Spa_Executive_April_2024
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Beverly Wilshire introduces live beam<br />
holograms into guest rooms<br />
This Beverly Wilshire is the first in the industry<br />
to incorporate hologram technology into the<br />
guest room.<br />
Four Seasons’ Beverly Wilshire is<br />
transforming the luxury travel experience by<br />
incorporating hologram technology into the<br />
Hotel’s Penthouse and Presidential Suites.<br />
The Wilshire is the first in the industry to<br />
incorporate such technology into the guest<br />
room, according to a media release.<br />
The Proto M is a portable, tabletop<br />
holographic communications device from<br />
Los Angeles-based Proto, the world’s first<br />
holographic communications platform.<br />
The device allows the Hotel’s dedicated<br />
Guest Experience team to live beam directly<br />
into rooms.<br />
beaming via hologram into their room,” says<br />
Director of Guest Experience Serge Sturbois.<br />
The portal device is designed to work from<br />
wherever guests want to connect, be it the<br />
comfort of the Penthouse’s state-of-theart<br />
media room, while enjoying breakfast<br />
in the Beverly Presidential’s dining room,<br />
or relaxing in the Wilshire Presidential’s<br />
spacious living room.<br />
Guests schedule a time for a team member<br />
to live beam into their room for real-time<br />
interactions to discuss daily plans, suite<br />
features, and more. This technology, already<br />
utilized by leading corporations, educational<br />
institutions, and Hollywood studios, is said<br />
to significantly enhance communication over<br />
traditional flat-screen video solutions.<br />
“That’s why so many guests stay with us.<br />
They know we provide our guests with<br />
the latest in technology, experiences and<br />
design,” says Reed Kandalaft, Regional<br />
Vice President and General Manager.<br />
“Introducing The M is yet another<br />
way we continue to pioneer in this<br />
ever-evolving landscape.”<br />
“We are elated to provide our guests with<br />
yet another way to communicate with us.<br />
Based on the guest preference, we can<br />
communicate in person, through Four<br />
Seasons Chat, text, a call and now by<br />
Beverly Wilshire has a storied history,<br />
including one of innovation, continuing<br />
to offer new technologies to discerning<br />
guests and ensuring a memorable and<br />
exceptional experience.<br />
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| <strong>Spa</strong> <strong>Executive</strong>