Tropicana May-June 2024 #154 The Family Issue

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MAY/JUNE 2024 COVER STORY
OF
FAMILY
& LEGACY
We speak to the family behind
Unique Seafood Group of
Restaurants to find out
what sets them apart
In the bustling heart of Kuala Lumpur, where the aroma of fresh seafood
mingles with the city's vibrant energy, lies a culinary empire built on
passion, dedication and a commitment to excellence. Celebrating 24
years of culinary mastery, Unique Seafood Group stands as a testament
to the vision and perseverance of its founders, Datuk Wong Keong Fook
and Datin Kok Yoke Sim.
The journey of Unique Seafood Group began with humble origins.
Datuk Wong and Datin Kok, hailing from Ipoh, embarked on their
entrepreneurial venture armed with little more than a shared dream
and a determination to succeed. Arriving in Kuala Lumpur with their
newborn baby, they initially entered the seafood industry as suppliers to
hotels and restaurants. However, their ambition soon led them down a
path of innovation and distinction.
Indeed, what sets Unique Seafood apart is not only the quality of its
offerings but also its commitment to innovation. As Datuk Wong
explains, "We realized early on that there was a gap in the market and
that to succeed in the competitive restaurant industry, we needed to
differentiate ourselves. That's why we made the bold decision to import
exotic seafood, such as sturgeon from China and Alaskan crab, becoming
pioneers in the Malaysian market."
Clockwise from left: Datuk
Wong Keong Fook, Abby
Wong Mun Yee, Datin Kok
Yoke Sim and Alex Wong
Yuen Lek