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TOBIAS DEUSSEN, THE MARKETING DIRECTOR AND PROJECT DEVELOPER
AT ENOVATIVE
KONSTANTIN PECHTL, THE WINEMAKER AND PROJECT DEVELOPER
AT ENOVATIVE
Tobias Deussen and Konstantin Pechtl of Enovative confirm this statement. “Accessible
wines and easy-to-pronounce names create a feeling of being on summer vacation
or at the Italian restaurant around the corner,” says Deussen, also referring to
the fact that, according to estimates by gastronomy associations, there are around
20,000 Italian restaurants in Germany. This level of penetration makes it easier to
think food and wine at the same time. The combination of vacation enjoyment and
success in Germany is also mirrored in the two bestsellers in the white and sparkling
wine sector, Lugana from Lake Garda and Prosecco.
A FEAST FOR THE PALATE, AND THE EYES
Deussen’s colleague Konstantin Pechtl sheds light on Spain, the second most important
country of origin. “When significant cost increases occurred, Spanish bodegas in
particular were able to keep price increases at a comparatively low level. The consumer
has obviously rewarded this. In addition to the high product quality, we have also
noticed time and again that an attractive design is an important buying cue - the eye
eats too,” stresses Pechtl.
A third popular origin is South Africa. Philipp Zenzen, whose company (see box
Einig-Zenzen) has many South African wines in its portfolio, knows the reasons for
SPRING 2024 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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