day the show was truly inspiring. 

It’s evident that the beauty industry’s 

future is bright when we 

unite and support one another.” 

ABS showcased What’s NEXT and 

captivated attendees with a glimpse 

E88

into the future of beauty, featuring 

an extraordinary lineup of artists, 

educators, and influencers who delivered 

cutting-edge education and 

groundbreaking innovation. From 

Hair Color to Skincare, Barbering to 

Business, Lashes & Brows, Styling 

& Finishing, Nails, Waxing, and 

more, were offered and tailored to 

every facet of the industry. 

Present on the show floor were 

content creators and social media 

influencers, captivating guests with 

their magnetic personalities and ex- 

tensive reach. Barber and Grooming 

took center stage at The Barber 

Connection, a vintage-styled stage 

featuring your favorite barbers creating 

the newest looks and trends. 

Live demonstrations and experiences 

in men’s grooming and styling 

were live and exciting, including an 

exciting pop-up hands-on experience 

by Andis added to 

the event’s dynamic 

ambience. Don’t miss 

next year’s show! 

Book now! 

Mark your calendar for America’s Beauty Show, April 5-7, 2025. Find info on tickets and information at americasbeautyshow.com 

89E

THE COMPLETE BOND BUILDER 

Triple-bond technology relinks bonds and prevents 

damage to support optimal hair health. 

Patented. Proven. Trusted by Stylists.

probrandnews 

The influence 

of Olaplex 

We asked and heard the results. The influence of OLAPLEX services 

will give you the exact creative confidence you and your clients need. 

What makes OLAPLEX so special is that 

it doesn’t matter what color line you use, 

OLAPLEX is going to make sure that 

whatever service you do, the hair is in its 

best possible shape, that it’s the strongest it 

can be and remains strong enough for ongoing 

treatments. This ensures safety for 

the professional behind the chair, and really 

lets you unleash your creativity! 

At the core of OLAPLEX and their product 

development are salon professionals 

and their commitment to hairdressers. 

What the salon professional needs to succeed, 

OLAPLEX is there to provide. 

OLAPLEX understands the bonds of 

trust that exist between hairdressers and 

clients and is committed to supporting 

salons and stylists so they can be at their 

best in every way possible. This happens 

through transparency, free online education, 

accessibility, support, mentorship, 

and community. 

Take a virtual course to become a 

OLAPLEX Certified Stylist Ambassador 

– it’s free and available in English, French 

and Spanish – and become an expert on hair 

damage, repair, and OLAPLEX technology. 

You will also be added to the 

OLAPLEX National Stylist Locator 

so clients can come find you and your 

salon. Go to pro.olaplex.com for more 

information. 

With patented OLAPLEX Bond Building 

Technology, hair takes on a completely different 

quality. Blondes are brighter, brunettes more radiant, 

and redheads are more vibrant. 

91E

probrandnews 

Summer Trend: 

beautiful braids! 

Summer braids help to tame hair in the humidity and heat and can 

be a practical, versatile, and fashionable option for any occasion. 

Summer is a great time to upgrade long hair looks and embrace 

the diversity of braids. Braids can be a super practical choice in 

the heat and humidity of summer, helping your clients’ tame 

unruly textures that don’t do well when the mercury rises. 

Plus, braids can be a great choice at Festivals, travelling, summer 

weddings and events. Make sure you add braids to your 

service menu to highlight your talents and get your clients 

considering professional braids. 

TOP TIPS 

Prep the hair – after cleansing and conditioning, make 

sure you detangle or define curls and dry the hair. 

Try the Denman D38 Detangling & Styling 

Paddle to thoroughly smooth, detangle and 

define or the Denman D90L Tangle Tamer. 

Lightly spray dry shampoo through 

the hair for a little extra grip. 

Plan ahead – share images and ideas 

with your client before you begin 

and make sure that everything you 

need is in easy reach including all 

tools, elastics, pins, ribbons and 

hair accessories. Recommended tools 

include the Denman Black Diamond 

DC01 Pin Tail Comb and 

the Denman D81M Style & Shine 

Brush for perfect sectioning and polishing 

or dressing out the hair. 

Make it last – manage your client’s expectations on how long 

their braids will last. Fix with spray and recommend a silk 

pillowcase and hair wrap for sleeping. 

RECOMMENDED TOOLS 

• Denman D38 Pink Crush Detangling & Styling Paddle 

• Denman D90L Pink Crush Tangle Tamer 

• Denman D81M Pink Crush Style & Shine Brush 

• Denman Black Diamond BD40 Pin Tail Comb 

〉〉〉 Sign-up for a trade account for discounts: www.denmanbrushus.com 

E92

probrandnews 

Summer 

Blondes! 

Moroccanoil Global Ambassador Jessica Scott Santo combines 

foilayage and tip-out techniques to create beautiful brightness. 

“My vision for spring-summer color is all about low 

maintenance complementary blonding,” shares Jessica @ 

jessicascotthair. “I rely on Moroccanoil Blonde Voyage 

Powder Lightener because I know it’s going to give me 9 

levels of lift safely while maintaining the integrity of the 

hair.” Then she calculates shades and highlights to accentuate 

the client’s features, harmonizing color choices with facial 

contours and the changing seasons. Moroccanoil’s 

Professional Haircolor lineup includes: 

• Color Rhapsody Permanent 

Cream Color for 100% grey 

coverage. 

• Color Rhapsody High Lift 

Permanent Cream Color for 

up to 5 levels of lift on 

natural hair level 6 and 

higher. 

• Color Calypso Demi-Permanent 

Color to increase 

shine while improving the 

integrity of the hair.* 

• Color Infusion Pure Color Mixer to intensify, neutralize or 

pastelize the results. 

• Blonde Voyage Lighteners in Cream, Powder, and Clay 

formulas. 

*Based on a clinical test comparing Moroccanoil proprietary ProArginine + ArganID® System to alternative 

alkalizing agents and untreated hair alkalizing agents and untreated hair 

Want to learn more 

about Moroccanoil 

Professional Haircolor 

and Education? Scan the 

QR Code for more info! 

93E

probusiness 

Spotlight on Shawanda, 

of Sew Brooklyn, NYC 

“Fresha holds a special place in my heart”: Shawanda on growing 

her busy, successful salon - Sew Brooklyn in New York. 

In Sew Brooklyn’s own words: you shouldn’t have to travel 

into Manhattan for the service you really want and deserve. 

Fresha sat down with Shawanda, owner of Sew Brooklyn, to 

find out more about why she opened her salon and how she’s 

been using Fresha to grow her business into what it is. 

Shawanda saw that Brooklyn needed luxury of its own. “I 

decided to create that here for my community” she tells us. 

“When you walk through the door, you’re experiencing top 

notch customer service. We’re offering you champagne and 

we’re going to make sure you’re comfortable at every step.” 

Sew Brooklyn opened in 2015 when Brooklyn was “seriously 

lacking in high-quality service that was affordable and still 

put customer service in the forefront” says Shawanda. She 

describes Sew Brooklyn as one of the pioneers redefining 

the Brooklyn salon. 

“I love our clients leaving and feeling like they just had one of 

the best hair experiences that they’ve ever had” she says. 

But building that business wasn’t easy. During Covid they 

had to shut down one of their other Brooklyn locations. 

“After the pandemic things shifted a bit, and the business 

had a lot of changes” Shawanda told us. 

But working with Fresha means Shawanda has been 

supported the whole way “I really built the business with 

them, so I grew with them. I’m a mum of two, so I have a very 

busy schedule. As soon as I wake up, I open my Fresha app to 

see what my day looks like to make sure I can plan ahead and 

make my day flow easier.” Using Fresha saves so much of 

Shawanda’s time. From being able to schedule marketing 

E94

promotions to targeted audiences, to giving clients the 

convenience they want with Tap to Pay on iPhone, it 

helps the business not just tick over, but continue to 

grow with less effort involved. 

“The reporting and analytics feature has allowed us to 

look back at where we were maybe a year or a month ago 

so we can see the progress the salon is making and encourage 

us to come up with different things that we can 

do to reach our goals.” 

“Fresha is a great partner because they listen. When I do 

have concerns and ideas they’re really good at communication. 

And that’s a really, really important thing to have 

in a relationship. Working together with Fresha has 

been seamless. 

THE FUTURE IS LOOKING BRIGHT 

FOR SEW BROOKLYN 

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95E

USA EDITION 

Estetica USA Edition, n. 152 - Since 1993 - N. 2 Summer 2024 

Index of Advertisers 

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