The Garage 362
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NEWS<br />
Castrol launches<br />
refreshed POWER1<br />
motorcycle lubricant<br />
range with new<br />
3-in-1 FORMULA<br />
Castrol has refreshed its core POWER1 motorcycle and scooter<br />
lubricant range with a new 3-in-1 FORMULA, distinctive new<br />
labels, and updated packaging aimed at better suiting the<br />
needs of workshops and consumers.<br />
<strong>The</strong> refreshed POWER1 lubricant range supports a diverse<br />
array of uses for motorcycles and scooters. Castrol<br />
POWER1’s new 3-in-1 FORMULA is engineered to perform<br />
across three critical areas: excellent power and acceleration,<br />
excellent protection, and smooth riding.<br />
In benchmark acceleration tests during the product’s<br />
development, motorcycles using Castrol POWER1 could travel<br />
eight metres further than motorcycles using a generic market oil<br />
for bikes and scooters1. In addition, Castrol POWER1 was found to<br />
provide 50% better wear protection versus industry limits2, and<br />
it enabled smooth acceleration without any slips or judders3.<br />
Besides the new formulation, packaging for the Castrol<br />
POWER1 range now features Castrol’s refreshed brand identity<br />
that was launched in 2023. It also includes customer-centric<br />
labelling aimed at helping consumers easily locate the right<br />
product for their motorcycle or scooter.<br />
<strong>The</strong> packaging for Castrol’s small pack product range in<br />
Europe has been updated to use less plastic. <strong>The</strong> company’s new<br />
five-litre bottle uses 20% less plastic compared to the previous<br />
five-litre bottle4, one of the best-selling products in the Castrol<br />
range5. It is expected that these measures will help to save<br />
1,000 tonnes of plastic use in Europe on an annual basis when<br />
compared to previous small bottle designs and aggregated across<br />
the full bottle range6. <strong>The</strong>se new bottles were introduced in<br />
several of Castrol’s key international markets, including India and<br />
China in 2019, which meant 4,000 tonnes of plastic were saved<br />
compared to the previous small bottle designs6.<br />
<strong>The</strong> introduction of the newly designed bottles is part of<br />
Castrol’s delivery of its PATH360 sustainability strategy7 that sets<br />
out aims to help save waste, reduce carbon and improve lives.<br />
Castrol is the world’s number-one selling lubricant brand for<br />
two-wheelers8 and is trusted by MotoGP teams Aprilia and LCR<br />
Honda.<br />
6 THE GARAGE<br />
6, News Castrol.indd 1 30/04/2024 10:31