The Garage 361

PEOPLE
People stories and movements from around your industry
V-TECH
APPOINTS BRAND
AMBASSADOR
AS IT GOES FOR
GROWTH
Garage equipment supplier says
commitment to customer care is key
V-Tech UK, one of the leading providers
of diagnostic and garage equipment,
has announced it has appointed an
ambassador to help drive the group’s
growth strategy in 2024.
The role has been secured by Andy
Savva, The Garage Inspector, one of the
aftermarket’s most renowned trainers and
automotive experts.
His association with V-Tech UK and
its brands will mark the start of a period
of consolidation for the group, as it
brings together its five business entities
to create a full service and equipment
offering to independent garage workshops,
bodyshops and tyre shops throughout the
UK.
Chris Coyle, chief operating officer at
V-Tech said: “I’ve known Andy for over 20
years and watched him help hundreds of
garages navigate the decisions involved in
running a successful workshop business.
“He operates with the utmost integrity
and is passionate about finding out what
a garage business really needs. He’d never
recommend a product or service that’s
not the best fit for them.
“There’s a huge amount of synergy
and trust between Andy and V-Tech.
This is highlighted by the fact we’re the
first garage equipment supplier he’s ever
worked with in this way.
“He has a large network, and whilst that
will undoubtedly benefit V-Tech, it works
both ways.
“We focus on long-term relationships
and ultimately helping customers to realise
a return on investment, whatever garage
equipment they buy from us.
“That’s why this isn’t just any ambassador
deal. We’re making it customer centric.
This means, in certain cases, we’ll pay for
customers to attend one of The Garage
Inspector courses to help expand their
skill set and maximise the long-term use of
their garage equipment.
“This genuine desire to make workshop
businesses stronger, not only means
better a return on investment, it facilitates
a healthy business with solid growth
potential. That’s good news for the
workshop owner, us, and the aftermarket.”
Andy added: “It wasn’t a hard decision to
work with V-Tech, but it wasn’t one I took
lightly either.
“I’ve engaged with lots of garage
equipment suppliers over the years and
they often let my garage folk down on
everything from delivery dates to poor
customer service. That won’t happen here.
“And I’m certainly not representing
V-Tech to sell their products. Good
products sell themselves. I’m here because
I know they excel at service – and that’s
what really matters to the customer.”
MAHA UK welcomes James Thompson
as new regional sales executive
MAHA UK, a leading provider of workshop equipment, is pleased to announce
the appointment of James Thompson as the company’s newest regional sales
executive. With his extensive ex-perience in the automotive sector and a proven
track record in sales, James brings a wealth of knowledge and enthusiasm to the
MAHA UK team.
In his role, James will be responsible
for expanding MAHA UK’s presence in
northern regions of the UK, nurturing
relationships with both existing and potential
clients, and promoting MAHA UK’s premium
products and services.
Commenting on his appointment, James
said: “I am thrilled to join the MAHA UK team
and con-tribute to the company’s continued
success. MAHA has an outstanding
reputation for delivering quality garage
equipment, and I am eager to leverage
my skills and experience to drive growth
and build lasting partnerships with our
customers.”
Prior to joining MAHA UK, James gained
valuable experience working in a dealership
environ-ment within a major automotive
manufacturer. His passion for sales and
dedication to customer satisfaction make
him a strong addition to the MAHA UK team.
MAHA UK Managing Director, Neil Ebbs,
said: “We are delighted to welcome
James to MAHA UK. His sales acumen and
commitment to excellence align perfectly
with our company values. We look forward
to working together with James, as we
continue to provide outstanding workshop
solutions to our customers.”
James’s appointment reflects MAHA
UK’s ongoing commitment to delivering
exceptional ser-vice and support to
its clients across the UK. His addition
complements the sales team of Louis
Tunmore and Luke Fuller perfectly, further
strengthening MAHA UK’s position as a
trusted leader in the garage equipment
market.
34 THE GARAGE
34 people.indd 1 27/03/2024 13:45