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Modern Insurance Magazine Issue 66

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EDITORIAL BOARD<br />

Winning Ways at e2e<br />

Working in the highly technical world of salvage<br />

and recycled parts might make you think that<br />

our role is to deliver highly complex and difficult<br />

services to our clients. On one level, you’d be<br />

correct. But that’s the easy bit!<br />

Here at e2e, we believe that we have the best national network of<br />

fulfilment suppliers in the market - amazing practitioners in the<br />

science and art of salvage! But we recognise that technical expertise<br />

alone is not sufficient when it comes to convincing prospective clients<br />

of why they should choose e2e when deciding their next generation<br />

of contractors.<br />

So, in addition to our technical insight, we’ve adopted an internal<br />

strategic mantra that drives our thinking, investments, and day-to-day<br />

activities.<br />

Delivering Excellence, Differently<br />

In the coming months, e2e is investing in new claims technology to<br />

deliver a more effective and cost saving journey for our clients and<br />

customers. This will be backed by a new system that will automatically<br />

match supply and demand for recycled parts, and facilitate maximum<br />

use of green parts. Our auction site is in a continuous state of<br />

development, with new features being added every month to improve<br />

financial returns to our insurer and claims management clients. Our<br />

counter fraud work is also set for a major leap in returns as we deploy<br />

new technology solutions.<br />

Our pricing model is becoming more and more flexible, whilst our<br />

commitments to our ESG programme (Sustain 360), Consumer Duty,<br />

and improving the overall Customer Experience (CX) is unparalleled<br />

in the history of the organisation. What’s more, our insurer clients<br />

rightly demand that we understand their needs, leading to reduced<br />

costs and a superior customer experience. We get it! Every<br />

investment we make is designed to deliver new levels of control for<br />

our clients, helping them to manage their cost and CX outcomes.<br />

The list of new developments, services, and our approach to how we<br />

work with our clients goes on and on. But our aim is simple; to deliver<br />

excellence, differently.<br />

Momentum Wins the Day<br />

It’s often said of sporting competitors that ‘momentum’ is a critical<br />

factor in success. The end of every Premier League season in recent<br />

years has seen Manchester City build an unstoppable momentum<br />

that invariably leads to the Premier League title.<br />

Of course, even Manchester City couldn’t build momentum without<br />

a portfolio of tools and strategies to help them win every game. The<br />

same is true of e2e. We are building an equally unstoppable chain<br />

of developments that will launch us and our clients into the next<br />

generation of achievement. It is this momentum that we believe<br />

gives our sales and marketing team the edge when seeking to be<br />

competitive.<br />

Jim Loughran,<br />

CEO, e2e Total Loss Vehicle Management<br />

Meaningful Outcomes<br />

through Data Insights<br />

As a data, advanced analytics and technology<br />

provider to the insurance market in the UK<br />

and Ireland, we’re leveraging modern-day<br />

data intelligence and technology all the time,<br />

helping insurance providers to make faster,<br />

more accurate decisions about risk. This is<br />

central to our sales strategy.<br />

Crucially though, we’re not solely focused on simply selling products.<br />

Instead, we work hard to understand and anticipate the challenges that<br />

insurers, brokers and MGAs are facing, and then we will consider the<br />

data solutions that could help solve those challenges – however simple<br />

or complex they might be. This means close collaboration with our<br />

customers, and in some instances, their software house. As such, many<br />

of our data innovations (not least our contributory data solutions)<br />

come from taking this more collaborative and consultative approach.<br />

It could be policy history data to streamline No Claims Discount<br />

validation for motor insurance quotes, vehicle centric data to confirm<br />

the presence and performance of advanced driver assistance systems<br />

(ADAS) features, or geospatial data intelligence to help understand<br />

environmental risks. Each insurance provider will have questions they<br />

want answered through data, and we’re here to provide the solution.<br />

Moreover, given changes in risk through vehicle technology<br />

advancements and climate change, it’s our job to keep several<br />

steps ahead of what the market needs. We achieve this through our<br />

understanding of altering risks, evidenced in our strategic relationship<br />

with Thatcham Research and our continued investment in delivering<br />

perils data to the market for property insurance.<br />

To put data at the heart of decision making, you need to differentiate<br />

between interesting data and meaningful insights that will help decide<br />

the next best action – whether that’s how to price a policy or manage<br />

a claim. This difference is vital, particularly given the growth in data<br />

sources which could easily overwhelm and distract.<br />

Real opportunities come about when we find ways to use meaningful<br />

insights to create solutions that solve industry problems. Seeing<br />

behaviour trends is important, because a shift in behaviour or being<br />

able to identify a new pattern in behaviour could be an indicator of the<br />

propensity to file a claim, or a marker for fraudulent activity.<br />

Data intelligence and technology are powerful tools that can enable<br />

a wide range of possibilities, but it’s the people behind them who<br />

ultimately determine how effectively these tools are used. Our people<br />

bring creativity, critical thinking, and empathy to the table, which are<br />

essential for making sense of data, leveraging technology, and driving<br />

meaningful outcomes.<br />

Dan Cicchetti,<br />

senior director, client engagement, UK and Ireland,<br />

LexisNexis Risk Solutions, <strong>Insurance</strong><br />

MODERN INSURANCE | 19

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