Tropicana May-June 2024 #154 The Family Issue
Tropicana Magazine May-June 2024 #154 The Family Issue Tropicana Magazine May-June 2024 #154 The Family Issue
66 MAY/JUNE 2024 COVER STORY OF FAMILY & LEGACY We speak to the family behind Unique Seafood Group of Restaurants to find out what sets them apart In the bustling heart of Kuala Lumpur, where the aroma of fresh seafood mingles with the city's vibrant energy, lies a culinary empire built on passion, dedication and a commitment to excellence. Celebrating 24 years of culinary mastery, Unique Seafood Group stands as a testament to the vision and perseverance of its founders, Datuk Wong Keong Fook and Datin Kok Yoke Sim. The journey of Unique Seafood Group began with humble origins. Datuk Wong and Datin Kok, hailing from Ipoh, embarked on their entrepreneurial venture armed with little more than a shared dream and a determination to succeed. Arriving in Kuala Lumpur with their newborn baby, they initially entered the seafood industry as suppliers to hotels and restaurants. However, their ambition soon led them down a path of innovation and distinction. Indeed, what sets Unique Seafood apart is not only the quality of its offerings but also its commitment to innovation. As Datuk Wong explains, "We realized early on that there was a gap in the market and that to succeed in the competitive restaurant industry, we needed to differentiate ourselves. That's why we made the bold decision to import exotic seafood, such as sturgeon from China and Alaskan crab, becoming pioneers in the Malaysian market." Clockwise from left: Datuk Wong Keong Fook, Abby Wong Mun Yee, Datin Kok Yoke Sim and Alex Wong Yuen Lek
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