Finance World Magazine| Edition: April 2024
Amidst pressing global climate challenges, the UAE has emerged as a leader in sustainability, spearheading initiatives promising a greener future. At the forefront of this movement is the country's ambitious Net Zero 2050 initiative, which has garnered pledges from several companies. This month's edition of Finance World Magazine delves into the implications of the UAE's Net Zero 2050 initiative and its transformative effects on the financial landscape, echoing the country's dedication to sustainable development. The cover story highlights companies dedicated to the Net Zero by 2050 initiative, driving change across sectors with innovative strategies for carbon neutrality, reflecting their proactive leadership and impactful contributions to a sustainable future. Between these pages, readers can discover insights into Venkat Reddy's visionary approach behind klipit, the world's first eco-friendly, blockchain-based paperless receipt app. The edition highlights the significance of the UAE's pioneering Digital Asset Law and the newly introduced Biofuel Policy, assessing their implications and potential impact. Complementing the net zero initiatives the article, “Sustainable Living in Dubai: A Closer Look at ZāZEN Properties' Prescient Developments” deciphers the successful green developments by ZāZEN Properties. It also features Shahzad Ahmad, CEO of Ensure Events, sharing insights on his entrepreneurial journey fueled by childhood passion, navigating challenges and envisioning global music festivals and business expansion. Keep yourself up to date with all financial sector news with our current news segments. Each person can find something unique from us. We believe our readers deserve real value from what we have to offer.
Amidst pressing global climate challenges, the UAE has emerged as a leader in sustainability, spearheading initiatives promising a greener future. At the forefront of this movement is the country's ambitious Net Zero 2050 initiative, which has garnered pledges from several companies. This month's edition of Finance World Magazine delves into the implications of the UAE's Net Zero 2050 initiative and its transformative effects on the financial landscape, echoing the country's dedication to sustainable development.
The cover story highlights companies dedicated to the Net Zero by 2050 initiative, driving change across sectors with innovative strategies for carbon neutrality, reflecting their proactive leadership and impactful contributions to a sustainable future. Between these pages, readers can discover insights into Venkat Reddy's visionary approach behind klipit, the world's first eco-friendly, blockchain-based paperless receipt app.
The edition highlights the significance of the UAE's pioneering Digital Asset Law and the newly introduced Biofuel Policy, assessing their implications and potential impact. Complementing the net zero initiatives the article, “Sustainable Living in Dubai: A Closer Look at ZāZEN Properties' Prescient Developments” deciphers the successful green developments by ZāZEN Properties.
It also features Shahzad Ahmad, CEO of Ensure Events, sharing insights on his entrepreneurial journey fueled by childhood passion, navigating challenges and envisioning global music festivals and business expansion.
Keep yourself up to date with all financial sector news with our current news segments. Each person can find something unique from us. We believe our readers deserve real value from what we have to offer.
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Cover Story<br />
Toward Net Zero 2050:<br />
Businesses Championing Climate Action<br />
Shaista Asif<br />
Group Chief Executive Officer<br />
Pure Health<br />
PureHealth, known to be the largest integrated<br />
healthcare network in the United Arab Emirates, has<br />
positioned itself as a frontrunner in sustainability<br />
within the healthcare sector. Committed to advancing the<br />
science of longevity while minimising its environmental<br />
footprint, PureHealth has set a pioneering precedent by<br />
pledging to achieve net zero emissions by 2040.<br />
This landmark commitment, aligned with the Science<br />
Based Targets Initiative (SBTi), makes PureHealth the<br />
first healthcare company in the Middle East, Africa, and<br />
Asia to embrace such ambitious environmental goals.<br />
Shaista Asif, now serving as PureHealth’s CEO, actively<br />
champions sustainability initiatives within the company.<br />
Under her leadership as the COO, PureHealth joined the<br />
Race to Zero for Climate Change and pledged to achieve net<br />
zero emissions by 2040. Asif’s visionary approach fosters<br />
a greener and more sustainable future for PureHealth.<br />
Aligned with the UAE’s broader strategic initiative of<br />
achieving net zero emissions by 2050, PureHealth’s pledge<br />
underscores its dedication to fostering a greener future.<br />
Recognising the significant environmental impact of<br />
the healthcare sector, which contributes approximately<br />
five per cent of global carbon emissions, PureHealth<br />
has devised a comprehensive decarbonisation roadmap.<br />
Embracing sustainable procurement practices, enhancing<br />
waste management protocols, and implementing stricter<br />
controls on fugitive emissions are integral components<br />
of PureHealth’s sustainability strategy.<br />
Moreover, PureHealth is prioritising the adoption of<br />
energy-efficient buildings, infrastructure, and cleaner<br />
transport fleets to further reduce carbon emissions. Embracing<br />
clean and renewable energy sources is another<br />
focal point, reflecting the company’s commitment to<br />
transitioning towards a low-carbon future.<br />
Apart from reducing its carbon footprint, PureHealth is<br />
leveraging technology to revolutionise patient care while<br />
promoting sustainability. Expanding Virtual Care services<br />
to deliver healthcare beyond traditional settings, enhancing<br />
Value-Based Care practices to minimise readmission rates,<br />
and strengthening Preventive Care through innovative<br />
technologies like Digital Twins exemplify PureHealth’s<br />
holistic approach to sustainability.<br />
Notably, PureHealth’s participation in the United Nations-backed<br />
Race to Zero initiative signifies its dedication<br />
to global climate action. By joining this coalition, PureHealth<br />
aligns itself with the UAE’s vision for achieving climate<br />
neutrality and contributes to the broader environmental<br />
resilience agenda outlined by the Environment Agency<br />
Abu Dhabi (EAD). This strategic alignment reinforces<br />
PureHealth’s pivotal role in driving sustainability efforts<br />
within the regional healthcare sector.<br />
As PureHealth forges ahead with its net zero emissions<br />
commitment, it stands as a catalyst for climate change<br />
mitigation and environmental stewardship in the Middle<br />
East. By prioritising sustainability in its operations and<br />
embracing innovative solutions, PureHealth exemplifies<br />
its dedication to fostering a healthier, greener world for<br />
generations to come.<br />
<strong>April</strong> <strong>2024</strong> www.thefinanceworld.com 37
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