JAMA_CR_072623

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SPOTLIGHT: ELECTRIFICATIONAfter introducing electrified vehicles to themass market nearly twenty-five years ago throughconventional hybrid technology, Japanese-brandautomakers’ options for consumers have expandedsignificantly. Now, U.S. consumers can considera variety of electrified vehicle choices includingconventional hybrids, various plug-in hybrid electricvehicles (PHEV) and increasingly battery electricvehicles (BEV) and a hydrogen fuel cell electric vehicle(FCEV). By 2030, JAMA members are planning tobring over 100 different electrified models to market.Japanese-brand automakers are committed to amore electrified future and are working to offerevery consumer the electrified vehicle choice thatbest fits their lifestyle and needs.Mitsubishi iMiEV100,00 th EV Soldin the US 2013Japanese-brandautomakers representOVER 50%of all electrifiedvehicles on the roadin the U.SNissan LEAFDecember2010Hino h195bHybrid Truck201217Honda InsightDecember1999Toyota PriusJuly 2000Japanese-brand automvehicle production will havethe communities and states wfacilities are also contributingin the broader, global transiti
Japanese-brand automakers are planning to leverage their experiencein the fast-evolving electrified vehicle space to expand BEV productionin the United States. Over a decade ago, Nissan established lithium-ionbattery production in Tennessee to prepare for the U.S. production launchof the LEAF, the world's first mass market BEV, in 2013, and is continuingpreparations for the production of two, new BEVs in Mississippi by 2025. Asthe BEV market grows in the U.S., both Toyota and Honda have increasedtheir focus on battery and BEV production investments. Toyota tripledits initial investment in the lithium battery manufacturing facility in NorthCarolina, which will produce batteries for conventional hybrids and BEVs,and is steadily moving forward to its expected opening in 2025 whenBEV production is also scheduled to begin in the U.S. In addition to itspartnership with GM and its joint venture for battery production withLG, Honda announced in 2022 that it will invest in retooling several of itsexisting auto and powertrain plants to establish a new 'EV Hub' in Ohioin order to prepare for BEV production in 2026. In addition to Japanesebrandautomakers' investments in electrified vehicle production having aneconomic impact in the communities and states where they are located,they are also contributing to U.S economic competitiveness in the broader,global transition to electrified vehicles.akers' investments in electrifieda profound economic impact inhere they are located. And theseto U.S economic competitivenesson to electrified vehicles.18
Page 1 and 2: JAMA IN AMERICA:PARTNERSHIPPEOPLEPR
Page 3 and 4: TABLE OF CONTENTSJAMA Members’ U.
Page 5 and 6: T IN 27 STATESURING PLANTSESIGN FAC
Page 7 and 8: 50$1.4 TRILLIONin U.S. parts purcha
Page 10: 2006Toyota Vehicle Plantin San Anto
Page 13 and 14: PARTNERSHIPPartnership can mean a l
Page 15 and 16: All-Star Challenge, the Battle of t
Page 17 and 18: NISSANCANTON,MISSISSIPPI20YEARSHOND
Page 19 and 20: PEOPLEThrough manufacturing, R&D, d
Page 21: NISSANAs part of Ambition 2030, Nis
Page 25 and 26: HONDA PROLOGUE (BEV)LEXUS RZ450E (B
Page 27 and 28: PROGRESSJapanese-brand automakers p
Page 29 and 30: Nissan and the Tennessee Department
Page 31 and 32: COMPANY LOCATION PRODUCTS UNITS PRO

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