Development with Fiki Properties

NEW DEVELOPMENT
HOUSTONLUXURYREALESTATE.COM
THE PREMIER WEBSITE FOR
LUXURY HOMES IN HOUSTON
#1 Houston REALTOR ® on Social Media

THE BUILDER’S
OUR TEAM’S COMMITMENT TO SUPERIOR
BUILDER REPRESENTATION
My team and I would like to sincerely thank you for the
opportunity to work with you and for trusting us to be a part
of your real estate goals! Our team is eager to demonstrate
why builders and developers consistently choose us as
their preferred real estate team.
Enclosed is our exclusive Development Package, detailing
the advantages of our proactive marketing strategies,
operational support, and sales techniques. These
approaches have consistently yielded exceptional results,
ensuring properties are sold swiftly and at optimal value,
surpassing market competition.
Just as choosing the right trades, supervisors, contractors,
and vendors is pivotal in your business, selecting the
right real estate advisor is equally crucial. Our extensive
experience includes projects of all scales, and we have
an innate understanding of the protocols, systems, and
nuances pivotal to the success of builders.
We recognize that the meticulous management of
back-end operations is essential for maximizing market
performance, and we have established and refined these
systems, ensuring every facet of your development is
executed flawlessly. With our team at your side, no detail
is overlooked, safeguarding your investment throughout
negotiations and beyond.
#1 Houston REALTOR ® on Social Media
FORMER U.S. NAVAL OFFICER | MBA
832.610.4290
Morad@MoradFiki.com
HoustonLuxuryRealEstate.com

THE CALIBER
OF TEAM
In a dynamic landscape like Houston, where each lot and
block holds unique value, securing an ultra-premium price
for a new construction home demands seasoned experts
as representation. Here at Fiki Properties, our unparalleled
experience and deep roots within the city set us apart, as
evidenced by our track record of production and recordsetting
sales. As a locally-owned brokerage deeply invested
in our communities, we earn a strong level of consumer
trust. Our local presence enables us to better understand
and serve the needs of our clients.
With skilled market navigation and a strong background
in construction, we offer custom strategies and guidance
that surpass conventional real estate practices. As former
builders ourselves, we understand the complexities of
development projects firsthand, enabling us to provide
invaluable insights that translate into tangible returns for
our clients.
We want to ensure builders know that results matter, and
we have the experience to deliver them. By leveraging
our market expertise, construction background, and
commitment to client success, we empower developers to
achieve greater profitability.
125 MILLION+
LIFETIME SALES, HAR MLS 2024
350+
HOMES SOLD, HAR MLS 2024
98%
SOLD VS. LIST PRICE, HAR MLS 2024

OUR
STRATEGY
1
PRECISION PRICING
List price is undoubtedly the first thing you want to talk about, and we get it. We’ll provide a
precise range for your development properties, considering any listing timelines, your goals, and
motivators. As the listing date approaches, we will conduct a final market review to dial in on
where exactly within that range we suggest coming to the market. With data changing weekly,
this ensures your list price remains accurate. Through consistent communication and an effective
pricing strategy, we guarantee you will yield more profit for your development.
2BUYER IDENTIFICATION POWERED BY AI
At Fiki Properties, we combine established lead methodologies with the power of AI to attract
high-quality prospects to your development. We specialize in geo-targeting, monitoring brand
engagement, and ensuring global exposure for your property. Our tech-powered solutions amplify
your reach, placing your property in front of more buyers than anyone else, while providing analytics
to continually refine your marketing strategy. By offering premium marketing and implementing a
strategic follow-up for every prospective buyer reached, we guarantee that your home will stand
out from the competition.
3
• Custom Lead Funnels
• Curated Open Houses
• Sales Pipeline Management to track leads
through various home buying stages
• Lead Nurturing
MARKET INTELLIGENCE
• Omnichannel Lead Generation: Email,
Social Media, Websites, and Search
Engines
• Multi-channel Follow-up: Text,
Phone, Email, ensuring consistent
communication
Beyond assembling the right trades, site supervisors, contractors, and vendors, having the
right real estate team is crucial. Our team understands your development and its neighborhood
intricacies, enhancing consumer experience, buyer conversion rates, and negotiation outcomes.
We excel in using real-time data for sharp, intelligent decision-making, supporting pricing
strategies and maximizing your investment value. This market research not only informs our
• Location
• Historical Trends
• Community Outreach
• Demographic 5-mile radius
• Comprehensive Comparables
• Identify Buyer Profile / Target Market
• Surveys, Focus Groups, Broker Feedback

OUR
MARKETING & BRANDING
At Fiki Properties, we differentiate ourselves by crafting marketing strategies that truly resonate with
buyers, enhancing your brand exposure in unique ways. Fiki Properties’ tailored approach ensures
your developments sell for top dollar and at a faster pace compared to the competition. Leveraging
Fiki Properties’ social media network with over 500,000 followers, we precisely target audiences on
each platform to generate sales effectively. Additionally, Fiki Properties’ YouTube channel offers
unparalleled global exposure, reaching buyers worldwide. Furthermore, these videos are translated
into multiple languages, maximizing accessibility and engagement.
GLOBAL BRAND & SOCIAL
MEDIA EXPOSURE
Your digital footprint is your gateway to the world. Fiki Studios will curate a fully optimized campaign
that transcends traditional social media, amplifying your development’s presence across diverse
online platforms with a global reach. We’ll provide insights on its performance and consumption,
empowering us to target the most promising demographics effectively. Additionally, Fiki Studios’
YouTube show, ‘Million Dollar Listing Houston,’ showcases exclusive properties and industry insights,
further elevating your development’s visibility across multiple platforms.
#1 HOUSTON
REALTOR ® ON
YOUTUBE IN
TEXAS
EXPOSURE TO OVER
FOLLOWERS

AI-POWERED DIGITAL ADVERTISING &
ONLINE EXPOSURE
Fiki Studios will elevate your development with star treatment, delivering customized, highengagement
advertising designed to resonate with the widest audience in the city. Our
advertising approach, which has been featured on Grant Cardone’s “Real Estate King” and
“American Dream TV,” aims to establish sales velocity, maintain momentum, and maximize
value. At Fiki Studios, our comprehensive advertising strategy consists of:
• Social Media Strategy
• Database Collection
• Geo-targeting
• Online Advertising
• Signage
• Weekly Lead Follow-up
& ONLINE EXPOSURE
DIGITAL ADVERTISING
GRANT CARDONE
“REAL ESTATE KING”
AND AMERICAN
DREAM TV
EXCLUSIVE PARTNERSHIPS WITH
LOCAL PRINT PUBLICATIONS
Fiki Studios understands the importance of public relations.
This includes strategically leveraging social media for global
reach and partnering with exclusive local print publications
in Houston, such as Houston Luxury Magazine, CityBook
Magazine, Luxcior Magazine, and Pinnacle Magazine,
alongside collaborations with the Houston Texans and Houston
Astros to further enhance local exposure.
Houston CityBook, with a circulation of 40,000 and a readership
of over 120,000, is locally owned and is the only magazine in its
competitive set that includes solely Houston-exclusive content.
In addition, by utilizing the Modern Luxury Media ecosystem,
Fiki Studios delivers robust national marketing and advertising
reach, ensuring your development connects with diverse
audiences and maximizes exposure

STUDIOS
Fiki Studios offers state-of-the-art production and design that elevates your brand and
property with exceptional content. Our goal is to market and sell your developments faster
than anyone else. We achieve this by creating innovative, neighborhood-specific social
content and custom collateral to be utilized throughout the project’s lifecycle.
For developers partnering with us, Fiki Studios serves as an extension of their marketing
efforts, delivering tailored messaging and social production designed specifically for their
audience. When you collaborate with our in-house branding and design team, we’ll craft
comprehensive marketing strategies to ensure they resonate with your specific buyer
profiles and guide you through every step, from idea to execution.
BUILD YOUR
BRAND
Formulate comprehensive social media
strategies and produce captivating
content that embodies an authentic
brand aligned with your identity,
business ethos, and the distinct
positioning of your property.
CRAFT A
COMPELLING
STORY
Collaborate with Fiki Studios to craft
compelling narratives, from conception
to production, reshaping how potential
consumers perceive your development.
AMPLIFY YOUR
MESSAGE
Build lasting connections with your
target audience through bespoke
messaging that reflects the lifestyle
your project delivers.
IMPACTFUL
CONTENT
CREATION
Give your project the star treatment with
Fiki Studios, our film-quality media and
production hub that creates customized,
highly engaging content designed to
resonate with the largest real estate
audience in Houston. Establish sales
velocity and sell more effectively.
GROW YOUR
DIGITAL
FOOTPRINT
We combine established lead
methodologies with the potency of AI
to bring high-quality prospects to your
development. At Fiki Properties, we
specialize in geo-targeting, monitoring
brand engagement, and ensuring
global exposure for your development.
Our tech-powered solutions amplify
reach and put your property in front of
more buyers than anyone else, while
providing us with the analytics to refine
your marketing strategy.

SERVICES
LEGAL PROTECTION
AT EVERY TURN
Experienced developers understand the constant threat
of lawsuits are a fact of life. With numerous risks and
intricate details involved in every sale, coupled with the
rise in frivolous lawsuits, our team is acutely aware of this
reality. Our brokerage addresses this challenge by offering
risk management packages to provide peace of mind.
We offer legal advice before, during, and after the close
of escrow, along with post-closing mediation services for
property disputes.
HIGH-POWERED
OPERATIONS TEAM:
Our high-powered operations team collaborates
seamlessly to support you from start to finish, ensuring
a smooth transition to the closing table and beyond. We
streamline the entire process, providing unparalleled
support from going live on the market, through contract
execution, inspections, blue tape, and closing.
MARKET
PREPARATION:
We understand that rearranging your schedule to oversee
contractors and vendors for your development’s market
readiness can be overwhelming. With your approval,
we take the lead in project coordination, ensuring your
properties are show-ready and serving as a bridge
between consumers and contractors.

THANK YOU
HOUSTONLUXURYREALESTATE.COM
THE PREMIER WEBSITE FOR
LUXURY HOMES IN HOUSTON
#1 Houston REALTOR ® on Social Media