PREMIUM ECO SERIES 50% LESS ENERGY same look & quality WE MAKE PEOPLE HAPPY. -50% * FOR MORE INFO *compared to the classic LED
Page 15 T O M INNOVATIONS April <strong>2024</strong> ALDI SOUTH relies on gamification to find applicants With its new digital HR campaign, ALDI SOUTH is focusing on gamification in its search for experts in sales. The company is now immersing itself in the world of gaming under the motto „Level up“ and using familiar game elements that allow users to get to know everyday working life in the store in a playful way. According to a recent study by Bitkom Research, it is not only the younger target group between the ages of 16 and 29 who regularly play computer or video games in everyday situations. 74 percent of 30 to 49-year-olds and 46 percent of 50 to 69-yearolds also have a preference for the gaming world. With the new HR campaign, ALDI SOUTH is addressing precisely this target group and at the same time making everyday working life in sales virtually more tangible. „As part of the core business, my heart naturally beats for sales,“ says André Giesen, Group Director Human Resources at ALDI SOUTH. „At the ALDI SOUTH Group, sales activities are diverse and talent is not only recognized, but also encouraged and valued. Having fun at work is particularly important to us, ALDI SOUTH is looking for new applicants in innovative ways. Photo: ALDI SOUTH as this is the only way to fully utilize individual skills and performance.“ In order to achieve the greatest possible attention, the campaign will be played out in the form of various clips on outdoor screens and via Connected TV on Netflix and Prime Video as well as on YouTube. In addition, Instagram users can try out the campaign‘s gaming filter on the ALDI SOUTH careers channel for the first time and playfully prove their skills at the checkout. In this way, ALDI SOUTH wants to address the target group exactly where they are. This is because almost 35 percent of potential applicants search for jobs or career-related information on Facebook and 30 percent on Instagram. This is how the ALDI SOUTH Group aims to counteract the shortage of skilled workers in its stores. The media agency PHD Germany and the HR marketing agency EMBRACE are responsible for the employer branding campaign. Smart shopping carts instead of „Just Walk Out“ According to a report by technology portal The Information, Amazon wants to say goodbye to its „Just Walk Out“ cashierless supermarkets. Instead, Amazon dash carts, i.e. self-checkout tills converted into shopping carts, are to be used in most stores. When customers place goods from the shelf into the shopping cart, these products are automatically scanned and added to the bill. The process can be controlled via a touchscreen on the handle of the Dash Cart. Amazon has now confirmed the switch to smart shopping carts at Amazon Fresh locations in Amazon wants to change the technology in its supermarkets. Photo: AdobeStock the USA: „Just Walk Out“ will initially only be used in a small number of Fresh stores in the UK and in some Amazon Go supermarkets. Background: With the Just Walk Out technology, a complex camera system recorded every inch of the supermarket. However, instead of fully automated computer monitoring, more than 1,000 people in India are to evaluate the exceptions and mark them manually. The cashiers were therefore removed from the store and placed elsewhere on the globe, from where they observed the customers. According to The Information, around 700 out of 1000 purchases had to be analyzed in this way because the system was unable to do so. This is well below Amazon‘s original target of 50 out of 1000 visits.
Change language