Take that Step Back-to-School campaign toolkit

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Your local post office delivers vital services to the most vulnerable in your community:
providing parcel and letter collection and despatch; access to cash, essential utilities plus
banking and Government services; without the post office network, millions of people would
be cut adrift from these vital services.
Every week sees yet another high street bank closing its doors for good. And while many can
access their online banking services, there are many people across the nations, that cannot. In
August 2021, the UK Office for National Statistics estimated 4% of households in the UK
(equivalent to around 1.1 million) do not have internet access. Others have physical disabilities
that restrict use of computers, tablets, and smart phones, while some lack the basic digital
literacy to use these devices. Some have language barriers. It all adds up to 15% of people in
the UK depending on the post office for cash and banking services.*
In many parts of the UK, particularly in rural areas, local businesses rely on their local post
office to deposit their takings. Without it, they would have to travel miles to the nearest bank
and over time they may have no option but to go cashless, thereby denying vulnerable people
dependant on cash, access to essential goods and services.
The Post Office is made up of a nationwide network of 11,706 postmasters and postmistresses
employing nearly 50,000 staff.* They make their money per transaction rather than a flat
payment, so the less people using their local post office, the fewer transactions.
From April 2021 to March 2023 the post office network saw a decline in revenues from parcels
and letter of £36 million. Recent research from the National Federation of SubPostmasters
(NFSP) found that 70% of postmasters are currently earning the National Minimum Wage of
£11.44 per hour or less, from income generated by their post offices.**
Despite the overall positive impact the post office network has on our communities, the rate
of remuneration for postmasters is not keeping pace with the cost of living. With the rise of
online shopping and post office services being cut by government, people are being given
more reasons to not visit the post office. The chances are that you live within, at most, three
miles from your local post office,* so while it may be more convenient to shop online, you
would be doing your community a service by stepping outside for a breath of fresh air and
visiting your local post office to buy your stamps.
*Post office figures based on London Economics: Part and Parcel:
The economic and social value of Post Office, February 2023.
**NFSP Remuneration Survey
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PROMOTIONAL MATERIALS
TOOLKIT
TAKE THAT STEP
BUY YOUR BACK TO SCHOOL STATIONERY
FROM YOUR LOCAL POST OFFICE
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SCAN THE
QR CODE
TO LEARN
Step out to your local post office and
protect this vital community service.
#LOVEYOURLOCALPOSTOFFICE
BUY YOUR BACK TO SCHOOL STATIONERY
FROM YOUR LOCAL POST OFFICE
When you buy your back to school stationery at your local post office,
you are supporting a vital community service.
Step out to your local post office and protect
this vital community service.
#LOVEYOURLOCALPOSTOFFICE
Take That Step A4 and A3 Poster
Display this poster in your
branch to promote your Back
To School stock/promotion etc.
Campaign Explainer Poster
Display this poster in your branch to
explain the background to the
campaign. To link to this online use
URL: https://bit.ly/3LbiY3L
DOWNLOAD
A4 PDF
DOWNLOAD
A3 PDF
DOWNLOAD PDF
TAKE THAT STEP
BUY YOUR BACK TO SCHOOL STATIONERY
FROM YOUR LOCAL POST OFFICE
#LOVEYOURLOCALPOSTOFFICE
Facebook Business Header
Use this image as your
Facebook header.
DOWNLOAD PNG
TAKE THAT STEP
BUY YOUR BACK TO SCHOOL STATIONERY
FROM YOUR LOCAL POST OFFICE
#LOVEYOURLOCALPOSTOFFICE
Facebook Cover Photo
Use this image as your
Facebook cover photo.
DOWNLOAD PNG
TAKE THAT STEP
BUY YOUR BACK TO SCHOOL STATIONERY
FROM YOUR LOCAL POST OFFICE
Step out to your local post office and
protect this vital community service.
#LOVEYOURLOCALPOSTOFFICE
Facebook Portrait image
Use this image on your social media with this
supporting copy: Step out to your local post
office and protect this vital community service.
Find out more by visiting https://bit.ly/3LbiY3L
#LOVEYOURLOCALPOSTOFFICE
DOWNLOAD PNG
TAKE THAT STEP
BUY YOUR BACK TO SCHOOL STATIONERY
FROM YOUR LOCAL POST OFFICE
#LOVEYOURLOCALPOSTOFFICE
LinkedIn
Use this image on your social media
with this supporting copy: Step out to
your local post office and protect this
vital community service. Find out more
by visiting https://bit.ly/3LbiY3L
#LOVEYOURLOCALPOSTOFFICE
DOWNLOAD PNG
TAKE THAT STEP
BUY YOUR BACK TO SCHOOL STATIONERY
FROM YOUR LOCAL POST OFFICE
#LOVEYOURLOCALPOSTOFFICE
Instagram
Use this image on your social media with this
supporting copy: Step out to your local post
office and protect this vital community service.
Find out more by visiting https://bit.ly/3LbiY3L
#LOVEYOURLOCALPOSTOFFICE
DOWNLOAD PNG