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Modern Insurance Magazine Issue 66

Insight: Unlocking Profitable Growth: Boosting Insurance Sales Efficiency by 18%, by Philipp Kaupke, Simon, Kucher & Partners Strategy & Marketing Consultants, Zürich Interview: Navigating a Complex Landscape by Richard Nash, Aon Interview: The True Meaning of Partnership with James Roberts, Europcar Editorial Board: Find out what our editorial board panel of experts have to say in this edition of Modern Insurance Magazine. Associations Assemble: Modern Insurance’s panel of resident associations outline the burning issues in insurance. The Fraud Board: Don’t miss our next instalment of The Fraud Board, where our growing collective of fraud experts convene to discuss the key factors affecting the fight against fraud in our industry today. FMG: Positive Cultures Attract Top Talent ParaCode: Do You Have A Healthy Relationship With Your Insurance Software Partner? Laird: Embracing Automation: Q&A with Nik Ellis Just a Thought with Eddie Longworth… ‘Groupthink’ Destroys Claims Integrity I Love Claims / ARC 360: Managing Expectations Amidst Cut-Back Cover Insurtech Insights: Interviews with Rob Newbold, Verisk; Franklin J. Manchester, SAS; Dr. Matthew Jones, Fathom; Charlie Sidoti, Innsure; Valkyrie Holmes, Faura; Dr. Maryam Golnaraghi, The Geneva Association. Insur.Tech.Talk Editorial Board: Experts from within the insurtech sector and beyond join us once more to share their unique insights

Insight: Unlocking Profitable Growth: Boosting Insurance Sales Efficiency by 18%, by Philipp Kaupke, Simon, Kucher & Partners Strategy & Marketing Consultants, Zürich
Interview: Navigating a Complex Landscape by Richard Nash, Aon
Interview: The True Meaning of Partnership with James Roberts, Europcar
Editorial Board: Find out what our editorial board panel of experts have to say in this edition of Modern Insurance Magazine.
Associations Assemble: Modern Insurance’s panel of resident associations outline the burning issues in insurance.
The Fraud Board: Don’t miss our next instalment of The Fraud Board, where our growing collective of fraud experts convene to discuss the key factors affecting the fight against fraud in our industry today.
FMG: Positive Cultures Attract Top Talent
ParaCode: Do You Have A Healthy Relationship With Your Insurance Software Partner?
Laird: Embracing Automation: Q&A with Nik Ellis
Just a Thought with Eddie Longworth… ‘Groupthink’ Destroys Claims Integrity
I Love Claims / ARC 360: Managing Expectations Amidst Cut-Back Cover
Insurtech Insights: Interviews with Rob Newbold, Verisk; Franklin J. Manchester, SAS; Dr. Matthew Jones, Fathom; Charlie Sidoti, Innsure; Valkyrie Holmes, Faura; Dr. Maryam Golnaraghi, The Geneva Association.
Insur.Tech.Talk Editorial Board: Experts from within the insurtech sector and beyond join us once more to share their unique insights

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THE<br />

FRAUD<br />

BOARD<br />

The theme of ‘people’ permeates this issue of <strong>Modern</strong> <strong>Insurance</strong><br />

<strong>Magazine</strong>, which got me thinking about how our counter-fraud<br />

work is designed to protect honest customers and consumers.<br />

A key strand of the Government’s UK Fraud Strategy is ‘empowering the<br />

public to recognise, avoid and report fraud’. Earlier this year, as part of its<br />

overhaul and streamlining of overarching fraud campaigns, the Government<br />

launched its national fraud awareness campaign: Stop! Think Fraud. It will<br />

shortly embark upon the next phase of the campaign, which will look at a<br />

range of new fraud types as well as those covered initially.<br />

It’s the responsibility of the counter fraud community to make consumers<br />

aware of the threats they face, and equip them with the tools they need to<br />

better protect themselves.<br />

The insurance sector has certainly upped its game over recent years in order<br />

to prevent fraud. We established a cross-organisational communications<br />

group to ensure that our counter fraud messaging is consistent and hardhitting,<br />

using the most effective platforms to maximise outreach. We have<br />

also run numerous fraud campaigns, including a focus on crash for cash<br />

scams carried out by moped delivery drivers which plagued parts of London<br />

last summer.<br />

The ABI recently launched its own campaign to raise awareness of online<br />

scams. We hope that it will help consumers to ensure they do not fall prey to<br />

scammers. But, should the worst happen, they will know how they can report<br />

their experience and help to bring more fraudsters to justice. The industry<br />

is also looking to do more to assist the victims of fraud, for example, by<br />

signposting them to sources of help and advice.<br />

It is equally important that our messaging leaves those tempted to commit<br />

fraud in no doubt that it is simply not worth the risk, and we take every<br />

opportunity to publicise successful outcomes to help underpin deterrence.<br />

The ABI’s phased campaign is set to run for a further few weeks. Please do<br />

support it – as well as phase two of the Government campaign - and help<br />

consumers to help themselves.<br />

Best wishes,<br />

Mark<br />

Mark Allen,<br />

Assistant Director, Head of Fraud and Financial<br />

Crime, Association of British Insurers (ABI)<br />

MODERN INSURANCE | 41

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