Spa_Executive_April_2024
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PUBLISHER<br />
Roger Sholanki<br />
EDITOR, CREATIVE DIRECTOR<br />
Elizabeth Bromstein<br />
DESIGNER<br />
Design Pickle<br />
CONTRIBUTING EDITOR,<br />
PRODUCTION MANAGER<br />
Sal Capizzi<br />
Note from the Publisher<br />
Dear Readers,<br />
Our focus this month centers on an element crucial to any business in the wellness industry:<br />
the guest experience. This issue of <strong>Spa</strong> <strong>Executive</strong> is dedicated to what creates truly<br />
memorable encounters for our guests – from setting to service – and leaves a lasting<br />
impression.<br />
In the spotlight this month is Daniela Pranjic from Iberostar, who talks about balancing<br />
sustainability with guest satisfaction in the resort industry, a nod to the evolving demands of<br />
travelers seeking both relaxation and responsible engagement with their environments.<br />
Our feature article, "What Makes the Best Guest Experience?" compiles expertise from 12<br />
top industry leaders sharing a collective wisdom that underscores a universal truth:<br />
exceptional guest experiences hinge on personalized, thoughtful interactions. Whether<br />
through cutting-edge technology or more traditional means, the goal is always to exceed<br />
expectations and foster memorable stays.<br />
On the management front, we delve into why employee experience is as important as your<br />
guest experience, and how that positive feedback loop benefits your business, we celebrate<br />
the introduction of the MICHELIN Hotel Keys, a new benchmark for luxury accommodations<br />
worldwide, and we explore the significant role software solutions like Book4Time play in<br />
streamlining operations and enhancing both guest and employee experiences. These tools<br />
are not just about efficiency; they're about creating opportunities for staff to focus more on<br />
what truly matters—the guest.<br />
Thank you for your continued engagement with <strong>Spa</strong> <strong>Executive</strong>. I hope the insights in this<br />
issue empower you with valuable knowledge to propel your business forward.<br />
Warm regards,<br />
Roger Sholanki,<br />
CEO<br />
Book4Time<br />
<strong>Spa</strong> <strong>Executive</strong><br />
<strong>Spa</strong> <strong>Executive</strong> is Book4Time’s<br />
magazine for leaders in the<br />
business of wellness. News,<br />
views, and interviews for those<br />
who want to attract top talent,<br />
increase customer retention,<br />
and offer the best possible<br />
guest experience.
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