SAB - Special Offers - Heavitree - Q3 2024

SPECIAL OFFERS 

JULY, AUGUST & SEPTEMBER 2024 

1 

See our full range of products online at staustellfamilygroup.co.uk/wholesale

KEY DATES 

WIMBLEDON BEGINS 

INDEPENDENCE DAY (US) 

UEFA EURO 2024 FINALS 

BANK HOLIDAY MONDAY 

CASK ALE WEEK 

3rd July 

4th July 

14th July 

26th August 

19th - 29th September 

2 

See our full range of products online at staustellbrewery.co.uk/wholesale

£113.25 

per 9G 

STUMBLE BEE 

SOUTH HAMS 

PALE ALE 

4.3% VOL 

A light amber coloured beer with a 

flowery and fruity aroma. Full of body 

and smooth to drink, certainly the 

Stokeley honey adds its bit with a nice 

hoppy after taste. 

£110.25 

per 9G 

DEVON PRIDE 

SOUTH HAMS BREWERY 

AMBER ALE 

3.8% ABV 

A dark amber coloured beer, with a 

fruity aroma. This beer defies its abv 

with a surprising amount of body. 

Smooth to drink, with a malty palate 

and plenty of fruitiness to the finish. 

Place your order today on 0345 241 1122 

3

£112.00 

per 9G 

WILD BLONDE 

SOUTH HAMS 

GOLDEN ALE 

4.4% VOL 

A refreshing golden ale. The nose has 

subtle notes of malt, roast and caramel 

but is dominated by fruity hops. In the 

mouth again there is a complex mix of 

malt, roast, caramel and bitterness but 

fruit and sweet hops are stronger. 

£119.25 

per 9G 

EDDYSTONE 

SOUTH HAMS BREWERY 

IPA 

4.8% ABV 

This golden beer has a distinctly fruity 

aroma and palate, with slight hints of 

malt to follow afterwards, and then 

surprise – the fruit returns! An IPA of real 

taste. 

4 


£97.00 

per 9G 

IDLER 

POWDERKEG 

ENGLISH ALE 

3.9% VOL 

Our modern reinvention of the classic 

British bitter. A handsome, conkercoloured 

ale, perfectly balanced 

with rounded malt and dark berry 

undertones. A charmingly laid-back 

beer; the ideal companion for idling 

away the hours. 

£124.00 

per 9G 

DEVON DUMPLING 

BAYS 

STONG GOLDEN ALE 

5.1% ABV 

A strong premium beer with a fresh hop 

character. This ale has a smooth taste 

with a balanced sweetness. Devonshire 

through and through! 

Place your order today on 0345 241 1122 5

£140.92 

per 9G 

EXMOOR ALE 

EXMOOR ALES 

BITTER 

3.8% ABV 

There’s counterplay between grainy, 

biscuity maltiness and a sprightly 

citrusy fruity centre and a suggestion 

of mint. The refreshing finish is a 

Challenger hop-driven bittersweetness 

with a lingering dryness, while traces 

of biscuity maltiness, a whisper of 

chocolate (from a pinch of chocolate 

malt in the mash) and fruit also make 

an appearance. 

£119.30 

per 9G 

WESTWARD HO! 

SUMMERSKILLS 

GOLDEN AMBER ALE 

4.1% VOL 

Golden amber coloured refreshing beer. 

Initial light fruit taste followed by a zesty 

and fruity finish. 

6 


AVAILABLE IN 

4.5G & 9G 

CASK 

RANGE 

REASONS TO STOCK: 

• St. Austell Brewery is the largest cask ale brewer in 

the South-West, accounting for 1 in 5 of all cask pints 

sold. 

• Proper Job and Tribute are 2 of the 3 best selling cask 

brands across the South-West. 

• Tribute is the 2nd best selling cask brand in the 

South-West, selling more than the next 8 largest 

brands combined. 

Source: CGA OPM to 20.04.24 

PREMIUM 

PREMIUM 

PREMIUM 

TRIBUTE 

PALE ALE • 4.2% ABV 

Zesty and fresh pale ale brewed with 

Cornish Gold malt and hops from 

the UK and the USA. The malty base 

brings character and flavour and 

balances the beer’s fresh orange 

and grapefruit notes. 

PROPER JOB 

IPA • 4.5% ABV 

Proper Job - the clue is in the name. 

An authentic IPA, masterfully 

brewed with heartfelt craft. Packed 

full of vibrant citrus, grapefruit and 

pineapple flavours. Balanced with 

a crisp, bitter finish. A bold original, 

with reliable quality in every sip. 

ANTHEM 

BRITISH PALE ALE • 3.8% ABV 

Anthem is a golden pale ale brewed 

with 100% British ingredients. The 

four hop varieties - Target, Olicana, 

Jester and Harlequin - bring the 

beer’s mango, peach, apricot, melon 

and tangerine flavours. 

SPECIALITY 

STANDARD 

STANDARD 

HICKS 

STRONG ALE • 5.0% ABV 

Hicks is a legendary ale named 

after St Austell Brewery’s founder, 

Walter Hicks. It’s full-bodied, strong, 

and distinctly Cornish. 

CORNISH BEST 

BEST BITTER • 3.4% ABV 

A traditional best bitter, Cornish Best 

delivers a full, well-balanced flavour 

despite its low strength. Toffee and 

biscuit notes complement a hint of 

bitterness. 

GEM 

AMBER ALE • 4.1% ABV 

A full-bodied, malty amber ale. 

Gem’s rich aroma of spicy hops, 

malt, and toffee is met with a deep, 

bittersweet finish. A well-balanced, 

dependable beer crafted from 

traditional British malts and hops. 


AVAILABLE 

FROM 

1ST JULY 

£120.00 

per 9G 

SUMMER BLONDE 

ALC 4.6% VOL 

Summer Sun, made famous by Scottish 

Band, Texas in 1999, is a pale golden beer with 

floral and citrus hops notes. It’s the perfect 

pint to reminisce of summer romances past 

and present. The Huell Melon, Lemon Drop 

and El Dorado dominate the nose of the 

beer, whilst it is balanced with barley and 

wheat to make this summer beer a real treat. 

SEE 

SMELL 

TASTE 

BITTER 

SWEET 

Pale, Golden 

Citrus 

Fruity, Floral 

SCAN HERE TO LISTEN 

TO OUR PLAYLIST 

SUMMER BLONDE 

ALC 4.6% VOL 

AVAILABILITY 

Available from the 1 st July 2024. 

LISTEN TO OUR PLAYLIST 

Contains Malted Barley and Wheat. 

To celebrate 200 TH anniversary of 

the RLNI, 5p* from every pint sold 

will go towards supporting RNLI 

lifeboat crews protecting hundreds 

of communities around the UK and 

Ireland through their 24-hour search 

and rescue service. 

8 


£141.94 

per 9G 


£128.11 

per 9G 

10 


BUY 

AVAILABLE IN JULY, 

AUGUST & SEPTEMBER 

2x9G OF 

TRIBUTE 

TO ENTER 

A PRIZE 

DRAW 

prizes include: 

• 2x tickets to see Bath Rugby 

• 2x tickets to the Celtic Beer Festival in 

November 

• A case of Tribute cans 

Terms & Conditions: 2x9G must be purchased and delivered in a single order during the promotional period. Maximum 5 entries per customer. 

Available while stocks last. 


£10 OFF A 9G 

£118.57 

12 


£144.58 

per 9G 

DID YOU KNOW? 

Hicks is the oldest and most 

traditional of St Austell 

Brewery’s core beer range. 

Hicks is a legendary ale named after 

St Austell Brewery’s founder, Walter Hicks. 

It’s a full-bodied, well-balanced and strong 

ale with a combination of flavours and 

distinctly Cornish. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Dark Ruby 

Strong, Raisin, Toffee 

Full, Dried Fruit, Bitter Hops 


• The oldest and most traditional of 

St Austell Brewery’s core beer range, 

Hicks is full of fruity biscuit malt flavours 

and hints of esters. 

• Well-known and loved by consumers. 

• Strong Cornish heritage 

ALLERGENS: 

Malted Barley and Rye. 

Hicks - Presenter - A4 - 2023.indd 1 28/11/2022 11:29 


Cornish 

Best 

£110.37 

per 9G 

Cornish Best is a full-bodied, easy-drinking 

ale that captures the quintessential essence 

of life by the coast. Toffee and biscuit notes 

complement a hint of bitterness to deliver 

a well-balanced flavour that’s made all the 

more drinkable thanks to its low abv. Whether 

soaking up the seaside sun or kicking back 

beside the crackle of an open fire, the 

comforting taste of Cornish Best will have 

you feeling right at home. This is a moreish, 

sessionable ale that’s bursting with character. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Chestnut 

Dried Fruits 

Caramel, Toffee, Peppery Hops 


• A great session beer, which is a fast 

growing area of the market 

• Cornish Best saw On Trade volume 

more than double in 2023 vs 2022 ! 

(+113%) *** 

• Also available in Off Trade where rate of 

sale is +62% higher than the category 

average** 

ALLERGENS: 

Malted Barley and Rye. 

For more information or to stock Cornish Best, 

contact your St Austell Brewery representative. 

** source: Circana (IRi) SIG BWS MAT to 24.02.24 

***source: Internal production data Full Year 2023 vs 2022 

14 


£132.35 

per 9G 

DID YOU KNOW? 

Amber ales are the best-selling 

colour ales in cask.* 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Bath Ales’ flagship beer. 

• A delicious amber ale – the best-selling 

colour in cask* 

ALLERGENS: 

Malted Barley and Wheat. 

*CGA OPM data MAT to 08/10/22. 

Gem - Presenter - A4 - Cask - 2023.indd 1 28/11/2022 11:40 


CRAFTED THE 

DEVON WAY 

Family-run Bays Brewery in Torbay provides a true taste of 

the Westcountry with its distinctive range of Devon ales... 

Devon Dumpling Alc 5.1% Vol 

Devonshire through and through, 

this strong premium beer has a 

fresh hoppy character and smooth 

taste with a balanced sweetness. 

Order 2 casks 

and receive a 

FREE 

bottle of gin 

CALL 01803 555004 

VISIT www.baysbrewery.co.uk 

EMAIL info@baysbrewery.co.uk 

FOLLOW 

16 


A WINNING 

PORTFOLIO FROM CMBC 

Carlsberg Marston’s Brewing Company (CMBC) is one of the newest 

yet historic brewers in the UK. Formed of a joint venture between 

Carlsberg UK and Marston’s PLC, we combine over 300 years 

of shared values, history and heritage in UK brewing. 

BUY 2 CASKS AND RECEIVE 

2 BOTTLES OF SMIRNOFF RED 

Promotion valid for duration of brochure promotional period. One deal per customer. Qualifiers to be purchased in one transaction. 

Qualifying products include Courage Best, Bombardier Amber, Pedigree and Hobgoblin Gold. All 9G cask. 

Rewards product is two bottles of Smirnoff Red 70cl NRB. Promotion subject to change. Whilst stocks last 

@cmbcuk 

@cmbcuk 

Carlsberg Marston’s Brewing Company is a proud member of the Portman Group, promoting responsible drinking. 


Irresistapple offer! 

Order any two cask combination of our 

fab 4 craft ales: Devon Pride, Stumble Bee, 

Wild Blonde or Eddystone this summer 

and enjoy a 10 Litre BiB cider of your choice: 

Elderflower, Devon Blush or Double Apple 

absolutely FREE*… 

And that’s worth over £30 per BiB! 

ABV: 4.0% Vol 

FLOWER 

IDER 

ABV: 4.0% Vol 

DEVON 

BLUSH 

ABV: 4.0% Vol 

ELDERFLOWER 

CIDER 

VINTAGE 

FREE * 

ABV: 6.5% Vol 

CIDERABV: 5.5% Vol 

DOUBLE 

APPLE 

ABV: 6.5% Vol 

VINTAGE 

CIDER 

ABV: 4.0% Vol 

DEVON 

BLUSH 

ABV: 4.0% Vol 

DEVON 

BLUSH 

ABV: 5.5% Vol 

DOUBLE 

APPLE 

ABV: 5.5% Vol 

DOUBLE 

APPLE 

TM 

Simply call Chris on 07789 941370 or email: chris@southhamsdrinks.co.uk 

to take advantage of this summer special offer. 

A quality South Hams Drinks and Heavitree promotion 

*Buy any mixed two casks of our crafte ales: Devon Pride, Stumble Bee, Wild Blonde & Eddystone and enjoy one 20 Litre BiB 

of either Devon Blush or Elderflower cider absoultely FREE. Offer available - July 1st - September 31st. 

18 


£10 

OFF PER CASK 

CRISP, BRIGHT & TWIN DRY-HOPPED 

WITH A BURST OF CITRUS-HOP 

ORDER NOW AND RECEIVE A POS KIT 

WITH GLASSWARE AND BAR RUNNERS 

PLEASE CONTACT JAMES GIBBS ON 07858 363241 TO ORDER POS KIT 

Offer valid 1st July 2024 – 30th September 2024. 


Win 2 tickets 

to the Exeter Chiefs 

Buy any 2 casks and be entered into 

a monthly draw to win 2 tickets to 

the Exeter Chiefs 

T & C apply (Tickets will be issued at the end of the promotional period). 

Valid until September 30 th . One draw per month for July, August & September. 

Dartmoor Brewery Ltd, Station Road, Princetown, Dartmoor PL20 6QX 

01822 890789 | www.dartmoorbrewery.co.uk 

20 


£10 Off! 

As a celebration of our glorious summer (haha) and a thankyou 

to those suporting our beers we offer £10 off our Avocet and Ferryman ales. 

If you haven’t tried them yet, 

now is the perfect time. 

AVOCET 

ORGANIC ALE 

ExeteR 

® 

brewery 

Avocet® - Devons organic ale® 

Blonde, cirtus, easy drinking 

- our modern classic - 

Normal price: £116.70 

Ferryman® - our renowned best bitter 

Copper coloured, English hopped 

- a great traditional pint - 

Normal price: £122.66 

Buy one of each and take £10.00 off per firkin 

Simple. And thank you. 

Our ‘fraidNot® also has a permanent listing with 

the Heavitree ® estate and is always available to 

you, along with our best -selling 

Avocet® and Ferryman® ales. 

Exeter Brewery 

Cowley Bridge Road, Exeter EX4 4NX 01392 259059 


22 


B 

FO RI 

P STEKCI 

L ELA KSAC GNILLES 

I *HTUOS EHT & NODNOL N 

£154.43 

per 9G 

* .stniop noitubirtsid 01 revo sdnarb ,3202.21.40 ot skeew 62 tsetal ,ES & htuoS ,nodnoL SMPO AGC 

T BQ2 4W nodnoL ,kciwsihC .detimiL )KU( ihasA :ret 


HAVE A 

BRIGHTER 

SUMMER 

DRINK A PINT AND PLANT A TREE! 

Proudly Supporting Devon’s Treescapes 

ONLY 

£123.26 

Buy two 9s of Otter Bright and 

get a free 70cl bottle of gin! 

+VAT 

OTTER BRIGHT (ABV 4.3%) 

LOOK: Straw yellow 

SMELL: Peachy hop 

TASTE: Sweet, soft fruit 

Call Otter Brewery to order your Summer special offers on 01404 891 285 or email info@otterbrewery.com 

OFFER RUNS THROUGH JULY, AUGUST AND SEPTEMBER 2024 

OTTER BREWERY 

24 



OFFER AVAILABLE 

1st Jul - 30th Sep 2024 

SPECIAL OFFER 

Buy any 2 x 9G 

casks and get a 

free 70cl bottle 

of Gordon’s Gin!! 

FREE!! 

Offer valid on any orders containing 1 x Salcombe Belgica and/or 1 x Salcombe Seahorse cask. Offer valid 

from 1st July to 30th September 2024. Free gin bottles will be sent out once promotion period has ended. 

For further enquiries or POS support contact Joe Dixon: 

joe@salcombebrewery.com or call 07775 597901 

@salcombebrewery 

salcombebrewery.com 

26 



£181.10 

per 10G 

28 



KOREV ATTRACTS THE SAME MONTHLY LINE RENTAL ON SMART DISPENSE AS HUK DRAUGHT PRODUCTS 

GRAB A TASTE 

OF THE COAST 

Born on Cornish shores, open horizons inspired us 

and nature’s elements shaped us. Pale gold like the 

morning sun, fresh and crisp like a coastal breeze, 

full-on refreshment like waves crashing against our 

shores: this is the coast in a glass. Drink it all in. 

INSTALL KOREV IN JULY, 

AUGUST OR SEPTEMBER 

AND RECEIVE A £250 

LOVE2SHOP GIFT CARD* 


• World lager is the fastest growing 

category within Beer in both On-Trade* 

and Off-Trade** 

• Best enjoyed by those looking for a 

premium lager experience, korev is an 

eye catching and refreshing addition to 

any bar. 

ALLERGENS: 

Malted Barley. 

T&Cs: Installs to be logged in July, August or 

September. £250 Love2Shop voucher payable after 

Korev has remained on the bar for 3 months. 

To arrange an install or for more information please 

contact Lee Jasper on 07794 059481 or email 

jasperl@staustellbrewery.co.uk. 

*CGA OPM MAT to 08.10.22. 

** IRI Scantrack MAT to 05.11.22. 

30 



Mena Dhu translates as ‘black hill’ in 

Cornish. This unique stout is complex 

and flavoursome, yet light and 

refreshing. A blend of six malt types 

delivers an oak-smoked aroma with 

hints of liquorice and dark chocolate 

on the palate. It’s a distinctive, modern 

flavour based on a traditional recipe. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Jet Black 

Smoked Oak, Espresso 

Liquorice, Dark Chocolate, 

Toasted 


• Stout continues to outperform total 

beer across On and Off Trade, winning 

volume and value share ! * & ** 

• Mena Dhu saw On Trade volume grow 

+12% in 2023 vs 2022 ! *** 

• In Off Trade Mena Dhu has grown 

volume by +40%, outperforming 

Guinness !** 

ALLERGENS: 

Malted Barley, Oats. 

Suitable for vegetarians and vegans. 

*source: CGA OPM Data MAT to 24.02.24 

** source: Circana (IRi) SIG BWS MAT to 24.02.24 

***source: Internal production data Full Year 2023 

vs 2022 

32 


Easy-going, 

easy-drinking; 

an introduction 

to craft - the 

Monterey way. 

Our brewers were California dreaming 

on the day they came up with Monterey. 

Full of tropical notes, this pale ale was 

born but not raised in the USA thanks 

to its three American-sourced hops. 

Easy-going, easy-drinking and destined 

or long, lazy afternoons, a taste will 

transport you to sun-drenched Monterey 

Bay. Well, almost... 

ALC 3 

.9% VO L 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Gold. 

Tropical. 

Fresh, Resin. 


• Monterey is outperforming both the 

Craft and Ale categories with volumes 

up +25% vs 2022 !* 

• A taste of modern craft in a 

sessionable and accessible way. 

• Low ABV and easy drinking – playing 

into trends of moderation. 

• Refreshing and flavourful, ideal for 

food matching. 

ALLERGENS: 

Malted Barley, Oats. 

Source: * Internal sales data MAT to 25.06.23 

vs CGA OPM MAT to 17.06.23 


RECEIVE A FREE 

KEG ON INSTALL 

INSTALL 

ARCTIC SKY IN 

JULY, AUGUST 

OR SEPTEMBER 

AND RECIEVE 

A £250 

LOVE2SHOP 

GIFT CARD* 

ALSO AVAILABLE IN 

24X330ML CANS 

To arrange an install or for more 

information please contact Lee 

Jasper on 07794 059481 or email 

jasperl@staustellbrewery.co.uk. 

T&Cs: Installs to be logged in 

July, August or September. £250 

Love2Shop voucher payable after 

Arctic Sky has remained on the 

bar for 3 months. A second £250 

Love2Shop voucher payable after 

Arctic Sky has remained on the bar 

for 6 months. 

34 


DID YOU KNOW? 

Gem keg is the ideal choice for low 

cask throughput outlets or to 

complement high keg volume sites. 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Bath Ales’ flagship beer. 

• Ideal for low cask throughput outlets or 

to complement high keg volume sites. 

• Easy to store and long shelf life. 

ALLERGENS: 

Malted Barley and Wheat. 

Gem - Presenter - A4 - Keg - 2023.indd 1 28/11/2022 11:40 


INSTALL CRUZCAMPO, INCH’S OR 

BIRRA MORETTI AND BE ENTERED INTO 

A DRAW TO WIN MATCHDAY TICKETS FOR 

EXETER CHIEFS, WITH AN OVERNIGHT 

STAY AT THE COURTYARD HOTEL 

FOR QUERIES, PLEASE CONTACT ANNA HUDSON 

ANNA.HUDSON@HEINEKEN.CO.UK / 07386 655 073 

ENJOY RESPONSIBLY 

FOSTER’S, AMSTEL, K1664, BIRRA MORETTI, TIGER, OLD MOUT ARE ALL BREWED IN THE UK. 

Running from 1st July to 30th September. Must replace a competitor brand. 

36 



£162.00 

A 

NEW CIDER, POWERED 

BY SUNSHINE. 

Thatchers Juicy Apple 

is our ultimate blend of 

sun-drenched apples and 

100% renewable electricity. 

Mouth-watering, sweet, 

happily appley and 

perfection in every drop. 

Install Thatchers Juicy Apple & 

receive a free of charge keg, if 

replacing a competitor draught cider. 

Contact your Thatchers Account 

Manager or Customer Service team 

on 01934 827408 to request an install. 

38 


TERMS & CONDITIONS 

• All advertising promotions and their participating products are subject to availability and to any 

duty change. 

• Promotional offers apply to all orders delivered between 1st July and 30th September 2024. 

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any 

current promotional offers in whole or in part without prior notice. 

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms 

and conditions of sale. 

• Licensees should not place orders for any participating product appearing within this brochure 

if they form part of their ‘tied’ lease agreement with their landlord. 

• ‘Free’ items given away with participating orders are subject to availability as there are set 

allocations and customers are given these items on a first come, first served basis. 

• All prices quoted are exclusive of VAT. 

• Benefits from these promotional offers may affect your tax liability, please check with your tax 

advisor or accountant. 

• Wherever cases are stated within this leaflet they refer to the standard case size for that 

product for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, 

i.e 12 x 70cl / 75cl bottles or 6 x 1.5L magnums. 

• All products included in this brochure are exempt from any St Austell Brewery investment 

package write off due to the nature of the low net price. 

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however, 

we only intend to listen to these calls for training and monitoring purposes, for the resolution 

of invoice disputes, and/or for any other business purpose which is permitted by applicable 

legislation. 

• Calls will not be recorded if a debit/credit card number is being taken. 

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell, 

Cornwall, PL25 4BY 

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk 

www.staustellbrewery.co.uk 


40 2 Place your order today See See our on our 0345 full full range 241 1122 of of products online at at staustellfamilygroup.co.uk/wholesale 

staustellbrewery.co.uk/wholesale 

staustellbrewery.co.uk/wholesale

SAB - Special Offers - Heavitree - Q3 2024

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