MRW Issue 41

NEWS DESK
MV AGUSTA UNVEILS NEW
STRATEGIC LEADERSHIP
In a landmark move marking the start of a new
chapter in its history, MV Agusta, the iconic
Italian motorcycle brand known for its blend
of cutting-edge performance and unparalleled
craftsmanship, announces significant changes to
its leadership structure. This strategic evolution
follows the recent majority acquisition by PIERER
Mobility AG, paving the way for an exhilarating
future of growth.
The newly appointed board of directors is all set
to steer MV Agusta into its next phase of global
expansion and technological advancement,
underscoring the brand’s commitment to Italian
excellence and its rich heritage.
The Board of Directors is composed as follows:
Hubert Trunkenpolz takes the helm as Chairman
and Chief Executive Officer, bringing a wealth of
experience from his long-standing career in the
NEW BOARD (from
left side_ Luca Martin,
Hubert Trunkenpolz,
Filippo Bassoli)
motorcycle industry, particularly his crucial role in
expanding KTM’s global footprint.
Timur Sardarov is appointed Deputy Chairman,
recognising his pivotal contributions and vision in
driving MV Agusta’s recent successes and brand
resurgence.
Luca Martin steps into the role of Deputy CEO
and Managing Director, where his extensive
knowledge and passion for motorcycles will
continue to enrich the brand’s innovative edge.
Filippo Bassoli is appointed Chief Marketing
Officer and Managing Director, bringing a fresh
perspective and dynamic approach to the
company’s marketing, brand and communication
strategies.
Barbara Kenedi has been confirmed Chief
Alliance Officer, tasked with forging strategic
partnerships and alliances to bolster MV Agusta’s
position in the global marketplace.
Victor Sigl and Ratmir Sardarov serve as Non-
Executive Directors, offering their invaluable
insight and oversight to ensure the company’s
long-term strategic objectives are met.
MV Agusta extends its gratitude to Simone
Tedeschi for his tenure as a board member.
Tedeschi’s role was instrumental in nurturing a
fruitful partnership between PIERER Mobility AG
and the Sardarov family, laying a solid foundation
for the brand’s future endeavours.
Under this new leadership, MV Agusta is
setting off on an ambitious journey, focusing on
innovation, market expansion, and strengthening
its legacy as an Italian manufacturer of the
world’s most prestigious motorcycles. The
board’s diverse expertise and unified vision will
undoubtedly propel MV Agusta towards new
heights of success and redefine the boundaries of
motorcycle excellence.