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TOM May 2024

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T<br />

TOPS<br />

M<br />

OF THE MONTH<br />

<strong>TOM</strong>O<br />

RETAIL REAL ESTATE<br />

TOPS<br />

OF THE<br />

MONTH<br />

Essential News About The Players In In<br />

The Retail Real Property Estate Market In in Germany<br />

THE HOTTEST DEALS +++<br />

INTERVIEWS +++ STATEMENTS<br />

+++ PARTICULARS +++<br />

ANALYSES +++ PROJECTS<br />

presented by HI-HEUTE.DE<br />

<strong>May</strong> <strong>2024</strong><br />

The Husemann Karree in Bochum is one of the few newly opened shopping centers in Germany. <br />

60 years of shopping centers:<br />

Asset class in transition<br />

EHI Retail Institute observes decline in retail space<br />

The first two shopping centers<br />

opened in Germany 60 years<br />

ago and laid the foundation<br />

for the principle of shopping<br />

in planned and managed<br />

shopping destinations. Today<br />

there are 506 centers. For the<br />

first time in history, however,<br />

the number of shopping centers<br />

is declining.<br />

Lena Knopf, author of the Shopping<br />

Center Report and project<br />

manager in the EHI Real Estate<br />

and Expansion research department,<br />

assesses the situation as<br />

follows: “It was to be expected<br />

that the number would stop rising<br />

at some point, as there is<br />

now a lot of retail space in many<br />

places.”<br />

The EHI Shopping Center Report<br />

<strong>2024</strong> analyzes the structural<br />

data of all shopping centers<br />

in Germany and derives current<br />

trends and their backgrounds on<br />

this basis.<br />

Transformation and<br />

realignment<br />

For the first time, the market recorded<br />

a negative difference of<br />

three shopping centers compared<br />

to the previous year.<br />

Five centers are no longer included<br />

in the EHI statistics due<br />

to their reduced retail space of<br />

less than 10,000 square meters.<br />

The reasons for the decline in<br />

retail space are mostly the inclusion<br />

of mixed uses, whereby<br />

the centers are more diverse in<br />

their structure and use part of<br />

the retail space for leisure facilities,<br />

healthcare services, offices,<br />

hotels or public authorities, for<br />

example. In contrast, two new<br />

shopping centers opened their<br />

doors in 2023: the Westerwald<br />

Arkaden in Höhr-Grenzhausen<br />

near Koblenz and the Husemann<br />

Karree in Bochum. It is not only<br />

these two new openings that<br />

show that the market remains<br />

dynamic and is adapting to people‘s<br />

needs.<br />

Focus on trends<br />

Many existing shopping centers<br />

are shaping their own transformation<br />

and revitalization.<br />

The focus is often on the restructuring<br />

and reuse of large<br />

spaces that have become vacant,<br />

such as Real or Galeria, the development<br />

or modernization of<br />

food courts and energy-efficient<br />

refurbishment. By the end of<br />

2023, ten centers will have successfully<br />

completed their revitalization.<br />

Top tenants<br />

in centers<br />

Visualization: HBB<br />

The tenants of the retail space<br />

are diverse and come from a<br />

wide range of sectors. The top<br />

tenants stand out: Deichmann<br />

tops the list of top tenants in<br />

shopping centers with 283<br />

stores, followed by Ernsting‘s<br />

Family with 257 and dm-Drogeriemarkt<br />

with 238 stores. In<br />

total, there are 26,674 tenanc<br />

ies in the centers, with 23 percent<br />

in the clothing sector, 15<br />

percent in the food service sector<br />

and 12 percent in the service<br />

sector.


Page 2 T O M<br />

NEWS<br />

<strong>May</strong> <strong>2024</strong><br />

Textiles Partnership<br />

celebrates its 10th anniversary<br />

A milestone birthday for the sustainability organization<br />

The Partnership for Sustainable<br />

Textiles - the Textiles Partnership<br />

for short - recently<br />

celebrated its tenth anniversary.<br />

The multi-stakeholder<br />

partnership currently consists<br />

of around 120 companies, associations,<br />

non-governmental<br />

organizations, trade unions<br />

and standard organizations<br />

as well as the German Federal<br />

Government, which was<br />

instrumental in initiating the<br />

Textiles Partnership in the<br />

person of the then Development<br />

Minister Müller.<br />

The aim of the Textiles Partnership<br />

is to improve global value<br />

chains in the textile industry.<br />

The BTE has been involved in<br />

various working groups within<br />

the Textiles Partnership since it<br />

was founded. Due to changes in<br />

the regulatory environment, a<br />

strategic realignment took place<br />

at the end of 2022. New requirements<br />

were placed on the<br />

The subdued consumer sentiment<br />

is also evident in the<br />

footwear market, where the<br />

gap between private consumer<br />

spending and that on<br />

shoes is widening as consumer<br />

prices rise. In 2023, total<br />

sales of shoes reached a<br />

market volume of 9.6 billion<br />

euros, which corresponds to<br />

growth of 3.8% in the previous<br />

year - according to the<br />

Shoes <strong>2024</strong> industry report by<br />

IFH KÖLN in collaboration<br />

with BBE Handelsberatung.<br />

„Despite the growth in the shoe<br />

retail market volume, private<br />

consumer spending is declining.<br />

In view of this development,<br />

a clear, differentiating<br />

positioning, characterized by<br />

a range tailored to customer<br />

needs and excellence at the<br />

POS, is becoming the decisive<br />

answer to the changing market<br />

and is essential for the future<br />

success of the shoe trade,” says<br />

Peter Frank, Executive Consultant<br />

at BBE Handelsberatung.<br />

The Textiles Partnership has been campaigning for sustainability<br />

in the industry for ten years now. Symbolic image: AdobeStock<br />

members of the Partnership, for<br />

example to increase transparency<br />

in the supply chain.<br />

By implementing defined focus<br />

topics along the supply chain,<br />

the Textiles Partnership makes<br />

a positive contribution to<br />

central problems in the global<br />

textile industry, such as low wages,<br />

high resource consumption<br />

and greenhouse gas emissions,<br />

The majority of sales in the<br />

shoe market in 2023 will be<br />

generated by brick-and-mortar<br />

chains, which will account<br />

for 48%. While online retail is<br />

growing again in other sectors,<br />

the market share of digital sales<br />

channels in the shoe trade<br />

is currently still slowing down.<br />

Online retail accounted for a total<br />

of 35% in 2023.<br />

The market experts from IFH<br />

KÖLN and BBE Handelsberatung<br />

expect steady, slow<br />

growth for the footwear market<br />

gender-specific violence and<br />

discrimination, as well as the<br />

frequent lack of opportunities<br />

to draw attention to grievances<br />

in the workplace. The BTE is<br />

currently involved in the circular<br />

economy project “Down<br />

and feather recycling”. The aim<br />

of this focus topic is to increase<br />

the amount of new bedding<br />

filled with recycled down and<br />

feathers.<br />

Over-the-counter shoe retail grows<br />

Online segment declining slightly, but at a high sales level<br />

Brick-and-mortar shoe retailers can score points now.<br />

<br />

Symbolic image: Unsplash / Christian Wiedinger<br />

as a whole until 2028. According<br />

to projections from April<br />

<strong>2024</strong>, the pre-crisis level of<br />

€9.9 billion in 2019 will not be<br />

reached again until 2025. The<br />

stationary catch-up effects will<br />

therefore level out again in the<br />

coming years and online retail<br />

will gain market share again.<br />

„The stationary catch-up effects<br />

are still continuing in the<br />

shoe market, and we can see<br />

that stationary specialist retailers<br />

with expert advice are still<br />

working after all.<br />

Fashion chain Pimkie<br />

placed under<br />

protective shield<br />

proceedings<br />

The French fashion retailer Pimkie<br />

has been placed in receivership<br />

by the Lille Commercial<br />

Court. The company has gone<br />

through two social plans in the<br />

last two years. This was reported<br />

by the French news agency AFP,<br />

citing trade union sources, confirming<br />

a report by the industry<br />

magazine Fashion Network.<br />

Pimkie has now been placed<br />

under judicial control and is receiving<br />

help from two administrators.<br />

“This is our last chance,”<br />

says Frédérique Dupont, CFE-<br />

CGC secretary of the Pimkie<br />

works council. „We don‘t think<br />

it‘s a bad thing (...) We have<br />

more confidence than if the current<br />

management were to continue<br />

alone,” she added.<br />

Tedi wants to reach<br />

5000 stores across<br />

Europe<br />

The retailer Tedi GmbH & Co.<br />

KG wants to expand further. “In<br />

the medium term, we will grow<br />

to 5,000 stores in Europe,” explained<br />

CEO Petar Burazin in a<br />

recent press release. According<br />

to the non-food discounter, it<br />

currently has more than 3,200<br />

locations across Europe. In the<br />

past financial year 2023/24 alone,<br />

which ended at the end of<br />

April, the company opened over<br />

300 new stores. According to<br />

the retailer, “expansion has been<br />

consistently driven forward”, not<br />

least due to “the brand entry in<br />

Belgium and the acquisition of<br />

the French non-food discounter<br />

Max Plus”.<br />

Pepco shows strong<br />

profit growth in the<br />

first half of the year<br />

The Dutch Pepco Group N.V.<br />

reported strong profit growth in<br />

the first half of the year. The discount<br />

retailer generated sales of<br />

3.2 billion euros in the first half<br />

of the year, which corresponds<br />

to an increase of 13.8 percent<br />

compared to the same period last<br />

year. The adjusted consolidated<br />

EBITDA increased by 28.2 percent<br />

to 487 million euros, driven<br />

by a 38.9 percent increase in<br />

EBITDA at Pepco.


Page 3 T O M<br />

TOP STATEMENT OF THE MONTH <strong>May</strong> <strong>2024</strong><br />

TOP STATEMENT<br />

<strong>May</strong><br />

„We had the best margins<br />

during the pandemic,<br />

when there was<br />

an extreme shortage<br />

of goods.”<br />

Hans Conrad (Sport Conrad) in<br />

a round table discussion organized<br />

by the trade journal Textilwirtschaft


Page 5 T O M<br />

ANALYSES <strong>May</strong> <strong>2024</strong><br />

URW sharpens profile of Höfe am Brühl<br />

Positioned as a hub in the city center<br />

As part of the strategic positioning<br />

of Höfe am Brühl and<br />

the associated continuous<br />

development of the location,<br />

Unibail-Rodamco-Westfield<br />

(URW) Germany has further<br />

differentiated and upgraded<br />

the tenant and brand mix and<br />

positioned the center in Leipzig‘s<br />

city centre even more<br />

strongly for the future.<br />

In line with the letting strategy,<br />

various building blocks have<br />

been established and new key<br />

partnerships concluded. For<br />

example, global brands such<br />

as HUGO, adidas, Bershka,<br />

PULL&BEAR and Tesla as<br />

well as specific additions to the<br />

offering such as L‘Osteria and<br />

UFC Gym have been acquired<br />

as partners. URW consistently<br />

focuses on megatrends in the<br />

industry and society.<br />

Leasing strategy<br />

works<br />

Leipziger Höfe am Brühl looks to the future with new tenants. <br />

Photo: Eric Kemnitz / URW<br />

Constantin Wiesmann, Director<br />

of Leasing Austria & Germany<br />

at URW, says: “Our leasing<br />

strategy for Höfe am Brühl is<br />

paying off in full. We have added<br />

further highlights to the<br />

already attractive brand mix<br />

in recent months and, with the<br />

many market entries of soughtafter<br />

brands and concepts in the<br />

city or the region, we are also<br />

offering visitors a completely<br />

new shopping and leisure experience.<br />

In this way, we are positioning<br />

the location even more<br />

strongly as the hub of Leipzig‘s<br />

city center, with a high level of<br />

appeal throughout the region.<br />

Höfe am Brühl, with its enhanced<br />

profile and even greater<br />

attractiveness, is a perfect<br />

example of our corporate motto<br />

‚Reinvent Being Together‘.“<br />

Popular labels<br />

URW and the Spanish fashion<br />

company Inditex announced the<br />

opening of the first two Leipzig<br />

stores of the popular young fashion<br />

brands PULL&BEAR and<br />

Bershka in Höfe am Brühl in<br />

April of this year. After renovation<br />

and expansion, PULL&BE-<br />

AR will open in the fourth<br />

quarter of <strong>2024</strong> and Bershka<br />

in spring 2025 on the first floor<br />

directly at the main entrance on<br />

an area of almost 2,000 square<br />

meters. HUGO, the first store in<br />

Saxony of the younger line of<br />

the well-known premium brand<br />

Hugo Boss, has also been represented<br />

in the Höfe am Brühl on<br />

around 300 square meters since<br />

April 2023.<br />

Gastronomy and<br />

fitness<br />

In April <strong>2024</strong>, the first Adidas<br />

store in Leipzig opened its<br />

doors in the Höfe am Brühl.<br />

Together with franchise partner<br />

PTH Group, Adidas is implementing<br />

the latest “Home of<br />

Sports” store concept on around<br />

420 square meters. The brand is<br />

focusing on bright, sustainable<br />

materials and creating a modern<br />

space with an experiential character.<br />

In the first Tesla showroom in<br />

Leipzig‘s city center, interested<br />

visitors will be able to learn<br />

more about the entire electric<br />

vehicle fleet, from sedans to<br />

SUVs, and find out about charging<br />

solutions and energy storage<br />

systems from early summer<br />

this year. In order to experience<br />

the Tesla driving experience on<br />

the streets of Leipzig, appointments<br />

for test drives can also be<br />

arranged on site.<br />

URW is also further diversifying<br />

its tenant mix in the gastronomy<br />

segment with L‘Osteria:<br />

From mid-2025, visitors will<br />

find a larger selection of pizza,<br />

pasta and other Italian specialties<br />

on around 530 square meters.<br />

The restaurant in the style<br />

of a typical Italian osteria expands<br />

the gastronomic offering<br />

in the center. With L‘Osteria,<br />

URW is gaining a new anchor<br />

partner in the gastronomy sector.<br />

URW is also tapping into<br />

the social megatrend of sport,<br />

fitness and physical activity, in<br />

particular with UFC Gym Germany‘s<br />

third German studio.<br />

Further additions<br />

to the mix<br />

After Hamburg and Berlin,<br />

the offshoot of the global UFC<br />

GYM chain will be offering<br />

martial arts and mixed martial<br />

arts (MMA)-inspired classes,<br />

UFC‘s own functional fitness<br />

classes, Brazilian Jiu-Jitsu (BJJ),<br />

boxing and kickboxing in the<br />

Höfe am Brühl from 2025 under<br />

the motto “Train Different”.<br />

The space covers around 1260<br />

square meters.<br />

URW serves the overarching<br />

beauty megatrend, especially<br />

in the area of optimizing external<br />

appearance, with a further<br />

addition to the brand mix: the<br />

tattoo and piercing studio Glorious<br />

Art. This popular brand<br />

in the tattoo and piercing world<br />

also has its only two branches in<br />

Leipzig - in the Höfe am Brühl<br />

and Paunsdorf Center - in the<br />

URW portfolio. URW is also<br />

catering to another megatrend,<br />

entertainment, in Höfe am Brühl<br />

with 5D Cinema Maxim, which<br />

offers film lovers impressive<br />

special effects with atmospheric<br />

background music featuring<br />

wind, smoke and steam at its<br />

first location in Leipzig.<br />

The 5D Cinema Maxim has been<br />

open since March <strong>2024</strong>. Another<br />

exciting addition: since <strong>May</strong>,<br />

beloved and second-hand items<br />

have been finding new owners at<br />

the Wiederschön concept store,<br />

which is run by Stadtreinigung<br />

Leipzig in the spirit of more sustainable<br />

consumption. This partnership<br />

is in line with URW‘s<br />

“Better Places” sustainability<br />

strategy, which aims to sustainably<br />

transform and future-proof<br />

the company‘s portfolio, support<br />

business partners in their sustainability<br />

efforts and offer visitors<br />

sustainable experiences.


URBAN CREATORS.<br />

Architecture | Development & Project Management<br />

European Council of Shopping Places (ECSP) Awards: Commendation for Best Renovation/Expansion for centres between 15.000 – 45.000 sqm


Page 7 T O M<br />

NEWS <strong>May</strong> <strong>2024</strong><br />

LIST aims to complete large mixed-use<br />

project in Osnabrück by the end of 2025<br />

LIST Develop is developing<br />

a mixed-use property in the<br />

heart of Osnabrück. The<br />

building is easily accessible<br />

on Johannisstrasse and will<br />

in future contain space in the<br />

temporary living, hotel and<br />

gastronomy segments. Following<br />

the approval of the building<br />

permit application by the<br />

city and the ground-breaking<br />

ceremony for the property last<br />

fall, construction work is now<br />

in full swing.<br />

„We are very proud that we<br />

have brought the project to this<br />

point despite the challenging<br />

market environment,” emphasizes<br />

Michael Garstka, Managing<br />

Partner of LIST Develop. “Now<br />

the staying power that everyone<br />

involved has shown over the<br />

course of the project is paying<br />

off and the building will be ready<br />

for occupancy by the end of<br />

2025.”<br />

This is what the future mixed-use property will look like after completion.<br />

<br />

Visualization: KOTTMAIR Architects<br />

The mixed-use property will<br />

then have a total of 100 serviced<br />

apartments under the<br />

STAYERY brand and 170<br />

rooms under the midscale lifestyle<br />

brand prizeotel, which is<br />

operated by a joint venture between<br />

Fast Lane Hospitality and<br />

the Radisson Hotel Group. „We<br />

have acquired two strong concepts<br />

for our new building that<br />

appeal to target groups such as<br />

business travelers as well as<br />

holidaymakers. In this way, we<br />

are additionally strengthening<br />

Osnabrück as a business location<br />

and at the same time making<br />

the city center even more<br />

attractive,” explains Michael<br />

Garstka.<br />

The general contractor LIST<br />

Bau Bielefeld - just like LIST<br />

Develop, part of the LIST<br />

Group - was commissioned to<br />

carry out the construction work.<br />

„The building will offer real<br />

added value for Johannisstraße<br />

and have a positive impact on<br />

the cityscape,” says Stephan<br />

Langer, Managing Partner of<br />

LIST Bau Bielefeld. „We also<br />

benefit from the short lines<br />

of communication within the<br />

LIST Group during the construction<br />

process, so that we can<br />

overcome any challenges that<br />

arise quickly and easily.“<br />

Further postponement<br />

of the opening of Überseequartier<br />

Construction work on the<br />

Westfield Hamburg-Überseequartier<br />

site is currently in<br />

full swing. Following water<br />

damage, Unibail-Rodamco-<br />

Westfield (URW) had to postpone<br />

the opening of the new<br />

quarter, which was planned<br />

for April 25.<br />

The company has now announced<br />

a new date. Instead of the<br />

end of August, as previously<br />

announced, the opening of the<br />

XXL project is now scheduled<br />

for the end of September.<br />

On the construction site of the<br />

Westfield Hamburg-Überseequartier,<br />

groundwater ingress<br />

had occurred locally in part of<br />

the basement in the area of a<br />

central technical system, which<br />

could not be put into operation<br />

at short notice as a result.<br />

Westfield Hamburg-Überseequartier is now scheduled to open at the end of September.<br />

<br />

Visualization: URW


Page 8 T O M<br />

GUEST CONTRIBUTION <strong>May</strong> <strong>2024</strong><br />

What makes a modern<br />

market hall successful?<br />

Guest article by Dr. Johannes Berentzen (Managing Director of BBE Handelsberatung)<br />

and Lars Jähnichen (Managing Director of IPH Handelsimmobilien)<br />

Market halls are a statement<br />

against the anonymity of mass<br />

consumption and a commitment<br />

to quality and community.<br />

They have a special position<br />

among all types of retail<br />

real estate. From the perspective<br />

of developers and landlords,<br />

they are the ideal type<br />

in terms of quality of experience:<br />

they offer a diverse tenant<br />

mix of retail and gastronomy,<br />

which also represents a<br />

stable and diversified source<br />

of income. However, when it<br />

comes to reliable studies, it is<br />

an asset class that has hardly<br />

been systematically recorded.<br />

This is now changing.<br />

As part of a comprehensive<br />

analysis, we have examined 30<br />

different market halls in Germany<br />

to find out which conceptual<br />

differences can be identified<br />

and which factors are decisive<br />

for their success. This includes<br />

market halls within city centers,<br />

in individual districts, but also<br />

those in commercial areas. Our<br />

selection also covers a wide<br />

range of concepts, from traditional<br />

fruit and vegetable markets<br />

to modern event locations with<br />

street food festivals<br />

Diverse district<br />

centers<br />

For decades, market halls have<br />

fulfilled what is expected of<br />

first-class shopping centers today.<br />

People visit market halls<br />

not only to shop, but also to<br />

spend time there, enjoy food<br />

and drink, take advantage of a<br />

wide range of services and, above<br />

all, to socialize. The market<br />

hall continues to be a focal point<br />

in the neighborhood, a place<br />

where regional traders offer<br />

their products, friends meet for<br />

a coffee and the creative scene<br />

finds inspiration. One key finding<br />

is that very different types<br />

of market hall can be equally<br />

successful. Historic halls with<br />

large sales areas in a central<br />

location have several initial<br />

advantages, such as an established<br />

catchment area, a history<br />

of development with patina<br />

and often impressive architecture.<br />

Smaller, younger halls in<br />

the district center, on the other<br />

hand, position themselves specifically<br />

with a view to sustainability,<br />

freshness, regionality and<br />

urbanity. The success factors of<br />

market halls have changed significantly<br />

in recent years due<br />

to changes in shopping behavior.<br />

Properties that have proven<br />

themselves for decades do not<br />

necessarily have to be equally<br />

successful in the future. Those<br />

who continue to operate existing<br />

market halls without taking<br />

into account changes in competition,<br />

the market and customer<br />

behavior run the risk of a downward<br />

trend.<br />

Macro location,<br />

micro location and<br />

the property itself<br />

are decisive<br />

Our analysis has shown that<br />

macro-location, micro-location<br />

and the property itself are the<br />

three decisive factors for a successful<br />

market hall. In terms of<br />

macro-location, factors such as<br />

the number of inhabitants and<br />

economic power as well as the<br />

number of commuters and tourists<br />

in the region are essential<br />

for the evaluation of the halls.<br />

The micro-location, i.e. the<br />

exact location of the market<br />

hall, be it in the city center, in a<br />

district or in a commercial area,<br />

determines the orientation and<br />

function of the hall itself so that<br />

it is accepted by the respective<br />

target customers. The property,<br />

its size, historical background<br />

and image also determine whether<br />

the market hall is also suitable<br />

as an event location or more<br />

exclusively for retail and gastronomy.<br />

Cities with a population<br />

of 150,000 or more are the ideal<br />

size for the successful integration<br />

of a market hall. There are<br />

also particularly promising prospects<br />

for locations that have<br />

a historical connection or are<br />

located in historical buildings.<br />

The infrastructure also plays a<br />

major role here. The ideal market<br />

hall should be easily accessible,<br />

either on foot or by public<br />

transport, preferably less than<br />

The new Schrannen Markethall in Munich. <br />

Foto: Heinze Architektur, Maximilian Mutzhas


Page 9 T O M<br />

GUEST CONTRIBUTION <strong>May</strong> <strong>2024</strong><br />

Lars Jähnichen Dr. Johannes Berentzen<br />

250 meters from a bus stop. Parking<br />

spaces should be available<br />

either in the immediate vicinity<br />

or directly on site. The market<br />

hall should also be open six days<br />

a week to reach a wide range of<br />

visitors, with flexible opening<br />

hours possible depending on the<br />

concept, especially if the focus<br />

is on food and drink.<br />

Market halls in the city center<br />

benefit from an already high<br />

footfall and tourists, but face intense<br />

competition from food retailers.<br />

It is therefore advisable<br />

to focus on gastronomy at these<br />

locations.<br />

Center versus<br />

district<br />

In city districts, there are generally<br />

fewer passers-by, so it makes<br />

sense to increase footfall by<br />

providing a wide range of food<br />

stores, services and leisure activities<br />

in the market hall.<br />

The comparison makes it clear<br />

that a successful concept should<br />

always take into account the local<br />

offerings and the infrastructure<br />

of the surrounding area. A<br />

market hall is particularly attractive<br />

if it offers products and<br />

services that complement the<br />

needs of the local community in<br />

a meaningful way. The integration<br />

of a food outlet fits in well<br />

with this concept and attracts<br />

more visitors.<br />

Market halls are predestined to<br />

sell products from the region.<br />

This is in tune with the times, as<br />

more and more people are attaching<br />

importance to conscious<br />

and sustainable consumption.<br />

Sustainability<br />

as a key factor<br />

In addition, cultural events with<br />

a local connection attract visitors.<br />

It is also inevitable that<br />

market halls will be ESG-compliant<br />

and sustainably managed<br />

in the future - not only to save<br />

energy and therefore money, but<br />

also to maintain the value of a<br />

property. Conceptually, operators<br />

of market halls should<br />

focus on differentiating themselves<br />

even more strongly from<br />

online offerings by providing<br />

customers with an outstanding<br />

quality of stay, customer-oriented<br />

advice and high-quality products.<br />

Where else in an urban<br />

environment can you ask the<br />

producer personally about the<br />

best piece of meat or the origin<br />

of a cheese?<br />

Not all market halls<br />

are the same<br />

The market halls surveyed can<br />

be conceptually divided into<br />

three categories depending on<br />

their focus: classic market halls,<br />

gastronomic market halls and<br />

lifestyle market halls. Classic<br />

market halls are characterized<br />

by a wide range of culinary delights<br />

and products and are usually<br />

located in a central location.<br />

Gastronomic market halls are<br />

characterized by a high-quality<br />

gastronomic variety, true to the<br />

motto: “Less, but better.” Lifestyle<br />

market halls offer a colorful<br />

potpourri of food, services<br />

and cultural and leisure activities.<br />

The concepts can of course<br />

also merge with each other, but<br />

most market halls remain true to<br />

their main focus.<br />

Conclusion:<br />

Positioning, tenant<br />

mix and environment<br />

must fit together<br />

Classic and mixed-use market<br />

halls are often found in historic<br />

buildings, while gastronomyoriented<br />

market halls tend to be<br />

found in more modern locations.<br />

Lifestyle market halls are generally<br />

larger and offer a wider<br />

range of uses, more store units<br />

and events. The size of a market<br />

hall significantly influences its<br />

utilization concept.<br />

Market hall concepts can be<br />

implemented in historic buildings,<br />

in modern new buildings<br />

or in converted spaces. They are<br />

available in both central and peripheral<br />

locations, with a focus<br />

on retail, gastronomy or events.<br />

Their flexibility in terms of location<br />

and design makes them<br />

an attractive concept for many<br />

cities. But this needs to be carefully<br />

considered: Our analyses<br />

clearly show that the positioning<br />

and tenant mix must suit<br />

the location of the hall, the property<br />

itself and the surrounding<br />

area. Otherwise, even a wellequipped<br />

market hall will not<br />

be successful. Similarly, a hall<br />

that is located in the middle of<br />

a busy city center but is incorrectly<br />

positioned will not necessarily<br />

be well frequented.<br />

In order to exploit the full potential,<br />

a thorough analysis of<br />

the property and the location is<br />

absolutely essential. Retail and<br />

property-related factors must<br />

also be taken into account and<br />

harmonized with one another.<br />

The strategic positioning builds<br />

on this. In this way, places for<br />

special shopping experiences<br />

with a very special quality of<br />

stay can be created. To achieve<br />

this, however, the concept must<br />

be consistently implemented<br />

and constantly fine-tuned.<br />

Carefully planned and well-managed<br />

market halls are important<br />

sources of inspiration for<br />

our vibrant city centers, wonderful<br />

retail platforms and THE<br />

meeting places in the city and<br />

district. Especially in an age of<br />

online retail, market halls offer<br />

the sensory counter-program:<br />

here you can smell, taste and<br />

feel the shopping!


The art of<br />

investing<br />

Tailor-made investments in German supermarkets<br />

As real estate experts, we invest in grocery stores<br />

and retail parks throughout Germany.<br />

The advantage?<br />

Financially very strong tenants and crisis-proof basic<br />

supply ensure sustainable attractive returns for<br />

investors.<br />

20 years of experience in food retail<br />

Excellent network<br />

Working in partnership<br />

Big plans? So do we.<br />

Talk to us:<br />

Jörn Burghardt • Managing Director<br />

Phone: +49 (69) 756694334 • E-mail: j.burghardt@g-pep.com<br />

GPEP GmbH · Hamburger Allee 26-28 · 60486 Frankfurt/Main GERMANY • www.g-pep.com


Page 11<br />

T O M<br />

ANALYSES<br />

Luxury retail proves resilient<br />

107 new openings on 20 European shopping streets<br />

The continuing attractiveness<br />

of established luxury<br />

locations in Europe led to<br />

107 new openings on 20 corresponding<br />

shopping streets<br />

in 16 cities in twelve countries<br />

in 2023, according to the<br />

first European Luxury Retail<br />

Report by Cushman &<br />

Wakefield (C&W). According<br />

to the study, the luxury retail<br />

markets are proving resilient,<br />

which is also due to the return<br />

of tourists to Eu-rope who are<br />

keen to spend.<br />

Almost 70 percent of new openings<br />

in the luxury sector were<br />

in the clothing, shoes and acces-sories<br />

segments. A third of<br />

all openings were by LVMH,<br />

Kering and Richemont brands,<br />

which illustrates the strength<br />

of the largest groups. The fact<br />

that around 60 other brands and<br />

compa-nies were responsible<br />

for the remaining share of all<br />

openings shows just how broadly<br />

diversi-fied the market is.<br />

Over-the-counter<br />

retail is important<br />

Tina Reuter, Head of Germany<br />

at C&W, explains: “It has been<br />

confirmed that brick-and-mortar<br />

stores are still of crucial importance<br />

for luxury retail. High-end<br />

retailers have long recognized<br />

the importance of brand loyalty<br />

through the personal in-store<br />

experience, and we see this focus<br />

continuing. Retailers are increasingly<br />

looking to integrate<br />

their brands into more and more<br />

are-as of their customers‘ daily<br />

lives.“<br />

Limited availability<br />

of space<br />

One challenge retailers face is<br />

the limited availability of vacant<br />

space in many key luxury locations.<br />

Of the 20 high streets considered<br />

in the report, 16 have a<br />

vacancy rate of less than 5.0<br />

percent, seven of which have no<br />

vacancies at all.<br />

This, combined with high levels<br />

of leasing ac-tivity from retailers,<br />

has driven rental growth<br />

in luxury high streets. At 3.0%<br />

in 2023, average rental growth<br />

on Europe‘s luxury retail high<br />

Luxury miles such as Maximilianstrasse in Munich are still in demand.<br />

<br />

Photo: CENTRUM<br />

streets was almost double the<br />

European average of 1.6% for<br />

prime high streets.<br />

The three<br />

key markets<br />

Geographically, over 40 percent<br />

of the recorded store openings<br />

in 2023 took place in the key<br />

markets of France, Italy and the<br />

UK. The strength of demand in<br />

these three countries meant that<br />

average prime rental growth<br />

here was almost double the average<br />

for other luxury high street<br />

markets in Europe, driven in<br />

particular by strong growth in<br />

the Italian markets. These three<br />

countries also accounted for<br />

around half of all fashion openings<br />

in the luxury segment. In<br />

contrast, the jewelry and watch<br />

sector was more active in other<br />

European markets: a good 70<br />

percent of new openings in this<br />

range took place on high streets<br />

outside these three countries.<br />

However, the report also shows<br />

that rental levels on Europe‘s<br />

high streets in 2023 are still ten<br />

percent below 2018 levels, while<br />

rents on luxury high streets<br />

have returned to their previous<br />

pre-pandemic highs. Three of<br />

Europe‘s main luxury streets -<br />

Via Montenapoleone in Milan,<br />

New Bond Street in London and<br />

Avenue des Champs-Élysées in<br />

Paris - are among the top five<br />

most expensive retail locations<br />

in the world. As the location has<br />

always been crucial for luxury<br />

retail-ers, the stronger increase<br />

in rents is being driven by high<br />

demand. Rob Travers, Head of<br />

EMEA Retail at C&W, comments:<br />

“The European luxury<br />

retail market has stabilized in<br />

2023 after sev-eral years of exceptional<br />

growth. Luxury retail<br />

real estate continues to show its<br />

resilience.“<br />

Hotspots in<br />

Germany<br />

Maximilianstrasse in Munich<br />

and Königsallee in Düsseldorf,<br />

which were highlighted as German<br />

locations for the C&W<br />

report, confirmed their position<br />

as leading luxury shopping<br />

streets in Germany in 2023 with<br />

a number of new openings and<br />

store expansions. Five new luxury<br />

stores opened on Munich‘s<br />

Maximilianstrasse last year,<br />

including several relocations<br />

to larger spaces. Gucci relocated<br />

its Munich flagship store<br />

from Maximilianstrasse 33 to<br />

Maximilianhöfe. It now covers<br />

around 800 square meters over<br />

two floors in the newly renovated<br />

building, with a full range of<br />

products and specially designed<br />

VIP areas. Stone Island has also<br />

expanded its presence with a<br />

new store covering 360 square<br />

meters over three floors. The<br />

vacancy rate in the luxury area<br />

of Maximilianstrasse is just 2.0<br />

percent. Düsseldorf‘s Königsallee<br />

recorded only one store opening<br />

with the re-opening of the<br />

renovated Montblanc boutique.<br />

Further store expansions are<br />

planned, including expansions<br />

by Louis Vuitton and Tiffany.<br />

<strong>May</strong> <strong>2024</strong><br />

The vacancy rate on Königsallee<br />

is zero percent, which is<br />

leading to increased project development<br />

activities. One example<br />

of this is the Kö36 building,<br />

where Fendi and Moncler stores<br />

opened at the end of 2022.<br />

A penchant for<br />

innovative concepts<br />

German luxury streets are often<br />

centrally integrated into the urban<br />

fabric and serve as im-portant<br />

traffic arteries and meeting<br />

places, which differs from some<br />

more secluded luxury des-tinations<br />

such as Via Montenapoleone,<br />

which are almost exclusively<br />

focused on high-end<br />

retail. German luxury streets, on<br />

the other hand, often also host<br />

cultural and social events that<br />

enliven the streets and attract a<br />

wider public. For example, the<br />

Christmas market on Königsallee<br />

and the many seasonal<br />

events in Munich are attractions<br />

that are not found in this form in<br />

all Euro-pean luxury streets.<br />

Many brands are also looking to<br />

expand the size of their stores in<br />

order to stock more product ranges<br />

and enable creative and innovative<br />

concepts, particularly<br />

in the area of exclusive in-store<br />

customer experiences. This is<br />

also a challenge due to the limited<br />

availability of appropriate<br />

space and the high competitive<br />

pressure in sought-after locations.<br />

„In the luxury segment in<br />

particular, we are experiencing<br />

very high standards and a clear<br />

focus on the best possible setting<br />

to showcase the brand.<br />

The shopping experience is<br />

perfectly choreographed and<br />

strengthens brand loyalty. In addition<br />

to increased rental space<br />

sizes, the quality of retail space<br />

is also becoming increasingly<br />

im-portant in order to meet<br />

these demands,” adds Andreas<br />

Siebert, Head of Retail Investment<br />

Germany at C&W.<br />

C&W assumes that retailers will<br />

continue to focus on central luxury<br />

locations and expects further<br />

rental growth. In addition,<br />

there is continued interest from<br />

luxury retailers in selected real<br />

estate investments for long-term<br />

strategic positioning.


www.wisag.de<br />

Your shopping centre in the best hands<br />

Perfect cleanliness, uncompromising security and optimum service:<br />

all this keeps not only the customers satisfied, but also tenants and<br />

owners. With our tailored solutions and experience, you will benefit<br />

from optimum management costs. And at all times, we have value<br />

retention and the sustained development of your centre in mind.<br />

We go one step further for you.<br />

Joaquin Jimenez Zabala<br />

Tel. +49 162 7861-324 joaquin.jimenez.zabala@wisag.de


Page 13 T O M<br />

REFURBISHMENT <strong>May</strong> <strong>2024</strong><br />

CBRE Investment Management plans to modernize the Glacis-Galerie in Neu-Ulm. <br />

OPS F THE ONTH<br />

Visualization: Dittel Architekten GmbH<br />

THE HOT<br />

INTERVIE<br />

+++ PART<br />

ANALYSE<br />

presente<br />

March<br />

New shine for Neu-Ulm‘s Glacis-Galerie<br />

CBRE Investment Management to modernize the shopping center<br />

CBRE Investment Management<br />

is modernizing the Glacis-Galerie<br />

shopping center<br />

in Neu-Ulm, Bavaria, from<br />

June <strong>2024</strong>, thereby optimizing<br />

the shopping and leisure<br />

experience for customers.<br />

The renovation measures will<br />

focus on the conversion of the<br />

seating area in the food court,<br />

which is located on the upper<br />

floor, as well as the modernization<br />

of the customer information<br />

desk on the first floor<br />

and the other seating areas in<br />

the shopping mall.<br />

The food court can be reached<br />

both via the escalator from the<br />

first floor and via the surrounding<br />

stores. With its open concept<br />

and the light-flooded rotunda,<br />

it offers a comprehensive<br />

overview of the gastronomic<br />

offerings and the individual zones.<br />

Varied seating options such<br />

as high chairs and benches, banquet<br />

seating and areas for families<br />

with an integrated play area<br />

for children will invite visitors<br />

to linger in future. The customer<br />

service area will also be adapted<br />

to the natural, warm look of<br />

the overall concept. The seating<br />

modules distributed throughout<br />

the shopping center along the<br />

walkways are complementary<br />

elements of the redesign measures<br />

and will soon increase the<br />

quality of stay in the Glacis-Galerie<br />

with additional comfort.<br />

Sustainable<br />

concept<br />

High-quality, sustainable materials<br />

and surfaces such as<br />

natural linoleum, durable solid<br />

surface materials and recyclable<br />

materials are being used<br />

for the redesign. The central<br />

design elements include real<br />

green plants, including two<br />

trees. The forward-looking<br />

concept is intended to enhance<br />

the shopping experience for the<br />

shopping mall‘s diverse customer<br />

groups.<br />

Kemal Düzel, Senior Asset<br />

Manager at CBRE Investment<br />

Management, says: “We are<br />

rethinking retail in shopping<br />

malls such as the Glacis-Galerie<br />

in response to the growing<br />

need for interaction and sustainability<br />

on the part of visitors.<br />

Focus on the<br />

customer experience<br />

The customer experience must<br />

take center stage. The modern<br />

design of the service area<br />

stands for an open and welcoming<br />

culture. With its attractive<br />

recreation zones, especially for<br />

young people and families, the<br />

variety of its culinary offerings<br />

and its natural green ambience,<br />

the Glacis-Galerie will be even<br />

more popular than before as<br />

one of Neu-Ulm‘s trendy hotspots<br />

after the redesign.“<br />

Opening in the fall<br />

CBRE Investment Management<br />

has commissioned the Stuttgart-based<br />

firm Dittel Architekten<br />

as general contractor to<br />

carry out the redesign measures.<br />

ECE Marketplaces, which<br />

also acts as center manager for<br />

the Glacis-Galerie, has been<br />

appointed as project manager.<br />

The new space is scheduled to<br />

open in fall <strong>2024</strong>.<br />

T<br />

TOPS<br />

O M<br />

OF THE MONTH<br />

<strong>TOM</strong><br />

TOPS<br />

OF THE<br />

MONTH<br />

RETAIL REAL ESTATE<br />

Essential News About The Players In In<br />

The Retail Real Property Estate Market In in Germany<br />

IMPRINT<br />

Publisher:<br />

Business News Group GmbH<br />

Address:<br />

Alexanderstraße 16<br />

45130 Essen<br />

Germany<br />

Tel. 0049-201-874 55 28<br />

Web: www.hi-heute.de<br />

Mail: tom@hi-heute.de<br />

Frequency of publication:<br />

monthly<br />

Circulation: approx. 5000 copies<br />

sent by e-mail<br />

Editorial team: Susanne Müller,<br />

Thorsten Müller<br />

Responsible in terms of press<br />

law: Thorsten Müller<br />

Layout: K4-PR, Essen


Creating<br />

HAPPINESS<br />

new collection<br />

out now<br />

READ<br />

MORE


Page 15 T O M<br />

MAP OF THE MONTH <strong>May</strong> <strong>2024</strong><br />

GfK Population by Age Group, Children younger than 3 years<br />

GfK‘s Map of the Month for <strong>May</strong> shows the regional<br />

distribution of babies and toddlers under the age of<br />

three in Germany in <strong>2024</strong>. According to the Federal<br />

Institute for Population Research (BiB), the birth<br />

rate in Germany is the lowest it has been since 2009.<br />

But which German regions have the highest share of<br />

children under the age of three? The latest GfK data<br />

on population by age group shows that there is a clear<br />

east-west divide in Germany in this respect. The<br />

highest share of babies and toddlers younger than<br />

three years can be found in the western German federal<br />

states, especially in the districts of Cloppenburg<br />

and Kaiserslautern, where they make up 3.6 percent<br />

of all residents. This puts both districts more than<br />

28 percent above the German average. Third place<br />

is taken by the district of Offenbach am Main with<br />

3.4 percent. Bringing up the rear is the Thuringian<br />

district of Suhl: at 1.9 percent, the share of children<br />

under the age of three is more than 31% below the<br />

national average.


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• Minimise risk & increase value<br />

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