Spa & Wellness MexiCaribe 54, Summer 2024
For Spa & Wellness Enthusiasts and Industry Professionals alike. Providing up to date information on global & national spa trends, news & events, products & services, new launches, Spa experiences, networking opportunities and the growing community of spa in an expanding industry. We believe in bringing together the spa community. Read our online articles and magazine, answer poll questions, find suppliers and events, browse recruitment listings, add pictures to our gallery, follow our blog and join us on Facebook, Twitter and LinkedIn and become a part of the Spa Community in Mexico, the Caribbean and Latin America.
For Spa & Wellness Enthusiasts and Industry Professionals alike. Providing up to date information on global & national spa trends, news & events, products & services, new launches, Spa experiences, networking opportunities and the growing community of spa in an expanding industry. We believe in bringing together the spa community. Read our online articles and magazine, answer poll questions, find suppliers and events, browse recruitment listings, add pictures to our gallery, follow our blog and join us on Facebook, Twitter and LinkedIn and become a part of the Spa Community in Mexico, the Caribbean and Latin America.
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Q&A Preguntas respuestas<br />
y<br />
Panel de<br />
The Expe<br />
ESP<br />
ENG<br />
¿Cuáles son los aspectos clave para establecer con éxito un área de<br />
productos de spa para la venta al por menor?<br />
What are the key aspects of establishing a successful spa retail area?<br />
Constanza Prenafeta<br />
<strong>Spa</strong> Director<br />
<strong>Spa</strong> Mandala<br />
www.spamandala.cl<br />
Luis Ramirez<br />
<strong>Spa</strong> & <strong>Wellness</strong> Director<br />
Meliá Hotels International – México<br />
www.melia.com<br />
ESP<br />
Al crear un espacio comercial, es crucial considerar diversos aspectos<br />
como diseño, distribución, estética, funcionalidad y selección de<br />
productos.<br />
ENG<br />
When creating a retail space, it’s crucial to consider several<br />
aspects, including design, layout, aesthetics, functionality and<br />
product selection.<br />
Una ubicación estratégica y la distribución son indispensables para<br />
crear un flujo continuo para los clientes. El merchandising visual<br />
juega un rol clave para destacar los productos y crear un ambiente<br />
acogedor. Los estantes y expositores deben maximizar la visibilidad<br />
y accesibilidad. Pon mucha atención en la marca e identidad visual<br />
sin dejar de lado la creatividad, permitiendo captar la atención de los<br />
clientes con elementos temáticos y storytelling.<br />
Strategic placement and layout are essential for creating a<br />
seamless flow for customers. Visual merchandising plays a<br />
key role in highlighting products and creating a welcoming<br />
environment. Shelving and displays should maximize visibility and<br />
accessibility. Pay close attention to branding and visual identity<br />
without neglecting creativity, allowing for thematic elements and<br />
storytelling to capture customers' attention.<br />
Atrae a los huéspedes con elementos interactivos que mejoren su<br />
experiencia de compra. Considera pantallas táctiles, realidad virtual y<br />
demostraciones interactivas de productos para crear una experiencia<br />
memorable y envolvente. La tecnología es necesaria para agilizar las<br />
operaciones, pero es indispensable tener personal capacitado que<br />
conozca bien los productos y la marca. Deben ser capaces de ofrecer<br />
un excelente servicio de atención al cliente y responder a cualquier<br />
pregunta.<br />
Attract guests with interactive elements that enhance their<br />
shopping experience. Consider touch screens, virtual reality, and<br />
interactive product demonstrations to create a memorable and<br />
immersive experience. Technology is necessary to streamline<br />
operations, but it is indispensable to have trained staff who are<br />
knowledgeable about the products and the brand. They must<br />
be able to provide excellent customer service and answer any<br />
questions.<br />
90<br />
www.spawellnessmexico.com