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Spa_Executive_April_2024

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Beverly Wilshire introduces live beam<br />

holograms into guest rooms<br />

This Beverly Wilshire is the first in the industry<br />

to incorporate hologram technology into the<br />

guest room.<br />

Four Seasons’ Beverly Wilshire is<br />

transforming the luxury travel experience by<br />

incorporating hologram technology into the<br />

Hotel’s Penthouse and Presidential Suites.<br />

The Wilshire is the first in the industry to<br />

incorporate such technology into the guest<br />

room, according to a media release.<br />

The Proto M is a portable, tabletop<br />

holographic communications device from<br />

Los Angeles-based Proto, the world’s first<br />

holographic communications platform.<br />

The device allows the Hotel’s dedicated<br />

Guest Experience team to live beam directly<br />

into rooms.<br />

beaming via hologram into their room,” says<br />

Director of Guest Experience Serge Sturbois.<br />

The portal device is designed to work from<br />

wherever guests want to connect, be it the<br />

comfort of the Penthouse’s state-of-theart<br />

media room, while enjoying breakfast<br />

in the Beverly Presidential’s dining room,<br />

or relaxing in the Wilshire Presidential’s<br />

spacious living room.<br />

Guests schedule a time for a team member<br />

to live beam into their room for real-time<br />

interactions to discuss daily plans, suite<br />

features, and more. This technology, already<br />

utilized by leading corporations, educational<br />

institutions, and Hollywood studios, is said<br />

to significantly enhance communication over<br />

traditional flat-screen video solutions.<br />

“That’s why so many guests stay with us.<br />

They know we provide our guests with<br />

the latest in technology, experiences and<br />

design,” says Reed Kandalaft, Regional<br />

Vice President and General Manager.<br />

“Introducing The M is yet another<br />

way we continue to pioneer in this<br />

ever-evolving landscape.”<br />

“We are elated to provide our guests with<br />

yet another way to communicate with us.<br />

Based on the guest preference, we can<br />

communicate in person, through Four<br />

Seasons Chat, text, a call and now by<br />

Beverly Wilshire has a storied history,<br />

including one of innovation, continuing<br />

to offer new technologies to discerning<br />

guests and ensuring a memorable and<br />

exceptional experience.<br />

6<br />

| <strong>Spa</strong> <strong>Executive</strong>

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