Spa_Executive_April_2024
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
More recent research from Officevibe<br />
and The Starr Conspiracy backs up these<br />
findings. A study found that organizations<br />
making high investments in EX see significant<br />
returns across business outcomes, including<br />
customer satisfaction, employee outlook,<br />
recognition, and productivity.<br />
A survey of more than 1,160 business<br />
leaders in the U.S. and Canada found that<br />
organizations with higher EX investments are<br />
1.5x more likely to have a positive employee<br />
outlook in areas like training managers<br />
on providing feedback, fostering open<br />
communication, and creating feelings of<br />
accomplishment and fulfillment in<br />
the workplace.<br />
Key takeaways include:<br />
62% of high-investment leaders agree<br />
EX has a significant impact on<br />
business success, compared to 37% of<br />
low-investment leaders.<br />
54% of high-investing organizations see<br />
improvements in customer satisfaction.<br />
Organizations with high investments are<br />
45% more likely to see improvements<br />
in key metrics such as turnover,<br />
absenteeism and employee productivity.<br />
How to improve your<br />
employee experience<br />
Employee experience takes work and<br />
investment. Here are a few steps you can<br />
take to improve yours.<br />
Create a supportive and inclusive work<br />
environment: Foster a culture that values<br />
diversity, equity, and inclusion. Hotels, resorts,<br />
and spas thrive on the rich experiences<br />
brought by employees from diverse<br />
backgrounds. Celebrate cultural differences,<br />
encourage teamwork, and ensure all staff feel<br />
respected and valued.<br />
14 | <strong>Spa</strong> <strong>Executive</strong><br />
Provide industry-specific training<br />
advancement opportunities: Offer<br />
comprehensive onboarding programs,<br />
professional development, and clear career<br />
pathways. Employees in the hospitality<br />
industry often face unique customer service<br />
challenges. Equipping them with advanced<br />
conflict resolution, customer engagement,<br />
and service excellence skills can boost their<br />
confidence and performance. Promoting<br />
from within whenever possible motivates<br />
employees by showing them a clear path<br />
for advancement.<br />
Offer flexible scheduling and work-life<br />
balance: It can be difficult with the roundthe-clock<br />
nature of hotels, resorts, and spas,<br />
but offering flexible work schedules, including<br />
rotating shifts and accommodating personal<br />
time off requests, can help employees<br />
balance work and personal lives. This<br />
approach can reduce burnout – which we all<br />
know can be a big problem – and improve<br />
job satisfaction.<br />
Enhance employee well-being<br />
programs: Implement wellness initiatives<br />
specifically designed for the physical and<br />
mental demands of hospitality work. This<br />
could include access to on-site fitness<br />
facilities, wellness workshops focusing on<br />
stress management and resilience, health<br />
screenings, and complimentary or discounted<br />
services within your spa or wellness center.<br />
Encourage feedback and foster open<br />
communication: Establish regular<br />
check-ins and feedback mechanisms<br />
where employees can share their insights,<br />
concerns, and suggestions without fear of<br />
repercussions. Use this feedback to make<br />
meaningful changes that improve the working<br />
environment. For instance, if employees<br />
suggest adjustments to the booking system<br />
to manage customer flow better in the<br />
spa, taking concrete steps to explore and<br />
implement these suggestions can significantly<br />
impact employee satisfaction and efficiency.<br />
Increase bookings, customer<br />
satisfaction & revenue<br />
By focusing on these specific strategies,<br />
hotels, resorts, and spas can create a more<br />
positive and engaging work environment and<br />
a better EX, increasing bookings, customer<br />
satisfaction, and revenue.<br />
Book4Time can help make your<br />
employee experience better! Get in touch to<br />
learn how.