ONBOARD Magazine spring 2024
Get Onboard ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board. The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean. We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read. Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.
Get Onboard
ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board.
The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean.
We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read.
Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Parents, I’m looking at you right<br />
now too. This stuff starts at home,<br />
encourage your kids to talk<br />
about their feelings and express<br />
themselves in a safe environment.<br />
through posting online and receiving positive feedback.<br />
Rather, looking inward to ourselves is a sustainable and<br />
healthy way to develop positive emotional and cognitive<br />
self-appraisals that build up self-esteem and self-worth.”<br />
People who post this way online might not even be like<br />
that in real life. We probably all know people who present<br />
themselves as a different person on social media. This is not<br />
uncommon, in fact it has a name, the “online disinhibition<br />
effect” and there are whole studies on it in various science<br />
journals. But what makes people act out in this way and<br />
bully and judge on social media? Well, going back to the<br />
article from Modern Therapy, “Our online behaviour directly<br />
relates to our sense of worth offline. It also relates to<br />
psychological states, for example whether we have low<br />
self-esteem, narcissism, anxiety or depression can equate<br />
to the need for admiration, external validation or other<br />
traits leading us to post online.”<br />
When someone does post this stuff, should we be sympathetic<br />
then? Hmm. Maybe best left to the fans… or we risk<br />
becoming a new target for them. Some people like to lash<br />
out at others online and try to bring them down or hurt<br />
them because they derive pleasure from it. Perhaps it makes<br />
them feel better about themselves. It really shouldn’t.<br />
Many psychology reports also note than people like this<br />
are generally not that stable and should be treated with<br />
caution. So yeh, let’s be careful about our interactions<br />
with them. Do not feed the animals. They’re bitey.<br />
While social media provides a platform for expression, which<br />
is great, this reliance on passive-aggressive posts over<br />
direct communication poses potential risks to developing<br />
our interpersonal relationships. The lack of nuance in online<br />
communication can lead to misunderstandings and strained<br />
connections, as recipients may struggle to discern the true<br />
intent behind veiled messages. And if people keep posting<br />
like this, the recipients or targets of these posts will<br />
probably just give up on them and eventually stop caring.<br />
If they even cared in the first place.<br />
Why are we like this though? When did we stop interacting<br />
in real life? Is this another fall out from the pandemic<br />
when we were all locked up and falling down internet rabbit<br />
holes? Or is it just humanity’s natural progression as we<br />
rely more on technology to share ideas and communicate?<br />
Whatever it is, it could do with a change. And as usual I<br />
feel that starts with Generation X…<br />
To foster healthier communication among younger generations,<br />
it’s crucial to promote open dialogue and the importance<br />
of addressing conflicts directly. Encouraging face-to-face<br />
conversations or private messaging can help individuals<br />
express their concerns more effectively, fostering a better<br />
understanding between parties. Parents, I’m looking at you<br />
right now too. This stuff starts at home, encourage your<br />
kids to talk about their feelings and express themselves<br />
in a safe environment.<br />
There we have it. The prevalence of passive-aggressive<br />
social media venting reflects the evolving landscape of<br />
communication in the digital age. While technology offers<br />
new avenues for expression, it’s essential to strike a balance<br />
between online and offline communication. Encouraging open<br />
dialogue and teaching effective conflict resolution skills can<br />
contribute to building stronger, more resilient interpersonal<br />
relationships in an increasingly (dis?)connected world.<br />
VAGUE BOOKING<br />
So you’ve read all this and still want to post passive<br />
aggressive stuff on socials? OK fair enough. I tried. If<br />
you’re going to do it, at least do it properly: Master the<br />
art of VAGUEBOOKING – craft a post that’s so cryptic,<br />
even Sherlock Holmes couldn’t figure it out. Bonus points<br />
if even your actual friends can’t work out if they’re the<br />
subject.<br />
Play the victim Make sure you mention how you’re always<br />
there for everyone. But nobody’s there for you. Boohoo. Be<br />
that martyr.<br />
Give the drama “I think it’s funny how….” Bonus points for<br />
ending with shrugging and cute emojis.<br />
Memes Find those passive aggressive memes and keep<br />
them in your arsenal for every occasion. Nothing shouts<br />
subtle shade like using memes. Cos it’s just funny right? “I<br />
was only joking” covers your backside in every situation.<br />
Use quotes Nothing like a passive aggressive quote to<br />
throw shade. Subtly, of course. “I’d rather have an enemy<br />
who admits they hate me, instead of a friend who secretly<br />
puts me down”. All right love, calm down.<br />
Friendship tests Don’t forget to regularly post about “true<br />
friends” and make sure you keep note of the ones who<br />
immediately reply. Cos they’re the ones you want to keep an<br />
eye on. Guilty consciences right there.<br />
Deniability If called out don’t forget to say “Oh I wasn’t talking<br />
about you specifically! I was just joking around” because<br />
nobody wants to actually deal with their problems like a<br />
grown up do they?<br />
Remember opting for passive aggression on facebook is the<br />
best way to demonstrate you don’t do direct, you don’t do<br />
honest, and you definitely, don’t want to resolve the issue.<br />
Otherwise what on earth will you post about?!<br />
28 | SPRING <strong>2024</strong> | <strong>ONBOARD</strong>