Tackle Trade World - April 2024

END OF 96-YEAR PARTNERSHIP
FOR MUSTAD REP AGENCY
Banks Inc., a leading name in
manufacturer’s representation,
has announced the ending
of its historic 96-year
partnership with Mustad
USA.
This exceptional
collaboration, spanning
nearly a century, marked the
end of the oldest standing
manufacturer’s representation
relationship in the industry.
Banks, Inc said it was
proud of its journey alongside
Mustad USA, from the
brand’s humble beginnings
on US shores in 1928 to its
current status as one of the
most iconic names in the
tackle trade.
Company president Trip
Banks commented: “Together,
we have built a legacy
that will be remembered
for generations and is a
testament to the dedication
we have both given to the
business. As Mustad USA
transitions to an internal sales
model with its talented staff,
we extend our heartfelt best
wishes for continued success.
“Throughout this 96-year
evolution, we have constantly
adapted to changing market
dynamics and industry
trends. One thing remains
constant however, our
commitment to face-to-face
meetings, nurturing valuable
relationships with every
account we serve across the
USA.
“Our team’s presence
on the road, in stores, and
our focus on listening to
customers have allowed us to
take valuable market insights
back to the great brands we
represent. This ‘mirror of the
marketplace’ communication
has been instrumental in
keeping us, our factories and
customers at the forefront
of the industry for nearly a
century.”
Now the firm is looking
forward to the next 96 years
of innovation, growth, and
success, saying it remains
dedicated to maintaining the
work ethics that have defined
it for nearly a century, while
thanking its valued customers
and partners who continue to
support its in the future.
Trip Banks
Goldfish moves home after acquisition
Fin Rage Tackle, which bought Al’s
Goldfish Lures in July 2023, has officially
moved the iconic fishing tackle maker
to the Green Bay, Wisconsin area of the
USA.
Paul Check, Fin Rage Tackle’s owner,
explained: “We are excited to bring Al’s
Goldfish Lures to Wisconsin, one of
the bastions of sportfishing in America,
where we can more closely connect with
Midwestern anglers and develop the next
phase in the seven-decade-long history
of the company.
“At the same time, we pledge to remain
true to the company’s northeastern roots.
Al’s Goldfish Lures is famous for being
deadly on sportfish species
throughout America and the
world, and our goal is to
increase their effectiveness
across the board.”
Moving forward, he
revealed that his goals
include the development
of new colours in the
current Goldfish, 49er and
Helgy product lines, the creation
of new products and offerings for
ice fishermen and the development of
additional product size ranges across
the board to make the product line
even more effective for a wide variety of
fishing techniques.
Paul added: “There is a
different type of fishing
here in the Midwest,
specifically walleye,
northern pike and
musky and the Al’s
Goldfish products have
proven successful over the
years for these species.
“We intend to develop
additional sizes and colours of Al’s
Goldfish products to continue that long
history of success.”
www.alsgoldfish.com
14 www.tackletradeworld.com