chocoholateshop_retrodelights_ezgicolakbuyuk

ABOUT
US
REDISCOVER JOY IN EVERY PIECE...
Retro Delights is a chocolate shop with an energetic vibe inspired by a
retro concept, where every piece of chocolate is made to delight your
senses and enhance your chocolate experience. Committed to using
the finest ingredients, Retro Delights creates exquisite chocolates that
blend rich flavors with artistic design. Much more than a chocolate
shop, Retro Delights is a haven for enthusiasts who appreciate the joy
that quality chocolate brings.

LOGO
Logo is composed of 2 elements which are typography
and icon. The icon is used in harmony with the
typography and the brand identity.
Typography: In the typography of the logo, “Obviously”
font was used, but the font was arranged to be
compatible with the identity of the brand.
Icon: The star symbol was used as an icon to add a retro
and energetic atmosphere to the brand's identity.
Main logo
LOGO
SYSTEM
The color of the icon was changed according to the flavors
of the chocolates:
Application on the lighter backgrounds
www.reallygreatsite.com

COLOR PALETTE
Dark brown and tones was used predominantly in the
designs, in addition to this color, orange, purple, blue,
yellow, red and pink colors were used to match the
aromas of the chocolates.
Brown and tones
CMYK: C53% M85% Y70 % K82%
Pink and tones
CMYK: C0% M90% Y0 % K0%
Orange and tones
CMYK: C0% M83% Y87 % K0%
Blue and tones
CMYK: C72% M22% Y32 % K4%
Burgundy and tones
CMYK: C20% M94% Y72 % K11%
Purple and tones
CMYK: C74% M65% Y12 % K1%
Yellow and tones
CMYK: C14% M47% Y82 % K3%
Red and tones
CMYK: C18% M99% Y96 % K8%
COLOR
SYSTEM

TYPOGRAPHY
2 main fonts were used which are “Obviously” and “Basic Sans”.
TYPOGRAPHY
SYSTEM
“Obviously” was used in the logo and in titles:
“Basic Sans” used overall the design:

MAIN ELEMENTS
6 different types were designed as the main visual elements and a
name was assigned to each type. These 6 people were also used
as mascots of the brand. At the same time, all of these types
created were inspired by fruits.
VISUAL
ELEMENTS
Orange Emma Blueberry Bob Raspberry Lily Coconut Jane Banana John Strawberry Adam

SECONDARY ELEMENTS
In addition to 6 different types, various musical instruments were
used as visual elements to match the energy of the brand identity.
VISUAL
ELEMENTS

OUR
SHOP
Retro Delights, which has a boutique shop, is
located on Akaretler, the busiest street in Beşiktaş.
Customers can sit here and enjoy the taste of
chocolates as they wish.

OUR
PRODUCTS
HEALTHY FRUIT FLAVORED
CHOCOLATES...
“Retro Delights” generally sells fruit-based
products. Some of these are natural fruit
flavored chocolate bars, filled chocolates
and fruit balls.

RECTANGULAR
CHOCOLATE BARS
Rectangular chocolate
bars have 6 flavors and
come in varieties such
as milk, dark and white
chocolate. Cocoa
ratios vary depending
on the cocoa beans.

SQUARE
CHOCOLATE BARS
Square chocolate bars
have 6 flavors and
come in varieties such
as milk, dark and white
chocolate. Cocoa
ratios vary depending
on the cocoa beans.

CHOCOLATE
FRUIT BALLS
Fruit covered chocolate balls are a healthy
snack which are combined with different flavors
such as hazelnut cream and vanilla.

FRUIT FILLED
CHOCOLATE
BOXES
Each fruit-filled chocolate box contains
9 chocolates, available in both milk and
white chocolate varieties.

CLASSIC MILKY
CHOCOLATE
The classic chocolate
of retro delights was
made inspired by the
idea of ​a cassette and
was packaged in 2
different colors: blue
and purple.

SELECTION
CHOCOLATE BOX
This chocolate box is designed for chocolates that
customers specifically choose.

PROMOTIONAL
MATERIALS
Promotional materials are essential for
effectively communicating your brand's
message and attracting potential
customers.

PROMOTIONAL
MATERIALS
APRON

OUTDOOR
ELEMENTS

THANK YOU...