Brand Vision Book
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LOCAVORE RESTAURANT
WHAT IS LOCAVORISM?<br />
The word locavore is a combinationof two words - local<br />
and omnivore. This food philosophy can be defined as<br />
a person who consumes seasonal food produced or<br />
harvested within a 100-mile radius of one’s home.<br />
MODERN
LOCAL<br />
OMNIVORE
FRESH<br />
There are several benefits to locavorism, such as health, environmental, and community<br />
awareness. Consumers have a certain sense of security when they consume locally produced<br />
food. Local, non-industrial farmers are far more accountable for food security and have a<br />
higher level of control over the use of pesticides, animal treatment, and a lower ratio of<br />
disease outbreak due to smaller farming practices.<br />
SUSTAINABLE
AUTHENTIC<br />
Authenticity stems from the ground. This brand is<br />
associated with words such as organic, natural and<br />
real. The Harvest Restaurant brand oozes authenticity<br />
in all that it delivers: branding philosophy, food,<br />
environment, and service.<br />
LOCAL
HIGH-TECH
REFINED<br />
The locavore restaurant concept breaks away from tradition while exploring the needs of new<br />
consumers. It’s all about the food and the passion that comes from eating locally produced<br />
ingredients. The branding will also communicate passion in its design, keeping the core<br />
objectives in mind. People who are passionate about food and the environment will feel a<br />
connection with the brand.<br />
ENGAGING
LOCAVORE RESTAURANT