Spa Executive May 2024
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PUBLISHER<br />
Roger Sholanki<br />
Note from the Publisher<br />
EDITOR, CREATIVE DIRECTOR<br />
Elizabeth Bromstein<br />
DESIGNER<br />
Design Pickle<br />
AD SALES,<br />
CONTRIBUTING EDITOR,<br />
PRODUCTION MANAGER<br />
Sal Capizzi<br />
Dear Readers,<br />
As we move into summer, we're delighted to bring you a theme that touches the core of<br />
wellness: happiness. This issue of <strong>Spa</strong> <strong>Executive</strong> is dedicated to exploring the many facets<br />
of happiness within the hospitality industry, highlighting how joy and wellbeing are essential<br />
for both guests and staff.<br />
In the spotlight this month is Anna Bjurstam, Wellness Pioneer with Six Senses, who shares<br />
her insights on the brand’s wellness philosophy and the role happiness plays. Her unique<br />
perspective underscores the importance of purpose and meaningful connections in<br />
creating truly memorable experiences.<br />
Our feature article, "What Happiness Means to Top Hospitality Industry Experts," compiles<br />
wisdom from leading professionals who discuss how they cultivate happiness in their work<br />
environments, combining collective knowledge that reinforces the idea that happiness is<br />
not just an outcome but a vital element of exceptional service.<br />
We also explore the connection between happiness and wellness travel, why people who<br />
travel are generally happier, and how travel can enhance overall wellbeing. From the<br />
scientific research to practical applications, this issue provides a comprehensive look at<br />
how happiness can be nurtured through travel and hospitality.<br />
On the operational front, we continue to emphasize the importance of happy employees.<br />
<strong>Spa</strong> <strong>Executive</strong><br />
Research consistently shows that happy workers are more productive and contribute to<br />
better guest experiences. So, we’re highlighting strategies for fostering a positive work<br />
environment that benefits both staff and guests.<br />
<strong>Spa</strong> <strong>Executive</strong> is Book4Time’s<br />
magazine for leaders in the<br />
business of wellness. News,<br />
views, and interviews to help<br />
you attract top talent, increase<br />
customer retention, and offer<br />
the best possible<br />
guest experience.<br />
Thank you for your continued engagement with <strong>Spa</strong> <strong>Executive</strong>. I hope the insights in this<br />
issue inspire to enhance happiness within your business and beyond.<br />
Warm regards,<br />
Roger Sholanki,<br />
CEO,<br />
Book4Time