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The Garage 361

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NEWS<br />

GSF Car Parts launches<br />

London expansion with<br />

new Wembley branch<br />

STRAIGHTSET equips<br />

new Technical Training<br />

Academy in Derby for KIA<br />

Leading motor factor GSF Car Parts<br />

began ambitious plans to supercharge its<br />

presence in the capital with the opening<br />

of its new Wembley branch.<br />

This is the second branch the parts supplier has opened in<br />

2024 and the first of several new sites it’s set to open in<br />

the greater London area this year. It also marks a milestone<br />

for Sukhpal Ahluwalia, with Wembley being home turf for GSF’s<br />

Executive Chairman.<br />

GSF supplies thousands of independent garages, national<br />

chains and retail customers (via www.GSFcarparts.com)<br />

throughout the UK with parts, tools, garage equipment and<br />

specialist training via its network of more than 180 branches.<br />

Joining 13 other branches in the London area, the new<br />

Wembley branch is managed by Faraz Sarwar, whose team has<br />

more than a century’s experience in the trade.<br />

GSF Car Parts CEO Steve Horne said: “This is a really<br />

important launch for us as it is part of our strategy for London.<br />

We know there are scores of customers in the Wembley area<br />

that we can provide an excellent service to, so the new branch<br />

team are looking forward to building the kind of relationships<br />

that will enable GSF to supercharge their business and ours.<br />

“We’ve got more greenfield openings in London and the rest<br />

of the UK coming soon as part of our national expansion, so<br />

there’s a real feeling of momentum and positivity across team<br />

GSF at the moment. We’re on an exciting journey and it’s great<br />

to have more team members to bring along for the ride.”<br />

By 2025 GSF will operate more than 200 branches across the<br />

UK, making it the fastest growing provider in the industry.<br />

GSF Car Parts Executive Chairman Sukhpal Ahluwalia said:<br />

“<strong>The</strong> GSF team are doing a tremendous job of accelerating our<br />

growth by getting these new branches kitted out, stocked up<br />

and ready to trade in record time. Being at our Wembley branch<br />

when it opened reminded me of my early days in the trade many<br />

years ago and it’s great to see our team have the same hunger to<br />

win as I did back then.<br />

“I know exactly what it takes to succeed in the London<br />

market, so we’re doing everything in our power to get our<br />

new and existing branches all the resources they need to get<br />

customers across the city the parts they need.”<br />

Straightset design and fit 40,000 sq. ft.<br />

bespoke training workshop including the<br />

latest training technology, customised<br />

for Kia UK.<br />

Straightset, a leading independent UK garage equipment<br />

company, is pleased to showcase its part in the opening<br />

of a cutting edge training centre customised by the<br />

specialist team at Straightset.<br />

Kia UK chose Straightset to design, equip and install the stateof-the-art<br />

workshop working in conjunction with Parogon<br />

Contracts Ltd to offer a new training facility to provide a home<br />

for the next generation of Kia apprenticeship and dealer<br />

training programmes.<br />

Kia, who partnered with Skillnet earlier this year to lead their<br />

apprentice training, will use the training centre to adopt a<br />

blended learning approach that integrates the latest digital<br />

tools and hands-on experience.<br />

Straightset, renowned for their quality garage equipment and<br />

exceptional aftercare, designed the training centre exclusively<br />

for Kia UK to provide quality and pioneering technical training<br />

to the next generation of automotive professionals.<br />

Having recently launched their own training centre at<br />

Straightset headquarters in Worksop, Straightset were uniquely<br />

placed to advise on training environment needs and to ensure<br />

the design of an optimum space for students and educators.<br />

<strong>The</strong> workshop was fitted out with the very latest vehicle<br />

lifts from SPACE as well as the latest 2-post lifts specifically<br />

designed for electric vehicles, future proofing the workshop for<br />

Kia vehicles.<br />

<strong>The</strong> training workshop incorporates:<br />

l Dedicated, bespoke-designed workbench solutions<br />

complete with Bahco tooling arranged in foam inlays,<br />

l HPA-Faip tyre and workshop equipment,<br />

l the latest Q Lign Wheel Alignment System from Beissbarth,<br />

l integrated air, water and lubrication services.<br />

To create and impressive workshop to meet the evolving<br />

demands of the automotive industry.<br />

Andrew Bates, Sales Director at Straightset, said: “We<br />

were delighted to be appointed to work on the creation of<br />

Kia’s new Training Academy which allowed us to demonstrate<br />

our expertise in garage design and fit-out for a training<br />

environment. <strong>The</strong> recent opening and success of our own<br />

training crentre highlights the increasing investment companies<br />

are making in developing and training their staff.”<br />

THE GARAGE 17<br />

17, News GSF and Straightset.indd 1 27/03/2024 12:57

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