Tropicana July-August 2024 #155 The Merdeka Issue

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JULY/AUGUST 2024 TALK
is centred around the 3 pillars of people, planet, and
partnership, the Group believes that nurturing vibrant
communities, protecting the environment, and building
sustainable partnerships with our stakeholders are vital
to futureproofing our business and corporate reputation.
With the foresight that AI/Automation and Big Data are
set to be major gamechangers in the next 3 to 5 years,
Samsung’s Bespoke AI Home presents a transformative
and sustainable opportunity for prospective Tropicana
homeowners, promising to streamline household chores
and liberate time for personal pursuits. Through AIdriven
energy management, bespoke recommendations
tailored to individual behaviours, and seamless
integration with an array of smart devices, homeowners
can revel in heightened convenience and efficiency while
reducing their carbon footprint.
Within the Samsung Bespoke lineup, intelligent
features such as AI Energy Mode, AI Wash, and AI Pro
Cooking redefine the standards of home management.
By continuously learning from user habits, Bespoke
AI evolves appliance performance to deliver bespoke
services that align with each Tropicana homeowner's
unique preferences and needs, setting a new benchmark
for personalised living experiences.
From top: The lineup of Samsung
Bespoke AI technologies
powering the future of homes
with refrigerators, washers,
air conditioners and vacuums;
Tropicana and Samsung MOU
Signing Ceremony marking the
sustainable partnership between
the two corporations
from left: Khoo Thian Shyang,
Deputy CEO of Tropicana; Ong
Chou Wen, CEO of Tropicana;
Denny Kim, President of Samsung
Malaysia Electronics and Josh
Kim, Digital Appliances Business
Director of Samsung Malaysia
Electronics
To follow Tropicana’s AI transformative journey, visit
our website or follow us on Facebook at www.facebook.
com/tropicanacorp.