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Spa Executive May 2024

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PUBLISHER<br />

Roger Sholanki<br />

Note from the Publisher<br />

EDITOR, CREATIVE DIRECTOR<br />

Elizabeth Bromstein<br />

DESIGNER<br />

Design Pickle<br />

AD SALES,<br />

CONTRIBUTING EDITOR,<br />

PRODUCTION MANAGER<br />

Sal Capizzi<br />

Dear Readers,<br />

As we move into summer, we're delighted to bring you a theme that touches the core of<br />

wellness: happiness. This issue of <strong>Spa</strong> <strong>Executive</strong> is dedicated to exploring the many facets<br />

of happiness within the hospitality industry, highlighting how joy and wellbeing are essential<br />

for both guests and staff.<br />

In the spotlight this month is Anna Bjurstam, Wellness Pioneer with Six Senses, who shares<br />

her insights on the brand’s wellness philosophy and the role happiness plays. Her unique<br />

perspective underscores the importance of purpose and meaningful connections in<br />

creating truly memorable experiences.<br />

Our feature article, "What Happiness Means to Top Hospitality Industry Experts," compiles<br />

wisdom from leading professionals who discuss how they cultivate happiness in their work<br />

environments, combining collective knowledge that reinforces the idea that happiness is<br />

not just an outcome but a vital element of exceptional service.<br />

We also explore the connection between happiness and wellness travel, why people who<br />

travel are generally happier, and how travel can enhance overall wellbeing. From the<br />

scientific research to practical applications, this issue provides a comprehensive look at<br />

how happiness can be nurtured through travel and hospitality.<br />

On the operational front, we continue to emphasize the importance of happy employees.<br />

<strong>Spa</strong> <strong>Executive</strong><br />

Research consistently shows that happy workers are more productive and contribute to<br />

better guest experiences. So, we’re highlighting strategies for fostering a positive work<br />

environment that benefits both staff and guests.<br />

<strong>Spa</strong> <strong>Executive</strong> is Book4Time’s<br />

magazine for leaders in the<br />

business of wellness. News,<br />

views, and interviews to help<br />

you attract top talent, increase<br />

customer retention, and offer<br />

the best possible<br />

guest experience.<br />

Thank you for your continued engagement with <strong>Spa</strong> <strong>Executive</strong>. I hope the insights in this<br />

issue inspire to enhance happiness within your business and beyond.<br />

Warm regards,<br />

Roger Sholanki,<br />

CEO,<br />

Book4Time

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