Tackle Trade World - May 2024

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FAIRPOINT OUTDOORS STRENGTHENS IN THE UK Fairpoint Outdoors, the owner of Scandinavian tackle brands Westin and Kinetic, has made another strong move to bolster growth in the UK with the signing of southern sales manager Geoff Brooks. Geoff has been involved in the tackle industry for over 20 years, having extensive experience in both retail and trade sales roles, and joins the existing sales team of Richard Taylor in England, Scotland and Wales and Gareth Whittington in Ireland. This move supports Fairpoint’s ongoing aggressive expansion strategy, with recruitment of key employees being at the heart of their investment plan. Richard Taylor said: “Geoff is a brilliant addition to the company and his experience and connections should allow him to hit the ground running, which is exactly what we are looking for. “We have seen superb growth in the UK since launching our new bespoke UK business system in 2022/23 and Geoff is a key part of our projected growth plans.” In addition to the well-known Westin brand, Geoff is looking forward to develop business of the sister brand – Kinetic – in the coming months. He explained: “I’m incredibly excited to become part of such a forward-thinking company, and can see huge potential for Kinetic, especially in coastal stores in my territory. It is a no-nonsense brand, with superb margin for the retailer but backed by Scandinavian quality.” Thomas Petersen, Fairpoint CSO, added: “We identified the UK and Ireland as a key area for our growth strategy going forward but it’s fair to say Brexit made for (L to R): Geoff Brooks, Thomas Petersen Eldor and Richard Taylor. tricky times the last few years. “However, we have invested heavily in bespoke systems to get over these hurdles and our most recent acquisition in Geoff Brooks is testament to the progress we have made. “Coupled with our expansion of new product categories like reels, braid and a new terminal tackle range, the company is going from strength to strength and these are really exciting times.” While many brands seem nervous in the current financial climate, Fairpoint Outdoors says it is striding forward confidently and creating impressive results despite the uncertain times. www.fairpoint.dk/en Quest fulfilled for easy-to-use bait boat Sonar maker Deeper has launched what it claims to be the market’s easiest-to-use bait boat, the Deeper Quest. Coming with everything needed for carp fishing, the boat works right out of the box and has taken two years to design and develop, working closely with carp anglers to get everything right. Donatas Malinauskas, co-founder of Lithuanian-based Deeper, explained: “We wanted to make a product that would be as easy to use as taking it out of the box and turning it on. No assembling, no tightening screws, no attaching additional wires to batteries – pressing the power button to turn it on is all you need to do before you can enjoy your fishing experience. “Having never developed similar products before allowed us to take the bottom-up approach: we made the actual needs for the carp-fishing community the core of our process.” 10 www.tackletradeworld.com Deeper Quest product manager Vytautas Zelvys added: “Ease of use was our priority. Even individuals without any technical knowledge were supposed to be able to use it effortlessly and utilise all its features. That was why we custom-designed an externalwires-free battery system. Our bait boat also has a unique rig hopper that can use PVA bags or even carry liquids.” Its autonomous area scanning allows carp anglers to gather data without constant supervision. They can efficiently set up their equipment and save time, all while gaining insights into underwater structures. Deeper Quest hardware is seamlessly integrated with the firm’s Fish Deeper app, enhancing functionality, enabling precise navigation, area scans, route missions, and making a return to favoured spots effortless. The unlimited number of waypoints allows fishing enthusiasts to explore the most diverse lakes with the same ease. The bait boat also comes with flagship Deeper CHIRP technology and a housebuilt navigation system, providing the most accurate sonar data within 1m accuracy. Powered by rechargeable Li-ion batteries, it offers a runtime of up to seven hours or approximately a 20km range. Recharging is convenient via the bait boat’s USB-C power delivery system. It also comes with a backpack and essential maintenance tools. www.deepersonar.com
Scott Fly Rod Company now in Session with rods The Scott Fly Rod Company has introduced its Session series of high-performance, hand-crafted fly rods, blending acclaimed design approaches with latest materials and technologies. Session rods bring together high line speed, exceptional loop control, and a light and lively feel in hand. They load easily and are said to respond to subtle inputs from the angler. Scott’s president, Jim Bartschi, said: “Anyone who has fished Scott freshwater rods in the recent past will immediately recognise our signature ‘fast with feel’ action in Session rods. “They share some of the design approaches and material DNA with some of our most legendary rods. Incorporating some of our newest technologies gives these rods their own unique feel and attributes.” Session rods feature Scott’s Carbon Link epoxy resin system, multi-modulus lay ups, ARC2 reinforcement, ReAct and Natural Finish blanks. All the rods are handcrafted in Montrose, Colorado, USA, using the finest components including milled aluminium reel seats with type two anodised and wood inserts, silicon nitride stripping guides and super grade cork handles. The Scott Session rods are available from 8ft to 10ft and in four-piece configuration for 3-wt to 8-wt lines. www.scottflyrod.com 2023-24 Over 1,400 New Line Items in our 2023-<strong>2024</strong> Catalog 14,600+ Products Available for your Fly Tying Shops Walls! Microflex Soft Hackle Chenille Available in 5 sizes and 31 Great Colors! LEADERSHIP CHANGES FOR MAJOR RETAILER Sportsman’s Warehouse in the USA has named Krischelle Tennessen as chief human resources officer and Michael Simpson as chief information officer. President and CEO Paul Stone explained: “These key strategic hires are significant additions to the organisation as we continue to build out the team with exceptional talent. “Both Krischelle and Mike complement the existing skills and experience of our leadership team and I look forward to working with them directly, as we pursue excellence throughout the organisation.” Krischelle will oversee company culture, HR strategy and processes, and talent development and brings nearly 30 years of human resources experience to the business. While Michael will be responsible for all areas of the organisation’s technology, offering over 20 years of leadership experience in tech and software development, including 15 years of experience in retail.
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Page 32 and 33: BAN FISHING POLICY LEADS TO ECOLOGI
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Tackle Trade World - May 2024

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