The Garage 364

UK Garage & Bodyshop Event Review
“Factors which slow down a tech’s work
rate are bad for the wage packet of the
tech and for the profitability of the business.
Typical slow-down factors are linked to the
availability of the tools required do the job,
the type of cars in the workshop and having
access to highly accurate technical service
bulletins, wiring diagrams and service and
repair manuals.”
Comprehensive business strategy: The role
of a robust business strategy and targeted
marketing efforts in ensuring the success of
automotive workshops was stressed.
James advised: “Ditch unprofitable work
and replace it with profitable tasks using
the CAR/CUSTOMER matrix. Develop a
customer proposition to attract profitable
work and build a loyal customer base. Then
aggressively market it.
“If a phone constantly rings with
‘unknowns’ seeking price quotes, it signals
that word-of-mouth marketing is ineffective.
This situation could attract unprofitable
customers.
“Measure and manage all aspects of a
business rigorously. Without measurement,
effective management is impossible.
Incorporate a robust business management
system and reporting into all management
decisions.”
Conversations, leads and sales mark
“excellent show”
While the panel session was the headline
act of ALLDATA Europe’s UK Garage &
Bodyshop Event, Simon reported that the
team’s stand was a hive of activity too,
with existing customers and new prospects
offered a warm welcome; in fact, ALLDATA
Europe is delighted to confirm that dozens
of professionals signed-up for a month’s
free trial, while many also took advantage
of the ‘show offer’ of signing up and paying
11 months for the price of a 12-month
subscription.
Simon added: “Naturally, our panel was
a vital part of our UK Garage & Bodyshop
Event; we were pleased that many of the
audience found their way back to our stand
at the conclusion of it – we had some great
conversations. On behalf of everyone, I
would also like to thank James, Karl and
Steve for their co-operation and support.
“On the stand, we enjoyed meeting our
growing customer base. We also gave them
the chance to meet the faces behind the
Info Centre Service, a great resource that
our customers can utilise when in need of
extra support when using ALLDATA Repair.”
THE GARAGE 23
UKGBE Review ALLDATA.indd 2 01/07/2024 16:00