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APRIL<br />
<strong>2024</strong><br />
18<br />
16<br />
24<br />
30<br />
Contents<br />
28<br />
36<br />
08 NEWS<br />
Foundation Outdoor Group appoints vicepresident<br />
as it plans for growth while retail<br />
giant Angling Direct posts revenue increase<br />
news.<br />
16 ICAST MAKES EVERYONE HAPPY<br />
A special ‘happy hour’ at the world’s<br />
biggest sportfishing trade event, ICAST,<br />
heralds the hugely important New Product<br />
Showcase Reception.<br />
18 SPOTLIGHT ON… LURES<br />
Lure fishing is probably the quickest and<br />
easiest method to get you started fishing<br />
while also promising a good success rate –<br />
the range of lures, though, is vast!<br />
20 SHOP WINDOW<br />
We offer a few suggestions for lures<br />
that are destined to be strong sellers for<br />
you and encourage more bites for your<br />
customers.<br />
24 DOING BUSINESS WITH… AFRICA<br />
Such a vast continent with so many<br />
countries undoubtedly brings some great<br />
opportunities but it’s a complex place with<br />
so much going on, so where do you start?<br />
We have a few pointers for you.<br />
28 LEADING THE CARBON FIBRE<br />
REVOLUTION<br />
With a host of major tackle awards to<br />
its name, the Tsuka 2 rod handle from<br />
American <strong>Tackle</strong> has redefined the carbon<br />
fibre handle market.<br />
30 UNDER THE HOOD OF THE G4 PRO<br />
JACKET<br />
Designed and developed to deliver nextlevel<br />
weather protection, comfort and<br />
durability, Simms’ latest offering has you<br />
covered.<br />
36 MONSTER BUSTING WITH ZENAQ<br />
In 1998 Japanese rod expert Zenaq<br />
introduced the Monster Buster, designed to<br />
catch huge tuna. Now it has raised the bar<br />
even higher with its latest project.<br />
38 MAKING CONTACT<br />
More tackle and gear recently released into<br />
the market that you might wish to consider<br />
adding to your inventory for the coming<br />
season.<br />
40 EASY WAYS TO BOOST YOUR<br />
BUSINESS<br />
In such a competitive marketplace, it’s<br />
important to stand out from the crowd but<br />
knowing the best approach is not easy. We<br />
have some simple tips to help you.<br />
06 www.tackletradeworld.com
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