Take That Step Campaign Toolkit

Your local post office delivers vital services to the most vulnerable in your community:
providing parcel and letter collection and despatch; access to cash, essential utilities plus
banking and Government services; without the post office network, millions of people would
be cut adrift from these vital services.
Every week sees yet another high street bank closing its doors for good. And while many can
access their online banking services, there are many people across the nations, that cannot. In
August 2021, the UK Office for National Statistics estimated 4% of households in the UK
(equivalent to around 1.1 million) do not have internet access. Others have physical disabilities
that restrict use of computers, tablets, and smart phones, while some lack the basic digital
literacy to use these devices. Some have language barriers. It all adds up to 15% of people in
the UK depending on the post office for cash and banking services.*
In many parts of the UK, particularly in rural areas, local businesses rely on their local post
office to deposit their takings. Without it, they would have to travel miles to the nearest bank
and over time they may have no option but to go cashless, thereby denying vulnerable people
dependant on cash, access to essential goods and services.
The Post Office is made up of a nationwide network of 11,706 subpostmasters and
subpostmistresses employing nearly 50,000 staff.* They make their money per transaction
rather than a flat payment, so the less people using their local post office, the fewer
transactions.
From April 2021 to March 2023 the post office network saw a decline in revenues from parcels
and letter of £36 million. Recent research from the National Federation of SubPostmasters
(NFSP)* found that 70% of postmasters are currently earning the National Minimum Wage of
£9.50 per hour or less, from income generated by their post offices.
Despite the overall positive impact, the post office network has on our communities, the rate
of remuneration for subpostmasters is not keeping pace with the cost of living. With postage
now available to buy online, people are being given more reasons to not visit the post office.
When you buy your postage online, you are paying Royal Mail which is a large corporation, not
connected to the post office in your area. While it may be more convenient to buy online, you
would be doing your community a service by stepping outside for a breath of fresh air and
visiting your local post office to buy your stamps.
The chances are that you live within, at most, three miles from your local post office.* So, the
next time you need to send a parcel or a card to a loved one, instead of buying your postage
online, take that step. Visit your local post office for a sustainable community.
*Post office figures based on London Economics: Part and Parcel:
The economic and social value of Post Office, February 2023.
**NFSP Remuneration Survey
PROMOTIONAL MATERIALS
TOOLKIT
TAKE THAT STEP
BUY YOUR STAMPS FROM YOUR LOCAL POST OFFICE
Need to buy postage?
Don’t go online. Step out to your local post office
and protect this vital community service.
#LOVEYOURLOCALPOSTOFFICE
ISSUED BY THE NATIONAL FEDERATION OF SUBPOSTMASTERS
When you pay for postage at your local post office, you are
supporting a vital community service.
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Take That Step A4 and A3 Poster
Display this poster in your branch
to promote the campaign.
Campaign explainer poster and
video
Display this poster in your branch
or link to it in your socials:
https://bit.ly/4cJJSvl
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A4 PDF
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A3 PDF
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VIDEO LINK
Facebook Business Header
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Facebook header.
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Facebook Cover Image
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Social
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post office and protect this vital community service. Find out more by visiting
https://bit.ly/4eI1GZL #LOVEYOURLOCALPOSTOFFICE
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media with the supporting copy.
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