Made In Türkiye June 2024

June 2024 

Take cover for 

summer with 

Acqua Perfection SPF 

50 Sunscreen Spray! 

Using sunscreen for your face is one of the 

most important steps to keep your skin 

young and healthy. 

Acqua Perfection SPF 50 sunscreen spray 

provides an extra shield of protection against 

harmful rays from the sun with its high anti 

UVB effect and unique anti UVA performance. 

It contains Centella asiatica, panthenol 

(Vitamin B5) and aloe vera to protect you 

against the harmful effects of the sun while 

regenerating cells and providing moisture. 

Centella asiatica supports skin regeneration, 

while panthenol (vitamin B5) moisturizes 

and repairs the skin. Aloe vera calms and soothes 

the skin. Page 3 

The secret to 

moisturized and 

youthful skin from 

FOREO 

FOREO, the world’s leading skin technology 

brand known for its innovative approach 

to beauty, continues to build on the 

success of its expanding skincare portfolio. 

Designed for tired, dehydrated skin showing 

the first signs of aging, SUPERCHARGED 

Barrier Restoring Essence Mist becomes the 

path to a hydrated and youthful complexion. 

The first step in your morning and evening 

skincare routine after cleansing, this mist is 

ideal for refreshing your skin throughout the 

day and leaving it instantly soft and supple. 

This regenerating facial mist is the latest addition 

to the SUPERCHARGED collection, 

which tightens the skin and boosts collagen 

for a youthful effect. Page 3 

The power of holistic 

care for your eyes 

with gülsha 

Turkish-Algerian relations up 

Türkiye and Algeria share common history as well 

as deep-rooted cultural and brotherly ties. Bilateral 

relations have gained impetus over the past years. The 

“Friendship and Cooperation Agreement”, which was 

signed during the visit of the then Prime Minister 

Erdoğan to Algeria in 2006, is a strong foundation on 

which bilateral relations are based. During the visit of 

President Erdoğan to Algeria in February 2018, various 

aspects of the bilateral relations were taken up and both 

sides have reiterated their readiness to further deepen 

bilateral ties. 

The Ministry of Trade and the Promotion of 

Exportation, under the High Patronage of the President 

of the Republic, Mr. Abdelmadjid TEBBOUNE, and 

in collaboration with the Algerian Company of Fairs 

and Exports (SAFEX), organizes the 55th International 

Fair of Algiers (FIA), at the Palace of Exports, based 

in Pains Maritimes – Algiers, 24-29 June 2024. Turkiye 

is the honorary participant at this year’s edition of the 

fair. SAFEX is a leader in the events sector, organizing 

national, international, local and regional economic 

events and exhibitions in Algeria. SAFEX is also the 

official organizer of Algeria’s participation in trade 

fairs and exhibitions abroad. The fair is expected to 

be an excellent meeting point for businesses 

trading with Algeria and most part of Europe 

located below Algeria. This north 

African country functions 

as a passageway to many 

African markets. It has 

excellent potential itself 

for exports and imports. 

So, the exposition aims to 

promote the national production 

and broaden the exportation 

out of hydrocarbon, athwart the 

national and international important participation. 

This will allow to show the different realizations and 

New stage in Turkiye-Uzbekistan strategic 

partnership and economic relations 

President Recep Tayyip Erdoğan has received 

his Uzbek counterpart Shavkat Mirziyoyev at the 

presidential complex in the capital Ankara for bilateral 

talks. 

Mirziyoyev attended the seventh meeting of the Türkiye- 

Uzbekistan High-Level Strategic Cooperation Council on 

the first day of his visit. Türkiye and Uzbekistan signed 

more than 20 agreements during the council meeting. The 

meeting aims to build on the “comprehensive strategic 

partnership” established two years ago during Erdoğan’s 

visit to the Asian country. 

The World was 

Captivated by the Glitter 

of PLMA Amsterdam Fair 

“I believe that this important visit, which has great 

meaning for us, will further strengthen our cooperation,” 

Erdoğan said at a joint news conference with Mirziyoyev. 

Noting that Erdoğan’s interest and affection for Uzbekistan 

has increased over the years, Mirziyoyev said the meeting 

was “very meaningful” and they built “new and stronger 

bridges for cooperation.” 

Türkiye was the first country to recognize Uzbekistan’s 

independence in 1991, following the dissolution of the 

Soviet Union. A new era is also emerging in trade relations 

between Türkiye and Uzbekistan. The bilateral trade 

volume, which was $1.2 billion in 2016, became $3.1 

billion in 2023. 

Türkiye, which was among the top 5 countries in 

Uzbekistan’s foreign trade before 2016, became the 

country’s 4th largest trading partner with a share of 5 

percent last year. 

Meanwhile, First Lady Emine Erdoğan welcomed 

her Uzbek counterpart Ziroat Mirziyoyeva, who is 

accompanying her husband Shavkat Mirziyoyeva for an 

official visit with President Recep Tayyip Erdoğan. 

The two first ladies visited the Presidential Library, the 

largest library in Türkiye. The Uzbek first lady gifted 

Uzbek books to the library collection. Page 7 

Biotechnological revolution 

from Seltek Group! 

innovation, and to conclude the winwin 

partnerships as well, in the framework 

of the investment opportunities, covering different 

economic areas.Page 6 

Turkish president 

receives Algerian 

foreign minister 

No information disclosed about closeddoor 

meeting between Recep Tayyip 

Erdogan and Ahmed Attaf 

ISTANBUL – Türkiye’s President Recep 

Tayyip Erdogan received Algerian Foreign 

Minister Ahmed Attaf in Ankara, the 

Turkish Communications Directorate said. 

It is estimated that bilateral and international 

issues were discussed at the closed-door 

meeting held at the presidential complex. 

The main topic of the discussions was the 

ongoing Israel-Palestine war as predicted by 

experts. 

Sapro makes an 

innovative 

contribution to 

biodiversity! 

Meet gülsha Rose Essence Eye Cream, global 

eye perfector cream (gülsha Rose Beauty 

Nectar), the newest member of gülsha, 

which takes its power from the moisturizing 

and antioxidant properties of essential 

rose oil! Page 3 

The revolutionary event in the cosmetics and beauty sector 

swept the world with the sparkle of the PLMA Amsterdam 

Fair. Industry leaders and innovative brands come together 

under the spell of the fair to define the beauty trends of the 

future. 

The PLMA (Private Label Manufacturers Association) Fair, held 

in Amsterdam on May 28-29, 2024, became a significant event 

for the global cosmetics and beauty industry. Welcoming participants 

from around the world, the fair provided a dynamic platform 

to showcase the latest trends, innovations, and products in 

the sector. Page 5 

International Fair of 

Algiers paves the way 

to new opportunities 

Seltek Group, a pioneer in Türkiye’s medical aesthetic sector, offers 

a revolutionary biotechnological innovation to the service of Turkish 

physicians. Developed as a result of R&D studies, “Reinforced 

Hybrid Exosomes” stands out as a new generation biotechnology 

product by Turkish and international physicians. This innovation 

is of great importance in Türkiye and worldwide. 

Exosomes, the basic building blocks of cells, regulate biological 

processes such as tissue regeneration and disease resistance by 

providing communication between cells. Seltek Group’s patented 

HybrosomeTM Technology provides healing and regeneration 

at the cellular level by isolating exosomes and making them 

available in the long term. This technology revolutionizes areas 

such as anti-aging, skin regeneration, hair loss and wound healing 

by carrying the vitamins and minerals that cells need. 

Page 10 

The best place to expand 

your beauty knowledge 

Murat Gönül, General Manager at Sapro 

Sapro, a leader in the production and export of wet 

wipes with its private label products for Türkiye’s 

and the world’s giant retail companies, continues its 

activities based on the principles of sustainability 

and environmental awareness. Sapro has registered 

the compostability of ‘Newipe® New Generation 

Viscose Fabric’ developed with an investment of 30 

million Euros with ‘TUV OK Compost Home’ and 

‘TUV OK Compost Industrial’ certificates. Page 5 

Catering containers of world 

aviation giants from Turkish 

company

Economic Newspaper June 

2 Please mention 

2024 

“Made in Türkiye” when writing to advertisers 

Türkiye and Algeria have a lot of values in common. These brethren 

countries have common history, religion, culture and more… 

When I go to Algiers, I see names of streets, squares, quarters, 

mosques, even castles with the names very familiar in my country. 

In the Kasba region, I see the same shape and atmosphere as I see 

in Anatolia and in many parts of Istanbul. As I walk through the 

narrow streets on the hillside, I can’t help but dive into the depths 

of history. I think I will come across Barbaros Hayreddin Pasha at 

some point. I always feel at home in that country. 

We are excited to announce that Made in Türkiye newspaper will 

be participating in the upcoming International Fair of Algiers (FIA), 

where Turkey has the honor of being the honorary guest. This 

prestigious event, taking place from June 17 to June 22, offers a 

unique platform for us to showcase the vibrant and dynamic relationship 

between Türkiye and Algeria. 

In celebration of this special occasion, we have prepared a dedicated 

Algeria issue, highlighting the rich cultural ties, economic 

collaborations, and shared aspirations between our nations. Our 

team will be present at the fair to distribute complimentary copies 

of this special edition, ensuring that attendees can gain valuable 

insights into the thriving partnership and opportunities that 

lie ahead. 

Mehmet Soztutan 

Editor-in-Chief 

We look forward to engaging with the international community, 

sharing stories of innovation and success, and fostering deeper 

connections through our publication. Your support and interest in 

Made in Türkiye continue to inspire us to bring you the very best 

in journalism and storytelling. 

Letter From 

The Editor 

Mediterranean abundance 

THOUGHT OF 

THE MONTH 

Always listen to experts! 

They’ll tell what can’t 

be done and why. Then 

do it! 

World Bank revises up 

global growth forecast for 


GDP growth projected at 2.6% this year, 2.7% in 2025-26 

ANKARA – The World Bank revised the global growth forecast 

for this year to 2.6%, up 0.2 percentage point from its previous 

projection. 

The figure is foreseen to hold steady compared to last year for the 

first time in three years despite heightened geopolitical tensions 

and high interest rates, the bank said in its latest Global Economic 

Prospects report. 

The upward revision was led by continued solid growth in the US, 

it stressed. 

The bank forecast the gross domestic product (GDP) growth will 

edge up to an average of 2.7% in 2025-26 amid modest growth in 

trade and investment. 

The figure is below the 3.1% average in the decade before the 

pandemic or 2010-19. 

“Four years after the upheavals caused by the pandemic, conflicts, 

inflation, and monetary tightening, it appears that global economic 

growth is steadying,” said Indermit Gill, the World Bank Group’s 

chief economist and senior vice president. 

The GDP in developing economies are forecast to increase 4% on 

average in 2024-25 and in advanced economies to hike 1.5% this 

year before rising to 1.7% next year. 

Gill underlined the need for developing economies to find ways to 

encourage private investment, reduce public debt, and improve 

education, health, and basic infrastructure. 

The report highlighted that one in four developing economies is 

expected to remain poorer than it was in 2019. 

The World Bank hiked its growth projection for China by 0.3 

percentage point to 4.8% this year, due to stronger-than-expected 

activity in early 2024, particularly exports. The world’s secondlargest 

economy is projected to grow 4.1% in 2025, down 0.32 point 

from the January report. 

The GDP in the US is expected to increase by 2.5% this year and 

1.8% next year, with upward revisions of 0.9 point and 0.1 point, 

respectively. 

The euro area’s GDP growth is projected to come in at 0.7% in 2024, 

the same as foreseen in the previous report, and 1.4% in 2025, a 

downward revision of 0.2 points. 

The Turkish economy’s growth forecast was cut by 0.1 point to 3% 

for 2024 and 0.3 point to 3.6% for next year. 

The World Bank projected the global inflation to average at 3.5% 

this year and 2.9% in 2025. 

Global interest rates are likely to remain high by the standards of 

recent decades -- averaging about 4% over 2025-26, roughly double 

the 2000-19 average, read the report. 

Responsible Editor: 

Mehmet Söztutan 

(mehmet.soztutan@img.com.tr) 

Editors: 

Assoc. Prof. Mehmet Ali Özbudun 

Ayça Sarıoğlu 

Dilara CİCA 

Correspondent: 

İsmail Çakır 

(ismail.cakir@img.com.tr) 

Marketing Manager: 

Recep Arslantaş 

(recep.arslantas@img.com.tr) 

Arts Director: 

Tayfun Aydın 

(tayfun.aydin@img.com.tr) 

Subscription: 

Ismail Özçelik 

(ismail.ozcelik@img.com.tr) 

HEAD OFFICE: 

İstanbul Magazine Group 

İHLAS MEDIA CENTER 

Merkez Mah. 29 Ekim Cad. No:11 

Medya Blok Kat:1 34197 

-What about economists? 

Publisher: 

ISTMAG Magazin Gazetecilik 

İç ve Dış Ticaret Ltd. Şti. Adına Sahibi 

H. Ferruh Işık 

PLEASE MENTION 

Yenibosna / İstanbul / Turkey 

Tel: +90. 212 454 22 22 

Fax: +90. 212 454 22 93 

www.img.com.tr - img@img.com.tr 

LIAISON OFFICES 

BURSA: 

Ömer Faruk Görün 

Buttim A Blok Kat: 4 

No: 4029 Bursa / Turkey 

Tel : (90.224) 211 4450 - 51 

Fax: (90.224) 211 4481 

KONYA: 

Metin Demir 

H. Ulusahin Is Mrkz. C Blok 

No: 603-604-605 Konya / Turkey 

Tel : (90.332) 238 10 71 

Fax: (90.332) 238 01 74 

PRINTED BY: 

İhlas Gazetecilik A.Ş. 

Merkez Mah. 29 Ekim Cad. 

İhlas Plaza No: 11/41 PK: 34197 

Yenibosna - Bahçelievler 

Istanbul / Turkey 

Tel: (90 212) 454 30 00 

Fax (90 212) 454 34 83 

WHEN CONTACTING ADVERTISERS 

THE ECONOMIST 

Well 

Those who cannot forecast interest 

rates, and 

- Those who do not know that they 

cannot forecast interest rates. 

We Are in 

60 Countries 

on 5 Continents 

11 Million 

Visitors Per 

Week 

600 Million 

Product Sales 

Annually 

1.1 Billion USD 

Exports Annually 

Market Leader in 

23 Countries 

110 

Billion TL 

Turnover 

55.000 

Employees 

FACEBOOK.COM/LCWAIKIKIKARIYER 

INSTAGRAM.COM/LCWAIKIKIKARIYER

3 Economic Newspaper 

Please mention 

“Made in Turkey” when writing to advertisers 

June 


The power of holistic care for 

your eyes with gülsha 

Continued From Page 1 

Produced from the rare rose species “Rosa 

Damascena”, which has been freshly harvested 

one by one from the high altitude gardens 

of Isparta for 130 years with the tradition 

of hand harvesting, the latest product 

of the gülsha brand, gülsha Rose Essence 

Eye Cream meets beauty enthusiasts. 

Offering natural, effective and pleasant skin 

care enriched with precious Essential Rose 

Oil and Whole Rose Water, Rose Essence 

Eye Cream offers a holistic solution against 

the signs of aging in the delicate eye area 

with its 99.3% natural origin content. The 

eye cream, which helps revitalize the eye 

contour with its lightweight formula consisting 

of water phase ‘gülsha Full Rose Water’, 

provides a brightening effect by reducing 

the appearance of under-eye bags and dark 

circles. 

With its natural retinal and caffeine content, 

gülsha Rose Extract Eye Cream helps 

to tighten the eye contour and eliminate 

puffiness; with hyaluronic acid, which has 

intense moisturizing properties, it helps 

to reduce the appearance of fine lines and 

wrinkles and increase collagen synthesis 

and skin elasticity. 

How to use? 

One pump of gülsha Rose Essence Eye Cream 

can be easily applied around the eye area 

with gülsha Rose Essence Youth Cream in 

the daily skin care routine every morning 

and evening. 

The gülsha Eye Massager, made of pink quartz 

natural stone, the symbol of love, increases 

blood circulation and allows the gülsha 

Rose Essence Eye Cream to penetrate the 

skin more effectively. 

The gülsha Eye Massager, which can be applied 

gently around the eyes 2-3 times a week 

for 1-3 minutes, puts an end to the tired 

look of the eyes and gives them a lively and 

rested appearance. 

A candidate to be the star of your skin care 

routines, the 99.3% naturally sourced gülsha 

Rose Extract Eye Cream will be indispensable 

for your moisturizing phase! 

Take cover for 

summer with 

Acqua Perfection 

SPF 50 Sunscreen 

Spray! 

The secret to moisturized and youthful skin from FOREO 


“Having successfully entered the skincare 

category last year, FOREO continues to offer 

effective skincare solutions that can be 

effortlessly integrated into your daily routine. 

Aggressive products, intense scrubbing 

or forgetting to moisturize can damage the 

skin barrier and lead to dry, irritated skin 

and even eczema and dermatitis. SUPER- 

CHARGED Barrier Restoring Essence 

Mist helps restore the skin’s natural barrier 

function, soothing irritation and revealing 

brighter, more even skin. Adnan Beciragic, 

General Manager of FOREO Türkiye, explains 

his confidence in SUPERCHARGED 

Barrier Restoring Essence Mist. 

SUPERCHARGED Barrier Restoring Essence 

Mist contains powerful ingredients 

Repairing 9 Peptide Complex: Peptides are 

essential for maintaining youthful skin as 

they increase collagen and elastin production. 

By strengthening the skin barrier, they 

help to firm and plump the skin, while effectively 

reducing fine lines and wrinkles. 

Brightening 2% Niacinamide: Niacinamide, 

a form of vitamin B3, improves uneven 

skin tone, brightens dark spots, minimizes 

redness, reduces enlarged pores and strengthens 

the skin barrier. Reveals a smooth, 

even and brighter complexion. 

Calming Cica: Cica, also known as Centella 

Asiatica, is rich in antioxidants and effectively 

repairs the skin’s moisture barrier, providing 

intense hydration to dry skin. It soothes 

skin irritation and smooths roughness, 

improves elasticity, so skin looks supple and 

healthy. 

Hydrating Panthenol & Allantoin: Panthenol 

is both moisturizing and emollient, 

supporting barrier function and attracting 

and locking in moisture to balance the skin. 

Allantoin helps to keep skin supple and 

healthy; it also deeply moisturizes the skin 

barrier to keep it fresh, hydrated and soft. 

Dermatologist-tested and suitable for all 

skin types, SUPERCHARGED Barrier 

Restoring Essence Mist is also vegan, cruelty-free 

and formulated with 88% natural 

ingredients. 


The Acqua Perfection SPF series, which stands out 

for accompanying the indispensable moments of the 

summer months, maintains its effect for a long time 

thanks to its water-resistant formula. Acqua Perfection 

sunscreen series, which has a light formula that 

does not weigh down the skin, is suitable for different 

skin types and is dermatologically tested. Thanks to 

its ultra-light, water-based and colorless texture, it leaves 

no white streaks or greasy film. Acqua Perfection 

SPF 50 sunscreen spray with a fluid texture that helps 

prevent shine protects your skin against the harmful 

effects of the sun while nourishing it with natural ingredients. 

*All products are paraben-free, alcohol-free, vegan and 

cruelty-free.






Sapro makes an innovative contribution to biodiversity! 

The World was Captivated by the 

Glitter of PLMA Amsterdam Fair 


The concept of biodiversity, which is used 

to define the diversity of living things in the 

whole ecosystem or only in a certain region, 

is among the prominent topics in recent years. 

Biodiversity is of vital importance for the 

creation of a healthy environment suitable 

for life. 

This diversity, which is ensured by preserving 

the natural balance, actually means the 

continuation of life on earth. 

There is a close relationship between sustainability 

and biodiversity. When we look at 

the issue from the perspective of our country, 

we see that Türkiye has a wide variety of climate, 

flora and fauna characteristics in 7 different 

regions. Our country, which is home 

to different climate types, offers a favorable 

environment for endemic and genetically 

diverse plants. So what should be done to 

protect and develop this diversity? 

Recently, various steps have been taken to 

ensure biodiversity globally. For example, 

the ‘EU Single Use Plastics Directive’ is 

pushing wet wipe manufacturers and users 

towards more environmentally friendly products 

and waste management practices. This 

is leading to the development of new composite 

materials, improving recycling and 

composting infrastructures and raising consumer 

awareness. 

Sapro contributes to biodiversity with €30 

million investment 

Underlining that they care about the natural 

life cycle, Murat Gönül, General Manager at 

Sapro said, “In 2022, we launched our Newipe 

next generation Viscose fabric with an investment 

of 30 million Euros. Newipe® is an 

environmentally and future-friendly product 

with its natural structure that dissolves quickly 

in nature and does not contain plastic. 

Our product, which we developed with the 

awareness of environmental sustainability, 

contains 100 percent renewable plant fibers. 

When recycled, it can be broken down into 

non-toxic components that will not harm 

the environment and can easily turn into 

organic matter when dispersed. The most 

critical point in this regard is that the product 

has composting properties. Compostable 

products provide nutrients and organic matter 

to the soil as they decompose. This makes 

the soil more fertile and encourages plant 

growth. Healthier soil allows more plant 

species to thrive, which increases biodiversity. 

Compostable products also help reduce 

greenhouse gas emissions by absorbing carbon 

dioxide as they decompose. Reduced 

greenhouse gas levels reduce the effects of 

climate change, which in turn helps to protect 

biodiversity. 

Compared to other viscose fabrics, Newipe® 

is produced with reduced carbon emissions 

as some of its components are taken into the 

production process without any pre-treatment, 

and it can be fully biodegraded and 

composted faster in nature.” 

Newipe®’s compostable feature recognized 

by TUV certificates 

Recording that the compostable feature of 

Newipe® has been registered with ‘TUV OK 

Compost Home’ and ‘TUV OK Compost 

Industrial’ certificates as a result of the tests, 

Gönül said, “TUV OK Compost certificate is 

a document showing that our Newipe next 

generation Viscose fabric is sustainable and 

environmentally friendly. This certificate 

proves that our fabric is fully biodegradable 

and compostable under industrial and home 

composting conditions by meeting certain 

test criteria, while confirming that the product 

turns into organic matter without harming 

the environment. With our product, 

we help reduce the amount of waste while 

protecting the environment. Thus, we contribute 

to a more sustainable use of natural 

resources and the protection of biodiversity.” 

Murat Gönül, General Manager at Sapro 

said, “Considering the increasing legal regulations 

to reduce plastic pollution that have 

started in Europe, the ‘TUV OK Compost’ 

certificate proves that our Newipe next generation 

Viscose Fabric complies with these 

regulations. The transition to plastic-free 

wipes will help to meet future legal requirements 

and strengthen the market position of 

our private label brands.” 


Diversity and Innovation: The Richness of the 

Cosmetic World 

Various companies from different corners of the 

globe gathered at the PLMA Fair, each bringing 

its unique flair and offerings to the forefront. 

From skincare essentials to makeup must-haves, 

haircare innovations to fragrant delights, the exhibition 

halls buzzed with activity as attendees 

explored a diverse array of beauty solutions. 

One of the central themes of the fair was sustainability, 

reflecting the industry’s growing 

commitment to environmental responsibility. 

Companies showcased eco-friendly packaging, 

organic formulations, and sustainable production 

practices, resonating with consumers’ increasing 

demand for ethically sourced and planet-friendly 

products. 

Collaboration and the Future: The Sector’s 

Roadmap 

Innovation was another key highlight, with 

brands unveiling cutting-edge technologies and 

novel ingredients aimed at enhancing skincare 

efficacy, makeup performance, and overall beauty 

experiences. From advanced anti-aging 

solutions to customizable makeup palettes, the 

fair offered a glimpse into the future of the cosmetics 

industry. 

Networking and collaboration were also integral 

aspects of the PLMA Fair, providing opportunities 

for businesses to forge new partnerships, 

expand their distribution networks, and explore 

potential synergies. Industry professionals 

engaged in fruitful discussions, exchanging 

insights, and laying the groundwork for future 

collaborations. 

An International Celebration and a 

Forward-Looking Perspective 

The fair’s success underscored the resilience and 

dynamism of the cosmetics and beauty sector, 

showcasing its ability to adapt and thrive in an 

ever-changing market landscape. As consumer 

preferences evolve and global challenges shape 

the industry’s trajectory, events like the PLMA 

Fair play a crucial role in driving innovation, 

fostering collaboration, and propelling the sector 

forward. 

In conclusion, the PLMA Amsterdam Fair 

emerged as a vibrant celebration of the global 

cosmetics and beauty industry, bringing together 

diverse stakeholders, fostering innovation, 

and setting the stage for continued growth and 

evolution in the years to come. 

The next PLMA gathering will take place on 

May 20-21, 2025. 

5 th International Exhibition for Cosmetics, Beauty, Hair 

Home Care, Private Label, Packaging and Ingredients 

Tel: +90 212 2229060 | 

2-3-4 October 2024 

Istanbul Congress Center & Lutfi Kirdar & Istanbul Hilton 

Taksim - Istanbul - Türkiye 

www.beauty-istanbul.com 

+90 533 4843030 | info@beauty-istanbul.com 

1100+ Exhibitors 

from 60+ Countries





International Fair of 

Algiers paves the way to 

new opportunities 

The 55th International Fair of Algiers promises to be a 

dynamic platform for economic exchange, innovation, and 

collaboration, reaffirming Algeria’s position as a pivotal 

player in the global marketplace. 

Under the esteemed patronage 

of the President of the Republic, 

the Algerian Society of Fairs and 

Exports (SAFEX) is gearing up 

to host the 55th edition of the renowned 

International Fair of Algiers 

(FIA) from June 24th to 29th, 

2024. The event will take place at 

the Palais des Expositions des Pins 

Maritimes in the vibrant city of Algiers. 

As a leading figure in the events industry, 

SAFEX is renowned for organizing 

economic events and exhibitions 

of national, international, 

as well as local and regional significance 

in Algeria. Moreover, SAFEX 

holds the official mandate for Algeria’s 

participation in international 

fairs and exhibitions abroad. 

Since its inception in 1964, the 

International Fair of Algiers, organized 

by SAFEX, has been a cornerstone 

of economic activity in 

Algeria. With 54 years of successful 

editions, the event stands as a testament 

to the keen interest shown by 

Algeria’s economic partners and the 

international business community 

in the Algerian market. 

The newest product of the Age 

Stop series, MFM Age Stop serum 

is here with a formula that will 

change the boundaries of beauty: 

Containing black bee honey extract, 

also known as “Black Bee 

Ome”, this serum revitalizes the 

skin’s natural microflora. 

When used regularly, the serum 

The FIA serves as a pivotal moment 

for the promotion of domestic production. 

It offers a multifaceted 

platform where all segments of the 

industry converge, showcasing their 

innovations and advancements. 

From agriculture to manufacturing, 

from services to construction, 

the FIA represents the diversity and 

dynamism of Algeria’s economic 

landscape. 

One of the primary objectives of 

the FIA is to facilitate networking 

opportunities and foster long-term 

business relationships. It serves as 

an intensive hub for professional 

networking, business matchmaking, 

investment opportunities, 

and forging enduring partnerships. 

Algeria, positioned as one of the 

economic giants of the African continent 

and ranked as the fourth-largest 

African economy by the World 

Bank, is strategically located at 

the crossroads of three worlds: the 

Mediterranean, the Arab, and the 

African. Leveraging this strategic 

geographical position, Algeria aims 

to diversify its economy and bolster 

its exports. 

rapidly replenishes the skin flora 

with the honey of these black bees, 

which settled in the region north of 

the Alps after the last ice age, and 

supports the renewal of the skin 

barrier. If the microbiota heals, the 

skin starts to rejuvenate! 

Black Bee Ome is obtained by fermenting 

the honey of the black 

The power of black bee honey and liquid gold! 

bee species, a rare and ancient honey 

bee. The highly resistant honey, 

known as “liquid gold” in the 

world, is produced in the isolated 

mountain valleys of Switzerland 

and fermented with Zymomonas 

mobilis bacteria. 

The serum also contains Malus Domestica, 

a stem cell that supports 

Today, Algeria emerges as an indispensable 

hub for foreign investment 

across various sectors 

including agriculture, industry, and 

construction. The country offers invaluable 

opportunities for enterprises 

looking to invest and establish a 

presence on Algerian soil. 

With its robust infrastructure, diversified 

expertise across multiple 

domains, and a skilled and qualified 

workforce, Algeria extends its 

arms to welcome businesses seeking 

to expand their operations. 

The International Fair of Algiers 

stands as a beacon of economic 

excellence and a barometer of the 

nation’s economic health. Organized 

under the esteemed patronage 

of the President of the Republic 

since its inception, the FIA remains 

a pivotal moment for economic stakeholders 

both within Algeria and 

beyond. 

Exhibitors at the FIA have a multitude 

of reasons to participate. From 

exploring the diverse investment 

potential of the Algerian market to 

strengthening collaborations with 

Algerian and international economic 

operators, the FIA offers a 

comprehensive platform for business 

expansion. 

Moreover, the FIA serves as an opportunity 

to showcase the rich cultural 

and touristic characteristics 

of Algeria, providing visitors with 

a glimpse into the nation’s heritage 

and attractions. 

The sectors represented at the FIA 

span a wide spectrum, including 

agriculture, agri-food, chemical industry, 

construction, petrochemical 

industry, services, electrical industry, 

electronics, and household 

appliances, among others. 

The event is organized by the Algerian 

Fairs and Export Company 

and will take place at the Palais des 

Expositions, the premier exhibition 

center in Algeria. Situated approximately 

15 kilometers east of the 

city center and 10 kilometers from 

the Algiers airport, the Palais des 

Expositions is conveniently located 

near various hotels, major shopping 

centers, and accessible by all 

modes of transportation including 

tramway, bus, and taxi. 

skin cells to have a longer life span, 

Argireline, which makes the skin 

look younger with the effect of synthetic 

botox, Panthenol and Pentavitin, 

which contribute to skin 

repair and moisture protection, Vin 

Up Lift and Niacinamide, which are 

obtained from grape seeds and actively 

stretch the skin. 

Turkish-Algerian relations up 


With a strategic geographical location, at 

the center of the Mediterranean region 

and connecting Africa, Europe and the 

Maghreb, Algeria offers tremendous opportunities 

economic partnerships. 

Algeria is located in the north of the 

African continent bordered by the Mediterranean 

Sea and is part of the Arab 

Maghreb Union (AMG). Its surface area 

is 2,381,741 km². 

Algeria is the largest country in Africa, 

Arab world and Mediterranean Basin, 

and the tenth largest country in the world. 

It has 1,622 km of Mediterranean coastline. 

The country has some attractive investment 

support measures such as tax incentives, 

up to 10 years of exemption, 

depending on the location and size of the 

project. Some additional benefits: 

* Partial or total reimbursement of expenses 

related to infrastructure works 

within the south and highland areas and 

other areas, the development of which 

requires a contribution from the State; 

* Reduction in employers’ contribution 

to social security for the recruitment of 

young job seekers 

* The concession of land by mutual agreement, 

over periods of 33 years renewable 

and giving rise to the same property 

rights arising from sales 

* Discounts on the price of the rental fee 

on the land and property acquired within 

the framework of the realization of 

the investment 

* Tax exemptions throughout the life of 

the project for exporting projects. 

* Temporary Exemption for 5 years, of 

companies benefits tax (IBS), Global Income 

tax(IRG) and Tax on the turnover 

and 3%bonus of the interest rate on bank 

loans granted to investments in certain 

activities in the steel and metal industrial 

sectors, the hydraulic binders and Electrical 

Appliances, Industrial chemistry, 

mechanics and automotive Pharmaceuticals, 

aerospace, shipbuilding and repair, 

advanced technology, food processing, 

textiles and clothing, leather and 

derivatives, wood and furniture industry. 

Exemption from VAT, customs duties, 

taxes having equivalent effect or any other 

charge for the equipment needed for 

investment by industrial companies in 

the field of research and development. 

* Reduction of 50%, companies benefits 

tax (IBS) or Global Income tax (IRG), in 

common law for individuals and legal 

entities, activating and fiscally registered 

in the wilayas of Illizi, Tindouf, Tamanrasset 

and Adrar, and this for a period of 

05 years as of January 1st, 2015. 

* Support by the Public Treasury Administration, 

of the bank interest for investments 

made by industrial companies for 

the acquisition of technology and mastery 

to enhance the industrial integration 

rate of their products and competitiveness. 

* Extension until 31 December 2019, of 

the application of reduced rate of customs 

duty on acquisitions of equipment 

and furnishings not produced locally by 

hotel standards and within the scope of 

modernization and upgrading under the 

“Quality Plan Tourism Algeria” -The list 

of equipment and furnishings concerned 

is determined by the intermenstrual order 

of March 2, 2014. 

Algeria is a producer and exporter of 

oil and liquified natural gas and it is the 

tenth-largest proven reserves of natural 

gas and the sixth-largest gas exporter 

in the world. It is also the 16th largest 

proven oil reserves in the world. More 

than 60 exploration contracts have been 

signed since 1992 between the national 

company Sonatrach and foreign oil companies. 

The target for 2030 is the production 

of 22,000 MW of electricity from 

renewable energies. Mining resources of 

the country is comprised of phosphate, 

iron, gold, diamond, uranium, zinc, coal, 

etc. 

Algeria’s urbanization rate is around 60% 

and is permanently growing. Algeria has 

more than thirty-seven urban areas with 

more than 100,000 inhabitants, almost all 

concentrated in the north of the country. 

The densely populated city is the capital 

Algiers, a megalopolis of more than six 

million inhabitants, making it the first 

town in the Maghreb. 

info@fonkozmetik.com






The best place to expand 

your beauty knowledge 

New stage 

in Turkiye-Uzbekistan 

strategic 

partnership 

and economic 

relations 

Kore’nin Önde Gelen Güzellik Fuarı 

InterCHARM Korea 2024, 24 - 26 Temmuz 

2024 tarihlerinde Güney Kore’nin 

Seul kentindeki COEX’te düzenlenecek 

İthalat-ihracat fırsatlarını en üst düzeye 

çıkarmak için mükemmel platform 

Kore’de Dünyanın Önde Gelen ve 

Mutlaka Katılınması Gereken Güzellik 

Etkinliği! InterCHARM Korea, 

uluslararası markaların alıcılarını, 

distribütörlerini ve perakendecilerini 

bulup büyümeleri için eşsiz bir iş 

platformudur. 

InterCHARM Korea, Kore’deki en büyük 

profesyonel B2B güzellik platformudur. 

Ağ oluşturma ve eşleştirme 

programlarımız aracılığıyla işinizi en 

üst düzeye çıkarabilir ve güzellik uzmanlarının 

çeşitli konulardaki görüşlerini 

dinleyebilirsiniz. Profesyonel 

seminer programları aracılığıyla en 

yeni çözümler hakkında daha fazla 

bilgi edinin. 

InterCHARM çevrimiçi hizmetleri, 

uygun bir ortamda tanışmanıza, iletişim 

kurmanıza, fikir alışverişinde 

bulunmanıza, deneyim kazanmanıza, 

ilham almanıza ve işinizi geliştirmenize 

yardımcı olacaktır. En büyük önceliğimiz, 

etkinliğe katılımın tüm taraflar 

için etkili olmasını sağlamaktır. 

En büyük etkinlik 

K-Güzellik gerçekten gelişiyor: Kore 

kozmetik pazarı şu anda dünyanın 

ilk 10’u arasında yer alıyor! InterC- 

HARM Kore, güzellik endüstrisinin 

tüm kesimlerini bir araya getiren, 

kozmetik güzellik pazarındaki en büyük 

etkinliktir. Burada trendler doğar 

ve önümüzdeki yıllar için sektör gelişiminin 

ana yönleri belirlenir. 

Farklı bir iş platformu 

InterCHARM Kore, alıcı, distribütör 

ve perakendeci arayan uluslararası 

markaların gelişen güzellik pazarındaki 

varlıklarını geliştirmeleri için 

farklı bir iş platformu olarak hizmet 

vermektedir. 

Yeni fırsatları keşfedin ve küresel güzellik 

endüstrisinin tüm sektörlerinde 

Asya’daki ağınızı genişletin. Gelişmeler 

için bizi izlemeye devam edin ve 

sizi InterCHARM Kore 2024’te görmeyi 

dört gözle bekliyoruz!” 

Kore’deki güzellik endüstrisinin ana 

etkinliğine katılın! 

Güzellik endüstrisinin en prestijli 

buluşmasının bir parçası olmak için 

bu inanılmaz fırsatı KAÇIRMAYIN, 

trendlerin doğduğu ve bağlantıların 

kurulduğu yer! 

InterCHARM’ı ziyaret edin: 

Öncelikli Erişim: Kalabalıktan sıyrılın 

ve en son güzellik buluşlarını, en yeni 

ürünleri ve çığır açan teknolojileri ilk 

keşfedenler arasında olun 

Ağ Oluşturma Fırsatları: Dünyanın 

dört bir yanından güzellik meraklıları, 

markalar ve potansiyel iş ortakları 

ile bağlantı kurun. 

Uzman Görüşleri: Büyüleyici seminerler 

aracılığıyla uzmanlıklarını 

paylaşacak olan sektör liderleri, tanınmış 

güzellik profesyonelleri ve 

trend belirleyicilerden paha biçilmez 

bilgiler edinin 

Gösteriler ve Ürün Denemeleri: Çığır 

açan güzellik çözümlerini ilk elden 

keşfetmenizi ve test etmenizi sağlayan 

canlı gösterileri, ürün denemelerini 

ve interaktif vitrinleri deneyimleyin. 

InterCHARM 2023: 

Kore, Türkiye, Çin, Fransa, Polonya, 

yakın ve uzak ülkelerden 500’den fazla 

katılımcı, 

İşbirliğine ve yeni pazar fırsatlarına 

açık 200’den fazla yeni katılımcı, 

”All about that Beauty” seminerinde 

50’den fazla konuşmacı - güzellik sektörünün 

uzmanları, kanaat önderleri, 

İş eşleştirme: Katılımcılarla önceden 

toplantılar düzenlemek için kullanılabilir, 

Yüzlerce güzellik markası salonlar, 

klinikler, perakendeciler ve distribütörlerle 

işbirliği yapmaya hazır. 

Erdoğan receives Uzbek 

President in Ankara for 

bileteral talks 


They then visited an exhibition featuring 

handmade products and enjoyed 

Turkish coffee together. 

In a statement posted on social media, 

Emine Erdoğan expressed pleasure 

in welcoming the Uzbek first 

lady, as she thanked her for gifting 

precious books in the Uzbek language 

to the Presidential Library collection. 

“I hope that each rare book will remain 

as a mark of our rooted friendship 

with Uzbekistan to be transferred 

to future generations,” the first lady 

said. 

After Mirziyoyev took office, positive 

steps were also taken on the visa issue, 

which had been a long-standing 

concern among Turkish businesspeople. 

In 2017, the Uzbek government issued 

a decree granting visas to Turkish 

citizens within three days. Turkish 

citizens then received a 30-day visa 

exemption in February 2018.





GEN has signed 

an important 

collaboration in 

the field of HIV 

and cancer 

Early diagnosis plays a critical role in MPS disease 

Mucopolysaccharidoses (MPS), 

a subtype of Lysosomal Storage 

Diseases (LSD), are rare diseases 

caused by a deficiency of 

enzymes in the body that break 

down substances called Glycosaminoglycans. 

This deficiency can 

lead to the accumulation of these 

substances in lysosomes and, 

over time, to problems in cells 

and organs. 

Depending on which lysosomal enzyme 

is deficient, the symptoms of MPS can 

vary depending on the severity and rate 

of progression of the disease. 

Takeda, one of the main focus areas 

of rare genetic diseases, offers comprehensive 

and effective healthcare 

solutions by focusing on the needs of 

patients under the leadership of science 

with the know-how brought by 243 

years of experience. Delivering Takeda’s 

globally developed up-to-date treatment 

methods to patients in Türkiye, 

Takeda Türkiye continues its activities 

to make a meaningful difference in the 

lives of patients and their relatives. 

Ömür Mangaloğlu, General Manager of 

Takeda Türkiye, emphasizes that some 

clinical features such as short stature, 

cognitive impairments, skeletal disorders, 

prominent facial features, hearing 

loss and cardiovascular diseases are 

common in MPS types. 

Mangaloğlu said, “Symptoms of rare 

genetic and metabolic diseases may 

differ from person to person and may 

progress at different rates. Therefore, 

early diagnosis is very important. To 

this end, we support global education 

and awareness-raising activities on the 

disease, develop scientific relations 

with all Pediatric metabolism clinics in 

Türkiye, and strive to increase access to 

early and accurate diagnosis by conducting 

informative activities with General 

Pediatrics clinics. We are committed to 

reducing the time between the onset of 

symptoms and diagnosis and improving 

the quality of life of patients by developing 

innovative treatment methods. In 

rare diseases, there are areas for improvement 

in patient access to diagnosis 

and treatment. As it is a rare disease 

group, the development of innovative 

treatments and subsequent access to 

Ömür Mangaloğlu, 

General Manager of Takeda Türkiye 

treatment is critical. As Takeda, we will 

continue to work hard in this field and 

continue to have a positive impact on 

the lives of our patients.” 

GEN signed an important partnership and cooperation 

agreement with Jaguar Health Inc.. In 

line with this agreement, GEN became a 6.7% 

partner in Jaguar Health Inc. through participation 

in the capital increase, and also reached an 

agreement on the production and marketing of 

the company’s drug, which is planned to help 

prevent diarrhea problems related to HIV and 

cancer treatment. 

GEN, one of the fastest growing companies in 

the Turkish pharmaceutical industry with over 

25 years of experience, has added a new one to 

its global business partnerships. GEN, which offers 

innovative and high-quality health solutions 

in many areas, especially rare diseases, signed 

an agreement with Jaguar Health Inc. by proving 

once again its reliable power in production. 

GEN, which has become a 6.7% partner in Jaguar 

Health Inc., one of the companies traded on 

the American Nasdaq stock exchange, through 

participation in the capital increase, has also signed 

an agreement for the company’s product, 

which is expected to have a significant impact. 

GEN agreed to collaborate on the drug developed 

by Jaguar for all indications, including diarrhea 

associated with HIV and cancer treatment. 

Jaguar Health Inc. is involved in the production 

and sales of the drug, whose Phase 3 clinical trials 

are ongoing and whose active ingredient is 

FDA (American Food and Drug Administration) 

approved, in national and international markets. 

By reaching an agreement with GEN, it has taken 

another important step towards its global 

growth target. 

Novartis is on the “Best Employers” list for the 9th time in a row! 

Novartis Türkiye, which puts its 

signature under innovative practices 

with the importance it attaches to 

corporate culture and employee 

experience, was listed among Türkiye’s 

Best Employers for the 9th time in the 

“2024 Türkiye’s Best Employers” survey 

conducted by the Great Place to Work 

Institute. 

Novartis, which adopts the approach 

that happy and peaceful employees 

are the basis of lasting success, was 

awarded this year with its employeeoriented 

practices. Novartis Türkiye was 

listed as the “Best Employer” for the 

9th time in a row in the “2024 Türkiye’s 

Best Employers” survey organized 

by the Great Place to Work Institute, 

one of the leading organizations in 

measuring workplace culture and 

employee experience. 

Özlem Sökmen, People and 

Organization (HR) Director at Novartis 

Türkiye expressed her happiness 

to be listed among Türkiye’s “Best 

Employers” by the Great Place To Work 

Institute and shared the following: 

“Novartis Türkiye’s inclusion in the ‘Best 

Employers’ list for the 9th consecutive 

year underlines our commitment to 

fostering a workplace culture that 

prioritizes employee well-being and 

satisfaction. At Novartis, we believe 

that happy and fulfilled employees 

are the foundation of sustainable 

success. Our unwavering commitment 

to this belief has once again earned 

us recognition in the ‘2024 Türkiye’s 

Best Employers’ survey conducted 

by Great Place to Work. At Novartis 

Türkiye, I am very proud of our team’s 

achievements and the recognition of 

our employee-focused practices. Our 

continued inclusion on this esteemed 

list reflects our ongoing efforts to 

provide meaningful opportunities for 

professional development, promote 

work-life balance and further develop 

our innovative culture. We will continue 

to uphold our values and continuously 

improve our practices to ensure that 

Novartis Türkiye remains a workplace 

where every employee feels valued, 

respected and empowered to thrive. I 

would like to extend my sincere thanks 

to all Novartis Türkiye employees who 

played a major role in this significant 

achievement.”






Catering containers of world aviation giants from Turkish company 

SEM Plastik, which manufactures products such as food containers, cups, tray sets and tableware used in more than 50 airlines around the world, presented its new 

sustainable product groups to the world airlines at the Aircraft Cabin Equipment and Catering Fair held in Hamburg, Germany. Stating that they manage global operations 

in the use of recycled materials, bioplastics and closed cycle recycling systems on sustainability, Yavuz Eroğlu, Chairman of the Board of Directors of SEM Plastik, 

underlined that they are the 5th largest company in the world in this field. 

from design to prototype and from prototype 

to product, Eroğlu said, “We are the 5th largest 

company in the world in this field. Regarding 

sustainability, we manage global operations in 

the use of recycled materials, bioplastics and 

closed cycle recycling systems. Many special 

products, including plastic fireproof plates and 

cups in which food is cooked, are used by the 

world’s largest airline companies.” 

Aircraft Interiors Expo / Aircraft Cabin Equipment 

and Catering Exhibition (AIX), one of 

the most prestigious exhibitions of the aviation 

industry, was held in Hamburg, Germany 

between May 28-30, 2024. A wide range of 

products from aircraft seats to lighting systems, 

in-flight entertainment and connectivity 

systems, interior decoration solutions and catering 

services were exhibited at the exhibition, 

where the latest developments in in-flight comfort, 

safety, entertainment and communication 

technologies were revealed. 

Marked the fair with sustainable products 

Stating that they produce products such as 

food containers, cups, tray sets and tableware 

used in more than 50 airlines in the world such 

as THY, Emirates, Qatar, Lufthansa, Austrian 

Airlines and Singapore Airlines, Yavuz Eroğlu, 

Chairman of the Board of Directors of SEM 

Plastik, said that they attracted the attention 

of all participants at the fair, especially with 

in-cabin sustainable catering concepts and 

equipment. Explaining that sustainability is becoming 

increasingly important in airlines and 

that they have made important innovations in 

this regard, Eroğlu stated that they presented 

new product groups focused on sustainability 

to the taste of world airlines. 

Noting that they design according to the customer’s 

request and carry out studies to maximize 

the passenger experience on the road 

Eroğlu continued his words as follows: 

“In the last year, our first prize in ‘Circular Plastics 

Management’ at the Sustainable Business 

Awards and the ‘Closed Cycle Recycling Project 

of Trays at Pegasus Airlines’, in which we 

won first prize in the Plastic Recycling Competition, 

attracted great attention. As SEM, we sell 

RPET cups, which are produced from recycled 

bottles with lower carbon emissions than all alternatives 

and have international certification, 

to many airlines. In addition, our design team 

carries out all the design, modeling, prototype 

and pilot production stages of an airline from 

scratch for economy, business and first class 

concepts. With the labor of our local designers 

and engineers, we make our mark on the products 

of 50 airlines around the world.” 

Special thanks to THY and Turkish Do&Co 

Emphasizing that Turkish Airlines and Turkish 

Do&Co have a special place for them, Eroğlu 

said, “In our cooperation with THY, which has 

been going on for nearly 40 years, we develop 

sustainable, useful and stylish equipment that 

enables passengers to travel pleasantly. In this 

process, we owe them a debt of gratitude for 

giving us the opportunity to replace almost all 

of the products, all of which came from abroad 

years ago, with domestic products created with 

the labor of Turkish engineers and designers, 

and for their support in transforming us into a 

global manufacturer of in-cabin catering containers.” 

On the other hand, in addition to SEM Plastik, 

Turkish companies such as Turkish Cabin 

Interiors, Turkish Airlines (THY) and Kordsa 

also made a show in the international arena. 

Consul General of Hamburg Emine Derya 

Kara and Hamburg Commercial Attaché Yıldız 

Onur also visited the Turkish companies in the 

fair area and received information about their 

work. AIX, where agreements were signed for 

collaborations and new projects between leading 

companies in the sector, is of great importance 

for players in the global supply chain to 

establish strategic partnerships. 

1.43 kilograms of cabin waste is produced in 

one flight 

At a time when environmental awareness is 

paramount, the travel industry is increasingly 

recognizing the importance of in-flight sustainability. 

According to the latest data from 

the International Air Transport Association 

(IATA), a passenger generates an average of 

1.43 kilograms of cabin waste on short and 

long-haul international flights. Of this, 23 percent 

is untouched food and beverages and 17 

percent is recyclable materials such as plastic 

bottles and newspapers.





Exciting collaboration with Aveda’s 

new star Antonia Gentry 

ls, frizz and natural hair look. I 

am thrilled to work with Aveda 

and continue to celebrate the 

beauty of textured hair.” 

RECEP ARSLANTAŞ 

COORDINATOR 

recep.arslantas@img.com.tr 

Our feet hurt, 

not our heads 

I would like to thank Peggy 

Davies, President of PLMA, 

and the entire staff for hosting 

brands from around the world, 

visitors and other industry stakeholders 

who were in Amsterdam 

to learn about what’s new, 

innovations and industry trends. 

The busy booths, the bustle 

in the aisles and the hustle and 

bustle between the halls were all 

signs of a successful show. It was 

exciting to get new ideas and 

new business contacts brought 

a smile to faces. At PLMA Amsterdam 

this year, we had sore 

feet from the hustle and bustle, 

but I am happy to report that 

there were no disappointments 

and no headaches. This shows 

that the fair was a success and 

everyone left Amsterdam satisfied. 

Many brands are already 

looking forward to PLMA Amsterdam 

on May 20-21, 2025. 

Goodbye until we see you in the 

July issues of Beauty Türkiye, 

Made in Türkiye export newspaper 

and Medikal Teknik magazine. 

Actress Antonia Gentry brings 

a new twist to wavy and 

curly hair with be curly advanced! 

Aveda, the leading vegan and 

plant-based high-performance 

hair care brand, is excited to 

announce the launch of Aveda 

be curly advanced, designed 

specifically for wavy and curly 

hair. The launch of this innovative 

collection is in collaboration 

with celebrity actress Antonia 

Gentry. The Aveda be curly 

advanced campaign celebrates 

natural beauty and individuality, 

and Gentry, the star of the 

campaign, is featured with her 

natural curls. 

Renée Gadar, the Global Artistic 

Director of Texture at 

Aveda, said: “Aveda be curly 

advanced reflects the values 

at the heart of Antonia Gentry, 

the epitome of confidence, 

beauty and individuality. Her 

unique story will inspire many 

to accept and celebrate their 

natural hair. Designed by women, 

Aveda be curly advanced 

empowers women like Antonia 

to fearlessly accept the texture 

of their natural hair. Antonia 

is the perfect partner to inspire 

others to love their curls.” 

Gentry’s journey with her natural 

curls is a beautiful story 

of discovery. Faced with the 

challenge of understanding 

and caring for her natural hair 

texture, Gentry discovered the 

transformative power of high-performance 

curl care and 

began to celebrate her natural 

hair. Gentry’s curly hair story is 

about the strengthening nature 

of curly hair, as highlighted by 

the Aveda be curly advanced 

collection. 

Gentry expresses her excitement 

about the collaboration: 

“I’m proud to partner with Aveda 

to tell my curl story. Aveda 

be curly advanced is not only 

a great option for hair care, it’s 

the ideal product for anyone 

who wants to elevate their cur- 

Gentry will be featured on Aveda 

social media platforms, digital 

campaigns and in Aveda 

stores and salons worldwide, 

launching the #GetCurlyWith- 

Me social campaign, encouraging 

people to share their own 

unique curl stories and celebrate 

the beauty of textured hair. 

With her natural charisma and 

candid personal experiences, 

Gentry will help others accept 

their natural curls and wear 

them with pride. 

Aveda be curly advanced consists 

of seven products designed 

to cleanse, condition, prepare 

and style textured hair, offering 

a multi-purpose care regimen 

that can be personalized according 

to hair type. 

Biotechnological 

revolution from 

Seltek Group! 


Morphiya HybrosomeTM technology is revolutionizing 

the health sector by offering significant 

potential in the treatment of different 

diseases. This innovative technology, developed 

under the leadership of Turkish scientists and 

physicians, including Assoc. Prof. Dr. Tunç Tiryaki, 

enables the emergence of new generation 

products in skin care and wound healing. 

Seltek Group introduced this innovative product 

with the launch of “Morphiya HibrozomTM 

Technology” on May 16, 2024 at Hilton Bomonti 

Hotel. Seltek Group, which aims to contribute 

to Türkiye’s rising value in the field of medical 

aesthetics, will continue to reinforce its leading 

position in the sector.

Made In Türkiye June 2024

Create successful ePaper yourself

Delete template?

Save as template?