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Black Diamond Realty [Proposal-Presentation] Triadelphia, WV
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Office, Retail, Industrial, Land - <strong>Triadelphia</strong>, <strong>WV</strong><br />
MARKETING PROPOSAL<br />
REAL SERVICE. REAL VALUE. REAL RESULTS.
At <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong>, we are<br />
DEDICATED to providing the BEST SERVICE<br />
to our clients and customers to ensure<br />
MAXIMUM VALUE.
What sets BLACK DIAMOND REALTY apart from its COMPETITION?<br />
PRESENTATION.<br />
We do it the best. First impressions matter. We ensure our<br />
clients’ assets are presented through the most positive lens.<br />
PROCESS.<br />
In an effort to provide exceptional service, we work with our clients to<br />
customize a marketing presentation to achieve their real estate goals.<br />
PROACTIVENESS.<br />
We actively identify appropriate end-users for our assets and pursue them.<br />
These proactive practices support our success in achieving our clients’ goals.<br />
02
OUR TEAM<br />
LEADERSHIP<br />
Licensed in <strong>WV</strong>, PA & FL<br />
Licensed in <strong>WV</strong> & PA<br />
Our TEAM is the<br />
DIFFERENCE.<br />
Our team prides itself in giving time, talent and<br />
resources to organizations creating positive<br />
influence in communities throughout the region.<br />
This dedication is one of the core values that our<br />
company was built upon and will continue as it<br />
grows into new markets.<br />
All Associates are licensed in West Virginia.<br />
Additional state licenses are listed above the<br />
associates photo.<br />
MARK J. NESSELROAD, Broker<br />
DAVID LORENZE, CCIM, Principal<br />
BLACK DIAMOND REALTY
Licensed in <strong>WV</strong>, PA & MD<br />
Licensed in <strong>WV</strong> & PA<br />
KIM LICCIARDI, CCIM<br />
Senior Associate (NC<strong>WV</strong> / EP)<br />
JEFF STENGER<br />
Senior Associate (NC<strong>WV</strong>)<br />
ANNA CARRIER<br />
Associate (NC<strong>WV</strong>)<br />
CALEB WOOLDRIDGE<br />
Associate (NC<strong>WV</strong>)<br />
AARON POLING<br />
Associate (EP)<br />
ZACH EVANS<br />
Associate (NC<strong>WV</strong>)<br />
CHRIS WATERS<br />
Associate (NC<strong>WV</strong>)<br />
JANELLE ZEOLI<br />
Senior Designer /<br />
Marketing Coordinator<br />
(NC<strong>WV</strong>)<br />
ANDREA ICENHOWER<br />
Graphic Designer /<br />
Office Manager (EP)<br />
RACHAEL MILLER<br />
Social Media Coordinator /<br />
Office Manager (NC<strong>WV</strong>)<br />
VENETIA HOWARD<br />
Executive Assistance to<br />
David Lorenze &<br />
Kim Licciardi (NC<strong>WV</strong>)<br />
NC<strong>WV</strong>: North Central West Virginia | EP: Eastern Panhandle<br />
04
CRE MARKETING<br />
PLATFORMS
LoopNet is the most heavily trafficked online<br />
commercial real estate marketplace providing<br />
exposure of your asset to millions of prospects.<br />
When you choose <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> to market your<br />
asset, we utilize our premium membership to showcase your<br />
property reaching 13 million monthly global unique visitors.<br />
For many brokerages, the marketing begins and ends with<br />
LoopNet. For our team, it’s just the start.<br />
13 MILLION<br />
MONTHLY<br />
VISITORS<br />
Bright MLS is an open marketplace that<br />
includes access to data from markets<br />
across the Mid-Atlantic region.<br />
Bright MLS is the largest multiple list service in the US with<br />
almost 100,000 real estate agents and affiliate subscribers<br />
to add exposure.<br />
Crexi is a commercial real estate community,<br />
marketplace, and technology company that<br />
simplifies transactions and accelerates business<br />
for brokers, buyers, agents and tenants.<br />
<strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> markets your asset with our PRO<br />
membership getting your asset in front of nearly 2 million<br />
buyers and tenants.<br />
100,000<br />
REAL ESTATE AGENTS AND<br />
AFFILIATE SUBSCRIBERS<br />
2 MILLION<br />
BUYERS &<br />
TENANTS<br />
06
CUSTOM BUILT<br />
WEBSITE
<strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> will market your property<br />
via our user-friendly, custom built website.<br />
Our website offers a page for sale and lease offerings as well<br />
as a Featured Properties page where your asset could be<br />
displayed for additional exposure. You will also find on our<br />
website a closed transactions page highlighting all closed<br />
transactions by quarter since start of business in 2013.<br />
165,740<br />
64,339<br />
34,664<br />
WEBSITE PAGEVIEWS<br />
SINCE 2020<br />
ORGANIC SEARCH SESSIONS<br />
SINCE 2020<br />
DIRECT SEARCH SESSIONS<br />
SINCE 2020<br />
CLICK TO VIEW OUR WEBSITE<br />
https://www.blackdiamondrealty.net/<br />
08
SOCIAL MEDIA<br />
EXPERTISE
<strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> utilizes multiple social<br />
media platforms to advertise all of our offerings<br />
on Facebook, LinkedIn and Instagram. We employ<br />
a full-time social media expert who manages and<br />
oversees posting on all accounts daily.<br />
https://www.<br />
facebook.com/<br />
BD<strong>Realty</strong>LLC<br />
https://www.<br />
instagram.com/<br />
blackdiamondrealtyllc/<br />
https://www.<br />
linkedin.com/company/71298786/admin/<br />
feed/posts/<br />
As part of our process, we design custom graphics highlighting<br />
your asset which is then blasted to our 3,274+ followers across<br />
all three platforms. From there, our associates, clients and<br />
followers share our posts for an even greater reach.<br />
3,274<br />
COMBINED FOLLOWERS ON<br />
500,200<br />
IMPRESSIONS ON<br />
SINCE 2021<br />
6,300<br />
LIKES ON<br />
SINCE 2021<br />
119,007<br />
IMPRESSIONS ON<br />
SINCE 2021<br />
92,806<br />
IMPRESSIONS ON<br />
SINCE 2021<br />
10
CUSTOM DESIGNED<br />
NEWSLETTERS
<strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> sends out two custom<br />
newsletters via MailChimp each month to our<br />
database of 6,874+ contacts.<br />
On the first Tuesday of each month, we send out a monthly<br />
newsletter featuring local, community and company news and<br />
our newest offerings with links to their detailed marketing<br />
flyers as well as links to view our inventory pamphlets which<br />
showcase all of our offerings. Mid-month, we send out a<br />
featured newsletter which showcases three to five of the top<br />
offerings for the selected industry of the month.<br />
MONTHLY<br />
FEATURED<br />
30%<br />
AVERAGE OPEN RATE<br />
OF 2024<br />
6,874<br />
TOTAL<br />
CONTACTS<br />
12
CUSTOM DESIGNED<br />
MARKETING FLYERS<br />
(DIGITAL & PRINT)
Our firm employs three professional graphic<br />
designers who produce custom, superior quality<br />
marketing presentations that include professional<br />
interior, exterior and aerial photographs.<br />
We do it the best. With each marketing presentation, our<br />
mission is to paint a story that appropriately aligns with our<br />
client’s goals. Simply put, we make any asset shine. We have<br />
three in-house graphic designers who deliver top notch quality.<br />
People make subconscious judgments; first impressions matter.<br />
We ensure our client’s assets are viewed through a positive lens.<br />
Our marketing flyers are available via digital flip-through<br />
booklets as well as professionally printed saddle-stitched/<br />
spiral bound brochures.<br />
VERTICAL FORMAT:<br />
CLICK TO VIEW THIS MARKETING FLYER<br />
https://www.yumpu.com/en/document/read/62364511/1-3-acres-wheeling-marketing-flyer<br />
460+<br />
TOTAL MARKETING<br />
FLYERS SINCE 2016<br />
HORIZONTAL FORMAT:<br />
14<br />
TOTAL BUYER/TENANT REPRESENTATION<br />
PRESENTATIONS SINCE 2020<br />
500-3,000<br />
AVERAGE TOTAL VIEWS<br />
PER MARKETING FLYER<br />
CLICK TO VIEW THIS MARKETING FLYER<br />
https://www.yumpu.com/en/document/read/68520095/56-distributor-drive-marketing-flyer<br />
14
INDUSTRY<br />
PAMPHLETS
The <strong>Black</strong> <strong>Diamond</strong> team offers comprehensive<br />
services, is committed to its clients, offers a<br />
customized approach, and works hard to remain<br />
connected to a wide and varied network of<br />
resources throughout West Virginia, Pennsylvania,<br />
Maryland, and Ohio. The firm’s agents serve<br />
the entire Mid-Atlantic region and can boast<br />
the most comprehensive knowledge of the<br />
area’s commercial properties.<br />
Everyone’s needs are different. That’s why we offer five<br />
industry pamphlets which outline all available offerings for<br />
that industry making it quick and simple for our agents and<br />
customers to find exactly what they are looking for effortlessly.<br />
5<br />
TOTAL INDUSTRY<br />
PAMPHLETS<br />
65,782<br />
TOTAL COMBINED VIEWS FOR<br />
ALL INDUSTRY PAMPHLETS<br />
DIRECT LINKS<br />
TO EACH OFFERING<br />
WITHIN THE BOOKLET<br />
CLICK TO VIEW OUR INDUSTRY PAMPHLETS<br />
https://www.blackdiamondrealty.net/industries/<br />
16
TARGETED<br />
MAILERS / PACKAGES
In addition to traditional digital marketing<br />
mediums, we ensure everyone local to your asset<br />
is also aware of it’s availability. Whether for sale or<br />
for lease, we create informative mailers targeted<br />
to business in the surrounding location.<br />
Our mailers include detailed information, photos, and typically<br />
a QR code to your asset’s detailed digital marketing flyer. We<br />
focus on EDDM (Every Door Direct Mail) as well as national<br />
targeted lists.<br />
FRONT<br />
BACK<br />
25<br />
TARGETED MAILERS<br />
SENT SINCE 2018<br />
FRONT<br />
BACK<br />
305 GLENDON AVE<br />
301 GLENDON AVE<br />
815 PRICE STREET 226, 228 BELMAR AVE<br />
300 BELMAR AVE<br />
18
PROPERTY<br />
SIGNAGE
Our firm has established a superior reputation<br />
and highly recognizable brand due to our nearly<br />
ten years in business, unparalleled service and<br />
untouchable marketing practices. Since day one,<br />
we have been marketing our offerings with<br />
custom, 4x8 poly-metal signage or large banners.<br />
In addition to digital marketing, we understand the importance<br />
of physical signage, but unlike other brokerages, it doesn’t stop<br />
there for us. Our marketing team and agents survey your property<br />
location, review access and traffic patterns to determine what<br />
signage will perform the best, what type of signage is best as<br />
well as how many signs are needed.<br />
198<br />
TOTAL SIGNS/BANNERS<br />
IN INVENTORY<br />
133<br />
ACTIVELY BEING USED IN THE FIELD<br />
AS OF JUNE 2024<br />
Signage locations above are highlighted in yellow. These are<br />
location suggestions, prior to install approval would be made by<br />
the Berkeley County Development Authority.<br />
20
MARKETING<br />
REPORTS
As part of our proactive process, we send our<br />
clients bi-monthly reports containing marketing<br />
stats and steps for your asset.<br />
Sent via email, our detailed reports are intended to give you a<br />
clear understanding of where your property is being marketed<br />
and what steps we are taking to get a deal across the finish line.<br />
As our trusted client, we hope you feel we provide an open line<br />
of communication between client and brokerage/agent. We are<br />
here to serve you, and your success is what we strive to achieve.<br />
ALL CLIENTS RECEIVE<br />
MARKETING REPORTS<br />
BI-MONTHLY<br />
<strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> completed approximately 93<br />
transactions in 2023, 126 in 2022, 88 in 2021, 64 in 2020, 62 in<br />
2019 and 56 in 2018, representing significant market share<br />
attributable to <strong>Black</strong> <strong>Diamond</strong>’s brand awareness, reputation,<br />
team process, and top-notch presentation capabilities.<br />
Click the button below to view our Spring 2024 Promo Brochure.<br />
VIEW SPRING 2024 PROMO BROCHURE<br />
https://www.yumpu.com/en/document/read/65575255/black-diamond-realty-promo-brochure<br />
22
RECENT<br />
HIGH PROFILE<br />
CLOSINGS<br />
CLOSED Q2 2024 CLOSED Q2 2024<br />
0 Industrial Park Drive<br />
Morgantown, <strong>WV</strong><br />
1000 Technology Drive<br />
Morgantown, <strong>WV</strong><br />
Sale Price:<br />
$3,755,000<br />
Land<br />
Sale<br />
Lease Deal Value:<br />
$6,000,000<br />
Office Suite<br />
Lease<br />
• 22 (+/-) acres<br />
• Located within Phase I of<br />
Morgantown Industrial Park<br />
• Purchased by Brookwood Capital<br />
Partners LLC<br />
• 16,087 (+/-) gross square<br />
• Multiple suites leased: 3210, 3215,<br />
3220 (second floor) and Suite 1120<br />
(first floor)<br />
• 20-Year lease signed<br />
• Suites Leased by <strong>WV</strong>DEP<br />
* High Profile Closings = Deal Value or Sales Price over $1,000,000
CLOSED Q2 2024<br />
4938 Benedum Drive<br />
Shinnston, <strong>WV</strong><br />
CLOSED Q4 2023<br />
215 Don Knotts Blvd<br />
Morgantown, <strong>WV</strong><br />
CLOSED Q4 2023<br />
78 Multifamily Units<br />
Bridgeport, <strong>WV</strong><br />
Sale Price:<br />
$2,500,000<br />
Industrial Property<br />
Sale<br />
Sale Price:<br />
$7,800,000<br />
Office Building<br />
Sale<br />
Sale Price:<br />
$7,2000,000<br />
Multifamily<br />
Investment Sale<br />
• Two industrial buildings<br />
• 22,252 (+/-) gross square<br />
• 6,136 (+/-) square feet (Building 1)<br />
• 16,000 (+/-) square feet (Building 2)<br />
• 8.35 (+/-) gross acres<br />
• Fully fenced with gated access<br />
• Roughly 1.6 acres of yard space<br />
• Purchased by<br />
EquipmentShare.com Inc<br />
• 31,835 (+/-) gross square feet<br />
• Three-story office building<br />
• 3.05 (+/-) acres<br />
• Excellent visibility along major<br />
thoroughfare<br />
• Large parking lot<br />
• Purchased by Legg Properties LLC<br />
• Portfolio of four multifamily<br />
properties consisting of 78 total<br />
apartments across 11 buildings<br />
• Purchased by investor<br />
24
CONTACT<br />
MORGANTOWN<br />
1399 Stewartstown Road, Suite 150<br />
Morgantown, <strong>WV</strong> 26505<br />
P. 304.413.4350 F. 304.599.3285<br />
MARTINSBURG<br />
1209 N. Queen Street<br />
Martinsburg, <strong>WV</strong> 25404<br />
P. 304.901.7788<br />
<strong>Black</strong><strong>Diamond</strong><strong>Realty</strong>.net<br />
Mark J. Nesselroad, Broker<br />
mjnesselroad@blackdiamondrealty.net<br />
David Lorenze, Principal<br />
dlorenze@blackdiamondrealty.net<br />
Disclaimer: While we make every effort to ensure that the material<br />
presented is accurate and up-to-date, you should exercise your own<br />
independent skill and judgment before you rely on it.
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