The Garage 362
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
NEWS<br />
Alpine and Chicane<br />
become latest names to partner<br />
with Masters of Motoring 2024<br />
● Renault’s Sports Car brand comes on board for<br />
Masters Weekend<br />
● Automotive marketing experts, Chicane become<br />
name partner for VIP Area<br />
Masters of Motoring 2024 presented by Footman James,<br />
which is being staged over the weekend of the 1stand 2nd<br />
of June at Castle Combe Race Circuit and Bowood House<br />
& Gardens continues to attract leading automotive brands for the<br />
event.<br />
<strong>The</strong> latest to join the ranks is Alpine, the sports car arm of Renault.<br />
<strong>The</strong> brand (www.alpine-cars.co.uk), nowadays seen in the both the<br />
Formula One and World Endurance Championships, is expanding its<br />
range and reach. Visitors to Masters of Motoring will be able to get<br />
up close and personal with examples of the pretty Alpine A110 range.<br />
<strong>The</strong> French machine, which is a modern interpretation of the famous<br />
A110 of the 60s and 70s which gained a huge reputation in rallying<br />
and has been lauded as one of the best small sportscars in the world<br />
by media and owners alike.<br />
Joining Alpine at this year’s event will be award-winning<br />
automotive marketing company Chicane (www.chicane.marketing),<br />
which celebrates its 25th birthday in 2024. Chicane specialises<br />
in Automotive PR and Marketing, and is putting its name and<br />
branding to the event’s VIP hospitality area as part of its anniversary<br />
celebrations. <strong>The</strong> Chicane VIP Hospitality Area will be a feature, not<br />
only of Masters of Motoring, but also of the Great British Motor Show<br />
signature events at Harewood House later in June and Derbyshire’s<br />
famous Chatsworth House as well as Arley Hall in Cheshire, and<br />
Kelmarsh Hall in Northamptonshire over the course of the Summer.<br />
Chicane will host a variety of media and automotive industry guests<br />
at each event.<br />
“We are delighted that Alpine has decided to be part of Masters<br />
of Motoring presented by Footman James. It is a truly global brand<br />
that really resonates with anyone with an interest in cars,” enthuses<br />
Masters of Motoring Event Director, Steve Bishop.” I am also looking<br />
forward very much to seeing the Chicane VIP Hospitality Areas at our<br />
top events this year. This is our second year of working with them,<br />
and we are delighted that they have chosen to invest in the event to<br />
help celebrate their 25th Birthday. We look forward, very much, to<br />
welcoming both companies into the Masters of Motoring fold.”<br />
<strong>The</strong> Masters of Motoring organisers are also pleased to announce<br />
that the Masters website has been further upgraded, in the runup<br />
to the event and for the future. <strong>The</strong> event website, in its latest<br />
incarnation, has a familiar feel to it, but is intended to be easier<br />
to use, should offer faster access and will allow greater flexibility<br />
to adapt to the changing and expanding needs of the event as it<br />
develops and moves forward. <strong>The</strong> website URL remains the same:<br />
www.mastersofmotoring.com<br />
Masters of Motoring presented by Footman James is a two-day<br />
lifestyle motoring event over the weekend of June 1st and 2nd2024.<br />
With its mix of track acton at Castle Combe, and Concours at<br />
Bowood House & Gardens, Masters of Motoring is rapdily evolving as<br />
one of the key Supercar Events of the year.<br />
<strong>The</strong> Saturday is a track-based action day staged at Castle Combe<br />
Race Circuit in Wiltshire, which is already set to feature a large<br />
and exciting selection of historic race and rally cars, classic and<br />
supercars. This will be followed by a VIP Concours-style event on<br />
Sunday at nearby Bowood House & Gardens. <strong>The</strong> impressive Wiltshire<br />
estate, with its spectacular stately home and beautiful gardens will<br />
form a wonderful backdrop to Masters’ classic and modern exotica,<br />
as well as marque and car anniversary displays. <strong>The</strong> weekend will also<br />
feature a selection of social events for both participants and visitors.<br />
<strong>The</strong> demand for both tickets and participant spaces continues<br />
to be strong. <strong>The</strong> “Early Bird” offers, which offer a £10 per head<br />
price reduction for the 1st June Track Action Day at Castle Combe<br />
Race Circuit and an £8 per head reduction for the Concours Day at<br />
Bowood House & Gardens, are proving popular, and will run until the<br />
end of April.<br />
COMPETITION TICKET OFFER<br />
<strong>The</strong> organisers have a number of VIP day and weekend tickets<br />
available to media for use in reader/listener/viewer competitions.<br />
Please contact Simon Maurice at our press office for more details!<br />
For information on any aspects of Masters of Motoring, please<br />
contact Steve Bishop:steve@greatbritishmotorshows.com<br />
For further information and for details and registering for<br />
Masters of Motoring: www.mastersofmotoring.com<br />
For media accreditation, as well as further media information<br />
and imagery, please contact Simon Maurice: +44 (0)7771 597961<br />
or email: simon@chicane.marketing<br />
8 THE GARAGE<br />
8, News Alpine and Chicane.indd 1 30/04/2024 13:43
Change language