Spa & Wellness MexiCaribe 53, Spring 2024
For Spa & Wellness Enthusiasts and Industry Professionals alike. Providing up to date information on global & national spa trends, news & events, products & services, new launches, Spa experiences, networking opportunities and the growing community of spa in an expanding industry. We believe in bringing together the spa community. Read our online articles and magazine, answer poll questions, find suppliers and events, browse recruitment listings, add pictures to our gallery, follow our blog and join us on Facebook, Twitter and LinkedIn and become a part of the Spa Community in Mexico, the Caribbean and Latin America.
For Spa & Wellness Enthusiasts and Industry Professionals alike. Providing up to date information on global & national spa trends, news & events, products & services, new launches, Spa experiences, networking opportunities and the growing community of spa in an expanding industry. We believe in bringing together the spa community. Read our online articles and magazine, answer poll questions, find suppliers and events, browse recruitment listings, add pictures to our gallery, follow our blog and join us on Facebook, Twitter and LinkedIn and become a part of the Spa Community in Mexico, the Caribbean and Latin America.
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MASTER CONSULTATIONS<br />
To Build Your Business<br />
Communication is becoming a lost art, and yet it is more important<br />
than ever in creating success both in and out of the treatment room.<br />
Consultations are more than an opportunity to sell products and<br />
services, it is the first impression with guests and an opportunity to<br />
build trust and a relationship, leading to repeat business.<br />
A proper consultation is a fact-finding mission and a problemsolving<br />
conclusion that organically equates to higher sales. During<br />
the consultation, ask open-ended questions, such as:<br />
• What brings you to the spa today?<br />
• Have you had any previous spa treatments? If so, what did you<br />
like or dislike about them?<br />
• Do you have any specific areas of concern that you would like us<br />
to focus on?<br />
• Are there any medical conditions or allergies we should be aware<br />
of?<br />
• Are you currently taking any medications?<br />
• Are there any products or ingredients you prefer to avoid?<br />
• Is there anything else you would like us to know before we<br />
begin?<br />
Consider these key elements to ensure successful consultations:<br />
• Active listening: Pay close attention to the guest's responses<br />
and concerns to tailor the treatment accordingly.<br />
• Empathy and understanding: Show empathy towards the<br />
guest's needs and preferences.<br />
• Knowledge and expertise: Demonstrate expertise in spa<br />
treatments and their effects.<br />
• Customization: Tailor the treatment plan based on the guest's<br />
preferences, health considerations, lifestyle, pre and post care<br />
routines, and desired outcomes.<br />
• Communication: Clearly explain the treatment options,<br />
procedures, and expected outcomes to the guest.<br />
• Confidentiality: Ensure the guest's privacy and confidentiality.<br />
• Professionalism: Maintain a professional demeanor and<br />
environment, building trust and confidence.<br />
• Follow-up: Ask any additional questions or clarifications,<br />
ensuring the guest's satisfaction with the treatment plan.<br />
As guests follow the treatment plan and experience positive<br />
changes in their skin, their therapist will become their trusted expert<br />
in skincare, increasing repeat business. Establishing the guest’s<br />
history with skincare, health history, known contraindications, and<br />
current skin health goals will help determine the best course of<br />
treatment. Performing a proper skin analysis and discussing the<br />
guest’s unique concerns along with professional observations are<br />
essential to optimizing results. Sometimes the service booked may<br />
not be the best option. Being able to confidently and properly pivot<br />
treatments will help customize their plan, providing great results<br />
and increasing revenue.<br />
By Candice Nusbaum<br />
Director of Education, Circadia by Dr. Pugliesse<br />
www.circadia.com<br />
www.spawellnessmexico.com 67