TOM May 2024
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T<br />
TOPS<br />
M<br />
OF THE MONTH<br />
<strong>TOM</strong>O<br />
RETAIL REAL ESTATE<br />
TOPS<br />
OF THE<br />
MONTH<br />
Essential News About The Players In In<br />
The Retail Real Property Estate Market In in Germany<br />
THE HOTTEST DEALS +++<br />
INTERVIEWS +++ STATEMENTS<br />
+++ PARTICULARS +++<br />
ANALYSES +++ PROJECTS<br />
presented by HI-HEUTE.DE<br />
<strong>May</strong> <strong>2024</strong><br />
The Husemann Karree in Bochum is one of the few newly opened shopping centers in Germany. <br />
60 years of shopping centers:<br />
Asset class in transition<br />
EHI Retail Institute observes decline in retail space<br />
The first two shopping centers<br />
opened in Germany 60 years<br />
ago and laid the foundation<br />
for the principle of shopping<br />
in planned and managed<br />
shopping destinations. Today<br />
there are 506 centers. For the<br />
first time in history, however,<br />
the number of shopping centers<br />
is declining.<br />
Lena Knopf, author of the Shopping<br />
Center Report and project<br />
manager in the EHI Real Estate<br />
and Expansion research department,<br />
assesses the situation as<br />
follows: “It was to be expected<br />
that the number would stop rising<br />
at some point, as there is<br />
now a lot of retail space in many<br />
places.”<br />
The EHI Shopping Center Report<br />
<strong>2024</strong> analyzes the structural<br />
data of all shopping centers<br />
in Germany and derives current<br />
trends and their backgrounds on<br />
this basis.<br />
Transformation and<br />
realignment<br />
For the first time, the market recorded<br />
a negative difference of<br />
three shopping centers compared<br />
to the previous year.<br />
Five centers are no longer included<br />
in the EHI statistics due<br />
to their reduced retail space of<br />
less than 10,000 square meters.<br />
The reasons for the decline in<br />
retail space are mostly the inclusion<br />
of mixed uses, whereby<br />
the centers are more diverse in<br />
their structure and use part of<br />
the retail space for leisure facilities,<br />
healthcare services, offices,<br />
hotels or public authorities, for<br />
example. In contrast, two new<br />
shopping centers opened their<br />
doors in 2023: the Westerwald<br />
Arkaden in Höhr-Grenzhausen<br />
near Koblenz and the Husemann<br />
Karree in Bochum. It is not only<br />
these two new openings that<br />
show that the market remains<br />
dynamic and is adapting to people‘s<br />
needs.<br />
Focus on trends<br />
Many existing shopping centers<br />
are shaping their own transformation<br />
and revitalization.<br />
The focus is often on the restructuring<br />
and reuse of large<br />
spaces that have become vacant,<br />
such as Real or Galeria, the development<br />
or modernization of<br />
food courts and energy-efficient<br />
refurbishment. By the end of<br />
2023, ten centers will have successfully<br />
completed their revitalization.<br />
Top tenants<br />
in centers<br />
Visualization: HBB<br />
The tenants of the retail space<br />
are diverse and come from a<br />
wide range of sectors. The top<br />
tenants stand out: Deichmann<br />
tops the list of top tenants in<br />
shopping centers with 283<br />
stores, followed by Ernsting‘s<br />
Family with 257 and dm-Drogeriemarkt<br />
with 238 stores. In<br />
total, there are 26,674 tenanc<br />
ies in the centers, with 23 percent<br />
in the clothing sector, 15<br />
percent in the food service sector<br />
and 12 percent in the service<br />
sector.
Page 2 T O M<br />
NEWS<br />
<strong>May</strong> <strong>2024</strong><br />
Textiles Partnership<br />
celebrates its 10th anniversary<br />
A milestone birthday for the sustainability organization<br />
The Partnership for Sustainable<br />
Textiles - the Textiles Partnership<br />
for short - recently<br />
celebrated its tenth anniversary.<br />
The multi-stakeholder<br />
partnership currently consists<br />
of around 120 companies, associations,<br />
non-governmental<br />
organizations, trade unions<br />
and standard organizations<br />
as well as the German Federal<br />
Government, which was<br />
instrumental in initiating the<br />
Textiles Partnership in the<br />
person of the then Development<br />
Minister Müller.<br />
The aim of the Textiles Partnership<br />
is to improve global value<br />
chains in the textile industry.<br />
The BTE has been involved in<br />
various working groups within<br />
the Textiles Partnership since it<br />
was founded. Due to changes in<br />
the regulatory environment, a<br />
strategic realignment took place<br />
at the end of 2022. New requirements<br />
were placed on the<br />
The subdued consumer sentiment<br />
is also evident in the<br />
footwear market, where the<br />
gap between private consumer<br />
spending and that on<br />
shoes is widening as consumer<br />
prices rise. In 2023, total<br />
sales of shoes reached a<br />
market volume of 9.6 billion<br />
euros, which corresponds to<br />
growth of 3.8% in the previous<br />
year - according to the<br />
Shoes <strong>2024</strong> industry report by<br />
IFH KÖLN in collaboration<br />
with BBE Handelsberatung.<br />
„Despite the growth in the shoe<br />
retail market volume, private<br />
consumer spending is declining.<br />
In view of this development,<br />
a clear, differentiating<br />
positioning, characterized by<br />
a range tailored to customer<br />
needs and excellence at the<br />
POS, is becoming the decisive<br />
answer to the changing market<br />
and is essential for the future<br />
success of the shoe trade,” says<br />
Peter Frank, Executive Consultant<br />
at BBE Handelsberatung.<br />
The Textiles Partnership has been campaigning for sustainability<br />
in the industry for ten years now. Symbolic image: AdobeStock<br />
members of the Partnership, for<br />
example to increase transparency<br />
in the supply chain.<br />
By implementing defined focus<br />
topics along the supply chain,<br />
the Textiles Partnership makes<br />
a positive contribution to<br />
central problems in the global<br />
textile industry, such as low wages,<br />
high resource consumption<br />
and greenhouse gas emissions,<br />
The majority of sales in the<br />
shoe market in 2023 will be<br />
generated by brick-and-mortar<br />
chains, which will account<br />
for 48%. While online retail is<br />
growing again in other sectors,<br />
the market share of digital sales<br />
channels in the shoe trade<br />
is currently still slowing down.<br />
Online retail accounted for a total<br />
of 35% in 2023.<br />
The market experts from IFH<br />
KÖLN and BBE Handelsberatung<br />
expect steady, slow<br />
growth for the footwear market<br />
gender-specific violence and<br />
discrimination, as well as the<br />
frequent lack of opportunities<br />
to draw attention to grievances<br />
in the workplace. The BTE is<br />
currently involved in the circular<br />
economy project “Down<br />
and feather recycling”. The aim<br />
of this focus topic is to increase<br />
the amount of new bedding<br />
filled with recycled down and<br />
feathers.<br />
Over-the-counter shoe retail grows<br />
Online segment declining slightly, but at a high sales level<br />
Brick-and-mortar shoe retailers can score points now.<br />
<br />
Symbolic image: Unsplash / Christian Wiedinger<br />
as a whole until 2028. According<br />
to projections from April<br />
<strong>2024</strong>, the pre-crisis level of<br />
€9.9 billion in 2019 will not be<br />
reached again until 2025. The<br />
stationary catch-up effects will<br />
therefore level out again in the<br />
coming years and online retail<br />
will gain market share again.<br />
„The stationary catch-up effects<br />
are still continuing in the<br />
shoe market, and we can see<br />
that stationary specialist retailers<br />
with expert advice are still<br />
working after all.<br />
Fashion chain Pimkie<br />
placed under<br />
protective shield<br />
proceedings<br />
The French fashion retailer Pimkie<br />
has been placed in receivership<br />
by the Lille Commercial<br />
Court. The company has gone<br />
through two social plans in the<br />
last two years. This was reported<br />
by the French news agency AFP,<br />
citing trade union sources, confirming<br />
a report by the industry<br />
magazine Fashion Network.<br />
Pimkie has now been placed<br />
under judicial control and is receiving<br />
help from two administrators.<br />
“This is our last chance,”<br />
says Frédérique Dupont, CFE-<br />
CGC secretary of the Pimkie<br />
works council. „We don‘t think<br />
it‘s a bad thing (...) We have<br />
more confidence than if the current<br />
management were to continue<br />
alone,” she added.<br />
Tedi wants to reach<br />
5000 stores across<br />
Europe<br />
The retailer Tedi GmbH & Co.<br />
KG wants to expand further. “In<br />
the medium term, we will grow<br />
to 5,000 stores in Europe,” explained<br />
CEO Petar Burazin in a<br />
recent press release. According<br />
to the non-food discounter, it<br />
currently has more than 3,200<br />
locations across Europe. In the<br />
past financial year 2023/24 alone,<br />
which ended at the end of<br />
April, the company opened over<br />
300 new stores. According to<br />
the retailer, “expansion has been<br />
consistently driven forward”, not<br />
least due to “the brand entry in<br />
Belgium and the acquisition of<br />
the French non-food discounter<br />
Max Plus”.<br />
Pepco shows strong<br />
profit growth in the<br />
first half of the year<br />
The Dutch Pepco Group N.V.<br />
reported strong profit growth in<br />
the first half of the year. The discount<br />
retailer generated sales of<br />
3.2 billion euros in the first half<br />
of the year, which corresponds<br />
to an increase of 13.8 percent<br />
compared to the same period last<br />
year. The adjusted consolidated<br />
EBITDA increased by 28.2 percent<br />
to 487 million euros, driven<br />
by a 38.9 percent increase in<br />
EBITDA at Pepco.
Page 3 T O M<br />
TOP STATEMENT OF THE MONTH <strong>May</strong> <strong>2024</strong><br />
TOP STATEMENT<br />
<strong>May</strong><br />
„We had the best margins<br />
during the pandemic,<br />
when there was<br />
an extreme shortage<br />
of goods.”<br />
Hans Conrad (Sport Conrad) in<br />
a round table discussion organized<br />
by the trade journal Textilwirtschaft
Page 5 T O M<br />
ANALYSES <strong>May</strong> <strong>2024</strong><br />
URW sharpens profile of Höfe am Brühl<br />
Positioned as a hub in the city center<br />
As part of the strategic positioning<br />
of Höfe am Brühl and<br />
the associated continuous<br />
development of the location,<br />
Unibail-Rodamco-Westfield<br />
(URW) Germany has further<br />
differentiated and upgraded<br />
the tenant and brand mix and<br />
positioned the center in Leipzig‘s<br />
city centre even more<br />
strongly for the future.<br />
In line with the letting strategy,<br />
various building blocks have<br />
been established and new key<br />
partnerships concluded. For<br />
example, global brands such<br />
as HUGO, adidas, Bershka,<br />
PULL&BEAR and Tesla as<br />
well as specific additions to the<br />
offering such as L‘Osteria and<br />
UFC Gym have been acquired<br />
as partners. URW consistently<br />
focuses on megatrends in the<br />
industry and society.<br />
Leasing strategy<br />
works<br />
Leipziger Höfe am Brühl looks to the future with new tenants. <br />
Photo: Eric Kemnitz / URW<br />
Constantin Wiesmann, Director<br />
of Leasing Austria & Germany<br />
at URW, says: “Our leasing<br />
strategy for Höfe am Brühl is<br />
paying off in full. We have added<br />
further highlights to the<br />
already attractive brand mix<br />
in recent months and, with the<br />
many market entries of soughtafter<br />
brands and concepts in the<br />
city or the region, we are also<br />
offering visitors a completely<br />
new shopping and leisure experience.<br />
In this way, we are positioning<br />
the location even more<br />
strongly as the hub of Leipzig‘s<br />
city center, with a high level of<br />
appeal throughout the region.<br />
Höfe am Brühl, with its enhanced<br />
profile and even greater<br />
attractiveness, is a perfect<br />
example of our corporate motto<br />
‚Reinvent Being Together‘.“<br />
Popular labels<br />
URW and the Spanish fashion<br />
company Inditex announced the<br />
opening of the first two Leipzig<br />
stores of the popular young fashion<br />
brands PULL&BEAR and<br />
Bershka in Höfe am Brühl in<br />
April of this year. After renovation<br />
and expansion, PULL&BE-<br />
AR will open in the fourth<br />
quarter of <strong>2024</strong> and Bershka<br />
in spring 2025 on the first floor<br />
directly at the main entrance on<br />
an area of almost 2,000 square<br />
meters. HUGO, the first store in<br />
Saxony of the younger line of<br />
the well-known premium brand<br />
Hugo Boss, has also been represented<br />
in the Höfe am Brühl on<br />
around 300 square meters since<br />
April 2023.<br />
Gastronomy and<br />
fitness<br />
In April <strong>2024</strong>, the first Adidas<br />
store in Leipzig opened its<br />
doors in the Höfe am Brühl.<br />
Together with franchise partner<br />
PTH Group, Adidas is implementing<br />
the latest “Home of<br />
Sports” store concept on around<br />
420 square meters. The brand is<br />
focusing on bright, sustainable<br />
materials and creating a modern<br />
space with an experiential character.<br />
In the first Tesla showroom in<br />
Leipzig‘s city center, interested<br />
visitors will be able to learn<br />
more about the entire electric<br />
vehicle fleet, from sedans to<br />
SUVs, and find out about charging<br />
solutions and energy storage<br />
systems from early summer<br />
this year. In order to experience<br />
the Tesla driving experience on<br />
the streets of Leipzig, appointments<br />
for test drives can also be<br />
arranged on site.<br />
URW is also further diversifying<br />
its tenant mix in the gastronomy<br />
segment with L‘Osteria:<br />
From mid-2025, visitors will<br />
find a larger selection of pizza,<br />
pasta and other Italian specialties<br />
on around 530 square meters.<br />
The restaurant in the style<br />
of a typical Italian osteria expands<br />
the gastronomic offering<br />
in the center. With L‘Osteria,<br />
URW is gaining a new anchor<br />
partner in the gastronomy sector.<br />
URW is also tapping into<br />
the social megatrend of sport,<br />
fitness and physical activity, in<br />
particular with UFC Gym Germany‘s<br />
third German studio.<br />
Further additions<br />
to the mix<br />
After Hamburg and Berlin,<br />
the offshoot of the global UFC<br />
GYM chain will be offering<br />
martial arts and mixed martial<br />
arts (MMA)-inspired classes,<br />
UFC‘s own functional fitness<br />
classes, Brazilian Jiu-Jitsu (BJJ),<br />
boxing and kickboxing in the<br />
Höfe am Brühl from 2025 under<br />
the motto “Train Different”.<br />
The space covers around 1260<br />
square meters.<br />
URW serves the overarching<br />
beauty megatrend, especially<br />
in the area of optimizing external<br />
appearance, with a further<br />
addition to the brand mix: the<br />
tattoo and piercing studio Glorious<br />
Art. This popular brand<br />
in the tattoo and piercing world<br />
also has its only two branches in<br />
Leipzig - in the Höfe am Brühl<br />
and Paunsdorf Center - in the<br />
URW portfolio. URW is also<br />
catering to another megatrend,<br />
entertainment, in Höfe am Brühl<br />
with 5D Cinema Maxim, which<br />
offers film lovers impressive<br />
special effects with atmospheric<br />
background music featuring<br />
wind, smoke and steam at its<br />
first location in Leipzig.<br />
The 5D Cinema Maxim has been<br />
open since March <strong>2024</strong>. Another<br />
exciting addition: since <strong>May</strong>,<br />
beloved and second-hand items<br />
have been finding new owners at<br />
the Wiederschön concept store,<br />
which is run by Stadtreinigung<br />
Leipzig in the spirit of more sustainable<br />
consumption. This partnership<br />
is in line with URW‘s<br />
“Better Places” sustainability<br />
strategy, which aims to sustainably<br />
transform and future-proof<br />
the company‘s portfolio, support<br />
business partners in their sustainability<br />
efforts and offer visitors<br />
sustainable experiences.
URBAN CREATORS.<br />
Architecture | Development & Project Management<br />
European Council of Shopping Places (ECSP) Awards: Commendation for Best Renovation/Expansion for centres between 15.000 – 45.000 sqm
Page 7 T O M<br />
NEWS <strong>May</strong> <strong>2024</strong><br />
LIST aims to complete large mixed-use<br />
project in Osnabrück by the end of 2025<br />
LIST Develop is developing<br />
a mixed-use property in the<br />
heart of Osnabrück. The<br />
building is easily accessible<br />
on Johannisstrasse and will<br />
in future contain space in the<br />
temporary living, hotel and<br />
gastronomy segments. Following<br />
the approval of the building<br />
permit application by the<br />
city and the ground-breaking<br />
ceremony for the property last<br />
fall, construction work is now<br />
in full swing.<br />
„We are very proud that we<br />
have brought the project to this<br />
point despite the challenging<br />
market environment,” emphasizes<br />
Michael Garstka, Managing<br />
Partner of LIST Develop. “Now<br />
the staying power that everyone<br />
involved has shown over the<br />
course of the project is paying<br />
off and the building will be ready<br />
for occupancy by the end of<br />
2025.”<br />
This is what the future mixed-use property will look like after completion.<br />
<br />
Visualization: KOTTMAIR Architects<br />
The mixed-use property will<br />
then have a total of 100 serviced<br />
apartments under the<br />
STAYERY brand and 170<br />
rooms under the midscale lifestyle<br />
brand prizeotel, which is<br />
operated by a joint venture between<br />
Fast Lane Hospitality and<br />
the Radisson Hotel Group. „We<br />
have acquired two strong concepts<br />
for our new building that<br />
appeal to target groups such as<br />
business travelers as well as<br />
holidaymakers. In this way, we<br />
are additionally strengthening<br />
Osnabrück as a business location<br />
and at the same time making<br />
the city center even more<br />
attractive,” explains Michael<br />
Garstka.<br />
The general contractor LIST<br />
Bau Bielefeld - just like LIST<br />
Develop, part of the LIST<br />
Group - was commissioned to<br />
carry out the construction work.<br />
„The building will offer real<br />
added value for Johannisstraße<br />
and have a positive impact on<br />
the cityscape,” says Stephan<br />
Langer, Managing Partner of<br />
LIST Bau Bielefeld. „We also<br />
benefit from the short lines<br />
of communication within the<br />
LIST Group during the construction<br />
process, so that we can<br />
overcome any challenges that<br />
arise quickly and easily.“<br />
Further postponement<br />
of the opening of Überseequartier<br />
Construction work on the<br />
Westfield Hamburg-Überseequartier<br />
site is currently in<br />
full swing. Following water<br />
damage, Unibail-Rodamco-<br />
Westfield (URW) had to postpone<br />
the opening of the new<br />
quarter, which was planned<br />
for April 25.<br />
The company has now announced<br />
a new date. Instead of the<br />
end of August, as previously<br />
announced, the opening of the<br />
XXL project is now scheduled<br />
for the end of September.<br />
On the construction site of the<br />
Westfield Hamburg-Überseequartier,<br />
groundwater ingress<br />
had occurred locally in part of<br />
the basement in the area of a<br />
central technical system, which<br />
could not be put into operation<br />
at short notice as a result.<br />
Westfield Hamburg-Überseequartier is now scheduled to open at the end of September.<br />
<br />
Visualization: URW
Page 8 T O M<br />
GUEST CONTRIBUTION <strong>May</strong> <strong>2024</strong><br />
What makes a modern<br />
market hall successful?<br />
Guest article by Dr. Johannes Berentzen (Managing Director of BBE Handelsberatung)<br />
and Lars Jähnichen (Managing Director of IPH Handelsimmobilien)<br />
Market halls are a statement<br />
against the anonymity of mass<br />
consumption and a commitment<br />
to quality and community.<br />
They have a special position<br />
among all types of retail<br />
real estate. From the perspective<br />
of developers and landlords,<br />
they are the ideal type<br />
in terms of quality of experience:<br />
they offer a diverse tenant<br />
mix of retail and gastronomy,<br />
which also represents a<br />
stable and diversified source<br />
of income. However, when it<br />
comes to reliable studies, it is<br />
an asset class that has hardly<br />
been systematically recorded.<br />
This is now changing.<br />
As part of a comprehensive<br />
analysis, we have examined 30<br />
different market halls in Germany<br />
to find out which conceptual<br />
differences can be identified<br />
and which factors are decisive<br />
for their success. This includes<br />
market halls within city centers,<br />
in individual districts, but also<br />
those in commercial areas. Our<br />
selection also covers a wide<br />
range of concepts, from traditional<br />
fruit and vegetable markets<br />
to modern event locations with<br />
street food festivals<br />
Diverse district<br />
centers<br />
For decades, market halls have<br />
fulfilled what is expected of<br />
first-class shopping centers today.<br />
People visit market halls<br />
not only to shop, but also to<br />
spend time there, enjoy food<br />
and drink, take advantage of a<br />
wide range of services and, above<br />
all, to socialize. The market<br />
hall continues to be a focal point<br />
in the neighborhood, a place<br />
where regional traders offer<br />
their products, friends meet for<br />
a coffee and the creative scene<br />
finds inspiration. One key finding<br />
is that very different types<br />
of market hall can be equally<br />
successful. Historic halls with<br />
large sales areas in a central<br />
location have several initial<br />
advantages, such as an established<br />
catchment area, a history<br />
of development with patina<br />
and often impressive architecture.<br />
Smaller, younger halls in<br />
the district center, on the other<br />
hand, position themselves specifically<br />
with a view to sustainability,<br />
freshness, regionality and<br />
urbanity. The success factors of<br />
market halls have changed significantly<br />
in recent years due<br />
to changes in shopping behavior.<br />
Properties that have proven<br />
themselves for decades do not<br />
necessarily have to be equally<br />
successful in the future. Those<br />
who continue to operate existing<br />
market halls without taking<br />
into account changes in competition,<br />
the market and customer<br />
behavior run the risk of a downward<br />
trend.<br />
Macro location,<br />
micro location and<br />
the property itself<br />
are decisive<br />
Our analysis has shown that<br />
macro-location, micro-location<br />
and the property itself are the<br />
three decisive factors for a successful<br />
market hall. In terms of<br />
macro-location, factors such as<br />
the number of inhabitants and<br />
economic power as well as the<br />
number of commuters and tourists<br />
in the region are essential<br />
for the evaluation of the halls.<br />
The micro-location, i.e. the<br />
exact location of the market<br />
hall, be it in the city center, in a<br />
district or in a commercial area,<br />
determines the orientation and<br />
function of the hall itself so that<br />
it is accepted by the respective<br />
target customers. The property,<br />
its size, historical background<br />
and image also determine whether<br />
the market hall is also suitable<br />
as an event location or more<br />
exclusively for retail and gastronomy.<br />
Cities with a population<br />
of 150,000 or more are the ideal<br />
size for the successful integration<br />
of a market hall. There are<br />
also particularly promising prospects<br />
for locations that have<br />
a historical connection or are<br />
located in historical buildings.<br />
The infrastructure also plays a<br />
major role here. The ideal market<br />
hall should be easily accessible,<br />
either on foot or by public<br />
transport, preferably less than<br />
The new Schrannen Markethall in Munich. <br />
Foto: Heinze Architektur, Maximilian Mutzhas
Page 9 T O M<br />
GUEST CONTRIBUTION <strong>May</strong> <strong>2024</strong><br />
Lars Jähnichen Dr. Johannes Berentzen<br />
250 meters from a bus stop. Parking<br />
spaces should be available<br />
either in the immediate vicinity<br />
or directly on site. The market<br />
hall should also be open six days<br />
a week to reach a wide range of<br />
visitors, with flexible opening<br />
hours possible depending on the<br />
concept, especially if the focus<br />
is on food and drink.<br />
Market halls in the city center<br />
benefit from an already high<br />
footfall and tourists, but face intense<br />
competition from food retailers.<br />
It is therefore advisable<br />
to focus on gastronomy at these<br />
locations.<br />
Center versus<br />
district<br />
In city districts, there are generally<br />
fewer passers-by, so it makes<br />
sense to increase footfall by<br />
providing a wide range of food<br />
stores, services and leisure activities<br />
in the market hall.<br />
The comparison makes it clear<br />
that a successful concept should<br />
always take into account the local<br />
offerings and the infrastructure<br />
of the surrounding area. A<br />
market hall is particularly attractive<br />
if it offers products and<br />
services that complement the<br />
needs of the local community in<br />
a meaningful way. The integration<br />
of a food outlet fits in well<br />
with this concept and attracts<br />
more visitors.<br />
Market halls are predestined to<br />
sell products from the region.<br />
This is in tune with the times, as<br />
more and more people are attaching<br />
importance to conscious<br />
and sustainable consumption.<br />
Sustainability<br />
as a key factor<br />
In addition, cultural events with<br />
a local connection attract visitors.<br />
It is also inevitable that<br />
market halls will be ESG-compliant<br />
and sustainably managed<br />
in the future - not only to save<br />
energy and therefore money, but<br />
also to maintain the value of a<br />
property. Conceptually, operators<br />
of market halls should<br />
focus on differentiating themselves<br />
even more strongly from<br />
online offerings by providing<br />
customers with an outstanding<br />
quality of stay, customer-oriented<br />
advice and high-quality products.<br />
Where else in an urban<br />
environment can you ask the<br />
producer personally about the<br />
best piece of meat or the origin<br />
of a cheese?<br />
Not all market halls<br />
are the same<br />
The market halls surveyed can<br />
be conceptually divided into<br />
three categories depending on<br />
their focus: classic market halls,<br />
gastronomic market halls and<br />
lifestyle market halls. Classic<br />
market halls are characterized<br />
by a wide range of culinary delights<br />
and products and are usually<br />
located in a central location.<br />
Gastronomic market halls are<br />
characterized by a high-quality<br />
gastronomic variety, true to the<br />
motto: “Less, but better.” Lifestyle<br />
market halls offer a colorful<br />
potpourri of food, services<br />
and cultural and leisure activities.<br />
The concepts can of course<br />
also merge with each other, but<br />
most market halls remain true to<br />
their main focus.<br />
Conclusion:<br />
Positioning, tenant<br />
mix and environment<br />
must fit together<br />
Classic and mixed-use market<br />
halls are often found in historic<br />
buildings, while gastronomyoriented<br />
market halls tend to be<br />
found in more modern locations.<br />
Lifestyle market halls are generally<br />
larger and offer a wider<br />
range of uses, more store units<br />
and events. The size of a market<br />
hall significantly influences its<br />
utilization concept.<br />
Market hall concepts can be<br />
implemented in historic buildings,<br />
in modern new buildings<br />
or in converted spaces. They are<br />
available in both central and peripheral<br />
locations, with a focus<br />
on retail, gastronomy or events.<br />
Their flexibility in terms of location<br />
and design makes them<br />
an attractive concept for many<br />
cities. But this needs to be carefully<br />
considered: Our analyses<br />
clearly show that the positioning<br />
and tenant mix must suit<br />
the location of the hall, the property<br />
itself and the surrounding<br />
area. Otherwise, even a wellequipped<br />
market hall will not<br />
be successful. Similarly, a hall<br />
that is located in the middle of<br />
a busy city center but is incorrectly<br />
positioned will not necessarily<br />
be well frequented.<br />
In order to exploit the full potential,<br />
a thorough analysis of<br />
the property and the location is<br />
absolutely essential. Retail and<br />
property-related factors must<br />
also be taken into account and<br />
harmonized with one another.<br />
The strategic positioning builds<br />
on this. In this way, places for<br />
special shopping experiences<br />
with a very special quality of<br />
stay can be created. To achieve<br />
this, however, the concept must<br />
be consistently implemented<br />
and constantly fine-tuned.<br />
Carefully planned and well-managed<br />
market halls are important<br />
sources of inspiration for<br />
our vibrant city centers, wonderful<br />
retail platforms and THE<br />
meeting places in the city and<br />
district. Especially in an age of<br />
online retail, market halls offer<br />
the sensory counter-program:<br />
here you can smell, taste and<br />
feel the shopping!
The art of<br />
investing<br />
Tailor-made investments in German supermarkets<br />
As real estate experts, we invest in grocery stores<br />
and retail parks throughout Germany.<br />
The advantage?<br />
Financially very strong tenants and crisis-proof basic<br />
supply ensure sustainable attractive returns for<br />
investors.<br />
20 years of experience in food retail<br />
Excellent network<br />
Working in partnership<br />
Big plans? So do we.<br />
Talk to us:<br />
Jörn Burghardt • Managing Director<br />
Phone: +49 (69) 756694334 • E-mail: j.burghardt@g-pep.com<br />
GPEP GmbH · Hamburger Allee 26-28 · 60486 Frankfurt/Main GERMANY • www.g-pep.com
Page 11<br />
T O M<br />
ANALYSES<br />
Luxury retail proves resilient<br />
107 new openings on 20 European shopping streets<br />
The continuing attractiveness<br />
of established luxury<br />
locations in Europe led to<br />
107 new openings on 20 corresponding<br />
shopping streets<br />
in 16 cities in twelve countries<br />
in 2023, according to the<br />
first European Luxury Retail<br />
Report by Cushman &<br />
Wakefield (C&W). According<br />
to the study, the luxury retail<br />
markets are proving resilient,<br />
which is also due to the return<br />
of tourists to Eu-rope who are<br />
keen to spend.<br />
Almost 70 percent of new openings<br />
in the luxury sector were<br />
in the clothing, shoes and acces-sories<br />
segments. A third of<br />
all openings were by LVMH,<br />
Kering and Richemont brands,<br />
which illustrates the strength<br />
of the largest groups. The fact<br />
that around 60 other brands and<br />
compa-nies were responsible<br />
for the remaining share of all<br />
openings shows just how broadly<br />
diversi-fied the market is.<br />
Over-the-counter<br />
retail is important<br />
Tina Reuter, Head of Germany<br />
at C&W, explains: “It has been<br />
confirmed that brick-and-mortar<br />
stores are still of crucial importance<br />
for luxury retail. High-end<br />
retailers have long recognized<br />
the importance of brand loyalty<br />
through the personal in-store<br />
experience, and we see this focus<br />
continuing. Retailers are increasingly<br />
looking to integrate<br />
their brands into more and more<br />
are-as of their customers‘ daily<br />
lives.“<br />
Limited availability<br />
of space<br />
One challenge retailers face is<br />
the limited availability of vacant<br />
space in many key luxury locations.<br />
Of the 20 high streets considered<br />
in the report, 16 have a<br />
vacancy rate of less than 5.0<br />
percent, seven of which have no<br />
vacancies at all.<br />
This, combined with high levels<br />
of leasing ac-tivity from retailers,<br />
has driven rental growth<br />
in luxury high streets. At 3.0%<br />
in 2023, average rental growth<br />
on Europe‘s luxury retail high<br />
Luxury miles such as Maximilianstrasse in Munich are still in demand.<br />
<br />
Photo: CENTRUM<br />
streets was almost double the<br />
European average of 1.6% for<br />
prime high streets.<br />
The three<br />
key markets<br />
Geographically, over 40 percent<br />
of the recorded store openings<br />
in 2023 took place in the key<br />
markets of France, Italy and the<br />
UK. The strength of demand in<br />
these three countries meant that<br />
average prime rental growth<br />
here was almost double the average<br />
for other luxury high street<br />
markets in Europe, driven in<br />
particular by strong growth in<br />
the Italian markets. These three<br />
countries also accounted for<br />
around half of all fashion openings<br />
in the luxury segment. In<br />
contrast, the jewelry and watch<br />
sector was more active in other<br />
European markets: a good 70<br />
percent of new openings in this<br />
range took place on high streets<br />
outside these three countries.<br />
However, the report also shows<br />
that rental levels on Europe‘s<br />
high streets in 2023 are still ten<br />
percent below 2018 levels, while<br />
rents on luxury high streets<br />
have returned to their previous<br />
pre-pandemic highs. Three of<br />
Europe‘s main luxury streets -<br />
Via Montenapoleone in Milan,<br />
New Bond Street in London and<br />
Avenue des Champs-Élysées in<br />
Paris - are among the top five<br />
most expensive retail locations<br />
in the world. As the location has<br />
always been crucial for luxury<br />
retail-ers, the stronger increase<br />
in rents is being driven by high<br />
demand. Rob Travers, Head of<br />
EMEA Retail at C&W, comments:<br />
“The European luxury<br />
retail market has stabilized in<br />
2023 after sev-eral years of exceptional<br />
growth. Luxury retail<br />
real estate continues to show its<br />
resilience.“<br />
Hotspots in<br />
Germany<br />
Maximilianstrasse in Munich<br />
and Königsallee in Düsseldorf,<br />
which were highlighted as German<br />
locations for the C&W<br />
report, confirmed their position<br />
as leading luxury shopping<br />
streets in Germany in 2023 with<br />
a number of new openings and<br />
store expansions. Five new luxury<br />
stores opened on Munich‘s<br />
Maximilianstrasse last year,<br />
including several relocations<br />
to larger spaces. Gucci relocated<br />
its Munich flagship store<br />
from Maximilianstrasse 33 to<br />
Maximilianhöfe. It now covers<br />
around 800 square meters over<br />
two floors in the newly renovated<br />
building, with a full range of<br />
products and specially designed<br />
VIP areas. Stone Island has also<br />
expanded its presence with a<br />
new store covering 360 square<br />
meters over three floors. The<br />
vacancy rate in the luxury area<br />
of Maximilianstrasse is just 2.0<br />
percent. Düsseldorf‘s Königsallee<br />
recorded only one store opening<br />
with the re-opening of the<br />
renovated Montblanc boutique.<br />
Further store expansions are<br />
planned, including expansions<br />
by Louis Vuitton and Tiffany.<br />
<strong>May</strong> <strong>2024</strong><br />
The vacancy rate on Königsallee<br />
is zero percent, which is<br />
leading to increased project development<br />
activities. One example<br />
of this is the Kö36 building,<br />
where Fendi and Moncler stores<br />
opened at the end of 2022.<br />
A penchant for<br />
innovative concepts<br />
German luxury streets are often<br />
centrally integrated into the urban<br />
fabric and serve as im-portant<br />
traffic arteries and meeting<br />
places, which differs from some<br />
more secluded luxury des-tinations<br />
such as Via Montenapoleone,<br />
which are almost exclusively<br />
focused on high-end<br />
retail. German luxury streets, on<br />
the other hand, often also host<br />
cultural and social events that<br />
enliven the streets and attract a<br />
wider public. For example, the<br />
Christmas market on Königsallee<br />
and the many seasonal<br />
events in Munich are attractions<br />
that are not found in this form in<br />
all Euro-pean luxury streets.<br />
Many brands are also looking to<br />
expand the size of their stores in<br />
order to stock more product ranges<br />
and enable creative and innovative<br />
concepts, particularly<br />
in the area of exclusive in-store<br />
customer experiences. This is<br />
also a challenge due to the limited<br />
availability of appropriate<br />
space and the high competitive<br />
pressure in sought-after locations.<br />
„In the luxury segment in<br />
particular, we are experiencing<br />
very high standards and a clear<br />
focus on the best possible setting<br />
to showcase the brand.<br />
The shopping experience is<br />
perfectly choreographed and<br />
strengthens brand loyalty. In addition<br />
to increased rental space<br />
sizes, the quality of retail space<br />
is also becoming increasingly<br />
im-portant in order to meet<br />
these demands,” adds Andreas<br />
Siebert, Head of Retail Investment<br />
Germany at C&W.<br />
C&W assumes that retailers will<br />
continue to focus on central luxury<br />
locations and expects further<br />
rental growth. In addition,<br />
there is continued interest from<br />
luxury retailers in selected real<br />
estate investments for long-term<br />
strategic positioning.
www.wisag.de<br />
Your shopping centre in the best hands<br />
Perfect cleanliness, uncompromising security and optimum service:<br />
all this keeps not only the customers satisfied, but also tenants and<br />
owners. With our tailored solutions and experience, you will benefit<br />
from optimum management costs. And at all times, we have value<br />
retention and the sustained development of your centre in mind.<br />
We go one step further for you.<br />
Joaquin Jimenez Zabala<br />
Tel. +49 162 7861-324 joaquin.jimenez.zabala@wisag.de
Page 13 T O M<br />
REFURBISHMENT <strong>May</strong> <strong>2024</strong><br />
CBRE Investment Management plans to modernize the Glacis-Galerie in Neu-Ulm. <br />
OPS F THE ONTH<br />
Visualization: Dittel Architekten GmbH<br />
THE HOT<br />
INTERVIE<br />
+++ PART<br />
ANALYSE<br />
presente<br />
March<br />
New shine for Neu-Ulm‘s Glacis-Galerie<br />
CBRE Investment Management to modernize the shopping center<br />
CBRE Investment Management<br />
is modernizing the Glacis-Galerie<br />
shopping center<br />
in Neu-Ulm, Bavaria, from<br />
June <strong>2024</strong>, thereby optimizing<br />
the shopping and leisure<br />
experience for customers.<br />
The renovation measures will<br />
focus on the conversion of the<br />
seating area in the food court,<br />
which is located on the upper<br />
floor, as well as the modernization<br />
of the customer information<br />
desk on the first floor<br />
and the other seating areas in<br />
the shopping mall.<br />
The food court can be reached<br />
both via the escalator from the<br />
first floor and via the surrounding<br />
stores. With its open concept<br />
and the light-flooded rotunda,<br />
it offers a comprehensive<br />
overview of the gastronomic<br />
offerings and the individual zones.<br />
Varied seating options such<br />
as high chairs and benches, banquet<br />
seating and areas for families<br />
with an integrated play area<br />
for children will invite visitors<br />
to linger in future. The customer<br />
service area will also be adapted<br />
to the natural, warm look of<br />
the overall concept. The seating<br />
modules distributed throughout<br />
the shopping center along the<br />
walkways are complementary<br />
elements of the redesign measures<br />
and will soon increase the<br />
quality of stay in the Glacis-Galerie<br />
with additional comfort.<br />
Sustainable<br />
concept<br />
High-quality, sustainable materials<br />
and surfaces such as<br />
natural linoleum, durable solid<br />
surface materials and recyclable<br />
materials are being used<br />
for the redesign. The central<br />
design elements include real<br />
green plants, including two<br />
trees. The forward-looking<br />
concept is intended to enhance<br />
the shopping experience for the<br />
shopping mall‘s diverse customer<br />
groups.<br />
Kemal Düzel, Senior Asset<br />
Manager at CBRE Investment<br />
Management, says: “We are<br />
rethinking retail in shopping<br />
malls such as the Glacis-Galerie<br />
in response to the growing<br />
need for interaction and sustainability<br />
on the part of visitors.<br />
Focus on the<br />
customer experience<br />
The customer experience must<br />
take center stage. The modern<br />
design of the service area<br />
stands for an open and welcoming<br />
culture. With its attractive<br />
recreation zones, especially for<br />
young people and families, the<br />
variety of its culinary offerings<br />
and its natural green ambience,<br />
the Glacis-Galerie will be even<br />
more popular than before as<br />
one of Neu-Ulm‘s trendy hotspots<br />
after the redesign.“<br />
Opening in the fall<br />
CBRE Investment Management<br />
has commissioned the Stuttgart-based<br />
firm Dittel Architekten<br />
as general contractor to<br />
carry out the redesign measures.<br />
ECE Marketplaces, which<br />
also acts as center manager for<br />
the Glacis-Galerie, has been<br />
appointed as project manager.<br />
The new space is scheduled to<br />
open in fall <strong>2024</strong>.<br />
T<br />
TOPS<br />
O M<br />
OF THE MONTH<br />
<strong>TOM</strong><br />
TOPS<br />
OF THE<br />
MONTH<br />
RETAIL REAL ESTATE<br />
Essential News About The Players In In<br />
The Retail Real Property Estate Market In in Germany<br />
IMPRINT<br />
Publisher:<br />
Business News Group GmbH<br />
Address:<br />
Alexanderstraße 16<br />
45130 Essen<br />
Germany<br />
Tel. 0049-201-874 55 28<br />
Web: www.hi-heute.de<br />
Mail: tom@hi-heute.de<br />
Frequency of publication:<br />
monthly<br />
Circulation: approx. 5000 copies<br />
sent by e-mail<br />
Editorial team: Susanne Müller,<br />
Thorsten Müller<br />
Responsible in terms of press<br />
law: Thorsten Müller<br />
Layout: K4-PR, Essen
Creating<br />
HAPPINESS<br />
new collection<br />
out now<br />
READ<br />
MORE
Page 15 T O M<br />
MAP OF THE MONTH <strong>May</strong> <strong>2024</strong><br />
GfK Population by Age Group, Children younger than 3 years<br />
GfK‘s Map of the Month for <strong>May</strong> shows the regional<br />
distribution of babies and toddlers under the age of<br />
three in Germany in <strong>2024</strong>. According to the Federal<br />
Institute for Population Research (BiB), the birth<br />
rate in Germany is the lowest it has been since 2009.<br />
But which German regions have the highest share of<br />
children under the age of three? The latest GfK data<br />
on population by age group shows that there is a clear<br />
east-west divide in Germany in this respect. The<br />
highest share of babies and toddlers younger than<br />
three years can be found in the western German federal<br />
states, especially in the districts of Cloppenburg<br />
and Kaiserslautern, where they make up 3.6 percent<br />
of all residents. This puts both districts more than<br />
28 percent above the German average. Third place<br />
is taken by the district of Offenbach am Main with<br />
3.4 percent. Bringing up the rear is the Thuringian<br />
district of Suhl: at 1.9 percent, the share of children<br />
under the age of three is more than 31% below the<br />
national average.
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