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Tackle Trade World - April 2024

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S T R O N G I N T R O D U C T I O N S<br />

DBW...<br />

AFRICA<br />

Carp and trout were successfully<br />

introduced in the freshwater dams<br />

and rivers from Europe, and bass from<br />

the USA, with bank angling being the<br />

dominant style of freshwater angling,<br />

followed by boat-based bass fishing and<br />

fly fishing for trout and the indigenous<br />

yellowfish.<br />

The higher altitude trout fishing varies<br />

from small crystal clear streams teeming<br />

with browns and rainbows, to the bigger<br />

forest rivers where the chance of a 4lbplus<br />

rainbow is a reality and then to the<br />

lakes on Mount Kenya and well managed<br />

lodges and access to stunning waters.<br />

With both the Indian and Atlantic<br />

seaboard, the variety of fish one can catch<br />

is practically unlimited. Shore based<br />

‘Rock and Surf ’ is the most popular facet,<br />

with bait and the sport fishing seasonally Vundo Catfish<br />

divided between sharks/rays<br />

and the multitude of edibles<br />

on offer.<br />

On the east coast, big game<br />

or ‘Ski Boat’ fishing is also<br />

extremely popular. Although<br />

spinning and jigging is widely<br />

practised it is not promoted for<br />

resident reef species.<br />

The multitude of tidal<br />

estuaries provide a strong<br />

movement of fish, which<br />

artificial lure anglers and fly Yellow fish<br />

fishers alike concentrate their<br />

efforts on, on a catch and<br />

To show how important recreational<br />

release basis.<br />

angling is in Africa, taking South Africa<br />

Whether one uses bait, lure or fly, there as an example, a recent survey initiated by<br />

is year-round opportunity for anglers SACRAA (South African Consolidated<br />

in Southern Africa, with the species Recreational Anglers Association) found<br />

and style being chosen according to the that in total, the average recreational<br />

season.<br />

fisherman or woman spends R19,000 on<br />

angling per year. Given the estimated<br />

number of recreational fishermen (1.327<br />

million), the total spending by anglers in<br />

South Africa amounts to approximately<br />

R26.5 billion per annum.<br />

For marine recreational angling this<br />

value is R14.6 billion per annum, for<br />

freshwater recreational angling it is R11.9<br />

billion per annum.<br />

Also, recreational angling contributes<br />

massively to the economy, creates a large<br />

number of jobs (94,070), particularly in<br />

the trade, accommodation and catering<br />

sector (44,138 jobs), supports an informal<br />

sector of bait collectors, gillies and<br />

fish cleaners (R227.5 million direct<br />

expenditure per annum) and many poor<br />

people also participate in recreational<br />

angling and use it as a safety net for their<br />

food security needs.<br />

I N D U S T R Y V I E W<br />

JOHNNY ONSLOW, Gone Fishing Ltd, Kenya<br />

Kenya produces<br />

more fishing<br />

flies than any<br />

other country in<br />

the world and<br />

commands well<br />

over 50 per cent<br />

of the market. It is<br />

the home of Fulling Mill and Gone Fishing.<br />

There are also many smaller companies that<br />

offer great value. Sadly, a few rogues have<br />

given the country a bad name, but this should<br />

not prevent customers finding outstanding<br />

value and quality from reputable companies.<br />

The founder (and managing director<br />

[president]) is looking to retire in the next few<br />

years and gradually hand over the company.<br />

The business is strong and expanding and has<br />

been supplying a wide range of superb flies to<br />

the fly fishing world since 2005. Situated in<br />

rented buildings on a secure site on a farm in<br />

Kenya’s Rift Valley, this business has developed<br />

markets all over the world with customers in<br />

the USA, Canada, the UK, Ireland, Germany,<br />

Denmark, Sweden, Norway, Estonia, France,<br />

South Africa, New Zealand and Australia.<br />

The company is fully registered to import<br />

materials under bond and also to export<br />

finished product under AGOA and the General<br />

System of Preferences trade agreements<br />

enabling customers who reside in countries that<br />

are members to import duty free.<br />

The company has an excellent managerial<br />

team and reporting process developed using the<br />

Kaizen philosophy of constant improvement.<br />

The website has been recently overhauled<br />

and has been given the thumbs up by current<br />

customers. Sale price will be driven by the<br />

value of the stocks and assets at the time of sale,<br />

including the website and also the customer<br />

base. Further information is available on<br />

request.<br />

Thanks to Daniel Smith at www.howtocatchanyfish.com for some species images.<br />

www.tackletradeworld.com<br />

27

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