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RepYourWater joins North Point Brands<br />
Outdoor company North Point<br />
Brands, owner of Cheeky<br />
Fishing and Wingo Outdoors,<br />
has added conservation-based<br />
apparel brands RepYourWater<br />
and RepYourWild to its<br />
growing family.<br />
The move means the<br />
husband-and-wife cofounders<br />
of Colorado-based<br />
RepYourWater, Garrison and<br />
Corinne Doctor, will bring their<br />
talents to all sectors of North<br />
Point Brands.<br />
Since RepYourWater’s<br />
launch in 2011, the designdriven<br />
apparel and accessory<br />
company has focused its efforts<br />
on making outstanding apparel<br />
with authentic design and<br />
artwork, created by Garrison,<br />
while building a sustainable and<br />
cause-driven company.<br />
To date, RepYourWater and<br />
RepYourWild have donated<br />
more than $400,000 to<br />
conservation.<br />
Corinne said: “We’re thrilled<br />
to join North Point Brands. We<br />
have worked together through<br />
the years in different capacities<br />
and, now that we have joined<br />
forces, we will make a bigger<br />
difference as brands committed<br />
The Recreational Boating &<br />
Fishing Foundation (RBFF)<br />
has appointed Billy Pope to<br />
its board of directors, bringing<br />
a wealth of marketing and<br />
communications experience.<br />
His background includes<br />
overseeing creative services<br />
and marketing efforts,<br />
promoting outdoor recreation<br />
opportunities and producing<br />
Alabama’s Department of<br />
Conservation and Natural<br />
Resources award-winning<br />
Outdoor Alabama magazine,<br />
website, and television show.<br />
BFF president and<br />
CEO Dave Chanda said:<br />
“With more than 30<br />
years of marketing and<br />
communications expertise,<br />
to conservation, sustainability<br />
and our shared passions of<br />
outdoor pursuits.”<br />
Corinne will take her years of<br />
experience with sustainability,<br />
operations and product into her<br />
new role<br />
as director<br />
of people,<br />
process and<br />
planet for<br />
North Point<br />
Brands,<br />
while<br />
Garrison will assume the role<br />
of creative director, applying his<br />
skills as a practising artist and<br />
designer.<br />
Garrison added: “Bringing<br />
together these four brands that<br />
are making great products for<br />
the right reasons is going to<br />
allow us as a team to elevate<br />
each brand individually. We’ve<br />
got big goals ahead.”<br />
North Point Brands will<br />
also retain all the employees<br />
at RepYourWater and<br />
RepYourWild.<br />
North Point Brands’ CEO,<br />
Ted Upton, noted: “We<br />
could not be more pleased<br />
to welcome not only the<br />
brands of RepYourWater and<br />
POPE CLIMBS ABOARD<br />
FISHING AND BOATING GROUP<br />
Billy Pope<br />
his insights will help drive<br />
innovative strategies to<br />
enhance participation in<br />
fishing, boating, and their<br />
connection with outdoor<br />
recreation and conservation.<br />
His addition to the board will<br />
certainly elevate our national<br />
and local communications<br />
efforts related to<br />
conservation.”<br />
RepYourWild but also the<br />
incredibly skilled Corinne,<br />
Garrison, and all of their team.<br />
“Our brands have similar<br />
values of making top tier<br />
product with forward thinking<br />
conservation and sustainability<br />
ethics. We’re stronger together.”<br />
The combined business will<br />
co-locate in its existing office<br />
spaces in Massachusetts and<br />
Colorado respectively. Normal<br />
business operations will<br />
continue uninterrupted.<br />
northpointbrands.com
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