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Tackle Trade World - May 2024

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MAY<br />

<strong>2024</strong><br />

<strong>Tackle</strong><strong>Trade</strong><br />

www.tackletradeworld.com<br />

EDITORIAL<br />

Editor:<br />

John Hunter<br />

04<br />

+44 7990 542958<br />

john.hunter@dhpub.co.uk<br />

A journalist all his life and with 20-plus years<br />

of international business magazine experience,<br />

John was the founding editor of TTW and has<br />

now returned to the helm. He has helped<br />

many brands launch and grow over the years<br />

through B2B publications and via his own<br />

consultancy business.<br />

ADVERTISING<br />

North America:<br />

Bart Manganiello<br />

+1 914 722 7601<br />

bartalm@optonline.net<br />

For over 38 years, Bart has been working with<br />

trade magazines, 34 in the tackle industry.<br />

Since 2001, he has been TTW’s North American<br />

Director, providing the best communication<br />

programs to companies, helping them connect<br />

with current and prospective trade partners<br />

around the world.<br />

Rest Of The <strong>World</strong>:<br />

Guido Knegt<br />

+39 3475036436<br />

guido.knegt@dhpub.co.uk<br />

A born and bred Dutchman, he spent five<br />

years travelling the world as a scuba-diving<br />

instructor and English teacher before settling<br />

down in Sardinia. Guido previously worked for<br />

TTW between 2014 and 2017.<br />

China: Robert Li<br />

Li Ziwei<br />

+86 13451914155<br />

robert.li365@gmail.com<br />

Li Ziwei (Robert) has been working as news<br />

editor for over 20 years. He founded the most<br />

influential Chinese fishing forum in the Straits<br />

and successfully organised many industry<br />

events. His love for culture and tourism has led<br />

him to devote his entire life to the exchanges<br />

between China and southeast Asia.<br />

Magazine Manager<br />

Justin Fox<br />

+44 7813 327966<br />

justin.fox@dhpub.co.uk<br />

A hugely experienced communicator with<br />

more than 20 years at parent company DHP,<br />

Justin knows what it takes to grow brands<br />

and businesses across the tackle sector.<br />

Sub Editor: David Haynes<br />

Art Editor: Paul Evans<br />

Editorial Design: Brad Sharp<br />

DHP LTD<br />

Editorial, administration, subscriptions and<br />

accounts to: DHP Ltd, 1st Floor, Nene House,<br />

Sopwith Way, Daventry, NN11 8EA, UK<br />

www.tackletradeworld.com<br />

THE SUMMIT OF<br />

OUR BUSINESS<br />

EXPECTATIONS<br />

It seems that angling summits are the latest<br />

‘thing’ doing the rounds in the tackle trade.<br />

We can’t move for them!<br />

While the American Sportfishing Association<br />

has been running its Sportfishing Summit in the<br />

USA for over two decades to great acclaim, the<br />

concept is a little newer for two other industry<br />

organisations.<br />

After a poorly backed Confluence trade<br />

show in Salt Lake City in 2023, the American<br />

Fly Fishing <strong>Trade</strong> Association (AFFTA)<br />

is dispensing with the show element for<br />

its <strong>2024</strong> Confluence, instead introducing a<br />

similar summit concept, offering networking<br />

opportunities and business seminars and<br />

discussions.<br />

And now it seems the European Fishing<br />

<strong>Tackle</strong> <strong>Trade</strong> Association (EFTTA) will be<br />

exploring the idea too, perhaps towards the<br />

end of this year, before adding into its own<br />

EFTTEX 2025 trade show offering the<br />

following year.<br />

So will these work? Well, the ASA has<br />

actually been holding meetings for its leadership<br />

and members since 1933, although it was back<br />

in 2002 that the gathering was revamped and<br />

rebranded as the Sportfishing Summit.<br />

The concept was simple – throw open your<br />

doors to the wider sportfishing trade community,<br />

encourage more meaningful conversations at all<br />

levels about the future of our sport and how we<br />

can all derive greater benefits from our efforts.<br />

At the same time, throw in a good few social<br />

and educational events and you can attract a<br />

veritable who’s who of the industry.<br />

The Confluence NOLA <strong>2024</strong> (it’s being held John Hunter<br />

in New Orleans, Louisiana) will be a place for Editor<br />

3,511<br />

6,466<br />

the fly fishing industry to come together, have<br />

those important conversations as a whole and<br />

individually, while strengthening the industry<br />

and businesses, with educational talks and a<br />

sounding board for AFFTA to hear thoughts<br />

from its members.<br />

Naturally, both of these summits usually also<br />

take place in cool places where the fishing is<br />

good and visitors can appreciate the natural<br />

environment which the organisations are<br />

constantly championing – it’s a smart way of<br />

encouraging attendance.<br />

Quite what the plans are for EFTTA’s<br />

Angling Summit later this year, few details have<br />

yet been released.<br />

But I suspect it will be in a popular central<br />

European location, making it easy to get to,<br />

with a mix of round-table discussions, business<br />

advice and talks and perhaps even a few industry<br />

awards thrown in.<br />

It will be interesting to see if the European<br />

tackle trade embraces such a concept and is<br />

willing to get into its cars or jump on trains/<br />

planes to attend.<br />

While EFTTA and the ASA plan on backing<br />

or running trade shows in addition, AFFTA’s<br />

Confluence follows the demise of the IFTD<br />

show.<br />

However, I wouldn’t mind betting it won’t<br />

be long before brand representatives there are<br />

encouraging attendees to spend a little time<br />

discussing or looking at their new products or<br />

launches.<br />

<strong>May</strong>be things will go full circle...

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