Parra News May 28 2024

SPORT
Tuesday, May 28 2024
Iconic partnership re-established
NATHAN TAYLOR
The Parramatta Eels will be hoping
their new major sponsor will send
them back to the glory days of the
‘80s after it was announced global building
products group James Hardie will return to
the club’s jersey from 2025.
The four-year sponsorship re-establishes
one of rugby league’s most iconic partnerships.
It’s set to rekindle Eels fans’ memories
of the club’s golden era when Parramatta won
four premierships between 1981 and 1986
with James Hardie as its major sponsor.
Under the new partnership, James Hardie
will become the Eels’ front of jersey and lower
back of jersey sponsor and gain access to
the Eels’ fan base through game day, digital
and stadium brand activations, as well as
merchandise and hospitality rights.
Combined with the recent re-signing of
ALAND Developments and ATS Building
Products, the new partnership will see the
Eels have one of the highest value jerseys in
Australian sport. The increased investment
will directly support the growing football
programs across their men’s, women’s and
elite pathways teams.
Key to the partnership will be an opportunity
for James Hardie to initiate a career pathways
program into the construction sector for
Greater Western Sydney.
With a strong focus on community, the
partnership will facilitate deeper support for
Halfback Mitchell Moses, James Hardie CEO Aaron Erter and fullback Clint Gutherson.
existing key charity partners, while supporting
the Eels social impact programs which
focus on mental health, respect, culture and
active kids.
Parramatta CEO Jim Sarantinos welcomed
the partnership, saying the club was delighted
to strengthen an iconic relationship with deep
historic roots for both organisations.
“Eels fans will remember the club’s previous
association with James Hardie as major
sponsor from 1981 to 1995, which coincided
with the greatest period in the club’s history,”
he said.
“The alignment between our two organisations
is powerful. As a club we are deeply
connected to western Sydney and its
community, Australia’s third largest economy
– a region that James Hardie invests in and
supports as a key manufacturer, employer
and supplier.
“In addition to supporting our football
programs and social impact outcomes,
through this partnership, our club and James
Hardie will work together to expand skills,
investment and entrepreneurship in western
Sydney. We look forward to strengthening our
club’s foundations, providing opportunities
for our community, and laying the groundwork
for an era of success together again.”
James Hardie said the Eels sponsorship
aligned neatly with the company’s state
purpose – Building a Better Future for All.
“The Parramatta Eels and James Hardie
have a deep historic connection, but we also
have a shared passion for what this partnership
can do for the community and for us to
activate our purpose, Building a Better Future
for All,” James Hardie CEO, Aaron Erter said.
“We’re making a commitment to the football
team, but we see this as a much greater
commitment to Parramatta and western
Sydney. The Eels’ purpose is to ‘uplift lives,
deliver unforgettable moments and bring
communities together’, and this matters to
James Hardie.”
YOUR HEALTH,
OUR PRIORITY!
At Holroyd Private Hospital, we prioritise your health and well-being.
Our dedicated team of professionals are here to provide you with
exceptional medical and rehabilitation care tailored to your needs.
Rehabilitation Holistic Care Medicare EPC
Specialised Expertise Diagnostic Services
Holroyd Private Hospital in Guildford offers:
5 FREE SESSIONS all covered by Medicare
We will be offering GAP FREE MEDICARE sessions in April/ May/ June
See your GP and ask for an EPS referral or alternatively, speak to us at Holroyd Private
Our specialties include:
• Orthopedic
• Cardiac
• Neurological
• Pulmonary
• General Reconditioning/
Fall prevention
• Diabetic
PN53489
MORE INFORMATION
9681 2222 | www.holroydprivate.com.au
123 Chetwynd Road, Guildford