05.07.2024 Views

Automotive Ekports July 2024

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Monthly automotive aftermarket magazine<br />

GROUP CHAIRMAN<br />

H. FERRUH ISIK<br />

PUBLISHER:<br />

İstmag Magazin Gazetecilik<br />

İç ve Dış Ticaret Ltd. Şti.<br />

Managing Editor (Responsible)<br />

Mehmet Söztutan<br />

mehmet.soztutan@img.com.tr<br />

Advertising Sales Consultant<br />

Adem Saçın<br />

+90 505 577 36 42<br />

adem.sacin@img.com.tr<br />

Enes Karadayı<br />

enes.karadayi@img.com.tr<br />

International Marketing Coordinator<br />

Ayca Sarioglu<br />

ayca.sarioglu@img.com.tr<br />

Finance Manager<br />

Cuma Karaman<br />

cuma.karaman@img.com.tr<br />

Digital Assets Manager<br />

Emre Yener<br />

emre.yener@img.com.tr<br />

Technical Manager<br />

Tayfun Aydın<br />

tayfun.aydin@img.com.tr<br />

Graphic & Design Advisor<br />

Sami aktaş<br />

sami.aktas@img.com.tr<br />

Accountant<br />

Yusuf Demirkazık<br />

yusuf.demirkazik@img.com.tr<br />

Subscription<br />

İsmail Özçelik<br />

ismail.ozcelik@img.com.tr<br />

HEAD OFFICE:<br />

İstmag Magazin Gazetecilik<br />

İç ve Dış Ticaret Ltd. Şti.<br />

Ihlas Media Center<br />

Merkez Mah. 29 Ekim Caddesi No: 11B / 21<br />

Yenibosna Bahcelievler, Istanbul / TÜRKİYE<br />

Tel: +90 212 454 22 22<br />

www.img.com.tr sales@img.com.tr<br />

KONYA:<br />

Metin Demir<br />

Hazım Uluşahin İş Merkezi C Blok<br />

Kat: 6 No: 603-604-605 KONYA<br />

Tel: (90.332)238 10 71 Fax: (90.332)238 01 74<br />

PRINTED BY:<br />

İHLAS GAZETECİLİK A.Ş.<br />

Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza<br />

No:11 A/41 Yenibosna–Bahçelievler/ İSTANBUL<br />

Tel: 0212 454 30 00<br />

www.ihlasmatbaacilik.com<br />

Mehmet Soztutan, Editor-in-Chief<br />

mehmet.soztutan@img.com.tr<br />

We are at Automechanika Mexico <strong>2024</strong><br />

The Turkish automotive industry, which was originally founded for importsubstitution<br />

purposes and focused on the domestic market for a long period,<br />

transformed itself into a production base for a number of global models. It<br />

is evident that competitiveness at the domestic level has been replaced with<br />

competitiveness on a global scale.<br />

There are major multinational vehicle manufacturers with their own production<br />

facilities in Türkiye. While some of these companies are engaged in a joint<br />

venture with Turkish companies, others are operating independently.<br />

The Turkish automotive supplier industry produces almost all types of parts,<br />

components and spare parts such as engines and engine parts, power train<br />

parts and components, brake and clutch parts and components, hydraulic and<br />

pneumatic systems, suspension systems, security systems, rubber and plastic<br />

parts, chassis, frames and parts, casting and forging, electrical equipment and<br />

parts, lighting systems, accumulator batteries, seats etc.<br />

producers of parts and components have attained high standards reflected by<br />

large export volumes to the Western countries.<br />

There are numerous producers of automotive components and services in<br />

Türkiye. More than half of these manufacturers compete in global markets and<br />

set high standards of export figures. Among them are many small and medium<br />

manufacturers with advanced technologies, constant updates and support from<br />

outside Türkiye, and a dynamic company structure. Many companies operating<br />

in the Turkish market possess international certifications, enhancing their global<br />

market position.<br />

Our publications remain at the service of those businesses people seeking to<br />

increase their share in the increasingly competitive foreign markets.<br />

This month, we participate in Automechanika Mexico <strong>2024</strong>. Last year’s event<br />

featured an impressive 511 exhibitors from 24 countries and attracted over<br />

27,200 visits from 39 countries, setting the stage for an even more exciting event<br />

this year.<br />

We are convinced that the event would be instrumental to increase business<br />

opportunities in the automotive industry as usual.<br />

We wish all business people success and lucrative business.<br />

automotiveexport<br />

EDİToR<br />

automotiveexports


Chinese car makers push for retaliatory EU car tariffs<br />

Chinese automakers have urged Beijing to retaliate<br />

against Brussels’ decision to place curbs on Chinese<br />

electric vehicle exports by raising tariffs on imported<br />

European gasoline-powered cars, the state-backed<br />

Global Times newspaper said.<br />

In a closed-door meeting also attended by European<br />

automakers, Chinese car companies and industry<br />

groups suggested authorities hike tariffs on large<br />

gasoline-powered vehicles imported from the<br />

European Union, the report said.<br />

EU trade policy is turning increasingly protective owing<br />

to concerns China’s production-focused, debt-driven<br />

development model could see the 27-member bloc<br />

flooded with cheap goods, including EVs, as Chinese<br />

firms look overseas due to weak domestic demand.<br />

The European Commission’s June 12 announcement<br />

that it would impose anti-subsidy duties of up to<br />

38.1% on imported Chinese EVs from <strong>July</strong> follows the<br />

United States hiking tariffs on Chinese cars in May,<br />

and opens a new front in the West’s trade war with<br />

Beijing, which began with Washington’s initial import<br />

tariffs in 2018. The Global Times first reported that a<br />

Chinese government-affiliated auto research center<br />

was suggesting China raise its import tariffs on large<br />

gasoline-powered cars to 25%, citing an industry<br />

expert. China’s current import tariff for cars is 15%.<br />

Chinese authorities have previously hinted at possible<br />

retaliatory measures through state media commentaries<br />

and interviews with industry figures.The same<br />

newspaper also hinted that Chinese firms planned to<br />

ask authorities to open an anti-dumping investigation<br />

into European pork products, which China’s commerce<br />

ministry announced it would undertake. It has also<br />

urged Beijing to look into EU dairy imports.<br />

<strong>July</strong> <strong>2024</strong><br />

8


Türkiye in advanced talks with<br />

China’s BYD, Chery for EV plants<br />

<strong>July</strong> <strong>2024</strong><br />

Industry and Technology Minister Mehmet Fatih Kacır<br />

said Türkiye is in advanced discussions with Chinese<br />

electric carmakers BYD and Chery Automobile for<br />

factory investments in the country.<br />

“We would like to complete the talks as soon as<br />

possible. We have come a long way with both of<br />

them,” Kacır said in an interview to Bloomberg News.<br />

He added that separate negotiations with SAIC Motor,<br />

which owns MG Motor, and Great Wall Motor are also<br />

underway.<br />

The development comes as the European Commission<br />

is investigating whether fully electric cars manufactured<br />

in China were receiving distortive subsidies and<br />

warranted extra tariffs.<br />

BYD, Chery and Great Wall Motors did not immediately<br />

respond to a request for comment, while SAIC could<br />

not be immediately contacted.<br />

“There is significant interest by global brands for<br />

the production of electric cars in Türkiye. Türkiye’s<br />

membership in the European Union’s customs union<br />

is still a big advantage for many global brands,” Kacır<br />

had previously said.<br />

In December, Kacır visited eight different Chinese<br />

cities and engaged with automotive and battery<br />

manufacturing companies, including GAC AION, Chery,<br />

Zeekr, BYD, SAIC, Fararis Energy and Huawei.<br />

Farasis is establishing a battery cell production facility<br />

in northwestern Bursa’s Gemlik district in collaboration<br />

with Togg.<br />

Türkiye in 2023 had imposed a 40% additional<br />

tariff on imports of electric vehicles from China. EV<br />

sales in Türkiye hit a record of 65,562 units in 2023,<br />

constituting 6.8% of the total auto sales.<br />

The record share was driven by the first homegrown<br />

EV brand, Togg, and the entry of new players like Tesla<br />

and BYD.<br />

Sales of EVs in the first four months of this year rose<br />

by more than 270% to over 20,250 units, according to<br />

the <strong>Automotive</strong> Distributors and Mobility Association<br />

(ODMD).<br />

12


No risk with Tradisk<br />

Specialized in the tractor aftermarket industry for almost a half century,<br />

Tradisk offers more than 600 product variety with more than 20 tractor brands.<br />

Could you briefly introduce yourself and your<br />

company?<br />

Tradisk, established in 1982 in Arnavutköy, Istanbul,<br />

is a manufacturer of tractor clutch discs and clutch<br />

facings, serving customers worldwide with over<br />

100 employees.<br />

Sadi Angilci, General Manager<br />

Located in Arnavutkoy, Istanbul, Tradisk has been<br />

offering quality services to its customers all over<br />

the world. Increasing its product variety constantly,<br />

the company realizes this through its integrated<br />

manufacturing facilities. We asked more details to<br />

Mr. Sadi Angilci, General Manager at the firm:<br />

What is in your product portfolio and what are the<br />

prominent factors in these products? What kind of<br />

studies do you have on product development and<br />

R&D?<br />

Tradisk offers a portfolio of over 600 product<br />

variations, compatible with more than 20 tractor<br />

brands. Key features include a wide product range and<br />

integrated production facilities ensuring high-quality<br />

manufacturing processes.<br />

<strong>July</strong> <strong>2024</strong><br />

16


What makes you superior to your competitors?<br />

What sets Tradisk apart from competitors is its fully<br />

integrated facilities encompassing foundry, CNC<br />

machining, and assembly capabilities. This allows<br />

for superior product quality and stable production<br />

processes.<br />

Are there any investments planned in the short,<br />

medium and long term?<br />

Recent investments have doubled clutch facing<br />

production capacity and ongoing efforts focus on<br />

enhancing production speed and quality through<br />

modern machinery and facility improvements.<br />

Can you give details about your exports? What<br />

would you like to say about your current and target<br />

markets, foreign promotion, participation in fairs,<br />

etc. strategies?<br />

Tradisk operates in 33 countries across Europe, Asia,<br />

Africa, Australia, and North and South Africa.<br />

Regular participation in events like Automechanika<br />

Istanbul and Frankfurt strengthens international<br />

presence and expands customer network.<br />

Participation in the EIMA <strong>2024</strong> fair in Italy further<br />

underscores these strategies.<br />

Are there any topics or issues you would like to<br />

emphasize in particular?<br />

Particularly noteworthy is Tradisk’s growth and<br />

consolidation in the industry, highlighted by the merger<br />

with Hars Tractor in 2022, establishing itself as Turkey’s<br />

largest manufacturer of clutch discs.<br />

<strong>July</strong> <strong>2024</strong><br />

17


Europe’s auto suppliers navigate turbulencies<br />

<strong>July</strong> <strong>2024</strong><br />

For two decades, Emrullah Karaca has been<br />

manufacturing brakes. However, due to the impending<br />

closure of the Continental factory in northern Germany,<br />

where he is employed, he’s transitioning to assembling<br />

heat pumps.<br />

Production of the car component at the town of<br />

Gifhorn will end in 2027 and move to Croatia,<br />

the Czech Republic and Wales to keep the costs<br />

“competitive,” according to Continental, which will cut<br />

about 7,000 jobs worldwide.<br />

The relocation means a new career for 49-yearold<br />

Karaca, one of a rising number of workers in<br />

companies supplying Germany’s vital automotive<br />

sector who are being hit by a tsunami of redundancies.<br />

Facing up to the double shock of the end of<br />

combustion engines and rising competition from China,<br />

European suppliers like Bosch, ZF and Webasto have<br />

all announced cuts – which have piled up to the point<br />

where the issue has cast a shadow on the forthcoming<br />

EU elections. Brussels has promised to do more to<br />

boost the domestic car industry and tackle unfair<br />

competition from cheaper Asian rivals.<br />

However, the EU plans to outlaw the sale of new fossil<br />

fuel-powered cars starting in 2035, meaning some jobs<br />

will inevitably become redundant.<br />

The upcoming closure of the Continental plant in<br />

Gifhorn has catalyzed Karaca and the other 800<br />

employees working there to start retraining in another<br />

area. A local heating systems company, Stiebel Eltron,<br />

has proposed taking over the site and retaining some<br />

employees for future production.<br />

“Brakes or heat pumps, it’s all the same to me,”<br />

said Karaca, whose two parents both worked<br />

for Continental at the factory. Making exhausts,<br />

headlights, gearboxes, or brakes has long been a<br />

steady job, with suppliers in Germany alone employing<br />

270,000 people.<br />

However, the technologies they specialize in are<br />

obsolescent, and making battery cars is a less laborintensive<br />

undertaking.<br />

“If today you need 100 people to produce a normal<br />

motor, then with the electric motor, you only need<br />

10,” said Jutta Rump, a business professor at<br />

Ludwigshafen University.<br />

In Gifhorn, Stiebel Eltron offers further employment to<br />

some 300 of Continental’s workforce.<br />

Another 100 could find a home at a nearby Siemens<br />

mobility plant that supplies rail companies.<br />

The remaining jobs are under increasing pressure from<br />

Chinese competitors, who are capturing a growing<br />

share of the market.<br />

The Chinese battery maker CATL has grown in short<br />

order to become the world’s third largest auto supplier,<br />

in a sector still led by Bosch, according to consultancy<br />

Roland Berger.<br />

According to a study by the German carmakers<br />

association VDA, one in three companies in the sector<br />

is planning to move part of its production abroad in the<br />

coming years to cut costs.<br />

The axe has already fallen on 3,400 workers at Ford’s<br />

factory in Saarlouis, west of Germany.<br />

The plant closure will affect a whole network of local<br />

suppliers, whose workers staged a six-day strike in<br />

March to get better redundancy terms.<br />

Among them, 33-year-old Luca Thonet, employed by<br />

Ford supplier Lear, said he would like to stay in the<br />

region, close to the French border.<br />

“But there is almost no industry left in the region, and<br />

the other factories are not in a perfect situation either,”<br />

he told Agence France-Presse (AFP).<br />

Thonet cited the situation at ZF, the second-largest<br />

German auto supplier, which announced the closure of<br />

two sites in its domestic market.<br />

The ZF works council fears some 12,000 job cuts could<br />

be in the pipeline, with a number falling in the same<br />

region as Saarlouis. Germany may be facing a shortage<br />

of workers, but not all sectors are equally impacted.<br />

In IT, product development or sales, “there’s a lack of<br />

qualified personnel,” said expert Rump. “That’s not the<br />

case in production<br />

22


German auto magazine commends<br />

Togg, calls it ‘Turkish Tesla’<br />

<strong>July</strong> <strong>2024</strong><br />

Germany’s leading automobile magazine Auto Bild<br />

praised the Turkish-made electric vehicle Togg in a<br />

comprehensive review recently, comparing it to some<br />

of the top models of German juggernauts such as Audi<br />

and Volkswagen and Elon Musk’s Tesla.<br />

Türkiye’s domestic vehicle, Togg has been in the<br />

spotlight of international press in recent months, with<br />

Agence France-Presse (AFP) being one of the latest<br />

to report on the journey of the carmaker from its<br />

production base in Gemlik.<br />

Türkiye is hoping its first major electric carmaker,<br />

Togg, will put the country in the driver’s seat of the<br />

automotive industry, it said, also citing sales of over<br />

20,000 units last year and extensive Turkish automotive<br />

exports to Western markets.<br />

A report published by Auto Bild said, “As the Turkish<br />

Tesla, Togg made its debut at none other than the<br />

technology show CES in Las Vegas.”<br />

Since then it said the carmaker built a “massive”<br />

factory in the Gemlik district of Bursa, “ordered 1,000<br />

charging stations, and begun their installation across<br />

the country.”<br />

It also gave positive reviews of the car’s interior and<br />

exterior.<br />

Six years ago, “a handful of Turkish industrial giants<br />

from key sectors such as mechanical engineering,<br />

trade, electronics and communications joined forces to<br />

build the first car manufacturer of modern times,” the<br />

report said.<br />

“As a mid-range SUV, it aims to be on the same level<br />

as electric cars such as the VW ID4, Renault Megane<br />

E-Tech, Tesla Model Y and indeed the new Audi Q6,”<br />

the report said.<br />

However, the T10X is offered at a more affordable<br />

price than the vehicles in the same segment, it added,<br />

referring to the first model of the carmaker, which<br />

started sales last year. The basic version starts at TL<br />

1.40 million ($43,400).<br />

“This year they are already planning more than 40,000<br />

vehicles and are thinking beyond Türkiye. Instead,<br />

they want to try their luck with the T10X with us from<br />

autumn,” Auto Bild said.<br />

The article also praised Togg’s CEO Gürcan Karakaş,<br />

who grew up near Germany’s Bielefeld and learned his<br />

profession at Bosch, saying: “He knows that the world<br />

does not need another start-up producing electric<br />

SUVs. That’s why he takes things one step further and,<br />

like all visionary bosses, talks about the car as a smart<br />

device on wheels.”<br />

“That’s why the screen in the cockpit is not only larger<br />

and more brilliant than most competitors but actually<br />

spans seamlessly across the entire width of the<br />

vehicle,” it added, highlighting it is being equipped with<br />

various applications such as face ID.<br />

26


Türkiye’s electric car sales jump<br />

257% in first 5 months<br />

Türkiye saw over 27,600 fully electric car sales in the<br />

first five months of the year, marking a staggering<br />

257.3% rise when compared to the same period of<br />

2023, according to recent data from the country’s top<br />

automotive association.<br />

The market share of electric cars has also surged<br />

over the same period to over 7% while hybrid sales<br />

continued to increase, the data compiled by Anadolu<br />

Agency (AA) from the <strong>Automotive</strong> Distributors and<br />

Mobility Association (ODMD) showed. Overall sales<br />

of cars and light commercial vehicles in the country<br />

displayed a 6% increase during the first five months of<br />

the year. This resulted in a total of 471,743 new vehicle<br />

sales by the end of May, according to ODMD.<br />

<strong>July</strong> <strong>2024</strong><br />

28


Car sales during this period totaled 375,097, posting<br />

a 10.25% increase, while sales of light commercial<br />

vehicles plunged by 7.9% to 96,646 units.<br />

Within the car segment, gasoline-fueled cars led with<br />

247,828 units sold, followed by hybrid cars with 54,065<br />

units. Diesel car sales accounted for 39,351 sales, and<br />

those powered by LPG stood at 2,783.<br />

At the same time, sales of fully electric cars amounted<br />

to 27,604, the data showed.<br />

When including vehicles with an extended range<br />

(E-REV), effectively an all-electric vehicle, with all the<br />

motive power provided by an electric motor, but with a<br />

small ICE present to generate additional electric power,<br />

the electric car sales stood at 31,070 units in the first<br />

five months.<br />

By the end of May, compared to the same period last<br />

year, sales of diesel cars decreased by 33.1% and LPG<br />

cars by 37%, the data showed.<br />

The sales of gasoline cars saw an increase of 7.4%,<br />

while hybrid car sales rose by 50.3% and fully electric<br />

car sales skyrocketed, surging by 257.3% year-overyear.<br />

The main reason for the decline in diesel car<br />

sales is attributed to global manufacturers phasing out<br />

diesel car production, resulting in fewer new diesel car<br />

models being introduced to the market.<br />

The market share of gasoline cars decreased to<br />

66.1% from 67.8% compared to the first five months<br />

of last year, according to the data. The share of diesel<br />

cars decreased from 17.3% to 10.5%, and LPG cars<br />

declined from 1.3% to 0.7%, respectively.<br />

Meanwhile, from January through May, the share of<br />

fully electric cars in total sales increased from 2.3%<br />

to 7.4%, and for hybrids, it increased from 10.6% to<br />

14.4%. When considering all categories (fully electric,<br />

extended range electric and hybrid), vehicles with<br />

electric motors comprised 22.7% of the total market,<br />

respectively. In May alone, some 7,349 fully electric<br />

cars were sold, representing 9.2% of all sales for<br />

that month. Türkiye’s electric car sales surpassed<br />

the 65,000 mark in 2023, leaving behind many EU<br />

countries and securing the number six spot in the<br />

European sales ranking.<br />

Boosted by sales of the first domestic electric vehicle<br />

Togg, which sold nearly 20,000 units last year, the<br />

Turkish EV market remained buoyant in the first months<br />

of the year despite higher borrowing costs.<br />

Electric vehicles gained in popularity due to climaterelated<br />

goals, although concerns related to the<br />

availability of lithium – a key metal used for the<br />

production of EV batteries – affordability, and speed of<br />

building charging infrastructure globally remain as top<br />

focus of the sector.<br />

<strong>July</strong> <strong>2024</strong><br />

30


Turkish auto industry targets new<br />

$39B export peak in <strong>2024</strong><br />

<strong>July</strong> <strong>2024</strong><br />

Türkiye’s automotive sector is seeking to build on<br />

its peak in 2023 and achieve a new all-time high in<br />

exports this year, according to a senior industry official.<br />

The traditional leader in Türkiye’s outbound shipment<br />

made $35 billion (TL 1,080 billion) worth of shipments<br />

last year, compared to nearly $31 billion in shipments<br />

in 2022, according to the Uludağ <strong>Automotive</strong> Industry<br />

Exporters’ Association (OIB).<br />

That figure is sought to be lifted to $39 billion, said<br />

Baran Çelik, the head of the board of directors of OIB.<br />

The earlier peak was recorded in 2018, at $32 billion,<br />

before the coronavirus pandemic lowered the figure to<br />

$25.5 billion in 2020.<br />

“2023 was a year in which we once again broke the<br />

record and reached a significant value of $35 billion in<br />

exports, making us the sector with the highest exports<br />

in Türkiye,” Çelik told.<br />

The sector has been the export leader for 17 out of<br />

the last 18 years, except for 2022, he said, before<br />

regaining the leadership in 2023.<br />

Up to 68% of the automotive goods are shipped to<br />

the European Union, Türkiye’s biggest export market,<br />

according to Çelik.<br />

“When you include non-EU countries geographically<br />

within the market, it reaches a market size of over<br />

80%. Of course, the largest market among these<br />

is Germany, followed by other major European<br />

countries,” he said.<br />

“If we look at the top 10 markets we export to, eight of<br />

them are in the European region. In fact, if you include<br />

Russia in the European region, 9 of them are European<br />

countries.”<br />

Exports in January saw a 3% increase year-overyear<br />

to $2.8 billion, which Çelik says reinforces the<br />

achievability of the $39 billion goal he says isn’t “just<br />

a standalone target,” but “emerged as a figure backed<br />

by data.”<br />

“Unless there is a significant deviation, a major conflict<br />

or a disaster ... we anticipate that this year we will<br />

close with around $39 billion in exports, maintaining<br />

our position as the export leader,” he added.<br />

Çelik reaffirmed Europe’s importance for the industry<br />

but emphasized the aim for diversification and growth<br />

in new markets.<br />

“There are significant export demands in the Gulf<br />

countries and the North Africa region, and we are<br />

32


conducting special studies for these regions,”<br />

the OIB chair said. He also added a delegation<br />

of 23 companies that visited Morocco earlier<br />

this month. Çelik said North America has also<br />

been an important market but said they could<br />

not yet achieve the desired results in South<br />

America.<br />

“In recent years, with our Ministry of Trade, we<br />

have determined various strategies for distant<br />

geographies and, in parallel, we organize more<br />

than 10 events covering distant geographies,”<br />

he noted.<br />

“We organize national participation fairs, trade<br />

delegations and procurement delegations.<br />

We have product development (PD) activities<br />

and we have 18 companies in it. We organize<br />

various procurement and trade delegations with<br />

these companies. Our activities targeting distant<br />

countries actually demonstrate our focus on<br />

those markets.”<br />

Çelik also stressed the industry’s determination<br />

to increase engagement with China.<br />

“Despite China being an important competitor<br />

and threat to us, we also see it as a potential<br />

market due to being a major market in many<br />

product groups in that region. In this regard,<br />

while maintaining the high rate of exports to the<br />

European region, we are intensely focused on<br />

new markets to be added without incurring any<br />

numerical loss.”<br />

<strong>July</strong> <strong>2024</strong><br />

33


Ferrari’s first electric<br />

car to exceed $500K<br />

<strong>July</strong> <strong>2024</strong><br />

Ferrari’s first electric car will cost at least 500,000<br />

euros ($535,000), a source familiar with the matter told<br />

Reuters, as the luxury automaker prepares to open a<br />

plant that will make the model – and could boost group<br />

production by up to a third.<br />

The Italian brand, famed for its roaring petrol engines,<br />

has said it will launch an electric car late next year,<br />

and the planned price shows its confidence that<br />

ultrawealthy drivers are ready for it, even as massmarket<br />

rivals are slashing electric vehicle (EV) prices<br />

amid faltering demand.<br />

The price tag, which doesn’t include features and<br />

personal touches that typically add 15-20%, is well<br />

above the average sale price of around 350,000 euros,<br />

for a Ferrari in the first quarter of this year, and many<br />

rival luxury EVs.<br />

In a less exclusive segment, Porsche’s electric Taycan<br />

starts at around 100,000 euros.<br />

Ferrari did not respond to a request for comment about<br />

the price of its first EV, or its new plant, which is due to<br />

be inaugurated in its hometown of Maranello, northern<br />

Italy.<br />

The factory – or e-building – is a bold move for the<br />

company, which delivered fewer than 14,000 cars last<br />

year, as it will eventually allow production capacity to<br />

rise to around 20,000, the source said, speaking on<br />

condition of anonymity.<br />

Exclusivity underpins the cachet of the brand, and also<br />

its high prices. So any increase in output comes with<br />

risks.<br />

However, Ferrari has shown with its Purosangue<br />

SUV, launched in 2022, that it can achieve success<br />

expanding beyond its traditional two-seat sports cars<br />

and grand tourers.<br />

“There is an increasing demand out there for Ferraris,<br />

and they have room to meet part of it without<br />

compromising exclusivity,” said Fabio Caldato, a<br />

portfolio manager at AcomeA SGR, which holds Ferrari<br />

shares.<br />

Waiting lists for some models can top two years.<br />

“That is not getting any shorter. Being on the waiting<br />

list is in itself a status symbol,” Caldato said, noting<br />

an increase in potential wealthy customers in<br />

emerging markets, such as India and the Middle East.<br />

Second EV model<br />

The new factory in Maranello will give Ferrari an<br />

additional vehicle assembly line and will make<br />

petrol and hybrid cars as well as the new EV, plus<br />

components for hybrids and EVs.<br />

It will be fully operational in three to four months, the<br />

source said.<br />

A second EV model is also under development, the<br />

source said, adding the process was at an early<br />

stage, and that the company might not want to<br />

increase overall production to 20,000 vehicles per<br />

year, at least in the short term.<br />

CEO Benedetto Vigna told Ferrari shareholders in<br />

April that the “state-of-the-art plant will assure us<br />

of flexibility and technical capacity in excess of our<br />

needs for years to come.”<br />

Any rise in output would come with an increase in<br />

models, as Ferrari would stick to its policy of keeping<br />

output for any model within a certain limit, however<br />

successful, the source said.<br />

Rival Lamborghini plans to start selling its first EV<br />

model in 2028. Its CEO, Stephan Winkelmann, told<br />

Reuters it was more important to have the right<br />

product than to be first.<br />

Mediobanca analyst Andrea Balloni said he expected<br />

Ferrari’s new EV would have a high price tag to help<br />

preserve margins, compensating for the development<br />

of the new fully-electric technology and the larger<br />

number of parts sourced externally.<br />

“I expect the new EV to be a niche model, accounting<br />

for just over 10% of annual sales,” Balloni said,<br />

adding the core Ferrari client still preferred petrol<br />

models.<br />

36


China’s EV boom heads to<br />

Europe with bold expansion plans<br />

<strong>July</strong> <strong>2024</strong><br />

Starting in the 1980s, European automakers steadily<br />

conquered China, racking up millions in sales with little<br />

local competition.<br />

Now, they’ll have to defend their home turf in Europe<br />

from an onslaught of formidable Chinese electric<br />

vehicles.<br />

Chinese EV titans BYD, Chery and Great Wall Motor<br />

(GWM) are preparing a fusillade of product launches<br />

– about 20 over the next five years – and spending<br />

heavily on sales and marketing in their most important<br />

export market, according to Reuters interviews with<br />

18 China auto executives, consultants and industry<br />

experts familiar with the Chinese automakers’<br />

European strategy.<br />

After several years of swiping market share from<br />

foreign rivals in its domestic market, the world’s<br />

largest, China’s increasingly potent EV industry is ready<br />

to take the fight to Europe.<br />

Chinese electric vehicle makers have studied European<br />

car buyers for years, hiring industry veterans and<br />

selecting distributors with extensive local knowledge<br />

as they laid the groundwork to take on Tesla and<br />

legacy automakers, the sources said. BYD and Chery<br />

have already announced plans to manufacture cars in<br />

Europe.<br />

Chinese carmakers are now deploying a range<br />

of tactics to break into the market, ranging from<br />

sponsoring high-profile sporting events to raise<br />

awareness of their brands to building out their<br />

dealership networks and shoring up service-and-repair<br />

operations to protect resale values – a key requirement<br />

of fleet buyers who make up a large share of the<br />

European market.<br />

Chinese automakers’ European sales remain small<br />

because their brands are little known to consumers<br />

– with the exception of MG, a former British brand<br />

owned by SAIC, a state-owned Chinese automaker.<br />

But deliveries are growing rapidly and could surge with<br />

the release of additional models across a broad range<br />

of price segments, industry experts said.<br />

BYD saw its Europe sales triple to 15,000 vehicles<br />

in 2023 after years of exponential EV sales growth in<br />

China and other export markets.<br />

BYD has launched six electric models in Europe and<br />

a spokesperson said the company is rolling them out<br />

across 20 countries. It launched its first three models<br />

in the United Kingdom last year and plans two more<br />

this year, said BYD’s U.K. marketing manager, Mark<br />

Blundell. Great Wall plans to launch a model a year<br />

in Europe for the next five years, two distributors told<br />

Reuters. Chery will launch a total of eight SUV models<br />

under two brands, Omodo and Jaecoo, over the next<br />

two years, said Chery’s European managing director,<br />

Jochen Tueting.<br />

38


By comparison, Tesla has just two volume-sellers – the<br />

mid-priced models three and Y. Both are overdue for<br />

a redesign and are declining in global and European<br />

sales. BYD, GWM and Chery executives told Reuters<br />

that they are looking to plant deep roots in the<br />

European market. Chery’s Tueting said the company<br />

is focusing on all facets of the European automotive<br />

ecosystem, from branding to financing tools to repairs<br />

and resale values for both private and corporate<br />

customers.<br />

“We’ve been doing our homework,” Tueting said.<br />

SAIC’s MG did not respond to interview requests.<br />

Christina Bu of the Norwegian EV Association, which<br />

represents 120,000 EV owners, has met with many<br />

Chinese automakers and noted some have spent<br />

years planning their European strategy. Norway is a<br />

global leader in EV adoption. Bu said Chinese brands<br />

have adapted Chinese EV models for export so far,<br />

but they’re already working on models designed from<br />

scratch to target European buyers. They also don’t<br />

face the same pressure as Western rivals to turn a<br />

profit quickly because they are heavily backed by the<br />

Chinese government, she said.<br />

“Some of these players have spent a lot of money on it<br />

despite not having sold much yet,” Bu said.<br />

China’s auto industry, a mix of state-owned and<br />

private firms, has major cost advantages over foreign<br />

competitors in part because of government subsidies<br />

and the nation’s dominance of battery-minerals<br />

refining. In China, the explosion of EV brands has<br />

ignited a price war, with automakers led by BYD selling<br />

a slew of EVs priced between $10,000 and $30,000.<br />

Those rock-bottom prices have alarmed automakers<br />

and their political allies in the United States and<br />

Europe. U.S. President Joe Biden quadrupled tariffs on<br />

Chinese EVs to 100% in May. The European Union is<br />

currently investigating China subsidies and may soon<br />

raise tariffs on its cars.<br />

However, European auto executives said at a Reuters<br />

event in May that higher tariffs would do little to protect<br />

them from Chinese EVs unless Europe’s industry acts<br />

quickly to match their price and value.<br />

“The window is closing,” said Volkswagen board<br />

member Thomas Schmall. “We have two or three<br />

years.”<br />

So far, China automakers are not deeply undercutting<br />

foreign rivals. Instead, they maximize profits on exports<br />

by charging double or more compared to the Chinese<br />

price for the same vehicles.<br />

Their Europe prices are just slightly below comparable<br />

models from Western automakers, but the Chinese<br />

vehicles are often stuffed with standard-equipment<br />

goodies – such as heated-and-cooled seats,<br />

360-degree cameras and digital dashboards – that<br />

often cost extra in competitors’ vehicles.<br />

Japanese automakers used similar tactics when<br />

expanding into Western markets decades ago.<br />

As they expand exports, Chinese automakers are<br />

implementing complex strategies to increase their<br />

appeal to European customers.<br />

They have improved their safety ratings, they’ve<br />

strengthened repair-and-service operations and<br />

distribution, bolstering resale values, which are<br />

particularly important for people who lease cars.<br />

Leasing companies charge lower monthly payments for<br />

cars with high resale value because they’re worth more<br />

at the end of the lease term when buyers can choose to<br />

either buy them or return them to the leasing firm.<br />

Chinese EV makers’ attention to detail reflects what<br />

they’ve learned about European consumers, said Bo<br />

Yu, Greater China country manager for JATO Dynamics,<br />

a U.K.-based automotive industry research firm.<br />

<strong>July</strong> <strong>2024</strong><br />

40


“In China, the purchase price is important,” she said.<br />

“But for European consumers, it’s not just price, but<br />

total cost of ownership, including maintenance, service<br />

and residual values.”<br />

Ben Townsend, head of automotive at insurance<br />

industry-funded safety group Thatcham Research,<br />

has been working for the past year with Chinese<br />

automakers. Beyond the obvious moves, like<br />

complying with safety regulations and winning high<br />

safety ratings, Townsend said, the Chinese exporters<br />

are delving into far more complex questions of how to<br />

structure warranties and price repairs in Europe, which<br />

has much higher service labor costs than China.<br />

“There are hard rules on issues like safety that are<br />

clear, and then there are soft rules that aren’t written<br />

down,” Townsend said. “The Chinese are very eager to<br />

learn the soft rules.”<br />

The Chinese players are taking a comprehensive look<br />

at what constitutes long-term success in Europe, said<br />

Toby Marshall, managing director at vehicle distributor<br />

IM Group, who manages GWM’s ORA brand in the U.K.<br />

IM Group has previously launched a slew of new<br />

brands in Britain, including South Korea’s Hyundai and<br />

Japan’s Subaru.<br />

“Selling the car is just the tip of the iceberg,” he said.<br />

“There is so much more to understand about keeping<br />

that car on the road throughout its lifetime.”<br />

Ensuring ready access to affordable spare parts is vital.<br />

Marshall said GWM’s U.K. ORA distributor can provide<br />

most parts within 24 hours. And SAIC’s MG has said it<br />

will open a second European parts center this summer<br />

to support growing vehicle demand.<br />

Another critical effort is courting fleet consumers,<br />

who control an unusually large share of European<br />

auto sales. For instance, Ayvens, Europe’s largest<br />

leasing company, already has partnerships with BYD<br />

and Geely. Unlike Tesla, which has undercut its resale<br />

values by repeatedly reducing retail prices, Chinese<br />

automakers are working with companies like Autovista,<br />

which conducts extensive “car-to-market” studies to<br />

set optimal residual values for leasing customers.<br />

Chinese automakers’ main challenge is reaching the<br />

majority of European consumers who don’t know they<br />

exist. That gives legacy carmakers more time to stave<br />

off the threat of Chinese exports, said Phil Dunne, a<br />

managing director at strategy consultancy Stax.<br />

“But the Chinese are fast learners,” he said, “so it<br />

won’t last much longer.”<br />

To boost their brand presence, Chinese automakers are<br />

turning to social media, high-profile event sponsorships<br />

and partnerships with established dealer networks.<br />

One of BYD’s distributors in Italy is Gruppo Autotorino,<br />

with 70 retail locations in 24 provinces.<br />

“Our network allows them to reach clients quickly,”<br />

said Chairperson Plinio Vanini. “This was key for BYD.”<br />

GWM and Chery are partnering with existing<br />

dealerships that also sell other established brands.<br />

Chery’s European managing director, Jochen Tueting,<br />

said the automaker, for its Omoda vehicles, chose such<br />

shared locations “so people say: ‘While I’m here, I’ll<br />

take a look.’”<br />

Because of its scale as China’s leading EV brand, BYD<br />

is launching mostly standalone dealerships and rolling<br />

them out quickly.<br />

<strong>July</strong> <strong>2024</strong><br />

42


Japan automakers including<br />

Toyota hit by testing problems<br />

<strong>July</strong> <strong>2024</strong><br />

Toyota said it had suspended domestic shipments<br />

of three car models after falling foul of government<br />

certification rules along with its Japanese rivals Honda,<br />

Mazda, Suzuki and Yamaha.<br />

The transport ministry told the companies to stop<br />

delivering certain models within Japan after they<br />

reported failures to follow standardised steps to certify<br />

vehicles for shipment.<br />

On-site inspections will also be carried out, it said.<br />

The latest irregularities came to light after the ministry<br />

told 85 automakers and parts suppliers to report<br />

wrongdoing related to certification applications -- an<br />

edict prompted by a safety test scandal at Toyota<br />

subsidiary Daihatsu.<br />

Daihatsu in December admitted manipulating tests<br />

since at least 1989 and halted all factory operations,<br />

dealing a blow to the Japanese economy. Its<br />

shipments resumed in April after the government lifted<br />

a sweeping ban.<br />

“It is extremely regrettable that additional wrongful<br />

acts have been revealed,” which “undermine the trust<br />

of users and shake the very foundation of the vehicle<br />

certification system”, a ministry statement said.<br />

Toyota said it would suspend shipping of the Corolla<br />

Fielder, Corolla Axio and Yaris Cross after reporting<br />

inadequate data in pedestrian and occupant protection<br />

tests. The world’s top-selling automaker said ongoing<br />

internal reviews had also found four other models no<br />

longer in production were “tested using methods that<br />

differed from the government standards”.<br />

Toyota apologised to its customers but assured them<br />

that the vehicles were safe to drive.<br />

Honda said it had found wrongdoing in tests related<br />

to noise and engine power, but also stressed that<br />

its vehicles were safe and had passed corporate<br />

standards. In recent months, Toyota’s truck and bus<br />

brand Hino has been hit by a scandal over rigged tests<br />

of its engines in Japan.<br />

Meanwhile, its affiliate Toyota Industries did not<br />

conduct proper output testing for the certification of<br />

three diesel engine models.<br />

Toyota’s board chair Akio Toyoda said in January it<br />

would “take time to recover the trust back from our<br />

customers” and promised to lead a “transformation”.<br />

44


Number of EVs in Türkiye<br />

could reach 4 million in decade<br />

<strong>July</strong> <strong>2024</strong><br />

The number of electric vehicles (EVs) on Turkish roads<br />

is projected to exceed 4 million units by 2035, while<br />

the number of charging socket points is estimated to<br />

reach nearly 350,000, according to the data compiled<br />

by Anadolu Agency (AA) on.<br />

According to information compiled from the Electric<br />

Vehicle and Charging Infrastructure Projection<br />

prepared by the Energy Market Regulatory Authority<br />

(EMRA), the increase in electric vehicles and charging<br />

points is considered a positive step for developing the<br />

e-mobility ecosystem.<br />

The projection considers increasing the number of<br />

electric vehicles and rapidly expanding the charging<br />

infrastructure throughout the country as a strategic<br />

goal. As a result, Türkiye is projected to reach 4.2<br />

million electric vehicles and 347,934 charging sockets<br />

by 2035.<br />

Electric vehicles are considered to be more efficient,<br />

and that, combined with the electricity cost, means<br />

that charging an electric vehicle is cheaper than filling<br />

petrol or diesel for your travel requirements. Using<br />

renewable energy sources can make the use of electric<br />

vehicles even more eco-friendly.<br />

However, EMRA’s projection includes three scenarios<br />

regarding the number of electric vehicles and charging<br />

infrastructure: low, medium and high.<br />

According to the given projection, the number of<br />

electric vehicles could reach 202,030 in the low<br />

scenario, 269,154 in the medium scenario and 361,893<br />

in the high scenario by 2025.<br />

Moreover, by 2030, this figure is estimated to be<br />

776,362 in the low-case scenario, 1.32 million in the<br />

medium scenario and 1.67 million in the high scenario,<br />

respectively.<br />

By 2035, the number of EVs, on the other hand, is<br />

expected to be 1.78 million in the low scenario, 3.3<br />

million in the medium scenario, and 4.2 million in the<br />

high scenario, meaning most ideal in these terms.<br />

With the rise in electric vehicles and the development<br />

of charging infrastructure, a consequent increase in the<br />

number of charging stations and socket points is also<br />

expected.<br />

In 2025, the number of charging socket points is<br />

calculated to be 34,278 in the low scenario, 46,070 in<br />

the medium scenario and 61,897 in the high scenario.<br />

Five years later, this figure is projected to rise to 85,543<br />

in the first case scenario, 142,824 in the second and<br />

181,274 in the high scenario.<br />

Furthermore, by 2035, the number of charging socket<br />

points is expected to be 146,916 in the low scenario,<br />

273,076 in the medium scenario and 347,934 in the<br />

high scenario.<br />

The projection also anticipates that total electricity<br />

consumption due to electric vehicles will range from<br />

3.98 to 9.39 terawatt-hours (TWh) by 2035.<br />

A period of rapid development in the EV ecosystem<br />

has been visible in Türkiye and around the globe, with<br />

projections of top associations, most recently the<br />

International Energy Agency (IEA), indicating that this<br />

trend is on course to continue in the upcoming years.<br />

IEA said in its report that global electric car sales are<br />

set to remain robust in <strong>2024</strong> and could reach a new<br />

record of around 17 million by the end of this year,<br />

compared to 14 million sold last year.<br />

According to the EMRA, the electric vehicle charging<br />

network infrastructure plays a key role in achieving<br />

energy efficiency and reducing carbon footprint as the<br />

foundation of an environmentally friendly transportation<br />

system.<br />

In addition, Türkiye’s renewable energy potential and<br />

advanced energy infrastructure present an important<br />

opportunity to support the widespread use of electric<br />

vehicles.<br />

Compared to the beginning of last year, when 14,896<br />

electric vehicles were present in Türkiye, this figure has<br />

now climbed to 93,973.<br />

46


China frictions steer electric<br />

automakers from rare earth magnets<br />

As tensions mount between China and the United<br />

States, automakers in the West are trying to reduce<br />

their reliance on a key driver of the electric vehicle (EV)<br />

revolution – permanent magnets, sometimes smaller<br />

than a pack of cards, that power electric engines.<br />

Most are made of rare earth metals from China.<br />

The metals in the magnets are actually abundant, but<br />

can be dirty and difficult to produce. China has grown<br />

to dominate production, and with demand for the<br />

magnets on the rise for all forms of renewable energy,<br />

analysts say a genuine shortage may lie ahead.<br />

Some auto firms have been looking to replace rare<br />

earths for years. Now manufacturers amounting to<br />

nearly half global sales say they are limiting their use, a<br />

Reuters analysis found.<br />

Automakers in the West say they are concerned not<br />

just about securing supply, but also by huge price<br />

swings and environmental damage in the supply chain.<br />

This means managing the risk that scrapping the<br />

metals could shorten the distance a vehicle can travel<br />

between charges. Without a solution to that, the range<br />

anxiety that has long hampered the industry would<br />

increase, so access to the metals may become a<br />

competitive edge.<br />

Rare earth magnets, mostly made of neodymium, are<br />

<strong>July</strong> <strong>2024</strong><br />

48


widely seen as the most efficient way to power EVs.<br />

China controls 90% of their supply.<br />

Prices of neodymium oxide more than doubled during<br />

a nine-month rally last year and are still up 90%;<br />

the U.S. Department of Commerce said in June it is<br />

considering an investigation into the national security<br />

impact of neodymium magnet imports.<br />

Companies trying to cut their use include Japan’s thirdlargest<br />

carmaker Nissan Motor Co, which told Reuters<br />

it is scrapping rare earths from the engine of its new<br />

Ariya model.<br />

Germany’s BMW AG did the same for its iX3 electric<br />

SUV this year, and the world’s two biggest automakers<br />

Toyota Motor Corp of Japan and Volkswagen AG of<br />

Germany have told Reuters they are also cutting back<br />

on the minerals.<br />

Rare earths are critical for the electronics, defense<br />

and renewable energy industries. Because some can<br />

generate a constant magnetic force, the magnets they<br />

make are known as permanent magnets. Electric cars<br />

with these require less battery power than those with<br />

ordinary magnets, so vehicles can go longer distances<br />

before recharging. They were the no-brainer choice<br />

for EV motors until about 2010 when China threatened<br />

to cut rare earth supply during a dispute with Japan.<br />

Prices boomed.<br />

Now, supply concerns are opening a divide between<br />

Chinese EV producers and their Western rivals.<br />

While automakers in the West are cutting down,<br />

the Chinese are still churning out vehicles using the<br />

permanent magnets. A Chinese rare earths industry<br />

official told Reuters that if geopolitical risks are set<br />

aside, China’s capacity can “fully meet the needs of<br />

the world’s automotive industry.”<br />

Altogether, based on sales data from JATO Dynamics,<br />

manufacturers accounting for 46% of total light vehicle<br />

sales in 2020 have said they have scrapped, plan to<br />

eliminate, or are scaling down rare earths in electric<br />

vehicles.<br />

<strong>July</strong> <strong>2024</strong><br />

49


<strong>July</strong> <strong>2024</strong><br />

And new ventures are springing up to develop electric<br />

motors without the metals, or to boost recycling of the<br />

magnets used in existing vehicles.<br />

“Companies that spend tens or hundreds of millions<br />

developing a family of products ... they don’t want to<br />

put all their eggs in one basket – that’s the Chinese<br />

basket,” said Murray Edington, who runs the Electrified<br />

Powertrain department at British consultancy Drive<br />

System Design. “They want to develop alternatives.”<br />

BMW says it has redesigned its EV technology to make<br />

up for a lack of rare earths; Renault SA has slotted its<br />

rare-earth-free Zoe model into a growing niche of small<br />

urban cars that do not need extended driving ranges.<br />

Tesla Inc, the U.S. EV giant whose $621 billion market<br />

value is just below that of the top five automakers<br />

combined – is opting for both types of motors.<br />

“You’re pulling your hair deciding whether you think<br />

supplies will be viable in the future and at what price,”<br />

said Ryan Castilloux of Canada-based consultancy<br />

Adamas Intelligence.<br />

His consultancy expects global consumption of rare<br />

earths for magnets to climb to $15.7 billion by 2030,<br />

nearly four times this year’s value.<br />

EVs and wind turbines<br />

Neodymium is a mighty metal. The neodymium<br />

magnets in a typical EV weigh up to 3kg (6 lb), but even<br />

at 1/12th of that weight, a neodymium magnet can<br />

support steel as heavy as prizefighter Tyson Fury, and<br />

will have about 18 times more magnetic energy than<br />

the standard variety, British magnet company Bunting<br />

told Reuters. Even though the pandemic has dented<br />

auto sales, demand for these magnets in electric<br />

vehicles shot up by 35% last year alone to 6,600 tons,<br />

Adamas Intelligence says.<br />

The permanent magnets in hybrid and EV motors cost<br />

more than $300 per vehicle or up to half the cost of the<br />

motor, analysts say.<br />

Analysts at investment bank UBS expect electric<br />

models to make up half of global new car sales by<br />

2030, up from only 4% last year. The magnets are also<br />

in demand for wind turbines, global installations of<br />

which jumped 53% last year, according to the industry<br />

trade group. Over the past two decades, Western<br />

countries largely withdrew from producing rare earth<br />

metals, which involves complex processing and often<br />

noxious byproducts. Today, China’s dominance runs<br />

through the entire production chain.<br />

“The upstream rare earth supply chain, including<br />

mining and processing, is definitely a big concern,<br />

but when it comes to actual RE magnet production,<br />

China has an even tighter grip,” said David Merriman at<br />

Roskill, a critical materials consultancy in London.<br />

Not enough<br />

For many EV drivers, range anxiety may not be an<br />

issue.<br />

“Most people are driving less than 100 miles a day,<br />

so for that you can have a less efficient motor,” said<br />

researcher Jürgen Gassmann at Fraunhofer IWKS in<br />

Germany.<br />

Even so, automakers in the West have adopted<br />

a range of strategies. Some, like Toyota, still use<br />

permanent magnets but have trimmed use of rare<br />

earths, developing a magnet that needs 20%-50% less<br />

neodymium.<br />

Others, like BMW, have undertaken major redesigns:<br />

The German carmaker told Reuters it overhauled<br />

its drive unit to combine motor, electronics and<br />

transmission in a single housing, cutting down on<br />

space and weight.<br />

“Our goal for the future is to avoid rare earths as much<br />

as possible and to become independent of possible<br />

cost, availability and – of course – sustainability risks,”<br />

said Patrick Hudde, BMW’s vice president of raw<br />

material management.<br />

Tesla started in 2019 to combine engine types. Its S<br />

and X models have two motors: one with rare earth<br />

magnets, one without. The induction motor provides<br />

more power, while the one with permanent magnets<br />

is more efficient, Tesla said: Including a rare earth<br />

motor boosted the models’ driving range by 10%.<br />

Volkswagen also uses both types of motors on its new<br />

ID.4 crossover SUV, it said.<br />

The use of non-rare-earth electric motors is set to jump<br />

nearly eightfold by 2030, according to Claudio Vittori,<br />

senior analyst of e-mobility at data analytics company<br />

IHS Markit. But he said permanent magnet motors<br />

will still dominate, mainly because of their power and<br />

efficiency. If the forecasts are correct, it’s not certain<br />

that even these tweaks can cool the market.<br />

“I think we need these innovations to help balance the<br />

really strong demand growth that we’re looking at,”<br />

Castilloux says. “There’s almost no scenario where<br />

supply will be enough.”<br />

50


China premier calls to ‘oppose<br />

decoupling’ at economic forum<br />

<strong>July</strong> <strong>2024</strong><br />

China’s premier has called for countries to “oppose<br />

decoupling”, as economic tensions simmer between<br />

Beijing and the European Union, a key trading partner<br />

that is preparing to impose new tariffs on Chinese<br />

electric vehicles. Friction between the West and the<br />

world’s second-largest economy has intensified in<br />

recent years, as geopolitical hotspots crop up around<br />

the world and Beijing and Washington compete for<br />

supremacy in advanced technology.<br />

“We should broadly open our minds, work closely<br />

together, abandon camp formations, [and] oppose<br />

decoupling,” said Li Qiang, China’s second-ranking<br />

leader who has been tasked by President Xi Jinping<br />

with managing economic affairs.<br />

Li’s comments came during a speech at the opening<br />

of a World Economic Forum conference known as the<br />

“Summer Davos”, held this year in the northeastern<br />

Chinese city of Dalian.<br />

The premier also called on parties to “maintain the<br />

stability and smooth operation of industrial and supply<br />

chains, promote the liberalisation and facilitation of<br />

trade and investment, guide and promote healthy<br />

global development, and gather powerful efforts for<br />

world economic growth”.<br />

Worries about a disengagement between China and<br />

major economies in the West have rumbled for years<br />

as they clash over a range of issues including trade<br />

and technology.<br />

The United States hiked tariffs on $18 billion worth of<br />

imports from the country, targeting strategic sectors<br />

like electric vehicles, batteries, steel and critical<br />

minerals, a move Beijing warned would “severely affect<br />

relations between the two superpowers.<br />

China is also facing heightened scrutiny from the<br />

European Union, which is preparing to impose<br />

tariffs of up to 38 percent on its EVs by <strong>July</strong> 4, citing<br />

concerns over unfair competition caused by heavy<br />

state subsidies. The duties will be provisional until<br />

November, when they are set to come into full effect.<br />

European leaders including Commission head Ursula<br />

von der Leyen have insisted the bloc does not intend<br />

to decouple from China, seeking instead to “de-risk” its<br />

market as political confrontations with Beijing mount.<br />

China’s government has continuously denounced<br />

the pending tariffs as “purely protectionist”, arguing<br />

that the success of its domestic EV industry is due<br />

to innovation and supply chain efficiency rather<br />

than government support. Beijing has agreed with<br />

European counterparts to enter into negotiations as an<br />

investigation by Brussels into the matter continues.<br />

52


Türkiye imposes additional 40% tariff<br />

on Chinese vehicle imports<br />

<strong>July</strong> <strong>2024</strong><br />

Türkiye will impose a 40% additional tariff on imports<br />

of vehicles from China to halt a possible deterioration<br />

of its current account balance and to protect domestic<br />

automakers, the Trade Ministry said.<br />

China is facing increasing trade pressures worldwide<br />

over its growing exports of electric vehicles (EVs),<br />

which many countries claim are being heavily<br />

subsidized by Beijing to support its sputtering<br />

economy. The additional Turkish tariff will be set at a<br />

minimum of $7,000 per vehicle, with effect from <strong>July</strong><br />

7, a presidential decision published in the country’s<br />

Official Gazette showed.<br />

“An additional tariff will be imposed on the import of<br />

conventional and hybrid passenger vehicles from China<br />

in order to increase and protect the decreasing share<br />

of domestic production,” the Trade Ministry said.<br />

In a statement, the ministry also said the additional<br />

tariff decision was made taking into account deficit<br />

targets and efforts to encourage domestic investment<br />

and production. The decision said if the 40% tariff<br />

calculated from the price of an imported vehicle is<br />

under $7,000 then the minimum tariff of $7,000 will<br />

be charged. It said the additional tariff (IGV) would be<br />

implemented with customs duties on certain goods<br />

imported from non-EU members and countries with<br />

which Türkiye has no free trade agreement (FTA).<br />

The ministry stated that the decision to introduce<br />

these additional customs duties was made considering<br />

economic and commercial developments as well as<br />

sectoral needs. In 2023, Türkiye imposed additional<br />

tariffs on electric vehicle imports from China and<br />

brought some regulations regarding EV maintenance<br />

and services. The decision in question came at the<br />

time when the country’s first domestically produced EV,<br />

Togg, was due to launch sales in the domestic market.<br />

The government is encouraging more production and<br />

exports to reduce the chronic current account deficit,<br />

which stood at $45.2 billion at the end of last year.<br />

The first quarter of the year, however, saw a decline in<br />

the annualized current account deficit which authorities<br />

attributed to the success of the country’s economic<br />

program. The latest decision follows a similar move<br />

by the United States, which recently increased tariffs<br />

on several Chinese-made goods including electric<br />

vehicles and solar cells.<br />

The local auto market contracted by 10.1% in<br />

May when compared to the same period last year,<br />

according to the recently published data from the<br />

<strong>Automotive</strong> Distributors’ and Mobility Association<br />

(ODMD).<br />

Some 100,305 cars and light commercial vehicles were<br />

sold in Türkiye, ODMD said.<br />

In May, Chinese automakers showed varied<br />

performance in the Turkish market, with BYD selling<br />

203 units, Chery selling some 6,208 cars, and MG<br />

selling 2,293 units, respectively.<br />

54


Türkiye’s automotive industry<br />

has been growing dynamically as usual<br />

<strong>July</strong> <strong>2024</strong><br />

The foundation of Türkiye’s automotive industry<br />

dates back to the early 1960s. During a period of<br />

rapid industrialization and progress, this key sector<br />

transformed itself from assembly-based partnerships<br />

to a full-fledged industry with design capability and<br />

massive production capacity. Since 2003, original<br />

equipment manufacturers (OEM) have invested over<br />

USD 17 billion in their operations in Türkiye. These<br />

investments significantly expanded their manufacturing<br />

capabilities, which in turn led Türkiye to become an<br />

important part of the global value chain of international<br />

OEMs. Meeting and exceeding international quality and<br />

safety standards, today’s Turkish automotive industry is<br />

highly efficient and competitive thanks to value-added<br />

production. As part of its commitment to transforming<br />

its automotive industry, which has historically been a<br />

key economic driver in integrating the Turkish economy<br />

with the global value chain, and to its vision of making<br />

Türkiye an economic powerhouse, Türkiye has<br />

introduced its own locally-developed born-electric car<br />

built upon strength stemming from the country’s longstanding<br />

know-how in the area.<br />

Accordingly, Türkiye’s Automobile Joint Venture Group,<br />

known as Togg, will produce five different models<br />

on a joint platform with fully-owned intellectual and<br />

industrial property rights by 2030.<br />

Leveraging a competitive and highly-skilled workforce<br />

56


combined with a dynamic local market and favorable<br />

geographical location, the vehicle production of 8<br />

global OEMs in Türkiye has increased by almost five<br />

times from 300,000s in 2002 to over 1.3 million units in<br />

2022. This represents a compound annual growth rate<br />

(CAGR) of around 6 percent during that period.<br />

• Significant growth posted by Türkiye’s automotive<br />

sector led to the country’s becoming the 13th largest<br />

automotive manufacturer in the world and 4th largest in<br />

Europe by the end of 2022.<br />

• Türkiye has already become a center of excellence,<br />

particularly with respect to the production of<br />

commercial vehicles. By the end of 2022, Türkiye was<br />

the number one producer of commercial vehicles (CVs)<br />

in Europe.<br />

• Proven as a production hub of excellence, the Turkish<br />

automotive industry is now aiming at improving its<br />

R&D, design, and branding capabilities. As of 2022,<br />

156 R&D and design centers belonging to automotive<br />

manufacturers and suppliers are operational in Türkiye.<br />

• Notable examples of global brands with product<br />

development, design, and engineering activities in<br />

Türkiye include Ford, Fiat, Daimler, AVL, and FEV. Ford<br />

Otosan’s R&D center is one of Ford’s three largest<br />

global R&D centers, while Fiat’s R&D center in Bursa is<br />

the Italian company’s only center serving the European<br />

market outside its home country. Meanwhile, Daimler’s<br />

R&D center in Istanbul complements the German<br />

company’s truck and bus manufacturing operations<br />

in Türkiye. AVL Türkiye, which opened up its 2nd R&D<br />

center in Türkiye, develops autonomous and hybrid<br />

vehicle technologies.<br />

• Türkiye offers a supportive environment on the<br />

supply chain side. There are around 1,100 component<br />

suppliers supporting the production of OEMs. With the<br />

parts going directly to the production lines of vehicle<br />

manufacturers, the localization rate of OEMs varies<br />

between 50 and 70 percent.<br />

• Türkiye is home to many global suppliers. There are<br />

more than 250 global suppliers that use Türkiye as a<br />

production base, with 30 of them ranking among the<br />

50 largest global suppliers.<br />

• Auto manufacturers increasingly choose Türkiye<br />

as a production base for their export sales. This<br />

is evidenced by the fact that 73 percent of vehicle<br />

production in Türkiye was destined for international<br />

markets in 2022. Türkiye exported more than 950,000<br />

vehicles to international markets in the same year. In<br />

addition, Türkiye has been the number one vehicle<br />

exporter to European markets for around a decade.<br />

<strong>July</strong> <strong>2024</strong><br />

58


Turkish manufacturing capacity<br />

utilization remains stable in June<br />

The capacity utilization rate of Türkiye’s<br />

manufacturing sector remained broadly<br />

stable in June compared to a month earlier,<br />

according to official data released.<br />

Local manufacturing industry units operated<br />

at 76.3% of their capacity, according to data<br />

from the Central Bank of the Republic of<br />

Türkiye (CBRT).<br />

The seasonally adjusted capacity utilization<br />

rate in the manufacturing industry edged lower<br />

by 0.4 points from May to 76.2% in June.<br />

While the highest capacity utilization was in<br />

intermediate goods at 76.3%, the lowest was<br />

in non-durable consumer goods at 73.6%.<br />

Capacity utilization rate figures are based on<br />

the responses to a business tendency survey<br />

of local units operating in the manufacturing<br />

industry. The central bank said 1,738<br />

companies responded to the survey, and<br />

the data does not reflect the bank’s views or<br />

predictions.<br />

<strong>July</strong> <strong>2024</strong><br />

60


Used car market shrinks 15 percent in January-April<br />

Second-hand vehicles sales declined by 15 percent in<br />

the first four months of <strong>2024</strong> compared to the same<br />

period of last year.<br />

The used car market shrank in the January- April<br />

period as consumers continued to experience<br />

problems with accessing loans. Another reason for<br />

the steep decline in sales was that companies offered<br />

attractive deals in order to deplete their stocks of<br />

brand-new vehicles, which drew potential car buyers<br />

away from second-hand vehicles.<br />

Some 2.2 million used cars changed hands in the first<br />

four months of <strong>2024</strong>, down from 2.6 million a year ago.<br />

Companies in the industry had expected the market<br />

conditions, which started to deteriorate in the final<br />

quarter of 2023, to improve, but those expectations<br />

have not been fulfilled. On the contrary, sales<br />

continued to plunge.<br />

In April, 515,000 vehicles changed hands in the<br />

used car market in April, marking a steep 28 percent<br />

declined from a year ago.<br />

Demand for second-hand cars remains weaker this<br />

year compared with previous years, said Kenan<br />

Belirgen, the general manager at Otomobilen.<br />

Consumers are either buying affordable brand-new<br />

cars or trading their vehicles for low mileage used cars,<br />

according to Belirgen.<br />

Belirgen expects the market outlook to improve in the<br />

second half of the year if interest rates on car loans<br />

come down and consumers have easier access to<br />

loans.<br />

“It is difficult to predict where prices of second-hand<br />

cars would be, but I predict that prices may increase<br />

gradually by the end of the year in line with the inflation<br />

and exchange rates,” Belirgen said.<br />

<strong>July</strong> <strong>2024</strong><br />

62


Turkish unmanned land vehicle<br />

Barkan adopts new payload system<br />

Various capabilities developed within the Turkish<br />

defense industry are coalescing onto the same<br />

platform, transforming into new solutions for security<br />

forces.<br />

The homegrown ecosystem formed in the defense<br />

industry carries out studies by taking into account<br />

developing technologies and needs arising on the<br />

battlefield and user demands.<br />

One example of those efforts was carried out for the<br />

unmanned land vehicle platform.<br />

New payloads were integrated into the unmanned<br />

land vehicle, Barkan, which was recently added to the<br />

inventory of security forces.<br />

In this context, the 40-millimeter Automatic Grenade<br />

Launcher (RDS40-AGL) produced by Repkon Defence<br />

took its place on Barkan with the Trakon Lite Remote<br />

Controlled Weapon System developed by Unirobotics.<br />

After integration works, Barkan was tested in closed<br />

and open areas with its new weapon and remotecontrolled<br />

weapon system and showed a successful<br />

performance.<br />

Barkan, a “medium class level 1 unmanned land<br />

vehicle,” was developed by Turkish defense giant,<br />

Havelsan, as one of the land-based elements of the<br />

“digital unity” concept.<br />

Barkan, which entered the inventory at the end of<br />

2023 after field tests, can overcome difficult terrain<br />

and harsh weather conditions, as well as eliminate<br />

asymmetric threats against security forces with its<br />

features.<br />

Increasing combat effectiveness in high-risk military<br />

missions, Barkan is designed to provide advanced<br />

security in scenarios requiring agility.<br />

It can reach speeds of more than 13 kilometers per<br />

hour (8 miles per hour) and can operate for more than<br />

five hours.<br />

With the integration of Trakon Lite, Barkan will gain the<br />

ability to carry 7.62 and 5.56-millimeter machine guns<br />

and 12.7-millimeter heavy machine guns.<br />

The 40-millimeter automatic grenade launcher is<br />

capable of firing 40x53 millimeter ammunition.<br />

The RDS40-AGL stands out among its counterparts<br />

with features such as being user-oriented, more reliable<br />

and more durable.<br />

<strong>July</strong> <strong>2024</strong><br />

64


Volvo’s electric trucks reach<br />

80 million kilometers in five years<br />

<strong>July</strong> <strong>2024</strong><br />

Volvo’s electric trucks have driven more than 80 million<br />

kilometers or 2,000 laps around the world since Volvo<br />

launched its first electric truck models in 2019. These<br />

trucks have reduced CO2 emissions and at the same<br />

time improved the working environment for drivers<br />

significantly.<br />

New monitoring data for Volvo’s fleet of electric trucks<br />

reveal that they have driven more than 80 million<br />

kilometers in commercial traffic around the world since<br />

2019. Covering the same distance with equivalent<br />

diesel-powered trucks would have consumed more<br />

than 25 million liters1 of diesel and tailpipe carbon<br />

dioxide emissions have been reduced by 68,000 tons2.<br />

“I am happy to see how transport companies are<br />

embracing the benefits with electric trucks in daily<br />

operations. The transport sector represents 7% of<br />

global carbon emissions and battery-electric trucks<br />

is an important tool to reduce the climate footprint.<br />

Thanks to many early adopters we can already now<br />

see the huge potential with this technology”, says<br />

Roger Alm, President Volvo Trucks.<br />

Volvo FH Electric in customer operation - one of more<br />

than 3,500 delivered electric Volvo trucks. Volvo’s early<br />

entry in the electric truck segment has built a unique<br />

expertise in electric zero-emission transport – learnings<br />

that are used in the development of Volvo’s nextgeneration<br />

electric offers.<br />

It pays off to be an early adopter – transport companies<br />

with electric trucks have a strong competitive<br />

advantage when being able to offer emission-free<br />

transport to transport buyers Maximizing the utilization<br />

of the investment in both the electric truck and<br />

charging infrastructure builds a strong business case<br />

for transport companies – by optimizing logistics and<br />

driving routes, and sharing charging facilities between<br />

operators The benefits of electric trucks go beyond<br />

the environmental gains – drivers are experiencing a<br />

significantly better working environment with much<br />

lower levels of noise and vibrations<br />

Volvo Trucks’ global deliveries of electric trucks<br />

increased by 256% to 1,977 trucks in 2023 and the<br />

company sees continued interest from customers in<br />

<strong>2024</strong>. In Europe, more than half of the electric truck<br />

customers chose a Volvo during the first quarter of this<br />

year – Volvo’s share of the electric truck segment was<br />

56%. In the United States, Volvo represented 44% of all<br />

sold electric trucks.<br />

Volvo has so far delivered more than 3,500 electric<br />

trucks to customers in 45 countries on six continents.<br />

During 2023, Volvo Trucks expanded its electric<br />

truck presence as it delivered its first heavy-duty<br />

electric trucks to Latin America, with vehicles going<br />

to customers in Brazil, Chile, and Uruguay. Volvo also<br />

became the first truck maker to deliver battery-electric<br />

heavy trucks in Morocco, South Korea, and Malaysia.<br />

“Not only transport companies but also buyers of<br />

transport- and logistic services are signing up to SBTi<br />

– Science Based Target initiative – and are starting<br />

to demand sustainable transport solutions from their<br />

providers. This is yet another driver of the shift to<br />

electric trucks”, says Roger Alm.<br />

Volvo’s electric trucks meets the needs in a wide range<br />

of applications – from urban distribution and waste<br />

management to regional haul and construction. Over<br />

the five years of electrification, Volvo has also built<br />

a strong expertise in optimizing the use of installed<br />

energy, charging and servicing of electric trucks.<br />

From 2019 until today, Volvo Trucks has gradually<br />

expanded its electric offering to today’s range which<br />

includes eight fully electric trucks.<br />

The Volvo electric truck models on offer are the Volvo<br />

FL Electric, FE Electric, FM Electric, FM Low Entry,<br />

FMX Electric, FH Electric, FH Aero Electric and the<br />

VNR Electric. The top seller is the Volvo FH Electric<br />

which recently was selected for the prestigious<br />

International Truck of the Year Award for <strong>2024</strong>.<br />

66


<strong>Automotive</strong> industry’s exports<br />

hit $3.2 billion in May<br />

<strong>July</strong> <strong>2024</strong><br />

The local automotive industry’s export revenues have<br />

increased 6.3 percent in May from a year ago to $3.2<br />

billion, according to the <strong>Automotive</strong> Industry Exporters’<br />

Association (OİB).<br />

The automotive industry accounted for 13.4 percent of<br />

Türkiye’s overall export revenues.<br />

“This marked the highest monthly export revenue ever<br />

for the automotive industry,” said Baran Çelik, the<br />

board chair of OİB.<br />

Passenger car exports generated $1.12 billion in<br />

revenues, pointing to a 24 percent increase compared<br />

with May 2023, while exports of buses, minibuses<br />

and midibuses rose 35 percent year-on-year to $242<br />

million.<br />

In May, passenger car shipments to Germany and<br />

the Netherlands surged 104 percent and 138 percent,<br />

respectively. The year-on-year increases in exports to<br />

the U.K and Sweden were 60 percent and 90 percent,<br />

respectively, said the association.<br />

Exports to Israel plunged 100 percent compared with<br />

May 2023.<br />

The automotive supplier sector’s shipments to foreign<br />

markets increased by 7 percent annually to $1.4 billion.<br />

Germany was the largest market for the local<br />

automotive industry, with exports to Europe’s<br />

economic powerhouse rising 14 percent annually to<br />

$486 million.<br />

France came in second with $389 million, down 6<br />

percent from May last year, followed by the U.K. at<br />

$330 million, up 21 percent.<br />

In the first five months of <strong>2024</strong>, the automotive sector’s<br />

exports surpassed $15 billion, exhibiting an annual<br />

increase of 5.3 percent.<br />

70

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!