2024 - The Daily VINEXPO ASIA - DAY 3 Edition

DAY 3
THURSDAY 30 MAY 2024
VINEXPO ASIA 2024
A MOSAIC OF PRODUCTS
AND MARKETS
THE WORLD OF WINE AND SPIRITS
UNDER ONE ROOF
EXCLUSIVE INTERVIEW
BUILDING ON
TRADITION WITH
AN EYE
TOWARDS THE
FUTURE
Pere Ventura
Owner of Pere Ventura
Family Wine Estates
REGION: LATIN AMERICA
"WE’RE BEST
KNOWN FOR OUR
RED WINES, BUT
ARGENTINA
IS ALSO HAVING A
LOT OF SUCCESS
WITH WHITES"
Sherry Pei
Head of the China office
for Wines of Argentina
#05
#07

GENERAL
PLAN
STAND C 008
STAND G 118
STAND B 335
STAND F 280-6

I NEWS I
Morning
Briefing
by Rodolphe
Lameyse,
Vinexposium CEO
© Philippe Labeguerie & Joanna Margan
Vinexpo Asia 2024: An atmosphere
of business and growth
Good morning! Welcome back for our third and
final day here at Vinexpo Asia 2024. It's been quite
a ride! So many great international products in one
place, with so many different markets represented.
The show has been buzzing with the sound of new
contacts and discoveries being made, along with
the renewal of lasting partnerships and friendships
which are the backbone of our industry. It has
been a true pleasure to witness this atmosphere of
business and growth.
As we wrap up this edition of Vinexpo Asia, I'd like
to thank you all for being here and making it such
a success. Vinexposium aims to support the wine
and spirits industry throughout the year, all over the
world with our shows in India, the United States,
the Netherlands and of course Paris. Vinexpo
America is a little under a month away and is
always a great show and wonderful opportunity to
make connections on the other side of the Atlantic.
And why not join us in Mumbai in September
and discover a whole new market? For an avantpremière
of this, I suggest you check out Sonal
C Holland's session at 10:00a.m. today, "Winning
India's wine market." Ms Holland is India's first and
only Master of Wine and a true industry expert.
Anyone curious about this market should definitely
not miss her conference.
There is still a whole day left, so get out there and
make the most of it! Try that wine you haven't yet
had the chance to, and take advantage of this last
day to make some valuable and lasting contacts.
Wishing you all the very best in your endeavours, I
hope to see you all out there on the floor and at our
next events around the globe.
Cheers!
© Mediaon Limited
Women in Wine group Hong Kong
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THE DAILY • THURSDAY 30 MAY 2024 3

I PROGRAMME I
Discover
the full programme.
Scan this QR code.
THURSDAY 30 MAY 2024:
TODAY'S HIGHLIGHTS
MASTERCLASSES
The Vintage Influence in The
Qiu Shan Valley in Penglai
瓏 岱 酒 庄 葡 萄 酒 垂 直 品 鉴 会 — 山
东 蓬 莱 丘 山 山 谷 的 年 份 影 响
More than ten years ago, Domaines
Barons de Rothschild Lafite started
a new adventure with its Chinese
estate, Domaine de Long Dai in
the Qiu Shan Valley, in Penglai
(Shandong). Today they are offering a
masterclass showcasing the distinct
impact of each vintage from Domaine
de Long Dai. This session provides an
opportunity to taste their wines and
discover the Penglai terroir.
10:00a.m. - 11:00a.m.
Location: Room N-111-112
(Registration only)
Exploring the Pacific
Northwest in 6 Varieties
以 六 种 名 酿 探 索 太 平 洋 西 北 地 区 葡 萄
酒 酿 酒 区
Join Master of Wine Bree Stock as
she leads an exploration of the Pacific
Northwest's wine regions, focusing
on varietals like Chardonnay, Pinot
Noir, and Cabernet Sauvignon from
Oregon and Washington.
10:00 - 11:00
Location: Room N-104-105
(Registration only)
Pisco Academy: The Next
Latin-American Spirits
Revolution
皮 斯 科 大 师 班 : 下 一 场 拉 丁 美 洲
烈 酒 革 命
Dive in to an exploration of Pisco, the
iconic spirit from Chile and Peru, in
this informative session on its history,
tradition, and global cocktail culture.
2:00p.m. - 3:00p.m.
Location: Room N-104-105
The Rise of Chinese Boutique
Wineries: Qiushan Valley's
Finest Wines
中 国 精 品 酒 庄 之 崛 起 : 进 入 烟 台 丘 山
谷 精 品 酒 庄 · 品 尝 中 国 极 致 佳 酿
Learn more about the Yantai Qiu
Shan Valley Boutique Winery, a leader
in the country today representing
some of China's high-end wineries.
The Qiushan Valley region boasts
exceptional natural conditions and
employs advanced winemaking
techniques to produce wines of
outstanding quality.
The rise of these boutique wineries
indicates that China's wine
industry is advancing towards
greater internationalisation and
sophistication.
4:00p.m. - 5:00p.m.
Location: Room N-111-112
CONFERENCES
Winning India's Wine Market
赢 得 印 度 葡 萄 酒 市 场
Don't miss as India's first and only
Master of Wine Sonal C Holland
sheds light on the factors driving
wine's phenomenal growth in India.
She also explains why this is the best
time for international wine brands
to explore the country's exciting
market. This session will decode
India's complex import structure and
demonstrate how various key players
in the industry add to a brand's
growth.
10:00a.m.- 11:00a.m.
Location: Room N-106-107-108
Selling your wine in a crowded
market
如 何 在 激 烈 竞 争 的 葡 萄 酒 市 场 中 占 据
一 席 之 地
Richard Hemming, Head of Wine
Asia for 67 Pall Mall, explains the
realities of selling wine today, offering
insights into common pitfalls to avoid
in markets like Singapore and Hong
Kong.
11:30a.m. - 12:30p.m.
Location: Room N-106-107-108
PANEL DISCUSSIONS
The Rise of Asian Craft Spirits
亚 洲 精 酿 烈 酒 之 兴 起
Discover what is driving the growth
of Asian craft spirits sector and how
independent spirits find the right
markets, distributors and clients
in this session which explores the
growth and success of smaller craft
spirit brands from ideation to cocktail.
Panelists from Cambodia, Singapore
and Hong Kong share their expertise
in the spirits sector.
1:00p.m. - 2:00p.m.
Location: Room N-106-107-108
Would you like to strengthen your
brand's presence at the show?
Book your advertising or advertorial
space in The Daily - Vinexpo Asia.
Looking to advertise at
Vinexpo Asia 2025?
Getting ready for The
Daily Vinexpo Asia 2025?
We'd be happy to discuss opportunities
with you.
Give us a call at +33 6 98 40 29 27.
We'll help you increase your brand
awareness in the homeland wine
industry!
4 THE DAILY • THURSDAY 30 MAY 2024 vinexpoasia.com

2,500 trees planted
2,500kg of plastic waste collected I EXCLUSIVE INTERVIEW I
Pere Ventura
Owner of Pere Ventura
Family Wine Estates
Building on tradition
with an eye towards the future
The Daily sat down with renowned Spanish wine entrepreneur Pere Ventura,
who spoke about his passion for both quality and community
The owner of Pere Ventura Family Wine Estates is here
at Vinexpo Asia to share not only his exceptional wines,
but his vision of the wine business itself.
You’ve earned a reputation as
the leader of one of world’s top
wineries. What do you think sets
Pere Ventura Family Wine Estates
apart?
I’ve seen many, many companies.
Everybody today makes his own
wine. Because it's easy to make
wine. What’s not easy is to make
a good wine. And it's not easy at
all to make a wonderful wine, a
wonderful sparkling wine.
But more than the wine, I’m
passionate about our origins, our
roots, the people that surround us,
our families, the farmers who work
very hard, from early morning until
sundown. And I feel responsible
for this community. That is why
I decided to establish my own
company so that I could create a
truly wonderful wine.
What are the keys to obtaining
that quality?
To make a wonderful sparkling
wine, you need to employ good
practices. But that alone isn’t
enough. It’s like, if you have a fish
from the Atlantic and a fish from the
I’M
PASSIONATE ABOUT
OUR ORIGINS, OUR
ROOTS, THE
PEOPLE THAT
SURROUND US,
OUR FAMILIES, THE
FARMERS WHO
WORK VERY HARD,
FROM EARLY
MORNING UNTIL
SUNDOWN. AND I
FEEL RESPONSIBLE
FOR THIS
COMMUNITY.
Pacific, they’re not the same, even
if it’s the same species. In other
words, it’s important to choose just
the right terroir, and when I opened
my own business in 1991 my first job
was to identify the nicest plots in
our area. In the end, I concentrated
on higher altitude plots.
Pere Ventura recently announced
that it is sponsoring the “Top 5
Female Sommeliers” category
for an annual ranking done by
the online publication Sommelier
Edit. Why is this important to you?
For me, women are the future.
I believe in supporting them in
order to push them to get ahead. I
feel that women are loyal, and it’s
important to honour them.
What is the key to selling and
exporting your wine, to finding
new customers?
I’m only looking for people who can
share my point of view, my same
philosophy, and not just about wine,
but my passion for all that goes into
it — the community, the people.
I'm looking for customers who can
understand this.
Where does this passion come
from?
I believe you have to help people. I
believe in traditional values, human
values and principles. And through
this you can build something.
Something that can be offered to
the next generation. Everybody
needs to take responsibility for
themselves to offer the next
generation a better future
IN A CLASS
OF ITS OWN
Quality is the hallmark of all the wines
produced by Pere Ventura Family Estates.
That being said, there’s one particular
sparkling wine than stands above the rest,
the company’s crème de la crème, so to
speak.
Pere Ventura’s Gran Vintage is a paraje
calificado, the highest designation for
Spanish sparkling wines, and only a
handful of the country’s wineries have
achieved this grade of cava.
For starters, the designation requires that
the sparkling wine be aged for more than
36 months. In addition, the grapes must be
harvested by hand, and from vines that are
at least 10 years old. There are limits too on
the maximum yield (8,000 kg/hectare) and
maximum output (48 hectolitres/hectare).
In Pere Ventura’s case, the Gran Vintage is
aged for 7-9 years and is made from grapes
grown on century-old vines, in special soil
conditions and a micro climate that sets
this very special cava apart.
With just 3,000 bottles made per year, this
sparkling wine, with its complex palate
and careful acidity balance, is the jewel
in the company’s crown. As Pere Ventura
himself explains, Gran Vintage is truly the
embodiment of what he has been trying to
accomplish all these years
Hall 1 / Stand D 260
THE DAILY • THURSDAY 30 MAY 2024 5

I SEEN @ VINEXPO ASIA I
San Greg: A new era
for Italian Rosé
San Greg by Tenute Capaldo is a new Italian rosé
designed to revitalise the tradition of Italian aperitifs.
Made from handpicked grapes grown at 700 metres,
this mountain rosé boasts exceptional freshness and
drinkability. Its stylishly grooved bottle, inspired by
one of the last sketches by renowned Italian designer
Massimo Vignelli, embodies both history and
modernity.
Hand-crafted Cognac
from France's Grande
Champagne region
Known for its exceptional quality and the relationships
it has built up over five generations, Maison François
Voyer continues to earn accolades.
Pleased just to take part in Vinexpo
Asia this year, Maison François
Voyer, a renowned Cognac house
from France’s Grande Champagne
region, now has even more
poignant reason to celebrate its
sojourn in Hong Kong.
built up relationships with some
of the finest, Michelin-starred
restaurants in Europe, including
The Dorchester (three stars), in
London, and the Le Meurice (two
stars) and Plaza Athénée (three
stars), in Paris.
With its delicate rose pink shade and unique
character, San Greg is perfect for sophisticated
gatherings, capturing the elegance of early
20th-century cafés and bars
Hall 1 / Stand B 278
KEY SELLING POINTS
Made from handpicked grapes
Exceptional freshness and
drinkability
Unique, elegant bottle design
Bargemone’s Libre,
a provençal delight with
a bold bottle
Earlier this week, the Hong
Kong Sommelier Association, in
collaboration with Sommeliers
International, awarded François
Voyer’s high-premium Extra
Cognac a gold medal in the 12th
Challenge to the Best French
Wines, Beers & Spirits for Asia.
“It makes us very proud, because
this spirit, which is a blend of
40-year-old Cognacs, is the
legacy of the work of the previous
generation,” François Voyer’s Sales
Director, Morgan Moutet, told The
Daily.
Legacy is of paramount
importance to this family-run
business, which dates back five
generations, exports to some
50 countries, and has carefully
Extra Cognac, a complex spirit with
notes of spice, tobacco leaf and
candied fruit, is one of François
Voyer’s flagship products. It also
boasts a very long aftertaste, and
the recognition it just received
from the Hong Kong Sommelier
Association is testament, Morgan
Moutet explained, that the
product’s taste and quality really
fit with Asian consumers.
“It makes us very happy because
it shows we’re moving deeper into
the Asian market,” he said
Hall 1 / Stand E 009
With an iconic bottle that sets it
very much apart, and a complexity
derived from its particular blend
of Syrah, Grenache, Cabernet
Sauvignon and Caldec grapes,
Libre is a high-premium rosé that
is the pride and joy of Domaine
Bargemone, in southern France’s
famed Provence region. Made from
grapes cultivated organically on
the property’s best parcel, Libre is
an extremely fragrant wine with a
perfect pink hue and notes of citrus
and white-flesh fruits
Hall 1 / Stand J 082
KEY SELLING
POINTS
Eye-catching bottle
Notes of citrus and
white-flesh fruits
Organic
6 THE DAILY • THURSDAY 30 MAY 2024 vinexpoasia.com

2,500 trees planted
2,500kg of plastic waste collected
I
REGION I LATIN AMERICA I
"We’re best known for our red wines, but Argentina
is also having a lot of success with whites"
The Daily spoke with Sherry Pei, head of the China office for Wines of Argentina,
about trends in Argentine wine and the trade promotion organisation's objectives
for the Asian market
A total of 16 Argentine producers are present for this year's
Vinexpo Asia, and together they have high hopes of gaining
even greater ground in the region's markets, the Wines of
Argentina representative explained.
What are Wines of Argentina’s main
goals at Vinexpo Asia this year?
We’re looking to expand the presence
of Argentine wines in our main Asian
markets and reach potential new
export destinations. We have 16
wineries from Argentina participating
in Vinexpo Asia, and we want to
strengthen our position in the region.
Why are in-person events like
Vinexpo Asia so important for the
industry?
It is an opportunity for wineries
to reach out to potential clients.
Wineries have the chance to meet
potential buyers face-to-face and
build trusting relationships, as well
as keep in touch with existing clients.
Also, it’s a good way to learn about
the local market, and keep abreast of
market developments. Wine is special
in that it needs to be tasted. Potential
buyers can meet winemakers directly
and at the same time try different
products.
What can you tell us about the
“Women in Argentina” programme
at Wines of Argentina? Why is this
important?
Wines of Argentina is committed
to taking clears steps to advance
equal opportunities in the workplace,
the market, and in the community.
We’re developing strategies for
equality between men and women.
Breaking down gender stereotypes
is a challenge that we must tackle
together, with the goal of changing the
culture from within our organisations.
This means institutionalising best
practices in terms of fairness. In
doing so we hope to inspire other
wine producers to follow our lead.
What are some of the main trends
in Argentine winemaking right now?
Argentine producers have been
exploring cooler regions in an effort
to produce fresher wines. These
include higher elevation areas in the
Uco Valley in Mendoza, Alto Valle
in Rio Negro, Patagonia, and the
Atlantic coast. There is an emphasis
as well toward producing lighter reds,
which is why Argentine producers
are turning to grapes such as Pinot
Noir in the Uco Valley and
Patagonia.
We’re best known for our
red wines, but Argentina is
also having a lot of success
with whites such as as
Chardonnay, Semillon
and Chenin blanc. Also,
there’s a push toward more
organic and biodynamic
wines. In just five years,
the number of organic
certifications awarded
in Argentina has grown
by 50%, reaching 170
vineyards and 60 wineries.
Finally, Argentina is
looking to develop underexplored
styles such as
orange wines, which
lend themselves well to
aromatic varietals such as
Torrontés and Malvasia. We
want to move into more
exotic territory.
How important is the Asian market
for Argentine wines?
The Asian market is very important
to Argentina. China is one of our
key markets, but we also see huge
potential for growth in South Korea,
Singapore, and Japan
Sherry Pei
Head of the China office
for Wines of Argentina
Hall 1 / Stand H 039
ARGENTINA'S MANY ATTRIBUTES
Argentina has a number of characteristics that set
its wines apart on the world stage, according to
Sherry Pei. For starters, the areas suitable for wine
growing cover a vast territory: from the Central
Andes mountain range to the Atlantic Ocean, and
from Salta in the north to Patagonia in the far
south.
The country is also home to a large number of
high-altitude vineyards, where cold nights give
way to hot, sunny days. It’s no coincidence that an
image of the sun features so prominently on the
Argentine flag. All that sunshine (300+ days per
year, in some places) combined with dry weather
make for ideal growing conditions.
Argentina boasts some enviable soil conditions as
well, with a low composition of organic material.
And meltwater from mountain snows limits hydric
stress, the Wines of Argentina representative
pointed out.
What’s more, the country has a diversity of grape
varieties, including Cabernet, Syrah and Bonarda,
for red wines, and Chardonnay, Torrontes and
Sauvignon Blanc, for fruity whites.
The country’s signature varietal, of course, is
Malbec, and that, says Sherry Pei, is another
big plus for Argentina. Malbec is a particularly
versatile grape, perfect for easy-to-drink wines
(with silky rounded sweet tannins) but also apt
for premium, full-bodied wines with with complex
notes and aromas.
THE DAILY • THURSDAY 30 MAY 2024 7