Tackle Trade World - May 2024

FEATURE
LIVETARGET LURES
HAVE TECHNOLOGY
AT THEIR CORE
Soft plastic lures are the “go-to” of many anglers but the way they are produced changed
forever when lure manufacturer LIVETARGET introduced its Injected Core Technology (ICT).
Available in profiles ranging
from simple to gaudy and
colours that span the spectrum
from muted to other-worldly,
soft plastic baits are well-established
staples in the arsenals of anglers in
freshwater, as well as those chasing a wide
range of finned predators in the seas.
Still, most soft lures that we thread
on hooks and dress on jigs have changed
little since the advent of grubs and worms
in the 1950s.
Warm polymer stews, steeped with
coloured dyes and glitter, are injected
or poured into metal moulds; when the
whole operation cools, soft lures emerge.
While the sizes and shapes of soft
plastic lures are limited only by the
bounds of anglers’ imaginations, they
all suffer from precisely the same
shortcomings: most soft baits don’t look
anything like the natural forage that
predator fish eat, and few behave like
natural vulnerable prey.
22 www.tackletradeworld.com
CHanging THE dYnaMiC
In 2018, that all changed, thanks to
Injected Core Technology (ICT) from
LIVETARGET, the leader in forage
replication, creating baits that truly match
the hatch.
“ICT allows the anglers’ target fish species
to be presented with an ultra-realistic bait
that matches the hatch of endless forages
from around the world,” explained Isaac
Payne, director of innovation and product
development for LIVETARGET.
“The technology uses a combination of
surfaces and layers alike, which gives the
bait a unique profound three-dimensional
effect by allowing light to be refracted
throughout the lure; enticing trophy-sized
fish to take the bait.”