Expand Magazine - Volume 6 Issue 4

Formerly Siouxland Magazine
Nicki
Werner
Creating Culture
in Business &
Community
5 Factors
That Make
a Good
Credit Score
Want to Start
a Business?
5 Businesses
to Consider
Volume 6, Issue 3
Do You Know
How to Train for Your
Body Type?

Mild Hyperbaric Oxygen Therapy
bOOsT
• Energy
• Cognitive Function
• Wellness
• Longevity
EnhanCE
• Performance
• Recovery
• healing
RELiEvE
• Chronic Pain
• inflammation
Mild hyperbaric oxygen therapy (mhBOT) is a non-invasive
treatment that involves breathing concentrated oxygen in a
pressurized chamber. mhBOT delivers oxygen under high air
pressure, which helps the body take in more healing oxygen.
This, in turn, allows for higher oxygen concentrations in the blood,
plasma, and other body fluids. Oxygen-rich fluids travel through
different organ systems, helping to repair damaged tissues,
strengthen the immune system, and promote overall wellness.
Patients have reported improvement in many acute and chronic
conditions such as concussions, sports injuries, traumatic brain
injury, Covid injury, fatigue, headaches, memory loss, and
chronic pain.
“Be well with THRIVE”
(712) 870-2574
819 Gordon Drive • Sioux City, IA

2019 2020 2021
Formerly Siouxland Magazine
2024 Winners
Sponsored by
2022 2023 2024
Who Will Be Next????

Expand /4
We are here to live a BIG life. To explore our inner and outer
world, moving us towards the leading edge to discover what we
are capable of that can be of contribution. To create a life designed
with intention and executed with passion.
This publication aspires to be a source of inspiration. We are
committed to connecting you with community experts and
information to help you live your best life. It is our intention to
encourage balance in your life, reminding you to prioritize your
health and wellness while pursuing your dreams. We wish for you
to be healthy, strong and radiant. We wish for you to find meaning
in your work and be of service to those around you.
In these pages, you’ll find advice and resources, but you will also
find community and love. It is our desire to be by your side on your
journey, providing articles, video content, podcasts, trainings, and
live events. We are here for your expansion.
This is your life.
For those who want more…
To be more, do more and give more.

Editors
NOte
Expand / 5
My search for this month’s cover person
expanded beyond Sioux City to Jefferson,
South Dakota. I’m thrilled to introduce you to
Nicki Werner, the co-owner of Jefferson Beer
Supply. Nicki has crafted a unique, laid-back
atmosphere that’s perfect for unwinding with
friends and family.
I am truly inspired by Nicki’s commitment
to fostering an inclusive culture for her
employees and customers. She is making a
tangible difference, not just in her business,
but also in her community! Her values of
people-first and family-friendly atmosphere
are a breath of fresh air. Let’s all take a
moment to slow down, be present, and find
a little joy in Jefferson.
Stacie
How can we uplift others
as we grow ourselves?
Styled by Rooted Boutique | Photo Credit Anna Marie Photography
Stacie Anderson
Owner of Empowering Conversations LLC & Expand
Certified John Maxwell Speaker, Trainer & Coach
Passionate about Leadership & Communication
Expand is owned and published by Empowering Conversations, LLC. All materials contained in this magazine (including text, content, and photographs)
are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published, broadcast or modified in any
way without the prior written consent of Empowering Conversations, LLC or in the case of third party materials, the owner of that content. You may not
alter or remove any trademark, copyright or other notice from copies of this content.

e more
8-9
10-11
12-13
14-15
16-17
18-21
do more
24-25
26-27
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give more
43
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Table of Contents
Ask the Therapist – Finding Our Joy
Health is a Journey – Hope, A Different Lens
Breath – Cultivating a Healing Breath
Dare 2B Great – Train for Your Body Type
Living Lumin – Sharing Stories
Cover Story – Nicki Werner
Small Business Spotlight – Best Day Ever Nutrition
IWCI’s Business Feature – GroFin Aquatics
SBDC – Taking Care of Business – Top 5 Businesses to Consider for a Startup in Sioux City
Leadership Siouxland – Introducing 2023-2024 Leadership Siouxland Graduates
Experience Downtown – Let’s Collaborate!
Council Connection – Support What We Have and Remain Hopeful for More
Siouxland Chamber – An Evening of Storytelling and Music with John Ondrasik
Inclusive Peek – Faviola Arriola
Nonprofit Spotlight – LifeServe Blood Center
Hot Air – Perspective
ON THE COVER: Nicki Werner | Photo Credit Stephanie Vaul

EXPAND | BE MORE / 7
Who are you becoming?
Being more is simply growing beyond who you were yesterday.
No perfection. Just progress.
It’s about living life to its fullest and learning from every moment
so that we show up healthier, stronger, and more radiant.
Our writers want to support you on your journey of self-reflection
and discovery of your fullest potential.
Be more.

EXPAND | BE MORE /8
Q
:
ask the
Therapist
By Jackie Paulson
I have a beautiful life and everything I could want, yet I am not fulfilled. It
seems like something is missing. Often, at the end of the day, I feel empty and
depressed, dreading the next day. How can I be more grateful for my life?
Dear Reader,
Thank you for your depth of vulnerability and transparency
in sharing this question. You are not alone in this experience.
Unfortunately, I believe if people are conscious of their
own experience, we would find that this is not uncommon
at all. We live in a culture that is driven by industry and
productivity. This has evolved so much that our whole
worldview and sense of self is based upon capital rather
than care. Quantity is often valued over quality, in all
aspects of our lives. Notice where this may exist in your life
currently.
It is perfectly ok to prioritize money and assets. Beauty,
grandeur, and luxury are fun ways we get to experience
life. I am holding a paradox here in that it isn’t so much
about right or wrong in how you are living your life, but
taking this as an opportunity to slow down and reflect on
what is giving you life. Notice what in your life seems to be
draining you of your life force and what in your life seems
to nourish it.
It is ingrained in our subconscious from childhood, since
we are immersed in this culture, to understand that what
we should want is a family with a white picket fence, a threecar
garage, lots of money in the bank, and traveling on
vacation while working endlessly to buy our kids the latest
technology, clothes, and toys. If we have a lot of things,
surely our life is abundant. And yes, perhaps it is. But
we want to examine if having all of those things is really
what brings us the most joy. Or is this consumption a
hungry ghost birthed from our conditioning that has led
us toward this moment now where we find ourselves
mid-life and going - “I have arrived at where I thought
was the destination that was to bring me happiness, but
what I am finding is it isn’t that fulfilling at all.”
This is a beautiful evolutionary moment. There is
nothing wrong here and not to shame oneself for
the experience of this dead-end moment. It’s a real
opportunity, developmentally on point, by the way, that
will give you the motivation to re-imagine and recreate
your standards for joy, pleasure, and ease. Now is the
time you get to confront yourself, get curious, and
create the life that your soul truly desires. It may not
mean that a lot of your life changes, by the way. It could
just mean that what you prioritize investing your time,
attention, and energy into shifts. It could also mean big
life changes - like a job change, relationship growth,
perhaps you reinvent yourself through hobbies, and
slowing down to really savor what is already here.

The work that I do is mostly helping people reclaim an
erotic life. Initially, people think of sex when they see that
word, but EROS is much more than just what happens in
the bedroom. It is a way of life and a pathway towards
learning how to connect with your life force through
knowing intimately our body’s yes and no’s, what is
nourishing and what is depleting, and making choices
from that place. It is also the energy that expands our
capacity for pleasure. Because even if we are living in
alignment with our values and soul’s desires, if we have
experienced a lot of trauma, grief, or stress and our nervous
system (body) isn’t capable of holding the charge of fullness
in our lives, it can make it hard to receive it. Somatic work
focused on pleasure and eroticism supports our ability to
expand into the joy that is already here.
Here is a quote from a writing authored by Audre Lorde
where she speaks to this more clearly.
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“Another important way in which the erotic connection functions is the open
and fearless underlining of my capacity for joy, in the way my body stretches to music
and opens into response, harkening to its deepest rhythms so every level upon which I
sense also opens to the erotically satisfying experience whether it is dancing, building a
bookcase, writing a poem, or examining an idea.
That self-connection shared is a measure of the joy which I know myself
to be capable of feeling, a reminder of my capacity for feeling. And that deep and
irreplaceable knowledge of my capacity for joy comes to demand from all of my life that
it be lived within the knowledge that such satisfaction is possible, and does not have to be
called marriage, nor god, nor an afterlife.
…..Our erotic knowledge empowers us, becomes a lens through which
we scrutinize all aspects of our existence, forcing us to evaluate those aspects honestly
in terms of their relative meaning within our lives. And this is a grave responsibility,
projected from within each of us, not to settle for the convenient, the shoddy,
the conventionally expected, nor the merely safe.
– Audre Lorde
I want to acknowledge the reality of other processes that
can go into our difficulty receiving our lives, including
collective and worldwide strife, mental or physical health
issues, and other things. Ultimately it is always beneficial
to find some support to help you reflect your own heart’s
wisdom here on what may be contributing to the block
of receptivity.
Send Your
Questions
”
If you are interested in learning more, don’t hesitate
to reach out to me. I offer individual therapy and
embodiment practices where I support people in learning
how to not only be healthy functioning adults and grow
out of oppressive systems inside of our bodies, minds,
and hearts but also create more of a brave, pleasurable
space to thrive.
Love Endures,
Jackie
You can submit your question for “Ask the Therapist” by simply scanning
the QR code or sending an email to jaclynpaulsongmail.com, putting
“Ask the Therapist” in the subject line. Your privacy is kept confidential.
Our questions are often shared with others. Let’s get answers together.
JACKIE PAULSON | LEAD INSTRUCTOR | E-RYT 500, LMHC
Jackie Paulson is a Licensed Mental Health Counselor and Registered 500 Hour Yoga Instructor. She has almost two decades of experience in the helping field. She
specializes in working with those who identify as women, as well as couples both in individual + couples therapy, yoga + embodiment practices and women’s circles.
Jackie offers a humanistic approach and her overall intention is to empower individuals to seek and connect into their own inner knowing. She believes that each
person has an innate ability to empower themselves and journey through any experience with the right support.

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Health
is a Journey
By Megan Fuhrman-Wheeler
Hope, a different lens
A
s a young child, I experienced many
years of chronic illness. This experience
led to many months home from school,
hospitalizations, and setbacks; but also led
me to resilience and hope. It took me 15
years of hope-filled searching before I discovered
herbal medicine and began my path of healing. I
would never trade this childhood for another, as
it created the foundation for how I experience the
world and live today. Many people experience hope
or a lack of it, today we will explore the best ways to
cultivate it.
Hope is described as a feeling of expectation and
desire for a certain thing to happen. Why is hope
shown to be so powerful? It can be a catalyst for
change, a knowledge of healing in the future, and
an internal direction only you can hold. It is faith in
yourself, that you are on the right path, even if it
may currently feel wrong. This is what some may call
blind faith or trust in the unknown.
Having worked as an herbal clinic practitioner for
the past eight years, I have seen many types of
ailments, illnesses, and people who display these
conditions. When a client holds hope entwined with
action, I am confident this client will find what they
are looking for in order to fulfill that goal.
According to psychologist Charlas Snyder, hope
is a positive cognitive state based on a sense of
successful goal-directed determination and planning
to meet these goals. In his 1991 study, he recognized
that the success of hope does not only stem from the
ability to conceptualize a different outcome but also
to put that thought into action and then have the
resilience to see it through. He discusses the strength
that comes from hope when it is comprised of these
three components:
• Goals – the conceptualization of goals.
• Pathways – the capacity to develop strategies
to reach goals.
• Agency – the ability to initiate and sustain the
motivation to utilize the strategies.

While it may be easy to discuss, hope is one of the
hardest emotions to cultivate if you are without
it. When hopelessness has set in you may also
experience apathy, depression, and social isolation.
Once in this state, it is difficult to climb out of that
dark hole.
The past few years have brought us increased
isolation, higher social standards due to social
media, and a sense of not much to live for due to
increased costs of living, the destruction of the
environment, and social unrest. Increasingly seen
are the dramatically high rates of depression in
young adults, especially women; in a 2023 study,
34.3% of women ages 18-23 reported depression
within their lifetime. This number has jumped from
20.4% of women in 2017. These alarming rates are
not only displayed in the U.S. but similar rates are
found worldwide.
What can we do when we are feeling
hopeless? How do we slowly make
our way back to hope?
• Allow yourself grace. It may take time.
• Connect with your body. Identify each of your
five senses. Place your feet on the earth. Allow
your senses to come alive.
• Identify your support system. Do you have
someone to talk to? Do you have someone to
check on you?
• Journal. Expand and Release your thoughts.
• Exercise. Move your body.
• Make space for grief.
• Identify your feelings. Where do you feel this
feeling in your body? (Stomach, Chest, Heart)
What does it feel like? What triggered it?
• Stay present. Identify when you are
dissociating.
• Seek professional help.
• Congratulate yourself on any action.
Connection with the earth is one of the best healers I
know.
Flower Essence Plant Medicine Support
Flower Essences: this is a classification of
energetic medicine. This is a great form of
plant medicine to use, especially if you are
on pharmaceuticals such as antidepressants
(which teas and tinctures have the possibility
of triggering unhealthy and possibly
dangerous interactions). Because flower
essences are energetic, they typically do not
have any physical interaction with your body.
They are great at being able to move emotions
or helping to release stuck emotions and
energetics.
Here are some examples:
Gorse Bach Flower Essence: support those
who are experiencing hopeless depression.
Elm Bach Flower Essence: for those who are
feeling overwhelmed.
Gentian Bach Flower Essences: for those who
feel depressed after a setback in life.
Mimulus Bach Flower Essence: useful for fears
are anxiety which have a name (ex: I fear snakes).
Aspen Bach Flower Essence: useful for vague
fear or anxiety that does not have a name.
If you are feeling depressed, less than hopeful, or
isolated, know that you are not alone. We are here
for you. If you would like more information on
flower essences, visit the Flower Essence Society
or floweressencesociety.org. If you or someone you
know is experiencing a crisis or suicidal please call
911 or 988 for the Suicide and Crisis Lifeline.
EXPAND | BE MORE /11
Resources:
What is Hope in Psychology? 27 Aug 2019 by Elaine Houston, B.Sc.
https://positivepsychology.com/hope-therapy/
U.S. Depression Rates Reach New Highs.Alvin Powell. Harvard Staff
Writer. 15 Sept 2022
https://news.gallup.com/poll/505745/depression-rates-reach-newhighs.aspx
988 Suicide and Crisis Lifeline
https://988lifeline.org/
By Megan Fuhrman-Wheeler
It is her goal to spread herbal knowledge to rural America in
a safe, constructive, and accessible manner.
Owner, MEGAN & CO. Herbal Apothecary + Teahouse
www.meganandco.com
Trained at the Colorado School of Clinical Herbalism
Certified Clinical Herbalist
Certified Clinical Nutritionist
Certified Flower Essence Practitioner

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Breath
By Erin Kuehl
B
reathing is one of the
most vital functions
we perform each day.
But, when stress
arises, our breathing
patterns shift, leading to shallow
breathing. These short, shallow
breaths primarily engage
the upper chest, which sets
off a cascade of responses
in the body that, when
coupled with a sedentary lifestyle,
wreak havoc on the mind and body.
We are hard-wired to survive.
Within us is the fight, flight, or freeze response that is designed to provide the adrenaline necessary for survival in lifethreatening
situations.This amazing response to danger gives us a surge of energy to survive. The problem is we don’t always
need be in that state, which is what happens when those breathing patterns remain shallow. One of the consequences
of this physiological response is increased levels of cortisol. Chronic high cortisol has been shown to increase activity in
the amygdala, a part of the brain in the limbic system (more on this later) as well as increased blood sugar, weight gain,
suppressed immune system, increased inflammation, and digestive issues.
On the other hand, deep, slow breaths engage the lower lobes of the lungs, activating the body’s parasympathetic system,
which sends messages to the brain and body to calm and soothe, signaling that everything is under control, and we can
relax, mitigating daily chronic stress
The Brain and the Breath
The amygdala, nestled in the limbic system of the
brain, plays a pivotal role in emotional processing
and regulation. It serves as an emotional gatekeeper
for responses linked to survival instincts like fear
and aggression, part of the fight or flight response.
Importantly, the amygdala is also home to stored
emotional memories, including those from traumatic
experiences.
Connected intricately with the body’s physiological
responses, the amygdala can modulate behaviors such
as breathing patterns. When we’re faced with stressors,
even the little ones, and stored traumas, the amygdala
can trigger alterations in breathing, ranging from shallow,
rapid breaths to deep, calming ones. This modulation
occurs partly through its connections with the diaphragm,
the primary muscle involved in breathing located beneath
the rib cage.
These persistent emotional states, such as fear and anger,
as well as stored trauma, can exacerbate these breathing
patterns. Prolonged periods of inactivity, such as our
sedentary lifestyle, can lead to the diaphragm adopting
a contracted position, hindering the ability to engage in
deep, relaxing breaths. This creates a complex relationship
between emotional states, the amygdala, and physiological
responses.

The Mind-Body Connection
“Breath is the bridge which connects life to consciousness, which unites your body to
”
your thoughts. Whenever your mind becomes scattered, use your
breath as the means to take hold of your mind again.
– Thich Nhat Hanh
Dirgha Pranayama (Three-Part Breath): Dirgha
pranayama involves consciously directing the breath
into three distinct areas of the lungs: the lower abdomen,
ribcage, and upper chest. This technique expands lung
capacity and promotes relaxation, making it ideal for
reversing shallow breathing patterns. First, inhalation
expands the abdomen. After several breaths expanding
the belly, let the inhale expand to the ribs. After several
breaths into the abdomen and ribs, find an even deeper
expansion into the upper chest. Belly, lungs, upper
lungs - repeating for 3-5 minutes. Ensure the exhale is
complete.
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Comprehending how breath regulates the body’s systems allows
us to use breath as a stress mitigation tool. Deep, long, slow
breaths allow the body ample time to utilize oxygen efficiently
and restore carbon dioxide levels. By incorporating practices
such as pranayama (prana = breath yama = control) which involve
pausing, holding, or extending the breath, we can enhance
breath length and quality, touching cell receptor sites deep in the
lungs that reduce anxiety and promote relaxation.
Along with the ability to calm the nervous system, deep breathing
has a multitude of physiological benefits, including increased
mitochondrial energy, stem cell growth, reduced anxiety, lower
blood pressure, enhanced endothelial growth factors, protection
against DNA damage, and improved neuroplasticity - the
rewiring of ingrained behavior patterns in the brain.
Utilizing Pranayama Techniques: Amplify the benefits of breathing
and deepen the mind-body connection.
Step one in awareness of breathing is to close the mouth. All
breathing should be in/out through the nose. Nasal breathing
filters toxins, humidifies nasal passages, and enhances circulation.
Breathing in/out through the nose simply rests awareness on that
breath as the belly expands. Notice how the breath moves in the
body and simply just become more aware of the breath.
Nadi Shodhana (Alternate Nostril Breathing): Nadi
Shodhana balances the flow of energy in the body by
alternating between the nostrils during inhalation and
exhalation and finding breath retention at the top of
inhale, and bottom of exhale. This practice calms the
mind, reduces stress, and enhances respiratory function,
making it effective for alleviating shallow breathing.
Bhramari Pranayama (Bee Breath): Bhramari pranayama
involves producing a humming sound during exhalation,
which soothes the nervous system and promotes
relaxation. This practice calms the mind, reduces anxiety,
and fosters inner peace, making it a valuable tool for
combating shallow breathing. This tool is incredibly
beneficial to calm the mind/body during physical duress.
It should be noted that all breaths should occur in and
out of the nose.
Understanding and addressing shallow breathing
patterns is essential for managing stress and optimizing
overall well-being. By cultivating awareness of our
breathing and implementing techniques to promote
deep, intentional breathing, we can unlock the profound
healing potential of this innate, physiological process.
Check out a
free breathwork tutorial
by Certified Breathwork Facilitator
Hali Benson of Sioux City.
You can find it on
Erin’s YouTube Channel:
@erinkuehl8007.
Erin Kuehl
hello@evolvesiouxcity.com
712-898-4286
Since 2012, Erin has been the driving force behind
Evolve Yoga and Wellness Center, a holistic healing hub
in the heart of Historic 4th Street that integrates Yoga and
mindfulness into transformative classes designed to nurture
your physical, mental, emotional, and spiritual well-being.

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Dare 2BGreat
By
Cody
Rininger
TRAIN FOR YOUR BODY TYPE
Back in May, we discussed the different body types and how to identify them. We will pick up where we left off and
discuss how to train for each type.
TRAINING FOR ENDOMORPH BODY TYPES
For most endomorphs, the goal is to lose body fat and build a more fit physique. An endomorph
may already be strong and athletic, but for those wanting to shift to a more mesomorphic physique,
metabolic training and healthy nutrition will be key.
Keep most training sessions focused on metabolic conditioning. You can do this by minimizing rest
time, using circuits for resistance training sessions, and including plyometrics (as tolerated) in your
sessions.
Maximize calorie burn and improve metabolic efficiency by primarily using high-intensity metabolic
training techniques. Consistent anaerobic and aerobic training will help endomorph bodies increase
metabolic efficiency and boost the daily calorie burn for the individual. You will also benefit from
increasing their daily non-exercise activity thermogenesis (NEAT) factor as much as possible, moving
more during times of the day when you are not in the gym.
Consume a high-protein diet with balanced carbs and fats while maintaining a slightly negative energy balance (aka calorie
deficit). This strategy helps the client to maximize fat loss while still supporting, and even building, existing lean muscle mass.
Diets containing daily protein of as much as 2.2 grams per kilogram of body weight have been shown safe and effective for
supporting existing muscle tissue during times of calorie restriction and weight loss. The remaining calories can come from
whatever blend of carbs and fats the individual best tolerates. Contact me for more information on nutrition plans or getting a
full body scan to support your goals and calorie burning requirements.
TRAINING FOR MESOMORPH BODY TYPES
A mesomorph may not be interested in changing their body type, but rather in pursuing a specific
fitness goal or perhaps even gaining more muscle mass. Your fitness goals will help me decide which
of the following adjustments I should make to your fitness and nutrition program to help you succeed!
Mesomorphs already have a relatively efficient metabolism. They carry functional – if not athletic –
muscle mass, and are essentially ready to take on whatever fitness goal they please. Eat specifically for
fitness goals and activity. Increase or decrease daily calories to control body composition with positive,
neutral, or negative energy balances as needed. Mesomorphs should consume anywhere between
1.2 and 2.2 grams per kilogram body weight of protein, depending on the intensity of the exercise
program, with remaining calories coming from a blend of healthy carbs and fats. Daily caloric intake can
be modified based upon body composition goals and daily caloric expenditure.
Adjust protein intake to match muscle gain goals. Increase protein intakes to up to 2.2 grams per kilogram of body weight
for muscle gain goals. If muscle maintenance is all that’s desired, keep protein intake around the 0.8 grams per kilogram of
your body weight.

TRAINING FOR ECTOMORPH BODY TYPES
Ectomorphs typically have a hard time putting mass on and often wish to change that to have
a more fit or muscular appearance. The focus of their program will be strength training and a
nutrition plan that supports muscle gain, because they already have a high metabolism.
They maximize muscle gain using lower-intensity hypertrophy and maximal strength resistance
training with longer rest periods. Hypertrophy and maximal resistance training are primarily
anaerobic in nature, and when combined with longer rest periods, these styles of training will not
stimulate elevated calorie burn like more intense, fast-paced exercise programs will stimulate.
EXPAND | BE MORE /15
Minimize cardio to avoid burning excess calories. The primary focus of the training program should
be muscle-building activities, as ectomorphs can already burn calories and lose weight with ease.
Doing too much cardio can work against any muscle-building goals for this client.
Consume a high-protein diet with balanced carbs and fats, consuming a calorie surplus to facilitate muscle and weight
gain. Ectomorphs need higher levels of protein, 1.2 to 1.6 grams of protein per kilogram of body weight, to gain muscle
and mass, with some individuals requiring up to 2.2 grams per kilogram of body weight.
HOW TO IMPROVE BODY COMPOSITION
Changes in body composition don’t happen overnight, but they certainly
are possible! Research continues to prove that physical training and
consistent, habitual changes to diet have a strong influence on improving
body composition. Metabolic and chronic health conditions that were once
considered major roadblocks to weight loss success are now managed and
even improved by modern medicine in conjunction with healthy lifestyle
changes.
So why does it seem so hard to see a shift in body composition?
Let’s face it, change is hard. When you’ve lived your life one way for as long
as you can remember, it takes time and effort to begin to make changes
that stick. This is where hiring a Certified Personal Trainer, Certified Wellness
Coach, or Certified Nutrition Coach can make all of the difference. These
professionals will help you make a personalized plan that fits your needs
and your goals while offering the accountability that you need to keep you
moving forward over time.
Once you’ve made changes to your physical activity patterns, nutrition, and
other lifestyle factors, your body composition will eventually reflect your
new way of living. Over time these habits that once took significant effort
to maintain become more deeply rooted into your everyday life and simply
become your new normal. It’s at this point that you might notice that some
of your body type characteristics have shifted to reflect more mesomorphic
(athletic, fit) traits.
There’s no such thing as the perfect body, but there’s also nothing wrong with wanting to be the healthiest version of you.
Your body type is not a life sentence. While you can’t change your genetics or environmental factors, you do have control
over your lifestyle choices and your nutrition and exercise. Choosing nutrition and exercise that go well with your current
body type will lead to serious transformation and help you feel your best. DARE 2B GREAT!
Cody Rininger
website 2bimperium.com | phone 712-870-0758
email rininger@2bimperium.com
For more information on specific training and nutrition, contact Cody. He is certified by the
National Academy of Medicine as a Professional Fitness Instructor in Cardiorespiratory Fitness,
Heart Variance, Nutrition, Neuromuscular Flexibility, Supplements, and Mental/Behavior
Performance. He incorporates techniques for concentration, focus, motivation, and ways to
cope with anxiety. He has been featured in National Fitness Magazines and has spoken on
several national Podcasts. Cody received his Master’s in Instruction, so has first-hand experience
with differentiating personalized instruction, planning, and goal setting. He was named 2022
and 2023 Siouxland Trainer of the Year Award and nominated for 2024 Siouxland’s Choice Best
Weight Loss Center. Cody trains out of the Four Seasons in Sioux City and North Sioux City.
Photo Credit Truli Julie.

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living
LUMIN
By Dr. Meghan Nelson
& Dr. Ryan Allen
“In mystic states we both become one
with the Absolute and we become
aware of our oneness.
”
— William James, from the
Varieties of Religious Experience
Shadow of Peace.
B
ack in 2016 or so, I was teaching yoga and
facilitating a mystical book club series at
{be}Yoga on 4th Street above The Diving Elk.
Our journeys took us around the world, from
Sufi poetry and Christian Gospels, to Hindu
scriptures and Chippewa tales. We shared stories and
sacred space. We were a group of seekers and searchers,
explorers in pursuit of big questions like, who am I? Why
am I here? What is my heartfelt mission? How can I live out
my intentions with passion and purpose?
It was a multi-month exploration of the divine through
texts that placed us right in the middle of humankind’s
conversation about how to live and be well. Our sacred
text tour guides to the infinite were The Bhagavad Gita,
Jack Kerouac’s Scripture of the Golden Eternity and The
Dharma Bums, Paulo Coehlo’s The Alchemist, Sun Tzu’s
The Art of War, Hermann Hesse’s Siddhartha, N. Scott
Momaday’s The Way to Rainy Mountain, the Upanishads,
Kahlil Gibran’s The Prophet, Lao Tzu’s Tao Te Ching,
Paramahansa Yogananda’s Autobiography of a Yogi, The
Yoga Sutras of Patanjali, and the poetry of Rumi. We read
passages to one another, sipped wine, sampled delicacies,
and pondered and pontified on the known and unknown,
the real and unreal, the tangible and the elusive. It was
magical, this room full of starry-eyed mystics figuring out
life one breath and discourse at a time.
Ineffability. Rapture. Spiritual Marriage. Gnosis.
Amidst the variety of all these mystics and their experiences
of union with God, there were, of course, many truths
we stumbled upon, but one kept coming back again
and again, a lesson that forever needs (re)learning—all
we have is now. To remember this and to practice living
it, we all gave ourselves the assignment of crafting daily
haikus to capture a mystical moment within our days. In
the beginning, the group was steadfast with daily posts
to our private Facebook group. Over time, most of the
fervor faded for others, but for me, once I turned on
the 17-syllable faucet and tapped into the form, I was
hooked. I ran with it. I wrote one every day and posted for
the length of the book club. And then in my own kind of
Forrest Gump moment, I decided that there was no reason
to stop, so I just kept going after we read our last book and
parted ways.
When I reached 365 days with this practice, I had a similar
kind of moment and feeling, so I just kept going. What
started as something novel and fun at first, in short order
became a habit, both holy and divine. Some days I wrote
many haikus, but on most days only the assigned one.
Looking back and reflecting, I’m perking up now as I think
about the experience. As I’d finish 17 syllables each day,
I’d spend the rest of it thinking about the next 17 syllables,
which would inevitably be interrupted by some world
event or funny thing one of my kids said. Over time, I
leaned more to the spirit than the letter of the law, and I
didn’t always stick to the form or the syllabic count, but
since there were no rules and no audience, I just kept on
writing.

Sometimes, you just have to go.
By the time I got to 730 straight days (two years), I had a book. Then, the following year, I whittled things down to 108 haikus
and published THIS IS IT shortly thereafter in 2019, from 17 syllables to one of my dreams coming true: 17 syllables, 17
distinct subtle scents and sounds. There’s so much you can do when you have so little. Feeling. Emotion. Memory. Meaning.
It’s all present in the present.
So here are 17 of my 17s. I would love to hear yours. Send us your 17 syllables on love and life, feeling it, finding it, breathing
it, believing it, and being it to the core. Reach out at connect@livinglumin.com or send us a message on Facebook or
Instagram at Lumin Therapy to post your hopes and dreams, your 17s. Or let us know your favorite mystical authors and texts
and let’s get another group together to share the dream again.
EXPAND | BE MORE /17
Each moment a choice
to breathe or not to be
wait, what was the question?
I empty myself
The universe fills me up
I’m a child again
Sunflowers billow,
wind blows pesticide pollen
devastation smiles
The moment now comes
that never actually left—
I am the witness
Love song for Basho:
the frog finds the pond within
rippling in the wind
I learn forgiveness
is a dish best served warm
with thyme and pepper
Today is my last
with this body I was born:
joints mourn what is lost
“To live is to fly”
time is how you live your life
the fish are jumping
“What we need is here,”
Wendell Berry reminds me
Heaven is earthbound
I remind myself
the wind is God’s poetry
blowing around Earth
The body’s a field
we plant and grow children on
so handle with care
My soul om’s for you
like the monarch the milkweed
the petal blossoms
Searching for an illuminated soul
I find some silence
and discover one
My soul’s a kaleidoscopic canvas
of I and love
and you
Hi, my name is Ryan
Hi Ryan
I can’t even write it
The only word
I care to know
is you
“Dildo,” Nolan says,
“should be our team name, I think”
What are schools teaching?
Write a haiku. Bathe in a forest glow. Reimagine yourself underneath a Lucia Light. Meditate. Follow your bliss. Whatever you
do, do it now. Tomorrow isn’t promised. The only time is now. Join Us.
Lumin Therapy provides integrative health and education for the mind, body, and spirit to those suffering or struggling to step into and live
their heartfelt mission and purpose. Through the practice of physical therapy, medical therapeutic yoga, meditation, mindfulness, and resiliency
mentoring, Dr. Meghan Nelson, DPT, and Dr. Ryan Allen, Ph.D., bring their over forty-plus combined years of knowledge and experience
serving individuals, families, and organizations to learn and heal and live without boundaries.
Photo Credit Ryan Allen.

Expand | Cover Story / 18
Nicki
Be More
What would people be surprised
to find out about you?
I studied brewing in Germany in 2018. It
was through a scholarship program for
women in beer, the Pink Boots Society.
Myself and 12 other women brewers
from all over the world traveled through
Bavaria, Southern Germany. We visited
breweries big and small, hop fields,
grain suppliers, and research institutes.
We even got to visit the last living nun
brewmaster, Sister Doris! Technically, I
learned a ton about my craft - tastings,
equipment, and ingredients. One
of the beers we recently launched
uses a hop variety that was just being
developed and grown in Spalt when
I visited! Another huge takeaway was
seeing all these different families and
organizations harnessing the agency
of beer to build communities that were
aligned with their values. It ranged from
environmental concerns, migrant needs,
religious communities, deep investment
in German culture and history - all kinds
of things. That had a big impact on me.
What is your life purpose? Do
you have a personal mission
statement for this phase of your
life?
To make the culture I want to be a part
of in my life. I spent a lot of my 20’s in
universities learning - about history, power
structures, inequities, questioning it all,
being mad. Typical young person stuff
- seeing the bigger world and trying to
understand it. I worked for a performance
artist, Deke Weaver, on some big projects.
He always said that - make the culture you
want to be a part of in your life. After a
couple of years of working with him and
seeing it in action, it stuck with me. The
brewery feels like a big way to do that -
building both an employee culture and
a culture in our town, that makes a life
I want to live. But I try to live that all the
time - in my relationships, my hobbies, my
self-care. How am I being an active part of
building the future I want to see?
Werner

What drives you?
Seeing my family and friends happy and
healthy, good food and drink, learning, a good
challenge, trying new things, being inspired by
other people, curiosity about the world, and a
healthy level of perfectionism needed to drive
craftsmanship.
Expand | Cover Story / 19
On a headier level, inequity drives me nuts.
I’ve always been looking for my path to make
change, even if it’s just in my tiny corner of
the world. I am driven by the idea of building
prosperity and wealth in our community and for
our employees. High tide raises all boats, I am
driven to make the tide rise around here.
Nicki in Germany.
What have been the most valuable
lessons you have learned?
Invest in good shoes. Cultivate gratitude.
Do you have morning rituals or daily habits that enhance
your life?
Coffee, eggs, and trying new hot sauces or chili oils. It sounds silly but I
look forward to it every morning. This time of year is especially awesome
because so many of our customers and partners raise chickens, so I get
to try many different eggs. We trade them for beer or give their chickens
the leftover grains from brewing. That kind of full-circle stuff makes me
really happy. That, and spicy things.
After that, I like to look at the various plants and trees on our property.
I’ll go to the brewhouse and mash in the brew to get it started. Then go
scope out our little prairie plant spot or see how the mulberry trees are
coming along. Taking a minute to see the plants’ progress helps calm me
down and also dream about how big they will be one day.
What habits have you built into your life that increase your
stamina and help you power through long days?
Writing down my ideas and action plan first thing in the morning when my
mind is clear. Stretching. Eating meals
with my family, even just as a quick
break. Saying no when I need to say no.
In the hospitality industry, socializing
and greeting is important. But I have
learned to sometimes protect my time
and just go home.
How do you decompress or
unwind?
Cooking, baking, walking, drinking
with friends and family, gardening, and
listening to podcasts.
Where do you find joy?
In people and in being outside.
How do you want to be
remembered?
As someone who was doing something!
My grandma always said, “You never let
the dust settle under your feet.” And I
hope to stay that way.
Nicki in her garden.

Expand | Cover Story / 20
Do More
Tell us about your business.
Jefferson Beer Supply, in Jefferson, SD, is a smallbatch
craft brewery about 15 minutes north of
downtown Sioux City. We make beer on-site and our
taproom is open to the public seven days a week.
We offer craft beer, from light to dark and everything
in between. We also offer wine, hard cider, nonalcoholic
beer, kombucha, craft sodas, and boba tea.
We have hot pizzas and a rotating schedule of food
trucks. Our event schedule includes live music and
comedy, trivia, beer-pairing dinners, festivals, kids’
activities, and more. We also sell beer to-go and are
on tap at bars and restaurants throughout Sioux City
and Southeast South Dakota.
What’s the meaning behind the business
name?
We saw it as being clear and direct. It’s a nod to our
rural roots. When we landed on Jefferson Beer Supply
we had western supply, seed supply, or tractor supply
stores in mind.
Collaborating with Old Chicago & Jackson Street Brewing. FR:
Nicki Werner, Tia Heidebrecht, Anthony Roark. BR: Jeff Carlson,
Mike Tremayne, Andy McIntosh.”
What sets your business apart from the rest?
Our concept isn’t that groundbreaking. We want to
spend time with people we care about in a place we
care about, too. To celebrate the life and culture of
where we live. To spend and invest locally instead of
at chain stores. Throw in a sunny patio, some quality
drinks, and voila!
Maybe the simplicity of what we are doing sets us
apart. In the early 1900s, Germans brought a different
kind of drinking culture to the US, biergartens. These
beer gardens were laid back, daytime destinations,
family-friendly, and low-alcohol beer. There is a word
associated with them, “gemutlich”. It means “cozy” or
“at home”. This culture inspired us. We don’t only say
we are family-friendly; we mean it. Changing tables in
the restrooms, wheelchair accessibility, a park behind
the brewery, menu offering for any taste or age, and
kids’ activity bags, and no TVs. We aren’t against them;
it’s just not really how people spend time at JBS.
We focus on low-alcohol beers, too. Out of about 75
batches a year, only a handful are above 7%. Most
brews are in the 4 to 5% range. Partially because
people often drive a little ways as we are a destination
for some. But also, it just isn’t a “get trashed” type of
place. We joke that our biggest bar fight was over a
game of Scrabble and the only person who has ever
gotten sick was a two-year-old.
Shout out to our beers, too. They set us apart! I have
been brewing professionally for 10+ years at some
pretty cool breweries across the country. But figuring
out the brewhouse and the palette at each place is a
task that takes time, craftsmanship, and humility. Two
years in this brewhouse, I am so happy with our beer
list. Eighteen taps give us room to have solid offerings in
the areas people expect from craft breweries. Stouts are
heavy in the winter. Our hazy IPAs fly faster than we can
make them. Our fruited sour ales, especially Rhubarb
Crisp Pastry Sour, are our most widely distributed beers
in off-premise accounts. We recently made a corn lager
with our local seed company for farmer appreciation
week. It’s an easy-drinking, light beer that has been
crushing on the golf courses and in our taproom.
Eighteen taps also leaves room for us to try new things.
Some of our riskier brews include Orange Chicken sour,
Belgium Table beer, Chili Cinnamon Roll stout, Hot Takis
Sour, Strawberry Pretzel Fluff, Aronia Berry Wheat, Saison
with Rosemary, Raspberry, & Black tea, Cucumber Basil
Gose, Spicy Red Pickle Beer, a
Ginger Mint Lime Mule Ale… I
could go on.
Every beer features a Siouxland
story, flavor, or ingredient. That
helps bring people in. Food is
a universal language. Many of
our beers are food-inspired
or food adjacent. We aim to
make beers that are relatable,
not too niche or serious. We
see the beers themselves as
a celebration of who we are
and where we live. We have
an awesome crew making the
beers too, not just me! So,
cheers to them for killing it and
nailing every detail.
Almost the whole JBS crew!

What are you most proud of?
Our employees. So many have come far and
accomplished huge things since we’ve been here.
Learning new job skills, moving their families into
better living situations, growing their careers, finishing
degrees, overcoming personal obstacles, and just
blossoming in all types of ways. I am so proud that our
business could be even a little part of those strides. I am
also pretty proud that they are all a bunch of craft beer
nerds now, seeking out new brews when they are on
vacations, picking apart different beer styles, and very
passionate about what we are doing.
Expand | Cover Story / 21
What have been the most valuable lessons
you have learned in running your own
business?
To constantly reset my focus to what is really important.
Be mindful not to overwork, to not get caught up with
what other businesses are up to, to treat my employees
with care. There is always more work, more opportunity,
more growth, more people to capture. But we can’t do
any of it well if we aren’t prioritizing ourselves and our
staff’s happiness and health first. We are learning that a
slow and steady path is for us.
Sampling a beer during a brewery tour in Germany.
Advice for others starting out in business?
Really and truly know what you are getting into. Go
shadow an owner or someone in the industry you want
to get into. Don’t put more on the line than you’re
willing to lose.
Have you ever had to change course? What
are your thoughts on business evolutions?
If you haven’t had to adjust or change course, you’re
missing something somewhere. Nothing is ever perfect
and everything can be honed, dialed in, or completely
overhauled. I hope to never claim to be on a perfect
trajectory. The only caveat is the change(s) must align
with our mission, statement, and values.
Mission/Vision Statement
Mission: To make the culture we want to be a
part of our lives. To use beer as a tool to build
a happy community for our employees and the
city of Jefferson.
Guiding Principle: Make the beer we want to
drink at a place we want to drink it.
Core Values: People First, Fun, Equity, Inclusion
& Quality.
FR: Annabel, Laken, Sal, Nicki, Meridith, Andy Anthony. BR: Cole, Cass, Michaeleen.
Who have been your mentors along the way?
Dave Winslow at Jackson Street Brewing is a good friend
and confidant, always willing to share his expertise.
My mother-in-law, Michaeleen, has greatly helped me
understand the needs, values, and culture in Jefferson
and surrounding areas. The Siouxland Chamber of
Commerce, Iowa West Coast Initiative, Dakota Valley
Business Council, and Elk Point Chamber of Commerce
networks have all helped immensely. I am very grateful.
Photos Contributed by Nicki Werner.

EXPAND | Do MORE / 23
How do you contribute?
When we find meaning in our work it feeds the soul.
Our work can be an expression of love when we weave service
into the cracks, contributing to our community by delivering
excellence in everything we do.
Whether we run our own business,
or work at a level of excellence as if it were ours -
It is felt by others.
Our writers encourage your professional development
and contribution to our community, and provide you
the tools and resources to
do more.

EXPAND | DO MORE / 24
Small Business spotlight
Want to join
Stacie on a
Facebook
Spotlight?
Your mind, body, and soul’s happy place
I
n today’s hectic world of work, kids’
sporting events, and life responsibilities,
keeping up the pace without wreaking havoc
on your body is challenging. We are beginning
to gravitate more towards creating communities
with healthier options and dreams. People crave more
social time and a deeper connection to one another. Best
Day Ever Nutrition provides us with that and surrounds
its customers with healthier food and drink options. A
place that gives us energy and vitality versus a sleeper,
lethargic personality.
“Your body is the most important thing in your life. We’re
feeding not only your body but also your soul. I always
say your body is a temple,
and you need to take care
of it that way,” said Gabby
Banos-Vargas, the owner of
Best Day Ever Nutrition. She
is a health, fitness, and life
coach.
The store has been open
and active in the Siouxland
community for a little more
than ten years now, with
Gabby at the helm from the
start. The store is located at
420 Fifth Street in Sioux City
and has curbside pick-up in
addition to coming inside
to shop. This store isn’t a
drive-through where you
hope they get your order
correct; Gabby will take
the time to speak with each
customer to ensure they get
the products they need.
“Employees and customers
are like family to me. I want
Owner, Gabriela Banos-Vargas.
Best Day Ever Nutrition Mega Teas.
to greet every one of them when they come into my
store. I want this place to feel like home for them. I’m
an immigrant from Mexico. I’ve lived in Sioux City since
2000. Before opening my own business, I worked in
processing companies. I was looking for something
different, something that could help people. That
is why I came to this country. I believe in God, and I
always pray to God when something comes into my life.
I believe that when you ask God for something better
for you, he always provides an opportunity. When my
friend showed this business to me, I said yes because
I knew it was God answering my prayers. I knew this
business was for me.”
All of the healthy snack, meal replacement, tea, and
smoothie options available at Best Day Ever Nutrition
are made from the products sold at the store.
“You need to fuel your body with the correct vitamins,
minerals, and nutrients that it needs to create a healthy
lifestyle, lose weight, and achieve your fitness goals. I
can help you do that with our smoothies, shakes, and
meal replacement options,” explained Gabby.

These aren’t the sugar and carb-filled drinks you
get at other establishments. The caloric information
for each drink is listed on their Facebook page.
Most have little, if any, sugar in them and are low in
carbohydrates. They have Vitamins A, B, C, and E in
them.
EXPAND | DO MORE / 25
“We blend happiness into every smoothie or tea we
make because these are the dreams we’re making
with lots of love for our customers. Each sip provides
a likable dose of flavor and essential vitamins and
minerals to help your overall well-being. It’s not only
good for your body, but it also provides you with a
feeling of rejuvenation. Energy levels are revitalized
for both your mind and body. Whether you want
something joyous and refreshing for breakfast, a pickme-up
mid-day, or post-workout, we can provide a
healthy way to get through your day,” shared Gabby.
All of the wonderful items sold at Best Day Ever
Nutrition are listed on their Facebook page.
Smoothies and teas are available in fruit-filled flavors
courtesy of the frozen fruits blended into them, or
if your sweet tooth is kicking in more dessert-filled
flavorings. The Diversity Mega Refresher is back for
the summer. The Butterfly Kisses Smoothies were
held over from Easter. Or if you’re feeling more
nostalgic, they have the Nutty Buddy, Dunkaroo Dip,
Cosmic Brownie, or Frosted Animal Cookies shakes.
Or the Fudge Bar Iced Coffee Frappe.
“My mission is to cultivate a vibrant community. We
have lots of families that come into the shop. For
me, this community is the heart of my business. It
serves as a platform where I can fulfill my purpose
by empowering individuals, helping them make
changes in their lives, and making an important
impact on their lives. We are centered on the core
values of happiness and care. With this nurturing
environment, individuals listen to and support it. That
is what makes me happy. The kids are my proof! They
love the cake pops and the doughnuts, which are
good for them,” replied Gabby.
Best Day Ever Nutrition Breakfast.
Best Day Ever Nutrition is open Monday – Thursday
from 7 a.m. to 2 p.m., and then again from 5 p.m. to
7 p.m. Friday they are open from 7 a.m. to 4 p.m.,
and Saturday and Sunday from 8 a.m. to 1 p.m.
Curbside pick-up is available by calling the store at
712-333-5363. Visit their website to keep up with
seasonal and holiday specialty items at https://
www.facebook.com/bestdayevernutrition712.
Siouxland Magazine is Committed to
Supporting Siouxland’s Local
Small Businesses and Nonprofits.
We have a platform,
and we want to share it with you.
Get in front of the community by joining
Stacie on a Facebook Spotlight.
Get the details by scanning
the QR code or visit
siouxlandmagazine.com.
Best Day Ever Nutrition Protien Waffles.
Photos Contributed by Best Day Ever Nutrition.

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GroFin Aquatics
Iowa’s West Coast Initiative Feature
Business Owners: Douglas Eyer
Business Name: GroFin Aquatics
Main Products/Services: Aquarium supply/ service
Location: 623 Water St., Sioux City, IA
Connect: www.grofinaquatics.com
Owner Douglas Eyer and family.
Short description of your business:
We are a family-owned and operated aquarium
supply /service provider, specializing in live
planted aquariums. We offer commercial, custom
installs and service as well. Our attention to detail
is what sets us apart from other aquarium supply
and service stores.
What motivated you to start your
business? What drives you each day?
This was a hobby that spiraled out of control
during COVID when my other business was shut
down. Aquascaping is a passion and an art form
that has become a method of artistic expression
for me. Sharing that with others and seeing them
blossom with their expressions is the motivation.
What’s unique about your business?
Our attention to detail. We strive to provide
only healthy fish and shrimp, and only the best
aquarium plants available. This is something
we are passionate about. Our quarantine and
medication process meets and exceeds anything
we have seen elsewhere. Every creature that leaves
our store goes through a multistage process
involving medications and specialized feeding,
as well as significant quarantine and observation.
My primary line of work is as a Tattoo Artist. I’ve
found that putting the same level of care in crosscontamination
prevention/cleanliness into the
aquatic process produces a quality of healthy
stock that you cannot get any other way.
We also believe that an aquarium is an ecosystem,
and live plants are a must. The benefits of a live,
natural planted ecosystem in your aquarium are
incredible, meaning more enjoyment, and less
stress for the average hobbyist.
We also offer custom installations and services for
businesses. If your business has a lobby, I would
love to enhance it with an aquascape statement
piece.
What’s the biggest challenge you’ve
overcome as you grow your business?
The biggest challenges have been getting the
word out there that we exist, and that we offer
game-changing methods.
What has been your greatest reward?
The adventure of building a business like this
with my family has been rewarding and seeing
the hobby start to blossom in this area, with
people seeing success where before they didn’t.
How have you benefited from the
startup community in Sioux City and
the region?
Downtown Partners, as well as the different news
outlets we have been involved with, have been a
great help. IWCI has also been a huge support.

EXPAND | DO MORE / 27
Inside GroFin’s store.
Why is it important for the
community to support
startups and small businesses?
I think this community in particular does
a lot to support small businesses already.
There is a culture here in Siouxland
behind that, and I love it.
What is one thing you know now
that you wish you knew when
starting your business?
Location is key. We had to move the
business after only a year and luckily we
did. Location matters.
GroFin is located at
623 Water St., Sioux City.
What advice would you give to someone looking to start a
business?
Don’t be too protective of your days off.
How can the community continue to help your business?
Spread the word, and if you have a fish tank, stop at our store.
Custom created tank for Building Blocks Preschool and Child Care.
What are some future goals for your company?
We would love to expand further into the commercial installation side of
this business. Large custom installations are where our passion truly lies.
Iowa’s West Coast Initiative (IWCI) is a collaboration between the
economic development organizations in Plymouth, Monona, and
Woodbury counties, and includes the following organizations: City of
Sioux City, Siouxland Interstate Metropolitan Planning Council, Siouxland
Economic Development Corporation, The Siouxland Initiative, Le Mars
Business Initiative Corporation, Woodbury County, and Monona County.
Learn more about IWCI at www.IAWestCoast.com.
Photos Contributed By GroFin.

EXPAND | DO MORE /28
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looked better.
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4601 Singing Hills Blvd, Sioux City, IA 51106 | 712-274-6622
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SBDC
Taking Care of Business
By Todd Rausch
EXPAND | DO MORE / 29
Top 5 Businesses to Consider for a Startup in Sioux City
H
ere’s an exploration of the top five Siouxland has been recognized as a leading region in terms
businesses that are ideal to start in Sioux of economic development, drawing attention from business
City for ambitious young entrepreneurs: magazines. This acclaim is backed by a proactive approach to
fostering innovation and entrepreneurship, highlighted by events
such as the Iowa West Coast Initiative’s annual Launch Week.
Technology Startups: Given the emphasis on innovation
and entrepreneurship, a technology startup could thrive
in Sioux City. This could involve software development,
app creation, or tech-based solutions for agricultural operations,
which is a vital part of the local economy.
Veteran-Focused Enterprises: With a community supportive
of veterans and the recognition of National Veterans
Small Business Week, businesses that offer services
or products catering to veterans or are veteran-led could
find a welcoming market. This could range from consultancy
firms to specialized retail.
Educational Services: Services that complement the educational
institutions in the area, like tutoring centers, career
counseling, or educational technology firms, could
meet local demands. Sioux City’s educational network
would support businesses that enhance learning and
student support.
Health and Wellness: Health and wellness businesses,
such as fitness centers, yoga studios, or wellness apps,
align well with the growing focus on healthy living. A
business that promotes a balanced lifestyle could tap
into a broad demographic in the region.
Eco-friendly Businesses: With increasing awareness of
environmental issues, starting an eco-friendly business,
be it in retail, services, or manufacturing of sustainable
products, they could capture a niche market interested
in sustainability.
In terms of employment, the city’s economy supports a workforce
of nearly 75,000 people, with manufacturing being the most
significant sector, employing more than 14,000 individuals.
This focus on industrial production is a cornerstone of the local
economy, indicating a strong base in traditional industries.
The SBDC is federally and state funded with the sole purpose
of helping small businesses to succeed! Our entire purpose
is to help you move your business forward.
Todd Rausch is the retiring Regional Director of Small Business
Development for Western Iowa Tech Community College. Your
Success is our Business. 712-274-6454 | Todd.rausch@witcc.edu
These business ideas are not just viable; they also align with
the economic development goals of Sioux City, aiming to
foster innovation, support local needs, and encourage young
entrepreneurs to contribute to their community.
The economy of Sioux City, Iowa, presents a dynamic picture
with ongoing developments in economic activities and
employment sectors. As of the latest reports, the city’s economy
exhibits signs of progress and innovation. Key indicators such
as local employment and regional inflation have been updated
regularly to provide a snapshot of the city’s economic health.
Changes in these areas suggest a responsive and evolving
economic landscape.

expand | DO MORE /30
Leading the Way
Leadership Siouxland
By Peggy Smith
Introducing 2023-2024 Leadership Siouxland Graduates
Since its founding in 1984, Leadership Siouxland
has held on to its mission of developing diverse,
passionate leaders who positively shape our
community for today and tomorrow. On May
2nd, thirty-seven individuals graduated from the
nine-month program and joined the ranks of approximately
1200 alumni.
This year’s graduates (and the company that
sponsored them) are:
Lexa Almond, FEH Design, Marshall Bass, Ho-Chunk
Capital, Mindy Bishop, MercyOne Siouxland Medical
Center, Madyson Bixby, Wells Enterprises Inc., Jessica
Bohlken, Wells Enterprises Inc., Lindsey Butler, Boys
and Girls Club of Siouxland, Cory Cleveland, Ho-
Chunk Farms, Sara Dunham, Wells Enterprises Inc.,
Brandon East, 185th ANG, Ariel Erickson, Thrivent
Financial, Sarah Fell, Great West Casualty, Dante
Frattini, WITCC, Steven Garcia, WITCC, Sheila Gerke,
Jebro Inc, Kyle Geveshausen, Wells Enterprises Inc,
Corey Claude, Great West Casualty, Christy Hartman,
Wells Enterprises Inc, Kristen Heimgartner, Explore
Sioux City, Diego Hernandez, URES, Janna Hookstra,
Girl Scouts of Greater Iowa, Matthew Kempers, Great
West Casualty, Cori Koopman, NECC, Curtis Kull, Sky
Ranch Behavioral Services, Bianca Mendez Garza,
Sweet Water Café, Justin Odell, 185th ANG, Annette
Olson, self-sponsored, Rachael Peck, Sky Ranch
Behavioral Services, Theresa Pederson, Empirical
Technology Inc, Bradley Rawson, self-sponsored,
Rachelle Rawson, self-sponsored, Theresa Raymond,
Great Southern Bank, Jaecy Reardon, Wells
Enterprises Inc, Angela Rogers, Siouxland Chamber
of Commerce, Austin Sasse, Wells Enterprises Inc,
Lisa Schnepf, Wells Enterprises Inc, Sarah Sitzman,
Opportunities Unlimited, Aaron Tyler, KW Real Estate
As part of the program, the class was divided into six
teams that partnered with six different mission-driven
organizations to complete a project. The positive
impact on our community from these great projects
is remarkable! The six teams partnered with FOTAS
(Friends of the Animal Shelters) and created a calendar;
Hope Center and facilitated donations of food through
an orange bag program; Unity in the Community and
hosted an event to bring youth and law enforcement
together; CAASA (Centers Against Abuse and Sexual
Assault) and created volunteer recruitment cards; Hope
Street (a sober living home) and provided two events
to teach the residents basic maintenance and lawn care
skills; and Siouxland Soup Kitchen, facilitating a contest
between the SC Police and Fire Departments to garner
food donations.
The graduates were unanimous in expressing gratitude
for their participation in the 9-month program which
helped them enhance their leadership skills and find their
passion for making a positive difference in Siouxland.
Applications are accepted until August 31 for the 2024 –
2025 program – contact the executive director at exdir@
leadershipsiouxland.org for more information!
The mission of Leadership Siouxland is to develop diverse,
passionate leaders who positively impact our community
for today and tomorrow. Leadership Siouxland began in
1984 and is proud of the over 1200 graduates who make
positive differences each and every day. To learn more,
contact Peggy Smith, Executive Director, at 712-898-8594
or email info@leadershipsiouxland.org.
Peggy Smith, Executive Director of Leadership Siouxland,
an organization devoted to developing leaders who make a
positive difference in the Siouxland community.

Experience
Downtown
EXPAND | DO MORE /31
Do you have a fun idea for a cool new event
to bring to life in Downtown Sioux City?
Let’s collaborate! Downtown Partners
is looking to team up with Siouxland
organizations to launch a variety of brand-new
outdoor events for Downtown Sioux City!
Through this partnership, our goal is to activate
downtown spaces every day of the week and to
foster a collaborative environment between the
community and local businesses, raising awareness
for the services they offer while creating a lasting
impact downtown.
Let’s Collaborate!
Downtown Partners offers comprehensive support
including financial assistance, marketing and
promotional guidance, logistical support, training
programs, networking opportunities, and assistance
in determining key performance indicators for the first
three years of the new downtown event. By the third
year of the event, the lead organization will receive a
transition plan as Downtown Partners’ assistance will
gradually decrease as the event becomes successful
and financially self-sustainable.
All new event proposals will work closely with our
Downtown Event Coordinator to go through all
of the details and a committee review process to
determine its sustainability and financial need. Each
year a budget is set aside for downtown events, so
don’t wait too long to let us know your idea. We will
all want plenty of time to best plan and promote a
new event.
June Jam 2023.
Contributed by Downtown Partners, a non-profit organization
that works with downtown stakeholders to create a vibrant,
expanding downtown. To learn more about Downtown
Partners and stay up to date with downtown projects and
events, visit downtownsiouxcity.com.
We always need more reasons to gather and
celebrate in Siouxland - head to downtownsiouxcity.
com/doing-business/downtown-event-application/
or reach out to us at events@downtownsiouxcity.com
to get this process started.
Stay in the know with everything happening in
Downtown Sioux City and learn more about how you
can support upcoming events and local businesses
by heading to our website, signing up for our weekly
event list, and following us on social media.

So beautiful,
you may want to design your home around it.
712.252.4431
siouxcitydoor.com
2500 Dace Ave., Sioux City, IA 51106
Overhead Door Co. of Sioux City
Your local leader in the garage door sales and service for 60+ years.
Our garage door systems add beauty distinction and value to any home.

Council
Connection
By Alex Watters
EXPAND | DO MORE / 33
Support What We Have and Remain Hopeful for More
R
ecently, the City Council approved the
sale of a plot of city land to a developer
on the North side of town. This sale also
led to an agreement to build the latest
McDonald’s in our community. While some
are excited to have another fast-food option on the
North side, others are not so thrilled; stating they wish a
family-owned restaurant or a new-to-us restaurant would
find its way to that side of town. This has led to several
conversations about how new restaurants are brought
to our city. Full disclosure: I personally try to limit my
fast-food consumption because I’m not necessarily able
to walk off an unhealthy meal. Therefore, I wasn’t overly
excited to have the opportunity awarded to build a new
restaurant for McDonald’s. However, I recognize that this
new business will bring benefits to our community.
Per our development agreement, McDonald’s is going to
purchase the property for $500,000, hire approximately
72 full-time and part-time employees at this location, and
invest a total of $4.9 million. This generates taxes that we
can use for future developments and to offset property
tax increases. Other restaurants that showed interest in
this location were Domino’s and Arby’s; however, neither
of their proposals came close to the overall investment
that was proposed by McDonald’s. I feared that if we
denied the bids of these fast-food chains in hopes that
a different restaurant would be interested, the market
could turn down, and we would be left unable to recruit
any viable option – let alone one that would provide as
much revenue as McDonald’s.
I have read your comments and heard your frustrations,
and frankly, I wish there was more I could do. I have
spoken with developers, realtors, and our economic
development staff about intentionally recruiting specific
restaurants and businesses that I have heard a great deal
of support for, such as Cracker Barrel, Costco, and Trader
Joe’s, which have been highly requested by community
members for years. Contrary to what the comment section
on SCJ posts have said, the City Council has very little
control over which businesses are developed and where.
Car washes, banks, hotels, and the eighth McDonald’s in
the metro all invest millions into our community, and the
only reason they do so is because they have calculated
that there is a profit to be made here in Siouxland.
So, what’s new and noteworthy? I am excited
about some of the new chain restaurants the
Siouxland Metro will welcome in 2024. Freddy’s
Frozen Custard & Steakburgers is currently being
constructed between Fleet Farm and Target.
Chick-fil-A is finalizing its plans for a Hamilton
location, where down the road Wing Stop
recently opened its doors. Don’t forget about
Wahlburgers in the Hamilton Hy-Vee, which
opened last year. I haven’t heard an update
on PepperJax, but I remain optimistic. Dunkin’
Donuts opened in Holstein, and I hope we can
entice them to come to Sioux City as well. I have
heard that Jersey Mike’s could be on the horizon,
and I am happy to confirm that Raising Canes is
actively working on at least one location in our
community.
Aside from all these additions, we have so many amazing
local establishments that I encourage you to support.
When restaurants and/or businesses are looking to open a
new location in our community, they look at how strongly
we have supported similar businesses. I urge you to get
out of your comfort zone; consider trying a new restaurant,
explore food from a different culture, and bring your
friends and family along with you. I recommend checking
out Siouxland Local Eats, a page on Facebook dedicated to
local restaurant recommendations. Other foodie-friendly
opportunities in Siouxland include Restaurant Week,
featuring various downtown restaurants, as well as Food
Truck Fridays, held throughout the summer at Pearl Street
Park. You never know when you may find a new favorite
local spot or what your support could do to draw future
options to the area.
Alex Watters, City Council of Sioux City
awatters@sioux-city.org

Something
FOR
everyone
You’ll find a wonderfully unique
selection of traditional Native
American food products and
handcrafted items, perfect for
sharing with your family and
friends. Browse through our
online shop to find just what
you need.
SweetGrass Trading Company
is a subsidiary of the Ho-Chunk
Trading Group, a division of
Ho-Chunk, Inc., the economic
development corporation of
the Winnebago Tribe of
Nebraska.
Shop at sweetgrasstradingco.com

A N N U A L E V E N T
SEPTEMBER 19, 2024
O R P H E U M T H E A T R E
EXPAND | DO MORE / 35
An evening of storytelling and music
WITH
JOHN
ONDRASIK
FEATURING
Tickets on sale now at siouxlandchamber.com
T
he Siouxland Chamber is set to redefine its
signature event, unveiling an unprecedented
fusion of inspiration and entertainment. On
September 19, 2024, the historic Orpheum
Theatre will serve as the stage for an evening that
promises to ignite the senses, as the Chamber
welcomes none other than John Ondrasik, frontman of
the acclaimed band “Five for Fighting,” to headline its
annual celebration.
This year’s event marks a departure from tradition—a
bold step towards a new era of engagement. Mandy
Graham, Chair of the Board of Directors of the Siouxland
Chamber of Commerce and Chief Operating Officer of
Great West Casualty, expressed her anticipation, stating,
“While our organization is enormously proud of our
past annual dinners, I am very excited and pleased to
announce that this year’s event will be incredibly unique
and unlike any other. Not only will we change venues,
and welcome everyone to this magnificent theatre but,
more importantly, we are going to change formats for
this year’s event.” Graham continued, “I am excited
to announce that for the first time in our nearly four
decades, we will be combining a keynote presentation
with a musical performance.”
At the heart of the evening, John Ondrasik will take
center stage alongside the Sioux City Symphony
Orchestra, weaving together a tapestry of soulstirring
melodies and a thought-provoking keynote
presentation. Ondrasik’s keynote address, a masterful
blend of wisdom and melody promises to resonate with
attendees. Inspired by his chart-topping hit “World,”
Ondrasik’s speech, titled “What Kind of World Do You
Want?” invites introspection and exploration, offering
a poignant reminder of the power of individual action
in shaping our collective destiny. Ondrasik’s musical
repertoire, from the anthemic “Superman” to the
introspective “100 Years,” transcends genre, speaking
directly to the human experience and touching hearts
around the world.
The Siouxland Chamber of Commerce invites all
members of the community to join in this event.
Whether you are an entrepreneur, a civic leader, or
simply someone with a passion for positive change,
the Chamber’s annual event promises an evening
of connection, celebration, and inspiration.
So, mark your calendars for Thursday, September 19,
2024, secure your tickets, and prepare to be swept away
by the harmonious fusion of John Ondrasik’s music and
message at the 38th Annual Siouxland Chamber of
Commerce Signature Event.
Written by Barbara Sloniker, Executive Vice President of the
Siouxland Chamber of Commerce

Live2Lead
Friday, October 11th
RE/MAX City Centre
Sioux City

expand2more.com

5 Factors That Make a Good Credit Score
(and how to improve yours)
Your credit history and credit score are important — especially if you plan to buy a house,
a new car or another big purchase that requires some type of loan.
But according to a recent survey, nearly two-thirds of Americans have not checked their
credit score in the past year. That’s a big, big problem! Why? Staying in-the-know about
your credit score can ultimately save you a lot of money. You’ll receive access to better
credit cards, qualify for lower interest rates, improve your insurance coverages and
increase your amount of options for big-ticket items. Sounds pretty good, right?
Below, we’ve outlined the fundamental details about what your credit score is and what
factors influence it.
WHAT IS A CREDIT SCORE?
A credit score is a rating of your credit history, usually on a scale of 300 to 850, that
lenders use to decide whether or not they will lend you money (and at what rate). People
with higher credit scores are considered lower risk, and therefore more likely to get better
loan terms and interest rates than people with low scores.
HOW TO TRACK YOUR CREDIT SCORE FOR FREE
At Security National Bank, you have instant access to view your live credit score,
whenever you log into the SNB Mobile App. This is a free service, to help you understand
your current credit score, provide credit monitoring alerts, and simulate and learn ways
you can improve your score.

HERE’S WHY YOU NEED A GOOD CREDIT SCORE:
If your credit score is low, you have less of a chance of getting approved for a mortgage,
auto loan or other type of loan. On the other hand, people with higher credit scores are
considered lower risk — and therefore more likely to get better loan terms and interest
rates than people with low scores.
EXPAND | Give more /39
WHAT IS CONSIDERED A GOOD CREDIT SCORE?
On a scale of 300 to 850, a good credit score is generally considered to be above 720.
However, opinions will vary depending on the bank offering the loan. According to the
ABA, the national average FICO® score is approximately 699.
FACTORS THAT AFFECT YOUR CREDIT SCORE
Generally, about 35 percent of your score is based on your payment history; 30 percent
is based on the amount you currently owe (your debt-to-credit ratio), 15 percent is
based on how long you have had credit; 10 percent is based on the number of inquiries
into your credit report; and 10 percent is based on the types of credit you have.
In addition to these factors, some lenders might also have their own scoring methods,
like total annual income or the amount of time you have stayed at the same job.
HOW TO IMPROVE YOUR CREDIT SCORE
There is no overnight fix for a low credit score, but there are steps you can take to
improve it over time:
1. Check your credit report for free.
According to federal law, each year you are entitled to receive one free copy of your
credit report from each of the three credit reporting agencies (Equifax, Experian and

EXPAND | Give more / 40
TransUnion). Request your free report using the Federal Trade Commission’s website
at www.annualcreditreport.com. Check your credit report annually to ensure no new cards
or accounts have been opened by criminals in your name, and make sure everything else
looks accurate so you can get the best terms when you apply for a loan.
2. Pay your bills on time.
Payment history makes up the largest portion of your credit score (32-35 percent), so the
more you pay your bills on time, the better your score. One way to avoid missed payments is
to set up “automatic bill pay” on your bank account. At Security National Bank, you can set
up auto bill pay through online banking or by using the SNB Mobile App.
3. Never max out your card.
Just because you have a huge “credit limit” on your account, doesn’t mean you should use
it — or ever get close. Racking up big balances can hurt your credit score, even if you pay
your bills in full, so try not to use more than about 30 percent of your available credit on any
credit card.
4. Educate yourself with free resources.
You can learn much more by taking our interactive crash course on Credit Scores & Reports.
This is part of our free Financial Learning Center where you can explore video content, test
your financial knowledge, and connect directly with SNB team members who can guide you
toward better financial health.
ABOUT THE AUTHOR
Laura Pratt is the Senior Retail Banking Officer at Security
National Bank’s downtown location. She has more than three
decades of banking and lending experience, including 25 years
serving customers at SNB.
SNBonline.com
Member FDIC

EXPAND | Give more /41
“The meaning of life is to find your gift.
The purpose of life is to give it away.” -Pablo Picasso
We can give of ourselves through our work.
We can rise to the call when we are needed to volunteer
or participate on a nonprofit board.
We can hold space to comfort someone in need -
Lend an ear or a shoulder.
When you think you have nothing to give -
Give more.

Inclusive
PEEK
Faviola
Arriola
What challenges have you experienced in Siouxland?
My experience with Siouxland has been very positive for both me and my family. We enjoy the small-town
feel with great schools for my three kids, quality healthcare, and many opportunities to make a good living.
Winters can be a bit harsh, but traveling to warmer vacation spots is fun and something to look forward to.
How has Siouxland been welcoming?
With a reputation for being friendly, I find the Siouxland area to be very welcoming. When I was younger
and growing up in Sioux City, it was easy to make friends from middle school to college. You get to
know people through church, work, school - kid’s extra-curricular activities and just being a part of this
community.
EXPAND | Give more /43
F A V “ ” I
What do you want the people of Siouxland to know?
The opportunities that I have received by growing up in the tri-state area have been rewarding. With my parents’ strong values,
they set great examples for me and my siblings by working hard and recognizing the importance of being involved. Both
my husband and I are proud to continue these values through our work. As a retail supervisor at Northwest Bank, I have met
and helped countless people with their banking needs where my career started nearly twenty years ago. The opportunities in
Siouxland are endless.
Having somewhere to go is home. Having someone to
love is family. And having both is a blessing.
– Donna Hedges
O L
¿Qué quieres que sepa la gente de Siouxland?
In Spanish
¿Qué desafíos ha experimentado en Siouxland?
Mi experiencia con Siouxland ha sido muy positiva tanto para mí como para mi familia. Disfrutamos de la sensación de un pueblo
pequeño con excelentes escuelas para mis tres hijos, atención médica de calidad y muchas oportunidades para ganarse la vida. Los
inviernos pueden ser un poco duros, pero viajar a lugares de vacaciones más cálidos es divertido y algo que esperamos con ansias.
A
Las oportunidades que he recibido al crecer en el área de los tres estados han sido gratificantes. Con los sólidos valores de mis
¿Cómo ha sido la acogida de Siouxland?
Con reputación de ser amigable, la zona de Siouxland me parece muy acogedora. Cuando era más joven y crecía en Sioux City,
era fácil hacer amigos desde la escuela secundaria hasta la universidad. Puedes conocer gente a través de la iglesia, el trabajo, la
escuela, las actividades extracurriculares para niños y simplemente ser parte de esta comunidad.
padres, nos dieron un gran ejemplo a mí y a mis hermanos al trabajar duro y reconocer la importancia de participar. Tanto mi esposo
como yo estamos orgullosos de continuar con estos valores a través de nuestro trabajo. Como supervisor minorista en Northwest
Bank, he conocido y ayudado a innumerables personas con sus necesidades bancarias, donde comenzó mi carrera hace casi veinte
años. Las oportunidades en Siouxland son infinitas.
“Tener un lugar adónde ir es el hogar. Tener a alguien a quien
amar es familia. Y tener ambos es una bendición.
– Donna Hedges
”

Expand | Give more / 44
Nonprofit spotlight
Want to join
Stacie on a
Facebook
Spotlight?
Give one more in ‘24 to LifeServe Blood Center
E
very two seconds in our country, someone
needs blood. Whether the cause of the need
is a traumatic life event, accident, pregnancy,
or other medical matter, LifeServe Blood
Center in Sioux City helps to assist with those
blood donation needs.
“LifeServe is one of our country’s 15 largest community
blood centers. We are a non-profit organization
headquartered in Des Moines, IA,” shared Shay Willis,
Director of PR & Marketing with LifeServe Blood Center
in Sioux City.
In addition to the headquarters in Des Moines (a new
facility is being built in Johnston, IA, just outside of Des
Moines), there are also 13 other donor centers in Iowa,
South Dakota, and Nebraska. One is located here in Sioux
City at 4501 Southern Hills Drive.
“We work to collect blood six days a week because we can’t
afford not to collect. We service more than 160 hospitals,
ensuring we have blood on their shelves for their patients.
That number will continue to grow due to expanding our
services in Eastern Iowa,” shared Shay.
The organization has donor centers where people can
schedule appointments or walk in and donate blood.
Then, they also have territory representatives who are
responsible for setting up mobile blood drives. Those
would be the blood drives you see at area schools, malls,
or businesses.
the needs of the people who need these products.
The current statistic is of the total U.S. population, 62%
are eligible to donate and only 3% donate blood each
year. That is super scary,” stated Shay.
The summer months and the winter months are when
blood donation needs are at their worst. People are
on vacation and step out of more of their scheduled
routines, and that could mean donations are missed for
that time of the year. However, those are also the times
of the year when recreational activities become more
prevalent and dangerous, thus presenting the need for
more blood.
“Blood donation has to be a habit because if the percentage
of the population who are eligible to donate blood don’t
donate blood, then we’re not going to be able to meet
LifeServe donor.
“We try to remind people that it doesn’t matter when you donate; it’s just that you
do. There are people in our hospitals who need blood at all times.
– Shay Willis

“We try to remind people that it doesn’t matter when
you donate; it’s just that you do. There are people in
our hospitals who need blood at all times. We try to
raise awareness and encourage it more in the summer,
winter, and holidays when demands are at their peak,”
said Shay.
EXPAND | GIVE MORE /45
A person is eligible to donate blood if they are 16 or
17 years old (with parental consent), weigh at least
120 pounds, are in general good health (have normal
blood pressure, pulse, temperature, and hemoglobin
screenings), and are not pregnant. The FDA sets forth
these qualifications.
“The FDA regulations state that if you are a whole
blood donor, you can give blood every eight weeks. If
you’re a double red-cell donor, you can donate every
16 weeks. You cannot give as often, but you can still
give more than once a year. If you’re a platelet donor,
you can sometimes give every two weeks. That’s
huge! We’re just asking that if you’ve given with our
organization, give one more in ‘24. If you’ve never
donated, give at least once,” shared Shay.
Factors that could make a person ineligible to donate
blood are illness, certain medications they are taking,
and specific places they’ve traveled. LifeServe will help
you determine if you are eligible to donate.
“If you can’t physically donate, perhaps you
could help arrange a mobile blood drive
at your place of work or worship. Getting
involved doesn’t necessarily mean donating,
but anything you can do to help raise
awareness and get others to donate makes
an impact. One unit of red cells can impact up
to three people’s lives. Many people can’t say
that they’ve impacted that many people’s lives
in just one hour. It truly is impactful, and you
will be making a difference for someone right
there in your community,” stated Shay.
When people choose to donate blood, they contact
the blood center at 800-287-4903 and make an
appointment. At their appointment, they will fill out
a history or donor questionnaire. These are basic
medical questions to ensure it’s safe, healthy, and in
the donor’s best interest to donate.
“When you think about it, it’s like a mini-physical. It’s
just as necessary for the donor to be in good health as
for the patient receiving the transfusion. They’ll check
your blood pressure, heart rate, and take your height
and weight. Once that is complete and the donor
is considered healthy enough to donate, then the
LifeServe Blood Center - Sioux City Staff.
donation process starts. If you’re a whole blood donor, the
donation process will take about ten minutes. Everybody
bleeds a little differently,” said Shay.
Once the donation process is completed, donors are treated
to cookies, little cakes, water, juice, or soda. After completing
their snacks and determining they are feeling well after
donating, they are free to leave and go about their day.
If you’d like to learn more about the LifeServe
Blood Center, please visit their website at www.
lifeservebloodcenter.org.
Amy Buster has been a writer/editor for the past 25 years,
specializing in newspaper and magazine publications.
Siouxland Magazine is Committed to
Supporting Siouxland’s Local
Small Businesses and Nonprofits.
We have a platform,
and we want to share it with you.
Get in front of the community by joining
Stacie on a Facebook Spotlight.
Get the details by scanning
the QR code or visit
siouxlandmagazine.com.

Hot
Air
By Tony Michaels
T
he passing of time can give a person
perspective.
When you drive the same way to work and have
the basic responsibilities for 25 years at one place
of employment you tend to get comfortable. As I write
that, I fully understand that is both a good statement and
a dangerous one. Every day at work was like going to a
second home. Did I take off my shoes on weekends and
roam the hallways in a bathrobe? No. I don’t want that
in print for litigation purposes. But it was a place I ran to
more than 3oo days a year. I enjoyed the conversations
and comradery. The price for this was that my name was
altered. I transformed into Tony Fromstation. Occasionally,
it was Tony Fromcompany. It was like putting on a branded
cape.
Until I took the cape off a year ago.
Comfort was gone. It was replaced by uncertainty and
new roads to different opportunities. Some of those paths
lead to excitement and joy. Other routes are riddled with
potholes and confusion. When you start driving down the
avenue, you are not sure which one it will be that you meet.
An avenue paved with gold or mud.
I wrote about the difficulty of transition one morning for a
LinkedIn post. Right after I published it, I ran to the sauna
at the Four Seasons Health Club. There I met a gentleman
who made the same type of radical change in careers I had
recently made. I emotionally bared my soul and asked how
long it took for him to be comfortable with the transition.
He said about five years. He had to let go of who he was to
become his present self. He shared other insights which I
was grateful to hear. Surprisingly, I do keep some thoughts
to myself. I will admit to this. It was heartwarming to savor
an authentic talk…with a sweaty stranger. That’s a sentence
I never thought I would write.
During a recent interaction around a fire pit on a gorgeous
evening with a good friend, he gave me the sage advice
that when you think of someone, text or call them. I’ve
been trying to do this more often. An individual with whom
I have lost contact just celebrated two years as a business
owner of his own company. I congratulated him to let him
know I admired his fortitude and work ethic. He said it was
rough at first but he could not be happier now. Heck, this
magazine is filled with trailblazers chasing dreams against
great odds.
Perspective
As I write this presently, I have a few projects I am starting that
could bear fruit or die on the vine. Let’s hope it’s an optimistic
outcome. Insert smiley face here. It’s an investment in time
and resources based purely on a desire to start something
with the support of my family and inner circle. Just like my
successful business owner buddy, I have no company to
back me, no established audience.
The road map to a fulfilled potential is not an easy one to
navigate.
A new journey is made easier by loved ones who answer
your call.
Perspective.
By Tony “Michaels” Michalski, founder of www.baldandwitty.com
and the Bald and Witty Podcast available on your favorite
pod platform.

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Sit
stand
The Choice is Yours.
The right choice
is Pflanz.
Your source for
ErgoFX Sit
Stand Desks.