THE SUBPOSTMASTER - JUNE ISSUE

Planning ahead
HERE COMES THE SUN…
JULY
1
JULY
8
JULY
12
JULY
24
JULY
26
AUG
5
AUG
26
WIMBLEDON
BEGINS
START
DISPLAYING
BACK TO
SCHOOL
STOCK
BANK
HOLIDAY
(NORTHERN
IRELAND)
SCHOOL
HOLIDAYS
(DIFFERS PER
SCHOOL)
SUMMER
OLYMPICS
BEGINS
SUMMER
BANK
HOLIDAY
(SCOTLAND)
SUMMER
BANK
HOLIDAY
(UK)
It’s that time of year again: we’re finally being treated to a little
summer sunshine. Why not take advantage of the summer
season within your retail and plan seasonal promotions, get
involved in some local community events or have a go at
increasing footfall through digital marketing?
PARTICIPATE IN LOCAL
FESTIVALS AND FAIRS
During the summer, many places
hold festivals and fairs. Look into the
events in your area and see if you can
get involved. Not only will you be
where your customers are, but you’ll
also get exposure to new shoppers
who may not be aware of your
business.
Sponsoring a local event or
participating in some way can also
amplify your business and give you
more exposure – both before and
after the event. You can also
advertise your involvement through
print ads, your social media pages,
and your email newsletter.
SUMMER PROMOTIONS
You have some leftover stock from
the winter season. Your customers
are looking for a great bargain. A
great summer sale should feel like a
fun event with unmissable bargains
for all. Why not go a bit further and
create a summer event in store? This
can easily coincide with a flash sale.
Think drinks and snacks,
competitions, prizes and giveaways,
games, raffles and goodie bags. The
only limit is your imagination.
Or use cross-selling to generate
high-value bundle deals. Bundle deals
present a great opportunity to
generate value for your customers
while increasing average order value
through cross-selling. Bundling
products that complement one
another can be a fantastic way to give
customers value for money, increase
customer loyalty and keep them
coming back.
DIGITAL MARKETING TO
MAXIMISE FOOT TRAFFIC
The summer heat is great for getting
people out and about. So, make sure
your business’s digital profile is
Summer marks
the start of the
Back to School
selling period
Need help sorting your Back
to School stock? Then get in
touch with IPS for their latest
Back to School offers and prices,
phone 01923 639800 email
sales@ipsretail.co.uk or visit
their website
www.ipsretail.co.uk
Looking to break into the
retail convenience sector? Why
not contact Bobby’s – the UK's
leading direct-to-store supplier
of snacks, cakes, and sweets.
Visit www.bobbysfoods.co.uk to
find out more.
primed to ensure that consumers
know where you are and what you
offer. Tips to make your business
more visible in local searches
include:
Ensuring that your company is set
up on Google Business Profile.
Making sure your name, address
and phone number data is up-todate.
Encourage and incentivise
customer reviews.
Source backlinks from trusted
local resources like other businesses
and directories in your area.
For more information about how to
set up your Google Business Profile
page scan the QR code to read our
article from the
December 2022
SubPostmaster,
which was all
about Getting
started with Digital
Marketing.
34
The SubPostmaster June 2024