Tackle Trade World - May 2024

More documents

Recommendations

Info

CHINA'S FISHING TACKLE INDUSTRY NGAGES IN FIERCE PRICE WAR In the past two days, the most popular thing in the fishing circle is the good news that fishing rods and baits are on sale at half price. Deng Gang, the owner of Tianyuan Fishing <strong>Tackle</strong>, suddenly made a "big price cut" and sold his own fishing rods at discounts ranging from half price. After returning from refueling in the distant Maldives, Deng Gang was full of energy and broadcast live for several hours. Putting a variety of its own fishing rods on the shelves, many fishing friends are surprised by the discounts, and some fishing rods are even sold at a "fracture price" of 30% off. Unsurprisingly, within a short period of time, Deng Gang’s fishing rods originally worth hundreds or thousands of yuan were sold at half price, and tens of thousands of them were quickly sold. After a live broadcast, a rough estimate shows that Deng Gang earned at least tens of millions. Deng Gang's appeal in the fishing community is indeed extraordinary. But here comes the question. Do anglers or dealers who previously purchased goods at high prices feel like they were “cut off”? Deng Gang made a "big price cut" in advance. This move directly caused an "earthquake" in the fishing circle, and a wave of price melee started. Many manufacturers chose to follow suit, with Handing significantly lowering the price of its own fishing rods; famous fisherman Li Damao also began selling fishing bait at almost crazy prices. Another leading company in the fishing industry, "Laogui" also announced before that it would adjust the price of its own silver carp and bighead carp bait to 6.66 yuan per pack. Such a price may have been unimaginable before. Deng Gang's "big price reduction" also aroused dissatisfaction among some peers and even dealers. Some people accused him of "ignoring martial ethics and engaging in sneak attacks." The reason is simple. Deng Gang's actions have created a psychological expectation among fishermen. If other manufacturers' fishing rods are still sold at the previous price, they will definitely lose the market.
It is still unclear whether some dealers who previously bought goods at high prices from Tianyuan will suffer heavy losses and whether Deng Gang will be compensated accordingly. No wonder some people in the industry denounced it on the Internet: They will never touch Tianyuan’s products again. It can be seen that Deng Gang's price war has caused a chain reaction in the fishing circle. For those smaller fishing tackle companies, it will be difficult to withstand such an offensive, and offline fishing tackle stores are expected to also struggle. Some people have already given predictions that more than half of fishing tackle shops will close in <strong>2024</strong>, and fishing tackle companies without economies of scale will also be gradually eliminated in the future. Two years ago, everyone in the fishing industry was grateful to Deng Gang. Now, I'm afraid some people are going to "swear my mother". It’s really this moment and that moment! Can a price war solve the problems existing in the fishing industry? There is no doubt that Deng Gang's choice to start a price war must have been carefully considered. After rapid growth in the past two years, the fishing tackle industry has now reached a bottleneck. Coupled with the declining willingness of anglers to consume, competition in the fishing industry has become a red ocean. If the production load of the previously expanded production line cannot meet the standard, it can only be cut down. If the products squeezed in the early stage are not disposed of in time, they may also become a hot potato. Looking back at the fishing consumer market, many anglers who have cultivated their fishing hobby in the past few years may fall into fishing anxiety in the new year. First, they don’t have a lot of time. Second, their pockets may not be as big. Third, It is the “no fishing” regulations in many places that discourages fishermen. Fishing is a leisure activity of "leisure, money and fun". When the above three conditions are no longer met, the willingness to fish will drop to freezing point. If one angler encounters the above situation, it may not have any impact, but when thousands of anglers combine the above factors, the impact will be huge. This phenomenon is reflected on fishing tackle companies, which is that the previous high-speed growth performance suddenly reaches an inflection point, and the situation takes a turn for the worse, and they have to cut off their strength, otherwise it will be difficult to survive. However, is relying on price wars to stimulate anglers' demand just like drinking poison to quench thirst? If the consumption willingness of fishing groups still does not change, Teacher Deng may enjoy a short-term performance growth after this wave of price wars, but it is still difficult to determine whether the subsequent situation is optimistic. In the long run, for those in the fishing industry to survive, the most important thing is to maintain the sustainable development of recreational fishing. If everyone’s enthusiasm for fishing is ruthlessly dampened by measures such as the “ban on fishing”, it will probably be useless no matter how hard we try. Deng Gang and those head fishing companies should rely on their own influence to improve the recreational fishing environment. When the enthusiasm of fishing friends is aroused, fishing tackle companies will naturally have no worries about running out of food. On the contrary, I am afraid that most of the people in this industry will no longer be as optimistic as before.
Page 1: Sent to more than 18,500 tackle ind
Page 4 and 5: MAY 2024 TackleTrade www.tackletrad
Page 6: MAY 2024 16 18 22 Contents 26 08 NE
Page 9 and 10: AFFTA reimagines Confluence event T
Page 11 and 12: Scott Fly Rod Company now in Sessio
Page 13 and 14: RepYourWater joins North Point Bran
Page 15 and 16: TATULA SV SERIES REELS ANYTHING LES
Page 18 and 19: SPOTLIGHT ON... EYEWEAR SPOTLIGHT O
Page 20 and 21: SPOTLIGHT ON... EYEWEAR BAJÍO SIGS
Page 22 and 23: FEATURE LIVETARGET LURES HAVE TECHN
Page 24 and 25: FEATURE FirstDart FIRSTDART IN LINE
Page 26 and 27: DBW... ALASKA ALASKA D O I N G B U
Page 28 and 29: DBW... ALASKA H O W D O T H E Y F I
Page 30 and 31: FEATURE CHINA FISH 2024 BREAKS RECO
Page 32 and 33: BAN FISHING POLICY LEADS TO ECOLOGI
Page 36 and 37: FEATURE ZENAQ’S TYPE R TOBIZO WIN
Page 38 and 39: MAKING CONTACT Making Contact 1 2 3
Page 40 and 41: Classifieds SPLIT RING PLIERS CLASS
Page 42 and 43: FEATURE Marketing UNDER THE INFLUEN
Page 44: TRADITION MEETS INNOV ATION Enginee

Tackle Trade World - May 2024

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?