The Garage 361

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PEOPLE People stories and movements from around your industry V-TECH APPOINTS BRAND AMBASSADOR AS IT GOES FOR GROWTH Garage equipment supplier says commitment to customer care is key V-Tech UK, one of the leading providers of diagnostic and garage equipment, has announced it has appointed an ambassador to help drive the group’s growth strategy in 2024. The role has been secured by Andy Savva, The Garage Inspector, one of the aftermarket’s most renowned trainers and automotive experts. His association with V-Tech UK and its brands will mark the start of a period of consolidation for the group, as it brings together its five business entities to create a full service and equipment offering to independent garage workshops, bodyshops and tyre shops throughout the UK. Chris Coyle, chief operating officer at V-Tech said: “I’ve known Andy for over 20 years and watched him help hundreds of garages navigate the decisions involved in running a successful workshop business. “He operates with the utmost integrity and is passionate about finding out what a garage business really needs. He’d never recommend a product or service that’s not the best fit for them. “There’s a huge amount of synergy and trust between Andy and V-Tech. This is highlighted by the fact we’re the first garage equipment supplier he’s ever worked with in this way. “He has a large network, and whilst that will undoubtedly benefit V-Tech, it works both ways. “We focus on long-term relationships and ultimately helping customers to realise a return on investment, whatever garage equipment they buy from us. “That’s why this isn’t just any ambassador deal. We’re making it customer centric. This means, in certain cases, we’ll pay for customers to attend one of The Garage Inspector courses to help expand their skill set and maximise the long-term use of their garage equipment. “This genuine desire to make workshop businesses stronger, not only means better a return on investment, it facilitates a healthy business with solid growth potential. That’s good news for the workshop owner, us, and the aftermarket.” Andy added: “It wasn’t a hard decision to work with V-Tech, but it wasn’t one I took lightly either. “I’ve engaged with lots of garage equipment suppliers over the years and they often let my garage folk down on everything from delivery dates to poor customer service. That won’t happen here. “And I’m certainly not representing V-Tech to sell their products. Good products sell themselves. I’m here because I know they excel at service – and that’s what really matters to the customer.” MAHA UK welcomes James Thompson as new regional sales executive MAHA UK, a leading provider of workshop equipment, is pleased to announce the appointment of James Thompson as the company’s newest regional sales executive. With his extensive ex-perience in the automotive sector and a proven track record in sales, James brings a wealth of knowledge and enthusiasm to the MAHA UK team. In his role, James will be responsible for expanding MAHA UK’s presence in northern regions of the UK, nurturing relationships with both existing and potential clients, and promoting MAHA UK’s premium products and services. Commenting on his appointment, James said: “I am thrilled to join the MAHA UK team and con-tribute to the company’s continued success. MAHA has an outstanding reputation for delivering quality garage equipment, and I am eager to leverage my skills and experience to drive growth and build lasting partnerships with our customers.” Prior to joining MAHA UK, James gained valuable experience working in a dealership environ-ment within a major automotive manufacturer. His passion for sales and dedication to customer satisfaction make him a strong addition to the MAHA UK team. MAHA UK Managing Director, Neil Ebbs, said: “We are delighted to welcome James to MAHA UK. His sales acumen and commitment to excellence align perfectly with our company values. We look forward to working together with James, as we continue to provide outstanding workshop solutions to our customers.” James’s appointment reflects MAHA UK’s ongoing commitment to delivering exceptional ser-vice and support to its clients across the UK. His addition complements the sales team of Louis Tunmore and Luke Fuller perfectly, further strengthening MAHA UK’s position as a trusted leader in the garage equipment market. 34 THE GARAGE 34 people.indd 1 27/03/2024 13:45
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