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MAY<br />
<strong>2024</strong><br />
16<br />
18<br />
22<br />
Contents<br />
26<br />
08 NEWS<br />
Zebco Europe finally closes the doors to its<br />
German facility, details are revealed about<br />
the fly fishing Confluence event in the USA<br />
this autumn while the Australian tackle<br />
trade show is sold out on floor space.<br />
16 LUNCH & LEARN AT ICAST<br />
A surprising series of seminars designed<br />
to help tackle businesses grow and meet<br />
the latest challenges has always been a<br />
popular part of the ICAST show. We find<br />
out why.<br />
18 SPOTLIGHT ON… EYEWEAR<br />
Looking to stock the latest and best<br />
eyewear out there? TTW guides you<br />
through the lens and frame options and<br />
explains why polarised glasses are the best<br />
option, bar none, for anglers.<br />
20 SHOP WINDOW<br />
We run the rule over some of the latest<br />
sunglasses offerings that retailers could be<br />
seeking to stock.<br />
06 www.tackletradeworld.com<br />
30<br />
22 TECHNOLOGY AT THE CORE OF LURES<br />
The way soft plastic lures are produced<br />
changed forever when lure manufacturer<br />
LIVETARGET introduced its Injected Core<br />
Technology.<br />
24 IN LINE FOR MORE MONO<br />
INNOVATION<br />
Line manufacturer FirstDart continues<br />
to make strides in its innovation plan,<br />
introducing an exceptional mono running<br />
line – G2R.<br />
26 DOING BUSINESS WITH… ALASKA<br />
The least-populated US state actually has<br />
some of the finest fishing on offer for both<br />
residents and visitors alike, so it may be a<br />
great fit for your brand.<br />
36<br />
30 ALL ROADS LEAD TO CHINA<br />
Why the tackle trade beat to a path to<br />
China Fish <strong>2024</strong>, making it a recordbreaking<br />
show for exhibitors from across<br />
the globe.<br />
36 TOBIZO RODS WIN RACE FOR TOP<br />
SPOT<br />
Hard-fighting fish, big lures and tough<br />
conditions call for high-performance rods,<br />
such as ZENAQ’s Tobizo Type R Racing<br />
concept.<br />
38 MAKING CONTACT<br />
More tackle and gear recently released into<br />
the market that you might wish to consider<br />
adding to your inventory for the coming<br />
season.<br />
42 UNDER THE INFLUENCE<br />
Engaging with influencers can be a<br />
powerful way to grow your brand, as it<br />
allows you to tap into their established<br />
audience and credibility. Here’s how to go<br />
about it…
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