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APRIL<br />
<strong>2024</strong><br />
<strong>Tackle</strong><strong>Trade</strong><br />
www.tackletradeworld.com<br />
EDITORIAL<br />
Editor:<br />
John Hunter<br />
04<br />
+44 7990 542958<br />
john.hunter@dhpub.co.uk<br />
A journalist all his life and with 20-plus years<br />
of international business magazine experience,<br />
John was the founding editor of TTW and has<br />
now returned to the helm. He has helped<br />
many brands launch and grow over the years<br />
through B2B publications and via his own<br />
consultancy business.<br />
ADVERTISING<br />
North America:<br />
Bart Manganiello<br />
+1 914 722 7601<br />
bartalm@optonline.net<br />
For over 38 years, Bart has been working with<br />
trade magazines, 34 in the tackle industry.<br />
Since 2001, he has been TTW’s North American<br />
Director, providing the best communication<br />
programs to companies, helping them connect<br />
with current and prospective trade partners<br />
around the world.<br />
Rest Of The <strong>World</strong>:<br />
Guido Knegt<br />
+39 3475036436<br />
guido.knegt@dhpub.co.uk<br />
A born and bred Dutchman, he spent five<br />
years travelling the world as a scuba-diving<br />
instructor and English teacher before settling<br />
down in Sardinia. Guido previously worked for<br />
TTW between 2014 and 2017.<br />
China: Robert Li<br />
Li Ziwei<br />
+86 13451914155<br />
robert.li365@gmail.com<br />
Li Ziwei (Robert) has been working as news<br />
editor for over 20 years. He founded the most<br />
influential Chinese fishing forum in the Straits<br />
and successfully organised many industry<br />
events. His love for culture and tourism has led<br />
him to devote his entire life to the exchanges<br />
between China and southeast Asia.<br />
Magazine Manager<br />
Justin Fox<br />
+44 7813 327966<br />
justin.fox@dhpub.co.uk<br />
A hugely experienced communicator with<br />
more than 20 years at parent company DHP,<br />
Justin knows what it takes to grow brands<br />
and businesses across the tackle sector.<br />
Sub Editor: David Haynes<br />
Art Editor: Paul Evans<br />
Editorial Design: Brad Sharp<br />
DHP LTD<br />
Editorial, administration, subscriptions and<br />
accounts to: DHP Ltd, 1st Floor, Nene House,<br />
Sopwith Way, Daventry, NN11 8EA, UK<br />
www.tackletradeworld.com<br />
JOINED-UP<br />
THINKING HAS<br />
YOU COVERED<br />
Over the last 23 years – ever since we<br />
launched <strong>Tackle</strong> <strong>Trade</strong> <strong>World</strong> – our<br />
aim has always been to help your<br />
business improve and grow, by supplying key<br />
news, data, trends, insights and more.<br />
At the same time, we have always prided<br />
ourselves on not just carrying but enhancing<br />
your message, as suppliers, to your buyers.<br />
We know that the vast majority of you still<br />
value a printed magazine arriving on your<br />
desks each month – and that will not change.<br />
We send out thousands of these every month,<br />
free of charge, to qualifying businesses and<br />
individuals in more than 120 countries.<br />
As a result, we are unique in the<br />
marketplace – we are the only dedicated<br />
international printed B2B title in our sector.<br />
As you may well be aware, we also produce<br />
a digital version, which we send to around<br />
10,000 interested parties who have trusted us<br />
with their email addresses<br />
Naturally, we also use this database for<br />
regular e-shot communications, either<br />
from ourselves to as a service to our valued<br />
advertisers, all at very competitive rates.<br />
Our website continues to enjoy significant<br />
traffic and it will be updated more regularly<br />
from now on, ensuring you keep abreast of all<br />
the latest developments in the tackle world.<br />
At the same time, TTW has its own social<br />
media channels – Facebook, LinkedIn and<br />
YouTube – which we use to promote key<br />
content.<br />
3,511<br />
6,466<br />
In the past, since we are a B2B magazine,<br />
we have been careful about how much<br />
information we share on these platforms as<br />
they are accessible to both the industry and<br />
the wider public.<br />
But we also recognise that this is where<br />
many of our readers go to consume additional<br />
content and, of course, the nature of social<br />
media means that what we share there is<br />
instant, whereas our magazine does take<br />
a little time to travel from our printer and<br />
mailing house to those 120-plus countries.<br />
So you will find us increasingly using our<br />
social media channels, especially LinkedIn,<br />
where our presence is growing at a significant<br />
rate.<br />
We’ll not only be sharing some of our<br />
compelling content from the magazine but<br />
we will be actively working with you, our<br />
industry partners, to support and relay your<br />
messaging too, while also delivering useful<br />
information and data.<br />
It’s yet another way for you to stay on top<br />
of what is happening, globally, within our<br />
trade while gleaning more about industry<br />
trends analysis.<br />
So make sure you search and follow us on<br />
Facebook, X and, of course, LinkedIn to stay<br />
one step ahead of what’s happening in the<br />
industry…<br />
John Hunter<br />
Editor
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